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T
Futura Modernist Balanced Smooth
a
◊ ∞ •
Futura Paul Renner Designed in1927
Published by Bauer Type Foundry
Futura is a geometric sans serif designed by Paul Renner during 1927. Renner was inspired by the Bauhaus movement, where he believed a modern typeface should not just be a revival of previous designs. Therefore, the typeface is constructed entirely by straight lines and circles, giving it a smooth and balanced form. Futura was one of the most used sans serif typeface in the 20th century, and is still a popular choice for publishing, advertising, and corporate logos.
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ABCDEFGHIJKLMN OPQRSTUVWXYZ
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ABCDEFGHIJKLMN OPQRSTUVWXYZ Typography is a magnificent blend of art, craft, and passion. A great typeface is a lasting testament to the power and beauty of the human kind.
Typography is a magnificent blend of art, craft, and passion. A great typeface is a lasting testament to the power and beauty of the human kind.
Book 10/13
Book Oblique 10/13
Typography is a magnificent blend of art, craft, and passion. A great typeface is a lasting testament to the power and beauty of the human kind.
Typography is a magnificent blend of art, craft, and passion. A great typeface is a lasting testament to the power and beauty of the human kind.
Heavy 10/13
Heavy Oblique 10/13
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24/28
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abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz 1234567890 ~!@#$%^&*+(){}/\<>
With Times New Roman and Rockwell
TYPOGRAPHY is what language looks like.
â&#x20AC;&#x201D; Ellen Lupton
C
O Vertical stress
Sloping Verticals
Large aperture
a
M
QK Single-storey
Unmodulated strokes
Diagonal strokes meet in a 'T'
Tail crosses the circle
Ab Cd Ef Gh Ij Kl Garamond
Futura
Bodoni
Univers
Gill Sans
Georgia
Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced. HELMUT SCHMID
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