A BETTER WAY TO SELL R E A L E S TAT E
OUR VALUES
We believe that a brand is more than a recognizable logo. A company’s brand represents its truth, its credibility, and that which its associates and customers come to expect from doing business there. It is an acknowledgment of what’s important, a collective identity that naturally attracts others to do business together.
COLDWELL BANKER TOMLINSON
MISSION To serve our community with integrity, professionalism, leadership, compassion with the highest degree of excellence.
TRUST
I N N O VAT I O N
We understand that every successful
We
relationship begins with trust. It is the
technology, and systems to move our
cornerstone of everything we do.
agents – and our industry – forward.
consistently
seek
new
tools,
C O L L A B O R AT I O N
C L I E N T- F O C U S E D
We promote a culture of sharing and
We believe the most important person in
teamwork because we can do more
the real estate process is our client. To
together than we can do alone.
keep them first is our pledge and focus.
BUSINESS ACUMEN
VISION
We encourage and support sound business
To enrich the lives of all the people
practices
by
providing
education,
we touch. To be the trusted source of
coaching,
and
mentoring
to
foster
innovative real estate solutions, creating
success for our agents, who are the best
exceptional experiences for all we serve.
in the business.
HEART At Coldwell Banker Tomlinson, our people and our brand – with a heritage of over a century – set us apart from other companies in a meaningful and authentic way.
WHO WE ARE OUR STORY FOUNDATION With a foundation that includes over 100 years of Coldwell Banker history and 80 years of Tomlinson tradition, we are the brokerage of today – and tomorrow. We are fueled by fresh ideas and a burning desire to achieve greatness. Through the terrific markets and the turbulent ones, the Tomlinson brand has endured and grown because we are passionate about what we do, ever seeking better ways to serve our clients. Everyone associated with us, from our agents to our managers and staff, strive daily to “up our game.” This commitment to a higher standard is a defining part of our collective personality, and we are tireless in our efforts. Our agents embrace our values and demonstrate a willingness to go above and beyond, whether they are listing and selling real estate, or coming together to help someone in need. With the support of our entire company, our agents represent the best of what this industry has to offer.
BUT WHO ARE WE? Quite simply, we are your neighbors. And your friends. We’re the team that painted your grandma’s house and raked your uncle’s yard. The ones who help keep children warm with new coats and donate food to keep them nourished. We’re the hospital volunteers and animal rescuers; the carpenters who build homes for Habitat for Humanity and the golfers who donate supplies each year to help the less fortunate – both two-legged and four. We are full-time professionals who choose the Coldwell Banker Tomlinson brand because training and education matter, and nobody does it better. We’re Realtors® and support staff dedicated to assisting our clients with their real estate goals and making our communities better in the process. We are proud of our heritage and secure in our future. COME JOIN US!
13 OFFICES WASHINGTON & IDAHO
A P P R O X I M AT E LY 5 2 9 A G E N T S W I T H C O L D W E L L B A N K E R TO M L I N S O N , OVER 1.8 BILLION IN RESIDENTIAL SALES VOLUME IN 2017 AND 7,371 CLOSED UNITS.
