Understanding Sustainability + Social Design My journey Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
What is Sustainability? [Ethical Action]
Education
[Cross Boundaries]
me fra
N O EC
P
EQ U ITY
a b i li e m er
SUSTAINABILITY
Design Thi n k i ng
ty of the p r oc es s Y M O
Re
ECOLOGY
[Community Involment “The premise of the [sustainable model] is that the world is a system of ecological + [Continuos Share checks and balances that consists of finite resources. If the elements of this system are Emergent Structure damaged of or Knowledge] thrown out of balance or if essential resources are depleted, the system + will suffer severe damage and will possibly collapse.� Design Structure] Co
llaboration
[Margolin in Expansion or Sutainability: Two models of development]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
What is Sustainability? [Ethical Action]
Education
[Cross Boundaries]
me fra
N O
Co
llaboration
P
EC
[Continuos Share of Knowledge]
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EQ U ITY
a b i li e m er
SUSTAINABILITY
Design Thi n k i ng
ty of the p r oc es s Y M O
Re
ECOLOGY
[Community Involment + Emergent Structure + Design Structure]
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Previous to sustainable thinking Industrial Revolution / Facts & General view CAUSES / Economic capital PUBLIC & PRIVATE / Leaders Late nineteen century + begining of twenty century New markets to fullfill population needs
Create idea or meaning of benefits + STATUS
Familes looking for better economical benefits
Factories Creation of new jobs
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Movement from rural to urban area = arising of population in the urban area
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Previous to sustainable thinking Industrial Revolution / Facts & General view CAUSES / Economic capital PUBLIC & PRIVATE / Leaders Late nineteen century + begining of twenty century
Create idea or meaning of benefits + STATUS
New markets to fullfill population needs
Familes looking for better economical benefits
Factories Movement from rural to urban area = arising of population in the urban area
Creation of new jobs
Creation of concrete city = Building to work + live
Mass production Design for obsolecence Consumerism
Value Life Style Unfair Distribution
“Artifacts as mechanized slaves” Rich [Enzio Manzini]
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Poor
Abusive use of the expansion model
Descentralize aspect housing vs metropole [area where a social system generate money] Exesive use of car to access “Metropolitan” area = Parking City Unrespect for pedestrians Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Industrial Revolution / Facts & General view CAUSES / Economic capital
EFFECTS / Natural Capital
PUBLIC & PRIVATE / Leaders Late nineteen century + begining of twenty century
Create idea or meaning of benefits + STATUS
New markets to fullfill population needs
Familes looking for better economical benefits
Factories Creation of new jobs
Movement from rural to urban area = arising of population in the urban area
Mass production Design for obsolecence Consumerism
Value Life Style Unfair Distribution
“Artifacts as mechanized slaves” Rich [Enzio Manzini]
Poor
Abusive use of the expansion model 6
Creation of concrete city = Building to work + live Descentralize aspect housing vs metropole [area where a social system generate money]
Overshoot Devaluation of nature Disruption + Corruption over the ecosystems Capsule = Devaluation of the benefits of natural capital + Isolation from the community Lack of sense of citizen Global warming + Accelation of natural dissasters = Nature claming its space
Exesive use of car to access “Metropolitan” area = Parking City Unrespect for pedestrians Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“Today, industrial design has put murder on a mass-production basis. By designing criminally unsafe automobiles that kill or maim nearly one million people around the world each year, by creating whole new species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breathe, designers have become a dangerous breed.”