COLDWELL BANKER TOMLINSON
509.467.7400 8205 N Division | Spokane, Washington
COLDWELL BANKER TOMLINSON
509.535.7400 4102 S Regal, Ste 201 | Spokane, Washington
COLDWELL BANKER TOMLINSON
509.921.7400 1419 N Argonne Rd | Spokane Valley, Washington
COLDWELL BANKER TOMLINSON 208.882.0800 217 S Main Street | Moscow, Idaho
COLDWELL BANKER TOMLINSON 208.746.7400 325 Main Street | Lewiston, Idaho
COLDWELL BANKER TOMLINSON GROUP 208.343.3393 516 S Capitol | Boise, Idaho
COLDWELL BANKER TOMLINSON
COLDWELL BANKER TOMLINSON GROUP
COLDWELL BANKER TOMLINSON ASSOCIATED BROKERS
COLDWELL BANKER TOMLINSON GROUP
509.235.7400 2640 First Street | Cheney, Washington
509.783.4147 8836 Gage Blvd, Ste 201b | Tri-Cities, Washington
COLDWELL BANKER TOMLINSON RANCH AND HOME 509.766.0300 1000 S Pioneer Way | Moses Lake, Washington
COLDWELL BANKER REALTY
509.334.0562 405 S Grand Ave | Pullman, Washington
208.467.5272 609 N Midland Blvd | Nampa, Idaho
208.336.3393 3006 E Goldstone Drive | Meridian, Idaho
COLDWELL BANKER TOMLINSON GROUP 208.939.3363 408 S Eagle Road | Eagle, Idaho
WHY? COLDWELL BANKER TOMLINSON COLDWELL BANKER IS A BIG COMPANY. WON’T I JUST GET LOST IN THE CROWD? While we are one of the largest real estate companies in Spokane/Spokane Valley/Cheney. You’ll never feel lost in the crowd at Coldwell Banker Tomlinson because of our multipleoffice network. With 4 offices covering the Spokane market – each with its own culture, team spirit, and administrative and management support – we offer the feel of a much smaller “boutique” company with all of the support and identity of an international powerhouse.
I’VE HEARD THAT TRAINING AND EDUCATION DON’T MATTER MUCH AT A COMPANY. ONCE I GET MY LICENSE, CAN’T I JUST GET OUT AND GET STARTED? What you’ve learned in real estate classes is enough to get you “legal” and get your license, but we believe there’s much more to running a successful real estate business. Our structured training program picks up where your pre-licensing classes leave off and gets you “real-world” experience in real estate.
SOME COMPANIES TELL ME THAT THE BRAND OF THE BROKERAGE COMPANY DOESN’T MATTER, AND THAT IT’S ALL ABOUT THE INDIVIDUAL AGENT’S BRAND. IS THIS TRUE? While it’s true that your “personal brand” matters greatly and is the fundamental reason that a client will do business with you, only a company whose brand has little to no value would tell you that the brokerage’s brand name doesn’t matter. A strong company identity brings you more opportunities to win business and allows you to build trust and rapport more quickly with prospects and referrals—giving you more income with less effort.
WHAT ABOUT LEADS? AM I ON MY OWN TO GENERATE BUSINESS OR DO YOU HAVE ANY BUSINESS OPPORTUNITIES AVAILABLE? We have multiple business opportunities available to you from our national brand as well as our local company. We offer floor time, open house opportunities, call-capture systems, internet lead generation, and a variety of other sources of business. However, fundamentally we believe that the best and longest-lasting real estate practices are built on relationships, not transactions. With that in mind, our training and our marketing is heavily focused on helping you leverage your existing personal and business relationships, ultimately allowing you to realize the freedom and satisfaction of a referralbased business.
WHAT IS COLDWELL BANKER’S COMMISSION SPLIT? WHAT ABOUT SOCALLED “FLAT-FEE” AND “CAP” PROGRAMS AT OTHER COMPANIES? We offer a traditional graduated-split plan, which means that you make more as you sell more. This rewards agents with ongoing productivity and incentivizes growth. Our program offers aggressive splits in which you keep more of your money much faster than at other traditional companies. There are lots of alternative models out there. Some charge a “flat fee” per transaction and others say they offer a “cap.” The problem with these models is that the company is more worried about hiring more agents (quantity) rather than making their agents more successful and growing their business (quality). Once you’ve “capped,” what incentive does a broker have to help you grow your business any further? We think of you as a partner in business. When you win, we win. While most of the discussion at other companies with alternative plans revolves around how to slice up the pie to give you a bigger piece, we focus on helping you grow the pie.
AGENT SPOTLIGHT CODY IRONS
PRIOR CAREER Business Unit Director, OEM Company
WHY REAL ESTATE The opportunity.
WHY COLDWELL BANKER TOMLINSON Established global brand and local reputation for Spokane.
RESULTS 39 sides and $4.5 million in volume in first full year.
“I interviewed 5 real estate firms before I picked my brokerage. I needed an office/firm that would provide the support, opportunities and encouragement to help me build my business, especially on the toughest of days, when the challenges of a new agent were at their greatest. Being a part of the Coldwell Banker Tomlinson team motivates me every day to wake-up unemployed and go to work!�
OUR COMMITMENT TO YOU Because we believe the relationship our agents have with their clients is the highest priority, we take care of the details so our agents can focus their attention where it needs to be.
At Coldwell Banker Tomlinson, we offer Strategically-located offices Talented, full-time support staff and managers Coaching and mentoring National and LOCAL MARKETING Leading edge tools Innovative technology
AGENT SPOTLIGHT STEVE RANNIGER
PRIOR CAREER Pharmaceutical Sales Representative
WHY REAL ESTATE In my prior career I traveled too much and I wanted to spend more time with my family.
WHY COLDWELL BANKER TOMLINSON Family-run and personal one-on-one mentoring.
RESULTS $4.5 million in volume in first year.
“There is camaraderie here, a feeling of teamwork and helpfulness. It’s a pleasure to come into the office everyday. Whether today or 20 years from now, come say ‘hi’, I’ll be here.”
INNOVATIVE SUPPORT EDUCATION 99 99 99 99 99
SUPPORT
99 Errors & Omissions $2,000,000 (Extended coverage, $2,500 deductible, split per commission split) 99 Company Retained Attorney 99 B & O City State Taxes 99 L & I* (Company and Associate)
99 Pre-Listing and Listing Templates 99 Hardbound Covers 99 Customized Listing Presentations (customized, printed and bound) 99 Coldwell Banker Tomlinson For Sale/Generic Signs 99 Sold Signs 99 Full Color Flyer Creation 99 Full Color Printing (200 per month) 99 Mondo E-mail Blast 99 On-line Open House Advertising 99 Weekly Spokesman Open House Ads 99 Cbx Tech Suite 99 Enhanced Listings on Zillow, Trulia, Yahoo and REALTOR.com 99 Skyslope 99 Notary 99 On-Site Tech Support 99 Full-time Sales Coordinator 99 Full-time Listing Coordinator 99 Mortgage Company 99 Company Trust Accounts 99 Commission Disbursement Letters 99 Purchase and Sale Agreement Distribution 99 Earnest Money Receipt Verifications 99 Corporate Council
MARKETING AND CLIENT RELATIONS
OFFICE CULTURE AND EVENTS
99 99 99 99 99
Tomlinson New Agent On-boarding SmartHome Course David Knox Training - Video Library Business Planning Help Templates Company Sponsored On-Site Classes - CORE, RSA, Code of Ethics, Purchase and Sale Ninja Webinars Weekly Ninja Meeting Mentorship Program On-Site Non-Competing Branch Manager Weekly Accountability Meetings
LEADS 99 99 99 99
On-call Office Shifts FiveStreet Lead Management Relocation Department Cartus Relocation
INSURANCE/TAXES
99 Monthly Spokane Reports and Absorption Information 99 Preprinted Marketing Materials 99 Digital Templates and Graphics (professionally designed in-house) 99 In-house Marketing Staffed with Professional Graphic Designer for Customized Projects 99 Relocation Packets 99 Letterhead/Supplies 99 Quarterly Postcard Campaigns 99 Monthly Ninja Newsletter 99 TourFactory Account - Virtual Tours, Flyer Templates and Professional Photographers 99 Coldwell Banker Profile Page 99 Coldwell Banker Tomlinson Profile Page 99 Top Producer Client Relationship Management Subscription (CRM) 99 From Your Friends Partnered Postcards (Monthly) 99 Cloud CMA 99 Personal Webpage and Profile
99 99 99 99
Weekly Sales Meeting Weekly Property Tours (after sales meeting) Company Sponsored Lunch and Learns Company Sponsored Holiday Parties and Award Banquet 99 Spirit Committee - Office Parties, Donations to Community Charities, etc. 99 Collaborative Office Space
AGENT SPOTLIGHT M O L L I E S W E AT
WHY REAL ESTATE Selling real estate is about relationships and I love being hands on! Listening to what your buyers and sellers want and helping them achieve that goal is one of the most satisfying accomplishments there is.
WHY COLDWELL BANKER TOMLINSON I love that Coldwell Banker Tomlinson is locally owned, nationally branded and globally respected! We strive to give back to the community that gives so much to us.