[Victor Popanek, 1972]
“Perhaps the most obvious sign that we need better methods of designing and planning is the existence, in industrial countries, of massive unsolved problems that have been created by the use of manmade things, e.g., traffic congestion, parking problems, road accidents, airport congestions, airport noise, urban decay, land chronic shortages of such services as medical treatment, mass education and crime detection.” John Chris Jones
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Organic Residues
Food Coal Oil
Emisions [Co 2, No 2, So 2]
City Energy Products Goods
Un-Organic Residues
[Model by the architect Richard Rogers] Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
It is critical to change our mindset regarding progress, we only have one PLANET to live a life. 8
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Cyclical Metabolism
Organic Residues
[Recycle]
Food Depletion of contamination and residues
City
Renewable Energy Goods
Raw Materials [Recycle]
Products Un-Organic Residues [Model by the architect Richard Rogers]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“[...] what design can and must do is the proposal of a new life image and lifestyle that is compatible with the environment in daily life, home life, global life and in the workplace. [Kenji Ekuan]
[Transportation System in Curitiba Brazil]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Tools to develop sustainable model
Radical Resource Productivity
Biomimicry
Service & Flow Economy
Biomimicry by Janine Benyus Cradle to Cradle Natural Capitalism: by Hawkin, Lovins and Lovins
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Investing in natural Capital
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Tools to develop sustainable model “Nature as MODEL, MEASURE & MENTOR”
Janine Benyus in the book Biomimiry mentioned that there are three types of systems in nature:
“[…] imitate biological and ecosystems process replicating natural methods of production and engineering to manufacture chemicals, materials and compounds.”
Type I – [ragweed, fireweed, and crabgrass] “take advantage of abundant resources.” This type colonizes rather than learning the close the loops for rapid growth, but no life cycle. Type II – [perennial berry bushes and woody seedlings that move into the field] have a longer haul. Type III – [redwood] does more with less strategies.
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Tools to develop sustainable model Disposal [Unknown destination and life, harmful for environment, ecosystems, humans]
Extraction of natural resources
User
Manufacures
Retailers Transportation
Biological Nutrient
[Shift to Service Flow Economy]
Identify Core Function Redesign for Innovation
Optimize Life Cycle Design 13
Technical Nutrient
Define Life Cycle Scenario
Cradle to Cradle “Waste equal food” Service and Economy Flow
Evaluate Material Health & Recyclability
“[...] a shift from acquisition of goods as a measure of affluence to an economy where the continuos receipt of quality, utility, and performance promotes well-being.” [Hawkken, Lovins and Lovins]
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Tools to develop sustainable model Guidelines to be a redwood [Type III]
Industrial Ecology Process
1. Use waste as resource 2. Diversify and cooperate to fully use the habitat 3. Gather and use energy efficiently
ur c
so
as
te
Re
M
im
im
al
W
F ew er
7. Don’t draw down resources
Industrial Symbiosis
By-Products
6. Don’t foul their nests
tra
By-Products
5. Use material sparingly
es
4. Optimize rather than maximize
Ex
Production
ed ct
8. Remain in balance with the biosphere
r Res
cted
im
im
M
al
s
te as
W
Mimimal
Min im a lW a a st e
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Recycling
Secondary Production ng
Extra
ourse
e
us
Re
cli
Fewe
cy
10.Shop locally
Natural Capital
User/ Comsumption
Re
9. Run on information
Waste
Secondary User/Consumption
[Model based on Larry Brown King model] Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Tools to develop sustainable model Investing in NATURAL CAPITAL
Concrete city
Social Design
Alternative Transportation
Organic Products
Discussion with the community to create a product
Bicycle
Organic Meat
Fast Food Expressways
Mass Transportation
Organic Vegetables
Individual transportation
Imposition of Products
Fast System
Slow system
Social Benefits:
Social Benefits:
Fast Economical Growth Creation of jobs
Barriers: 15
Depletion of natural capital Lost of ecosystems Social Distress & Conflict Unhealthy Society Lack of citizen conciuosness
Recovery of natural resourses Preservation of ecosystems Creation of jobs Healthy Society Strong sense of community others...
Barriers:
What should be taxed?
Low economical growth
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Call for a New Radicalism According to Enzio manzini “redesigning exist¬ing products is insufficient and a drastic change in consumption patterns is required.”
Investing in natural capital New industrialism Economy
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New way of life wage Less material and energy
Shift of actual taxation and subsidize system
Use of policies to change social behavior
New System
Economic efficiency, ecological conservation, and social equity
Investing in NATURAL CAPITAL means “[...] revising the tax and subsidy system - the mechanism that is most responsible for the constant rearrengement of monetary flows and that determines social, economic, and ecological outcomes by applying politically selected subsidies and penalties.” [Hawken, Lovins and Lovins]
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“[Restructuring the relation between the sustainability and expansion models] relies instead on a new “collective values” that are sketchily emerging as moral code for action and behavior, but this constitute a hope rather than a strategy” [Victor Margolin]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Well, we have tools to apply the sustainable model but we need to understand how to make it meaningful to the designers and society to achieve change. This task is difficult when policies and regulations in favor of obtaining capital benefits push society to act in an unethical way. 18
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Case Study
Politicians as drivers of an unsustainable model
Puerto Rico ECONOMY
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SOCIETY
ECOLOGY
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Why Study Puerto Rico Secondary streets contrast aesthetics and unapplealing landscapes of Puerto Rico, reality of the Island which is devaluted from the islanders.
Use of the highway is a way to preserve the global image of Puerto Rican cultural value. 20
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Puerto Rico Territorial Context
35 miles
100 miles
3,808,610 population
2010
Geography: Puerto Rico is an island located in the Caribbean. Its geography is 35 miles by 100 miles and it is the smallest and the most eastern island of the Greater Antilles.
63% 1960
2,400,000 population
Daily garbage = 5.57 pounds
Population 1,000 people per square mile.
13% Recycled
Territory and Political Status:
Products exported versus imported:
Landfills:
Puerto Rico is a self-governing commonwealth in association with the United States.
At present Puerto Rico only produces 15% of the foods that the population consumed. The other 85% of Puerto Ricans diet is
Puerto Rico produces 5.57 pounds daily of garbage by person and that he expected 3.75 million pounds per day for 2010.
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
How we get there?
“The idea of wellbeing is a social construction [or imaginary]; it takes shape over time according to a variety of factors.�
Enzio Manzini in Design, ethics and sustainability
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Politicians as drivers of an unsustainable idea of “wellbeing” 1950’s Politicians & Leaders conveyed the imaginary of
“PROGRESS” as industrialization...
“UNDEVELOPMENT” was associated to an agricultural economy base...
“Sustainability is politics, not a cheap one...”
[Cameron Tonkinwise in Designethos conference]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects Social and economical equity
Politicians, Privates Corporations, & Markets Designers + Advertisement
“PROGRESS” is equal to industrialization... “UNDEVELOPMENT” is equal to agricultural economy base...
[Puerto Rico goverment & leaders during 1950’s]
“Pan, Tierra & Libertad”
“Operación Manos la Obra”
Individual Benefits
Collective Benefits
[Bread, Land & Freedom]
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[Operation Bootstrap]
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects Social and economical equity
Politicians, Privates Corporations, & Markets Designers + Advertisement
“PROGRESS” is equal to industrialization... “UNDEVELOPMENT” is equal to agricultural economy base...
[Puerto Rico goverment & leaders during 1950’s]
“Pan, Tierra & Libertad”
“Operación Manos la Obra”
Individual Benefits
Collective Benefits
[Bread, Land & Freedom]
[Operation Bootstrap]
Devaluation of land Dependance of commerce = High imports products
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1950’s started massive movement of families from rural to urban area looking for the “new” imaginary of quality of life” Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model
Social Equity Economic
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Hotel La Concha located in Condado represented in 1960’s the idea of progress in Puerto Ricans and, for locals and non Puerto Ricans. Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects
“Wicked Problem” = Inderterminacy “…the world consists of markets in which products function first and foremost as tokens of economic exchange.” Victor Margolin
“Operación Manos la Obra” [Operation Bootstrap]
Representation of “PROGRESS” Urban aspects = Collective
Industrialization
Metropolitan area, P.R. Development
Social Benefits
Jobs
Industries Pharmaceuticals Commerce Residences
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects
“Wicked Problem” = Inderterminacy “…the world consists of markets in which products function first and foremost as tokens of economic exchange.” Victor Margolin
“Operación Manos la Obra” [Operation Bootstrap]
Representation of “PROGRESS” Urban aspects = Collective
Industrialization Development
Descentralization
Social Benefits Creation of Highways Industries
Jobs
Pharmaceuticals
End of ecosystems - end of sources Remove Communities
Commerce
Parking City
Residences Car = Individualism
Poor Middle Rich 28
Affects Pedestrian Unfair Distribution of land
Collective
Affects Public Transportation
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects
“Lost ability to take care of environment and each other”
“Pan, Tierra & Libertad” [Bread, Land & Freedom]
Individual Benefits
Construction of the idea of wellbeing or quality of life
Politicians + Leaders Consumerism
Developers Designers Market
Plaza las Americas Products
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Setting the rules
Design of Obsolescence
Ephimer Value
Value Life Style Design
Image/Media
Hans Jonas, 1979:: Unchecked intentions vs. implications Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects
“Lost ability to take care of environment and each other”
“Pan, Tierra & Libertad” [Bread, Land & Freedom]
Individual Benefits
Lack of being citizen
Construction of the idea of wellbeing or quality of life
Politicians + Leaders Concrete = Profit
Consumerism
Developers
Live in a CAPSULE
Designers Market
Plaza las Americas Products
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Setting the rules
Design of Obsolescence
Ephimer Value
Value Life Style Design
Image/Media
Rejects and Devalute Natural Capital Isolation
Internal [Individual technologies affects familie values]
External [Community Aspects]
Hans Jonas, 1979:: Unchecked intentions vs. implications Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“[…] wellbeing lay in this promise of democratization of access to products which reduce fatigue, leave more free time and extend the opportunities for individual choice – in short, which increase individual freedom.” [Enzio Manzini in Design, ethics and sustainability]
“Purchasing has become a symbolic act.” 32
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Unethical representation of progress: Puerto Rico + Expansion Model Social Aspects
“Operación Manos la Obra”
Capitalism + Representations = Devaluation of natural capital
[Operation Bootstrap] +
“Pan, Tierra & Libertad” [Bread, Land & Freedom]
Urban Sprawl
Representation of “PROGRESS”
[...] rises in labor productivity, the liquidation of natural sources at their extraction cost rather than thier replacemant value, and the exploitation of living systems as they were free, infinite, and in perpetual renewal, it is people who have become an abundant resource, while nature is becoming disturbingly scarce.” Hawen, Lovins & Lovins
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Actions to protect natural capital and preserves historic zones of the Island
Urban Sprawl
View of expressway in Caguas, Puerto Rico
1970’s groups claimed to the goverment take action to protect the environment
Enviromentalist Scientist
Affects Biodiversity Communities History
Communities Agrionomists Designers
Goverment
Others...
View of Metropolitan Area & Plaza las Americas
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Urban Sprawl
Enviromentalist Scientist
Need of Island Master Plan
Affects Biodiversity
Need of preserve cultural patrimony
Communities
Agricultural land
History
Determine land uses
Communities Natural capital local biodiversity
Agrionomists Designers Others...
Goverment
Place to restore family values
Place that contain history Infrastructure
Action: creation of public agencies to protect and preserve
Cultural Patrimony [Natural & Hitoric one]
Agricultural Lands
[Background image: Hacienda la Esperanza in Manati, Puerto Rico]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Actions to protects natural capital and preserves historic zones of the Island
Yunque in Luquillo. National Forest.
Hacienda Buena Vista in Ponce, Puerto Rico. Natural reserve and historic patrimony. Represents history of agriculural economy in the Island, coffe. 36
Hacienda La Esperanza in Manati, Puerto Rico. Natural reserve and historic patrimony. Represents history of agriculural economy in the Island, sugar cane. Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
We live in a island. We need to learn how to live in the same space with others. We need to reframe our meaning of “quality of life.” 37
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Looking for apply a Sustainable Model in Puerto Rico Social Aspects
Environment
Society
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Economy
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Looking to Apply a Sustainable Model in Puerto Rico Peace Market
“Design will change as its practitioners develop a new consciousness.”
Recycling + Reusing Clothing
[Design for a Sustainable World]
Technical Nutrient
Recycle center + industries
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Buy Local Products: Mercado Orgánico de la Placita Roosevelt in Hato Rey
Waste equal food Department
of Food; Organic Vegetables Delivery Service
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“If designers are to participate in sorting out [wicked] problems and inventing productive course of actions, they will have to move from second domain design, where product design has been located since the ninetieth century, to fourth domain design where they will be more and more exploring the role of design sustaining, developing and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary.�
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[Richar Buchanan]
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Looking to Apply a Sustainable Model in Puerto Rico Social Aspects
Revolving Lamp made by the Puerto Rican architect and design professor Vladimir Garcia. The lamps were made it with remainders of signage industry.
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“Moving from the idea of “designing to solve problems” to one of “designing to enable people to live as they like “while moving toward sustainability, implies also a change in the designer role.” Enzio Manzini
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Looking to Apply a Sustainable Model in Puerto Rico Social Aspects Designers
Academias
Other Disciplines
Metropolitan
Social Science
Social Science
Center
Political Science
Political Science
South
Technological Scientist
Technological Scientist
East
Agrionomists
Agrionomists
North
Engineers
Engineers
West
Designers
Designers
Get information through campaigns Difficult to assimilate
Corporations Public Private
Community “Enhance social innovation, and steer it towards more sustainables ways of life� [Enzio Manzini]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
How Puerto Rico can shift to a sustainable model? “Designers can seek throught the art of demonstration to reconsile the best aspects of the sustainability and expansion models and thereby make an important contribution to the fruitful continuance of life on Planet Earth� [Victor Margolin]
35 miles
100 miles
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
How Puerto Rico can shift to a sustainable model? Opportunities
“…it appears that the necessity has arisen for design to redefine its purposes and devise a new organizational structure for itself.” [Kenji Ekua]
Scientifics = Science methodology for sustainability Sociologist = Knowledge of social behavior Designer capable of reconcile ideas of expansion & sustainable model
Reframe Represent Facilitate to the community the imaginary of sustainability
Demonstrate
Design from the understanding of the context, the need 44
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
How Puerto Rico can shift to a sustainable model? Opportunity of rededine role of Puerto Ricans Designers “Design is the activity that generates plans, projects, and products. It produces tangible results that can serve as demonstration of or arguments for how we might live. Design is continuously inventing its subject matter, so it is not limited by outworn categories of products. The world expects new things from designers. That is the nature of design. [Expansion or sustainability: Two models of development]
Designers + Multidiciplinary Collaboration Cyclical Model
WICKED SOLUTIONS: 4 Domains of Design
Environment
1. Create symbolic and visual communication
PRODUCT USE
2. Create material objects 3. Design activities and organized services
Long-term Economy
Cost Effective Society
4. Design of complex systems or 45
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
How Puerto Rico can shift to a sustainable model? Opportunity + Possible Solutions: “interdisciplinary and international collaboration in all fields of design”
“Invent projects in response to discovered needs..” Designers + Collaboration + Community Application four categories of natural capitalism promoted by Hawken, Lovins and Lovins. The four categories are;
Collaboration = Multidiciplinary
- Radical resource productivity - Biomimicry + Industrial Ecology - Service and flow economy - Investing natural capital
Academy + Designers + Community Opportunities_Make permeable the wall “Think wrong” “Community are the designers” “Opportunity for risk + know the rules” “Opportunity to deal with the real world”
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
How to move foward to aim a shift to a sustainable model? 47
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Ethical Action “Ethics refers to a standard of human conduct that flows from a sense of belonging. When we belong to a community, we behave accordingly.” [Frijot Capra]
“Being ethical, in order to avoid politics, is a political position.”
[Cameron Tonkinwise in “Politics Please, we’re social designers”]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Tools
Image + Public Space
Architecture + Urban Planning + Public Art + Advertisement + Others
Sense of ownership + Socio-cultural Identity + Society value & devalue what is part of the territory
If designers were fundamental agents to create multiplicity of unethical actions against natural capital; create the crisis of devaluate the natural capital; and lankness of citizen, use them too to gestate and reframe design thinking to change existing social behaviours.
Creation of the meaning of “wellbeing” or “quality of life”
Rethink tools used in the past for politicians and leaders in the power to reframe socio-cultural values Do the correct thing in the right order
-
Take ACTION
“Being ethical, in other to avoid politics is a political position.” [Cameron Tonkinwise in “Politics Please, we’re social designers”] Understanding of domain and fields to create
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Impact! Design for Social Change is a workshop co-founded by Steven Heller of SVA and Mark Randall of Worldstudio.
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
To aim a shift also is relevant that a subject, designer or individual person, needs to understand the components and functionality of the system. 50
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Understanding Systems Formal Structure Leaders [politicians or people in a power position]
Rigid Structure
Weakness:
Production Line Control - Idea of Panoptic
Long process to define solutions
One focus - Specialties + skills + what subjects knows do better
Imposition of methodologies
Idea of efficiency
Man = machine - more production
Process - dehumanize/insensible
Value define by capital
Effects:
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No relation to the whole system = Disinterest
Limited to work / living area
No access to top area = intimidation
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Understanding Systems Informal Structure Leaders [politicians or people in a power position] Existing Informal relations New Informal relations
Spontaneous response Collaboration to solve problem /contingence Sense of be part of a system [company/society] Idea of cross boundaries Idea of empathy - listen to other needs Symbiosis [Design +Emergent Structure] Use of the design structure to support a system, but use emergent structure to reframe the idea of efficiency Understanding of sub-systems [physical + virtual networks] Understanding of the whole system [top, middle, sub-soil] One solution multiplicity of benefits Design Based on a need Understand the rule to break it! Life cycle > Dependence > Consequence > Retro-feed
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“[...] optimize the whole system for multiple benefits.” “Tunneling throught the cost barrier requires not a change in what we know but a shift of wha we know but a shift of what we already know into new patterns...”
[Hawkin, Lovins & Lovins]
marginal cost of efficiency improvement
[+]
tunneling through the barrier... cost-efectiveness limit
0
[-]
...to even Bigger and cheaper energy savings cummulative resource savings [Graphic from the book Natural Capitalism by Hawkin, Lovins & Lovins]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Guidelines to do something meaningful by Csikszentmilhalyi
Domain is a set of symbolic rules and procedures. […] Domains are in turn nested in what we usually call culture, or the symbolic knowledge shared by a particular society, or by humanity as whole. Field, are all the individuals who act as gatekeepers to the domain. […] field it is which select what new works of art deserve to be recognized, preserved, and remembered. Individual person [Designer]. Creativity occurs when a person, using the symbols of a given domain such as music, engineering, business, or mathematics, has a new idea or sees a new pattern, and when this novelty is selected
Deliver programs that: Remove perceived Barriers and Enhance perceived Benefits
[Community Based Social Marketing]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“Because there has been no fundamental reinvention of design practice in order to play an active role in the culture of sustainability, clear paths to new forms of practice do not exist. Designers must rethink their practice both individually and collectivelly in order to find ways of engaging with the massive problems that confront humankind.� [Victor Margolin]
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Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Social Innovation Social Innovation needs Observation Contextual Research = emerging of a need Qualitative more than Quantitative
Informal relation
Understanding of perceptions & policies to to compare social barriers and benefits
POSITIVE DEVIANCE
s or Entities ine ipl sc
[Hawken, Lovins and Lovins]
[Facilitators]
Oth e r Di
“If we want to succeed with knowledge management, we must attend to human needs and dynamics… knowledge is not the asset or capital. People are.”
Designers
[Real Designers] Comm un ity
Designers as facilitators of recreate a vision, they also are responsible to; Concretize ideas expressed by a community Extend the idea from the main nuclei Connect multiple deviances Transcend from individual gestation to collective 57
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Idea of network systems Virtual world - Alteration of physical world Based on Capitalism
Global Network System
Consequences / Initial Aspects Disruptive
World Trade organization
Exposition of other realities
“Free Trade”
New desires / expectations
“Ignored social and environmental cost of economic activities.”
[Fritjof Capra]
Manipulation of the system - Bad use criminalism Deterioration of the environment
58
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Idea of network systems Virtual world - Alteration of physical world Based on Capitalism
Global Network System
Consequences / Initial Aspects Disruptive
World Trade organization
Exposition of other realities Open Source
“Free Trade�
New desires / expectations
Descentralize
Manipulation of the system - Bad use criminalism
Cooperative Future Orientedworking
Leverage the benefits and tools of capitalism
[Manuel Castells]
Deterioration of the environment
Democratization of an innovation Easy Access
Plattform to diffuse an innovation / communication Self education
Informal relation / structure Collaboration
[...] before attempting to reshape globalization, we need to understand the deep systemic roots of the world that is now emerging.
Cross Boundaries
Cross Territories
Multidisciplinary
Share of knowledge
Social Innovation + Sustainability 59
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Idea of network systems Virtual world - Alteration of physical world “We are all members of humanity, and we all belong to the global biosphere.” [Frijot Capra]
60
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Academia
Existing academia dynamics Institutions control how students access knowledge Dis-association with the
REALITY
Student is isolated from reality Student designs are subjective Opportunity for practice in an office experience
Academia Tools:
A. Universal tool
B. Globalize tool
“[...]subjective meaning cannot exist in isolation without suffering from social atrophy, so classes that are open to disturbance from external forces will prove the most fertile for system-based, sustainable-oriented design challenge.� [Scott Boylstone]
61
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Do the academia walls permeable How make an educational project meaningful for the students?
Expose to REALITY + Expansion of Networks = Emergent of CREATIVITY The student will interact with people outside the Institution, real domain, and with people form design field and others. New design thinking process is to be creative in whom the student has to deal with uncertainty and confusion. The student will be exposed to policies and social perceptions. Additionally, the student will design for real needs.
“What counts is whether the novelty he or she produces is accepted for inclusion in the domain. This may be the result of chance, perseverance, or being at the right place at the right time. Because creativity is jointly constituted by the interaction among domain, field, and person, the trait of personal creativity may help to generate the novelty that will change a domain, but is neither a sufficient nor a necessary condition for it.� [Csikszentmilhalyi] 62
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“SoftSpot is a collaborative MFA thesis project created by Ashley Ciecka and Michael Jeter from the Academy of Art University, San Francisco”
Designer students as
FACILITATORS
[http://www.metropolismag.com/ pov/20090312/a-softspot-for-social-design]
Students prepared a space to demontrate their vision to a possible solution after research and gather with the community. [Understanding of domain and field] The demonstration promoted interaction with professional designers, people from other discipline and the community. The idea of intentect or gather is a way of get fit back and “build momentum.”
63
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Do the academia walls permeable How make an educational project meaningful for the students? Inspiration
Academia
Ideas + Interaction
[Exposition of the student to a real context and real needs]
Community
Beneffits 1. Solve a product according to the need
Theory
2. Facilitators of “community innovatives ideas” 3. Exposition to regulations and social perceptions
Elements of Practice [Prepare the student t deal with reality]
Opportunity to take risk
Non-linear thinking
Make something meaningful Dissemination
“No logo - No Ego” “Redesign the design education” Experimental Process-Studio + Cross Disciplinary
Opportunity to Fail 64
“White card” = forgiveness
[Diagram based on the panel discussion Real world social design and the classroom during the conference Design Ethos: Vision Reconsidered 2010]
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
“Sustainabilty is a social revolution...� [Professor Scott Boylston]
10:10 Environmental Campaign launch at the Turbine Gallery at Tate Modern.
65
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
4 Roles in a Social Movement by Movement Action Plan [MAP]
Citizen
Reformer
Rebel
CHANGE AGENT A real CHANGE AGENT play all the effectives roles to shift a social movements.
66
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
8 Stages of a Social Movement
by Movement Action Plan [MAP]
1960’s-1970’s
1980’s
Normal Proving Ripening Take-off Times Failure Condition
67
1990’s
2000’s
Perception of failure
2010’s
Buiding Majority Public Support
Sucess Continuing the struggle
Summer project Refreshing Whitemarsh Pllaza located in Savannah , Georgia. Course Sustainable Practices in Design Management offered by Savannah College of Art & design
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
Sustainabilty needs to act like a virus... 68
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston
RE-THINK Environment
RE-USE RE-CYCLE REDUCE
Economy
Society
PASS THE MESSAGE 69
Yahayra Rosario-Cora SUST-704_Applied Theory in Sustainable Design / Prof. Scott Boylston