RESULTS Selling enough homes to be in the top 1% of Realtors year after year.
“I continually strive for excellence in customer service and am dedicated to maintaining the highest level or professional standards and ethics.�
EDUCATION AND TRAINING REAL ESTATE BROKER IN WASHINGTON STATE PROCESS In order to become a licensed Real Estate Broker, you must first complete an approved 90 clock hour course in Real Estate Fundamentals. Upon completion of this course, your school will provide you with information on registering for an examination appointment. Passing candidates can complete an Application for a Real Estate License with the first license fee online.
WASHINGTON STATE RENEWING PROCESS If you are an actively licensed Broker, you must complete 30 hours of approved real estate education, including 3 hours of prescribed core curriculum, to renew your license every 2 years. If you are a Broker actively renewing for the first time, you must also complete a 60-hour course in real estate practices, for a total of 90 hours. If your license is inactive, you are not required to submit continuing education at the time of renewal.
EDUCATION OVERVIEW Tomlinson Education Programs are designed to keep our agents up-to-date and on the cutting edge of real estate. Whether it’s a small class for newer agents, a day of fun and education presented by a well-known national speaker, or an exclusive seminar by our own attorney on current real estate issues, we provide agents with both timely and interesting training throughout the year.
NEW AGENTS We offer newly licensed agents an intense one week training. These classes are small and provide individual attention in many important areas. They are designed to help the new agent gain the knowledge and confidence to immediately start listing and selling. Guest speakers include our in-house attorney and our Sales Manager, Relocation Director, Director of Training as well as other knowledgeable contributors.
CONTINUING EDUCATION Our Education Department also offers numerous classes at no charge on subjects important to the experienced Realtor. Whether it’s a refresher on listing techniques, a class on web-based tools, or the latest information regarding handling of short sales, our Education Department is on the cutting edge. Core, Code of Ethics, and PSA classes are offered throughout the year at no charge to our agents.
AGENT SPOTLIGHT J O N AT H A N B I C H
PRIOR CAREER Retired from the Air Force as a Master Sargent.
Telecommunications/Fiber-optic Networking
WHY REAL ESTATE Real Estate chose me. At the fall of the world trade centers, the telecom industry came to a standstill. I came into real estate as an alternate career until telecom got back on its feet. I came to love the industry and kept on applying myself and learning all I could to be the best I could be.
WHY COLDWELL BANKER TOMLINSON Why not the most influential real estate company in America? Why not the one of the oldest most respected companies in the nation? Why not a company that continues to develop new and innovative ways to promote itself and the agents it represents? Or, a company the leads the pack with cutting edge technology and a comprehensive educational system that can go as deep as you are willing to pursue to make you as successful as you want to be? I don’t know? I guess I like the people.
COMMUNITY AND EVENTS Being truly successful means more than listing and selling homes. Growing your business also includes participating in making your community better. At Coldwell Banker Tomlinson, we believe it is our responsibility to enrich the cities in which we live. You’ll find us sponsoring fundraisers, collecting food, and assisting at hospitals, animal shelters, benefit walks, and more. As an agent with Coldwell Banker Tomlinson, you will have many opportunities to be an important part of a much larger focus – that of making a difference.
9 9 ADOPT A PET DAY • SCRAPS
9 9 CHILDREN’S CLUBHOUSE • Providence
9 9 COATS 4 KIDS • KXLY 4 News
9 9 FIRST TEE 9 9 HAM ON REGAL 9 9 NORTHWEST GREAT DANE RESCUE 9 9 RONALD MCDONALD HOUSE CHARITIES
9 9 SPOKANE SYMPHONY 9 9 SUIT DRIVE • Robert Half®, Our Sister’s Closet and the Union Gospel.
9 9 TOM’S TURKEY DRIVE 9 9 UNITED WAY 9 9 WELLNESS CELEBRATION • Women’s Council of Realtors® SpokaneEastern Washington Chapter
9 9 WOMEN HELPING WOMEN
TM
Š Copyright 2019 Coldwell Banker Tomlinson. Coldwell Banker Tomlinson fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated.