YuanGu's Design Portfolio by Yuan Gu

V4.1

Design Portfolio Yuan Gu 2

Master of Design Program

2009 China Design Research And Study Forum (Cixi, China)

Graduate Research Assistant BE in Industrial Design

Glass Package Studio

Oral Care Studio

Package Design Studio

2nd Generation Chinese American Diabetes Prevention

Cellphone Design Project

Business Computer Project

Baby Boomers and Travel Pioneer Humidifier Design

Urban Transportation Studio

Intern ID Engineer at DTT

Intern Designer at Jingkelong.co Torch bearer & Volunteer

China

U.S.A Introduction / Contents

Design Potfolio, 2011

4 16

Yuan Gu

Industrial designer Design researcher 424 Riddle Rd Apt2, Cincinnati, OHIO 45220 +1 513-328-5568 guyuan1987@gmail.com

Skills Rhino 3D, Alias Studio, Solidworks; Keyshot render, Hypershot render, Vray render, Autodesk Showcase; Adobe Photoshop, Illustrator, Indesign, Lightroom; Hand sketch & Sketch with WACOM pen table; Foam prototyping, CNC prototyping & Powder print prototyping; Microsoft Office

2nd Generation Chinese American Diabetes Prevention

Wool Ball Hybrid Humidifer

Procter & Gamble Oral Care Studio

47 52

Language Mandarin & English

Business Network System

Pioneer Humidifier Design

Urban Transportation Studio

Introduction / Contents

Design Potfolio, 2011

Generation Chinese American Diabetes Prevention

[Dishware Design]

2010, Project sponsored by University of Cincinnati Nursing School, Live Well Collaborative 4

Design Process

Design Delivery

Interview In home visit Focus group research

Observation & Literature Review

Data Analysis

Diet/ Excise Determinants of Behaviors Culture Identify Generation Differences Research Methods

To slove the problem, 3 solutions came out: Education system, interaction software and new product

Interview Insights Opportunity search Exisiting solution research Marketing study

Design

Research Diabetes positive correlate to obesity,From focus group research we found it is quite necessary to separate food and sauce when eating.

Modification

Testing

Ideation Brainstorming Genesis 3 solutions

Concept Development

Prototype construction User trail Evaluation Refinement

Sketches Human factor analysis Form exploration User scenarios Technical evaluation

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Literature Review

Collect backgroud information

Interview

Design Opportunity

Absorb and correct information

Profile 基本问题 1. 名字：

8. Generally, who take care of your kids? 多数情况下谁负责照看孩子？ First name: 9. Who in charge of cooking? 您家谁负责烹调？

2. Age: 你的年龄是： A．20-30 B．30-40 C．40-55 D．55+

10. Who in charge of grocery shopping? 你家谁负责采购食物？

3. Age of your spouse: 您配偶的年龄： A．20-30 B．30-40 C．40-55 D．55+

11. Are most of your kid's friends Chinese or Americans? 您的孩子的朋友多是美国人还是华人？

4. How many family members? 您的家庭成员数目：

12.

5. How many kids do you have 您有个小孩： 6. How old are your kids 孩子们都多大：

Which exact place of China is your

Diabetes Positive correlate to

Obesity

7. Do grandparents live with your kids? 祖父母是否和您的孩子生活在一起 ?

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Focus Group Insights To directly get information from Chinese America family, we went to “Huaxia” Chinese school for interviews. Parents give us a lot of useful information which lead to the following insights.

Parents think the words from teachers always works better than the words from parents. Sometimes they listen to their friends more.

“Kids will act more like American, school effect then a lot.”

Due to the reason that their kids are not fat, many parents don’t care about obesity at all.

Parents have their own definitions of “healthy food”, which are different from person to person.

Some of the parents believe that gene means a lot in obesity problem.

“My kids are pretty healthy, I never worry about their weight problem.” “They eat a lot; they do sports a lot. It’s their natural growing process. They won’t be fat.”

“I think pizza is healthy because you can see many vegetables on it.” “Some Chinese food contains too much salt and oil.” “Chinese food is healthier than American food. My kids get

“No one in my family is fat, so my kids will not be.” “Eating more doesn’t necessarily mean one will have obesity problem. He or she must have the gene. ”

Their friends can be anyone from everywhere. But the possibility for them to have a Chinese best friend is very big.

Children are afraid of being different or odd. They give up Chinese language when they grow up gradually.

“My kids’ best friend is also Chinese America, maybe because they are similar.”

“No one want to be different, kids don’t want to speak different language or eat different food in front of their America friends.”

Parents force their children to eat Chinese food cause they want their children to get used to Chinese food.

“Since we all like Chinese food, we really want our child like Chinese food.”

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Focus Group Insights

All parents kind of trust the food in school. They believe the school must have already invited some one to take care of the food problems. And they think their children can learn the healthy food knowledge from the school, from the science class. Parents trust school.

“There are some healthy food advisor in school.” “Kids know which kind of food is healthy, school already taught them that. ”

Parents normally don't encourage their children to drink coke.

Kids don’t really care about what they eat. They love to eat together and play during eating.

“I don’t want them to drink soda, but they could steal soda from our restaurant by themselves.” -Mom run her family Chinese restaurant “We don’t buy soda at home, but now kids are smart. They would buy from vendor machine.”

“Kids don’t care about the food. Like my son, he loves to eat with his friends and they have a lot of fun together.” “I think it is a good idea to add more fun for kids’ meal.”

It is very important if parents have time to spend with their kids. Parents normally spend more energy on younger child than older ones.

“ I feel I am not a good mom after answering your questions. I should spend more time to play with my son. The only activities we did together are doing homework and going to supermarkets.” “I have to take care the 1 year old kid, so I cannot spend too much time with my elder kid. Maybe when the baby grow up, they can play together.”

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Chinese people share dishes

Focus Group Insights What we found from focus group that parents usually add a lot of oil or even they have a sense that oil is no good; they still add a lot of sauce when cooking. A consumer group also found that the typical Chinese menu is a sea of nutritional no-nos. A plate of General Tsoâ&#x20AC;&#x2122;schicken, for example, is loaded with about 40 percent more sodium and more than half the calories an average adult needs for an entire day. And among all of those sodium and calories, most of them come from added oil and sauce. So it is quite necessary to separate food and sauce when eating. Even the sauce itself, most of Chinese traditional sauce contains a lot of oil so it is necessary to separate the solid and the oil.

Left picture shows a traditional spicy sause from China which contain a lot oil. That is why we should separate oil and sauceProblem found from home visiting

Chinese people seldom use measuring cup while cooking.

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Concept Development

Team 1

Product for Education & Warning

Education System

Existing Solution

Team 2

Ideation Brainstorming Genesis 3 solutions

New Product Two approch

Team 3

Interaction Software

New Applied Product

Our Solution Dishware design

Design Inspiration Design concept is inspired by the seedpod of the lotus. This particular feature not only express the meaning of healthy and green but also give a function similar as a filter.

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Concept Details Modeling with Rhino 3D, rendered in Keyshot

The holes on the plate can let the oil leak into the stainless steel oil container. Users can enjoy their dishes with less oil mixed in them. Also users can actually see how much oil in the dishes which can warn users that their way of cook is not healthy.

Upper oulet for oil and bottom outlet for sauce. So if you just can enjoy some sauce without that much oil. The bottom outlet can be closed by rotate the upper part and make the inner hole departure from the outlet. 2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Concept Details Modeling with Rhino 3D, rendered in Keyshot

[ D i s h w a r e

S e t

D e s i g n ]

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Concept Details Modeling with Rhino 3D, rendered in Keyshot [ D i s h w a r e

S e t

D e s i g n ]

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Prototyping

Powder Print Prototyping, finished with paint

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Here we offer several tips for making a meal healthier:Look for dishes that feature vegetables instead of meat or noodles. Ask for extra broccoli, snow peas or other veggies.Steer clear of deep-fried meat, seafood or tofu. Order it stir-fried or braised.Hold the sauce, and eat with a fork or chopsticks to leave more sauce behind.Avoid salt, which means steering clear of the duck sauce, hot mustard, hoisin sauce and soy sauce.Share your meal or take half home for later.Ask for brown rice instead of white rice.

2nd Generation Chinese American Diabetes Prevention

Design research, 2010

Oral Care Studio

Target to Babyboomers / 50 Plus

C O N F I D E N T I A L

16 2011, Live Well Collaborative

Oral Care Studio 2011, Live Well Collaborative

Sponsored by

Project of

Target Group

BABY BOOMERS

C O N F I D E N T I A L Due to confidential reasons, none of the sketches, render shots or concept related information can be shown in this chapter. Only research and design process will be presented.

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Re-position the problem • What is the essence of the problem? • Train the students to think differently. • Set up multiple lenses to view the problem. Everyone is a designer, everyone is a marketer • There are no disciplines in the studio. • Everyone participates in the process Identify the groups already present in the room • Dispel any underlying issues before you start • Allow the students to share their advice for success Ownership of the whole studio process • Everything in the studio is a creation of the students • Teams are switched throughout the quarter and the findings are shared

Team and Problem Orientation

Lead in

IDENTIFY

Research

UNDERSTAND

Inspirational and Experiential Theme mapping and experience attributes • What are the experiential elements of the issue? • Introduce theme and mind mapping around familiar tasks Low risk research translation • Design experiential trips to map out distinct themes • Translate themes into product experiences around actual problem Witness the problem • Observe the impact of the problem being addressed • Frame the problem in a real world context Live the problem • Take part in the activities of the problem • Immerse the students into the world of the user

In-home visits • Guidelines and Discussion Guide development • Role play preparation • Report back templates Consumer shop alongs • Guidelines and experience development • Role play preparation • Report back templates Consumer concept sessions • Discovery sessions - small group discussions • Building sessions - games and objectives • Report back templates Consumer messaging sessions • Finalized concepts and selling • Report back templates

Primary Consumer Research

Concept

IDEATE

Secondary Consumer and Product What do we know now? • Utilize the repository of information at LWC Virtual shopping • Determine what is state of the art • New categories (may or may not be related to problem) Category analysis • Who are the competitors? • How do we see their differentiators and point of parity? Trend forecasting and recognition • Where could the category be moving? • What is the current state of the market? • How are relevant Boomer trends related to the category?

Individual/small/large group debrief • Phased approach to digesting the information • Reach common ground and ownership - clear path forward Experimentation and stimulus • Surround yourself with consumer artifacts • Play with the products - kit bash parts into new models Persona development • Constraints can be liberating • Narrow down the field through creating a target from research Create a consumer gallery • Make the research alive and present in the studio • Provide stimulus for further thought

Synthesis and Activation

Refinement

TESR&DETAIL

Aftermath

CONTINUE

Consumer and Client Feedback / Final Concept Directions Concept templates • Developed within LWC or with Corporate Client • Common program language Linked to consumer insight • Methods for documenting Consumer Insight - Process Book - Summary of Research process and phases Presentation methods • Theatrical presentation formats • Video conference protocols • Effective Story Telling Process books and deliverables • Defined up front in the Identify Phase • Documented process and hand off of materials

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Primary Consumer Research

Diane

In-home visits

Age : 60 Date : January 14, 2011 Interviewer : Yuan Gu, Brooke Brandewie

Background

Diane, used to work as a educator. She is now retired, and works at home on computer for research jobs. She likes classic movies, reading, puzzles, and cross-stitch.

Family

Daughter, 25, Single, lives near by Husband, Accountant Pet, 7 years old “evil cat”

Attitudes

“If she knew back then what she knew now!” “Dentist and her have same goal to keep the teeth she has now for the rest of her life” / Enjoys her house, husband, time with friends, time to do cross-stitch, puzzles /Loyal Ohio State fan!

Ideals

Keeping her own teeth for the rest of her life No problems or surprises Maintain routine

Aspirations

Manage health (stay healthy) Stay socially active with church Stay engaged in research activities Enjoy retirement at home Stay healthy

Values

Time to enjoy her hobbies Spending time with her husband and social circle Good product for price Healthy, clean teeth and gums Feedback about routine from brush Precision in routine Her own teeth

Thoughts

Simple-minded in lifestyle, enjoys daily routine Thinks about health but doesn’t worry about it because she keeps up with her routine

Frustrations

What products are they using?

She likes the Crest ProHealth paste but she is allergic to it. Developed thrush in the mouth one time from not drying off her mouthpiece (she wears it for grinding her teeth at night) As a result of lost tooth, she brushed and flossed more but still had to have dental work done.

Braun Triumph toothbrush (the product was given to her to try for a research study) Replaces the brushhead with generic brand

Dichotomies

How are they using these products?

Liked Crest Pro Health toothpaste but she was allergic to something in it (didn’t feel pain but dentist told her she was having allergic reaction because of saliva in mouth)

Tensions

Disappointed that she missed her dental appointment (due to weather and another health appointment) Night teeth-grinding Rotted tooth was removed- when she lost her tooth in the past she could not keep it clean; food stuck into tooth

Collage

Started brush teeth around 5,6 Didn’t see dentist Didn’t use floss Brush teeth really quick Went to college-OSU Married after college Began to see dentist Still brush quick Got gum problems at 30, and start to care about oral health Now she is very focused on maintaining her health regimengoes to the dentist (who is her nephew) twice a year and periodontist once a year for profolactic deep cleaning

She replaces the brush head every 3 month or follow the instruction on the “Smart guide” LCD Stands in front of the mirror, bent down slightly, watches LCD screen to know when to switch to another part of mouth

When are they using them?

Morning, after having coffee Before bed Will use as needed after meal (sticky or sweet)

Who is using this product in the household?

Diane and her husband both use the same power brush, they have their own brush heads.

How Many times a day are they using these products? Twice- a-day, and after certain foods as needed

Where are they using them? Bathroom

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Primary Consumer Research

Diane

In-home visits

Age : 60 Date : January 14, 2011 Interviewer : Yuan Gu, Brooke Brandewie

Unexpected Findings

The couple share a power brush due to its high price. All her oral care habits based on her dentist’s suggestion. Dentist doesn’t think that the power brush is better than manual one.

Surprises

Routines What Works “Brush 2 mins with water is better than brush quicker with paste” Brushing time need to be longer Dental floss Brushing and keeping up with dental appointments Feedback from technology in the brush (smiley face, signal when it’s time to change) Longevity from brush (has had for two years and changes the brushhead) “Don’t go to bed without flossing, ever!” Brushes teeth and tongue

What Doesn't Works Mouth wash – her dentist never suggest her to use mouth wash. She don’t whiting her teeth, her dentist told her that whiting increase the oral sensitivity Hard brushes are not good, they cause gum problems Never brush too hard, it might cause gum problems

It seems Diane like her power brush a lot because of the timer and LCD screen. Very saavy about companies and research because she participates often in studies and comes from an education background.

Old power brush (she still has)

Mary Kay products for beauty routine

She really likes the “Smartguide” timer

Her oral care setup

Husband’s Brush head- color coded red

Floss and toothpaste

Her “evil cat”

Drawer shared by her and her husband- oral care products

Tooth brush pick (doesn’t use but still has)

Delights

Coupons, deals Technology-integration and feedback on how she is doing

Opportunities

How might we improve this consumer's life Braun Triumph is expensive. The “Smart guide” timer is the most useful part for this consumer, so a timer or a separate packaged “Smart guide” device might works as well but cheaper. Values feedback from brush technology Look at how the brush is powered (currently has to plug in the wall and set it on the counter) Maintain coupons and deals for toothpaste Engage her in future research studies (really enjoys being a part of research)

Other Notes

She normally buy oral care product from CVS or Walgreen. Also she uses coupon and looks for discount. Now she uses a compatible brush head because she think Oral B’s brush head is too expensive

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Secondary Consumer and Product Research

Category analysis

Competitive Benchmarking CVS Store Visit / Benchmarking Team Yuan Gu, Michael Ponti-Zins, Yingxue Zhao

Part 1 Toothpaste Whitening Toothpaste TOP3

Sensitive Toothpaste TOP3

Total Care Toothpaste TOP6

Innovative Toothpaste TOP3

Ultrabrite: Consumer Reports “Best Buy”, Inexpensive Negative: Not ADA Approved, not as popular

Sensodyne: “Really works! Good flavor.” Most recommended and most popular Negative: Price

Colgate: “Great flavor, leaves teeth feeling clean.” Most recommended and highest rating. Contains Tricoslan

Tom’s: “Works as well as Crest and Colgate” Most popular and only ADA approved Negatives: Price, Taste

Iso-Active

Crest: “Fresh taste, long-lasting freshness.” ADA approval, moderately priced

Crest: “Reliable, affordable relief” Less expensive Negative: “Few flavors”

Crest: “Benefits multiple areas, mint taste” ADA approved in 6 areas Negative: More expensive. “Gritty”

Natural Dentist: Performed well in studies, ranked highly by Consumer Reports Negative: Not as popular

AM/PM Variations

Rembrandt: “Safe for enamel, actually whitens teeth.” Negative: Very expensive, not proven

Colgate: “Good taste, cleans well.” Less expensive Negative: “Only works on mildly sensitive teeth.

Aquafresh: “Cleans well and freshens breath.” Iso-Active formula cleans teeth better Negative: “Difficult to use, messy, cannot tell how much is left.”

Colgate: “Trusted brand name, cleans teeth” Reaches new market segment Negative: Taste, Price

Two Headed Tube

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Secondary Consumer and Product Research

Category analysis

Competitive Benchmarking CVS Store Visit / Benchmarking Team Yuan Gu, Michael Ponti-Zins, Yingxue Zhao

Part 2 Toothbrush

Price Range $0

Power Toothbrush TOP3 $50

Manual Budget Power Toothbrush

$100

$150

$200+

High-end Power Toothbrush

Brands

Consumer pay more money for: Built-in pressure sensor, built-in timer,rechargeable, different cleaning modes. "Powered toothbrushes with an oscillating rotating action are more effective than manual toothbrushes in reducing plaque and gingivitis."

Oral-B ProfessionalCare SmartSeries 4000 Best function with a resonable price(compare to ProfessionalCare SmartSeries 5000)

An electric toothbrush such as the Oral-B Vitality (*Est. $30) is essentially the same as a battery-powered toothbrush, only with a rechargeable battery and stand

Oral-B Pulsonic Slim design:"incredibly coollooking design" A lot of power brushes is considered bulky and heavy. For manual brushes, the shape is also important

Oral-B Vitality

Arm & Hammer Spinbrush Pro Clean

The Oral-B Vitality costs far less than other rechargeable electric toothbrushes

A few owners complain about costs -- of both the base unit and the replacement brush heads

Hammer Spinbrush Pro Clean toothbrush does a good job of cleaning and is comfortable to use. Plus, it is really cheap

The size of brush head and how firm is it are important for both power brushes and manual toothbrushes â&#x20AC;&#x153;The head is particularly impressive because of its small size."

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Secondary Consumer and Product Research

Category analysis

Competitive Benchmarking CVS Store Visit / Benchmarking Team Yuan Gu, Michael Ponti-Zins, Yingxue Zhao

Part 3 Accessories

Price Range: Floss

Price Range: Whitening Product

$6+

Floss TOP3

Glide Floss Picks GOOD Easy to use Cleans hard to reach spots Durable Gentle on gums Hard to find BAD Hard to find

$10

$25

$50+

Whitening Product TOP3

Reach Gentle Gum Care with Fluoride Mint Woven Dental GOOD Gentle on gums Deeper clean than Glide Cleans hard to reach spots BAD Got fray and need to clean the floss stuck between

Reach Clean Paste Floss, Icy Mint GOOD Easy to use Gentle on gums, no “spiral effect” from ribbon floss Cleans hard to reach spots BAD not as "fluffy" as the original

Crest Whitestrips Daily Multicare GOOD Friendly to sensitive Easy to use Requires minimal time BAD A bit pricey

Plus White 5 Minute Bleach Whitening Gel GOOD Easy to use Clean teeth Cheap BAD Tastes bad Too harsh

Rembrandt Whitening Strips, Mint GOOD Adhere to teeth well Apparent effect Durable BAD Hard to found in store. A little too hush

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Secondary Consumer and Product Research

Trend forecasting and recognition

1780 : England Bristle bone

1938 : USA WWII

First mass-produced modern toothbrush. Cow tail hair tied onto cow bones

“Your American Duty is to brush your teeth so you can with the war.” Soldiers brush teeth American people brush teeth

3500 BC

1780

1917

1938

1946 The first ‘Baby Boomer’ is born!

1945

3500 BC : Egypt Miswak

1917 : USA WWI – Celluloid

1938 : France Nylon bristles

1945 : France Sodium

Chewing stick made from the Salvadora persica tree. Contains Abrasives, Antiseptics, Astringent, Detergents, Enzyme inhibitors, Flouride

Soldiers need bones for soup - New innovation for brush handle

Softer bristles

Ingredients in toothpaste Soap - Sodium

Vegetarian/Vegan friendly Sodium makes a smooth paste

1946

1960's

1950's

1960's

1988 : USA Scuba

2001 : USA Crest SpinBrush

Injection molded rubber bendy, non-slip handle Prior to Scuba: No toothbrushes used rubber Today: 80% of toothbrushes use rubber

Considered to be a fad: only $5 Yielded hundreds of millions of retail dollars Poor performance

1970's

1988

2001

2006 : USA Oral and Whole Body Health Scientific American tell us The mouth affects the body.

2002

2006

2001 : USA Oral-B Indicator

2002 : USA Phillips Sonicare

Fading bristles You know when to replace brush Ergonomic handle Available in multiple sizes

“The Rolls-Royce of the power toothbrush market” -Forbes Global

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Secondary Consumer and Product Research

UV sanitizer/Anti-bacterial

Trend forecasting and recognition

Alternative bristle materials

Circular bristle layout

Crisscrossed bristles

Nighttime products

Alternative dispensers

Current Product Trends

Hydrogen Ion Toothbrush

Mouthbrush

Black bristles

45˚ Brushing Angle

Hydrabrush

Toothpaste Tablets

Insight from shaving cream

Miswak in Toothpaste

Unilever

Ionic reactions kills bacteria and breaks down plaque No toothpaste required. Used by millions in Japan

Nylon bristles + soft rubber nubs Cleans: Teeth, Tongue, Palate, Oral mucosa Massages: Gums

Masks blood-reduces patient alarm Ultra-fine black polyester bristles Reaches plaque in periodontal pockets

ADA’s recommendation Brush at a 45˚ angle to efficiently clean teeth and maintain healthy gums ADA’s recommendationSupersmile's innovation

6 multi-head micro brushes designed to remove human error 1/4th the time of powerbrushes. 1/6th the time of any manual brush.

Well received by the dental community “Why has this not been done before?” Bottle is fully recyclable Sanitary improvement No microbial transmission from swiping the end of a tube onto a brush

Bottle idea is borrowed from Edge shaving cream Toothpaste comes out like a gel and foams in the mouth

Miswak Effective anti-bacterial for teeth Fights plaque Increases salivation (restrains dry mouth) Ordinary mint kills 3.6% of bacteria Mint laced with Miswak kills up to 60 % of bacteria.

Borrowed optical-effect technology from their laundry team Blue pigment makes yellow teeth appear whiter

JAPAN

USA

EUROPE

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Secondary Consumer and Product Research

Personalization

Escapism

Trend forecasting and recognition

Digital Overload

Personalization

PAST TRENDS

Protection/Utilitarian

Whimsical

Personalization

Return to Reality

Cultivated

FUTURE TRENDS

CURRENT TRENDS

Opportunity Gaps

Return to Basics

Wholesome

DIY Dentist

Portability

Product Personalization

Consumers desire a product that does everything. Clean and simple. “Features Fatigue” leaves consumers confused. As sophisticated consumers grow increasingly focused on improving life around them, design is called to streamline their lives.

Overriding social trend that has suffered with the recession. Consumer confidence is rising and there is a great opportunity gap in the oral care market. Emphasis on holistic healthcare. Vitamins and minerals appeals to consumers.

Consumers favored manual brushes, but shifted to power brushes to avoid dental bills Crest Weekly Clean sets. precedent. Consumers desire daily dentistry. Complements the organic product trend because these consumers already favor homeopathic healthcare.

Boomers and older adults are traveling more than ever due to their extra time and money. Product opportunity gap seen in the poor design and few travel oral care products in market. How can our consumer get a dentist-like clean while away from home?

Overriding trend seen in the last decade in products and services. Consumers desire personal attention in every market. The older adults have new oral health needs that aren’t being addressed. Product opportunity gap seen in the absence of personalization in oral care products.

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Synthesis and Activation

Individual/small/large group debrief

Research presentation Consumer in homes consumer meet-n-greet Kickoff Presentation in-store Research Other Activities Education game/website oral care orgnization/ medication orgnization new form of tooth brush slow design dental snacks(biscuits) his&hers:temperpedic:sleep#bed Education side affect Orgnize the stuff water = fresh and clean need a name for boomers treat seniors like dogs PG could benefit from doing reseach on their own Education on organic playing games light weight powerbrush there is an opportunity variety in doggs dental care I trust my dentist and would use products she recommended Education kit passing on habits car wathches jewwlery=expensive let's make it fun enzymatic I think many boomers are hesitant to go beyond the basis Personal/personization product as décor relate qualoity +value to good products not expensive ones next heavy slides time spent cleaning dog's mouth? Power brushes do help Product syustem(work as group) entertaining family friends human friendly link between whole body+oral health spent on pet oral care vs self Numerical accuracy Product to prove health Married couples use different things very deverse group tie health benefits up social benefits care vs concern dr. scholl's know your foot Innovation systrm What eles in bathroom, any effect on oral care shy what to call these consumers? organic preventative is important Authority source of oral care Power brushs: circle or down movment which is better more boomers are retiring and able to travel looking for new hays to connect does brush have different stages, for different ages and kinds of dog. The brush is soft no more flex head What do handmade tooth brush look like kid's toothbrush in boomer's bathroom social greeted with a smile how can we educate boomers? color clutter in the brush aile+less information on packs we need more time! How do boomers connect floss + tongue scraper +brush.. erase bad memory of tooth care media consumption who are their "super heros" today overwhelming amout of stuff I love my grandma I love my grandpa For boomers special treatment economics- price of product vs quality diy brush with education adantage there are different type of boomers replaceable brush heads cost VS brand account ability what they say vs what they do intervlewee is so fashion look for opportunity gaps location edu tool? Smoking campign child to adult renforcement line up product to cuneract side effect lack of education info felt included-feels excluded from ads do we need to evoke sense of "Nostalgia" for them all I see is colored boxes dentist: paste is a scam. brushing cleans teeth give INFO on package or website that talks about oral heath infuluence of family and friends cosmetic whitening is important potato peeelers rock!! big display hygenists want to teach Coupons, freebies, funstuff value vs price different product for different people complex problem overwhelming when looking for something new or differet than normal dentist: not enough time with patients all in one getting feedback from technology brought husband along design can make or break a product(no one buys ugly things) similarity of products. No differentation boomers take a lot of medications How to keep teeth longer went by dentist recommendation different product for different people open minded lots of choices throw away products=nike running sensor How reasearch target back to target market saying the right thing vs doing right different aspect on proper:manner/dress/fashion/hygene oral care aging, pay attention to what they use crest&colgate dominate paste dentist:$2 times of practices factory+private patient Crest sponoured dentist office brand loyalty some dressed up some not ,but all want to show unique ergonomics+sensorial attibutes this is too difficult how to conure boomers of new product effectressness Not changing habit way to orgnizae night and day gadgets=technology sensitivity-peak how much of this is necessary? hygonists want to be able to practice on their own Personal portfolio manual timed tooth brush boomers enjoy hobbies and still like outdoor activities huge market and almost everyone uses perscription drugs oral care on sale s o n g a b o u t b r u s h i n g t e e t h Portfolio of products effective products Society-active participant give consumer power to find best product for them colgate+crest got the most stops lots of websites applying to oral care Pharmacist whats your story? Why you have this habit like to meet people f o a m i s f o r t h e consumer lots of brands going to same goal potato skineer innovatin Perception religious vs routine I am very active interview style tooth paste needs more catchy graphic design power brush makes a difference Travel packs/portable items Duriable products I have an easy life crest is market leader the design of tooth brush looks bad ads show older children or grandchildren recommending to boomers Products that carter to common ailmunts of boomers Familly oralcare products polite boring overwhelming bells and wistues are crap Opportunity gaps S u p e r compact oralcare product interactions with kids generational differences, rock and roll, wood stock display!! stucture of teeth compared to animals Oral health-body health grandchildren show exactly how product effect the month connection between oral care+health kiosks in the make-up section to promote beauty of good teeth people living longer Open doors purchased based on coupon not afraid to smile boomers don't like to be called "senior" or "aging" no special section for boomers or old persons dentist: systemic flouride biggest innovation Custumized brush head or floos cost and brand they eat pizze & drink pepsi good knowledge of mouth lots of blue although we participate the oralcare studies we just don't floss Toothbrush combined with a flosser Timer and schedule device face of today overwhelming amount of data of there w e are not selling a product we are presenting a lifesstyle increased care through life Deskey clebration throwback single man snxiety products money as a context of security-where oral care fits huge marcket sharethathas to be understood not a lot of family of form with in a brand's products lack of oral care early Streamline mkeg approach Collateral video, web ,radio bell collection - pround of it different income level dosent tie those people boomers will have their own opinions millions of choices+they all look the same parents opinions of oral care Tools for intergen dialogue c r e s t prescription quality transition into being old how to value differeent parts correctly CREST, crest, Crest, cresT, HOW MANY WAYS CAN YOU SAY IT? no check tools for self check Pro-sumer Proffessional/opposite of[con] crest products catered to after/before dentiese procedures trends have changed. Their idea is different from ours honestly nothing sticks out… package need improve no product stand out rreally no big supper star guide people organic : +additives -subtractive taking social media models to the Real life interested and intellegent a new market-P&G has never had to be concerned with senior can't pick up&hold electric tooth brushes altough we participate the oral care studio, we just don't floss oral care kiosk move from poor oral care to better one-loss freaming concept visualisation should be consumer centered boomers don't feeel like advertisments are directed toward them location holes in teeth if you don't brush emergingmarket strategy to boomers travel packs family is important make the info interesting, what do we really need to know--where to express importance people who chose tooth brushes chose quick l e a r n f r o m older siblings professional influencers-who are they infuluence of their parents / siblings meat way to get compoitalle w/consumers??? travel oral care section was by the food divocrce creat value for boomers recommendation from friends variety of personalities toothpaste/toothbrush/ floss need special package/products for boomers coffee&wine habits Education booth in oral care friendly packaging that is easy to read diy attitude medications affect oral health easy reach merchadising for boomer oral care products RWC visit: acsthetics, but what about the actual mouth health data to back up claims heakthy diet pay more for taking care of family factors of care? NEEDS: genetics, habits, products, age aging generation products"I'm not using sensodyre!' computer knowledge really varied bringing dentist to routine taking advantage of raymond waltersmaking people aware symbol may meaning less to them , so does the package oral issues compound as your age a lot of inteething pet products on the marcket-different from woman brushes people have no idea about how their mouth is different Care for month and body just want to get it done history of their lives and how it affects them 2.4 trillion of buying power everything is shins anti-aging(age.defy)toothpaste How diseases affect the month different taste or function paste responding to changing mobility why we only concentrate on baby boomers? In-store rearch whole food oral care are dominated by very few brands. Bees, tom's, etc mi paste-recommend by ingrediants+conditions Education on the oral care products aesthetics logical progression from manual to motorized lack of understanding of deep value for boomer family packs flossing eatends life organic product development apperance is important experiences veru different based on where they live stretched thin people shopping for replacement heads took time double head brush toothbrush that flosses still work , few retired not very deep in insights shopping is guess herbal kits His+hers pets are important poor language colgate ads for toothpaste on toothbrsh packages diy What makes sense they have facebook don't actually understand boomers neon colors in toothbrushes sense of nostalgia bathroom- private space keep teeth keep healthy you don't actually need the paste overwhelming boomer's market share large packs-sense of economy perception of hi tech-whats the world's fair of oral care opportunities to break the mold cosmetic vs health coupon clipping/ concept of value how to get trust from boomers more personality in products only 1 product that works really well wheel chair level Families of products product for me OC messages- makes you young or helps as your age MSRP is not really the price point how do I pick a product? worth of the boomer generation oralcare is work but it has to be done Hesistant at what time is brushing most effective does tihis change human oral care set-up compared to pets ergonomics of brush for 50+ Boomers-high quality and healthy life family focus dantal carries product differentiation cross brand generic OC need to be simple and effective 50+largest segment of population packaging similarity storage/space/drawers Easy to use huge purchaing potential certain companies are willing to pay more to get better locatin usage/habit perception of quality woodsock-what other events? n o products catured to boomers other than denture-related products enjoyable is important heros of now vs past improred dental illustrations lots of kids products his+her brush head unexpected creativity may have a lot of info already. We need to figure out what m o s t m o u t h washes wrere blue, green or orange foaming product most comfortable with other in their age blue sky lots of opportunity toothbrushes ranged from $1 to $120 If I don’t like it, I wont use it what immediatelly brings out commonalities in bommers c o n s e q u e n c e s o f p o o r o r a l h e a l t h gumdisease, carries different stores are targeted to different ages need education boomers aging, like thie rest of us, but need more care target had large selection of electric tooth brushes Incorporationg product that benefit family variety of different experiences, attitudes towards mouth easy to recognize package puts mouthwaste in beautiful bottle obervations+what they said infernces target+very few baby boomers nostalgic items how can we relate to our own situations? what do these products do? boomers are online boom! cardboard&plastic make it easy top health conditions 2-in-1 products do not feeel like 2-in-1 single palce for education purpose now meds+vitamins inter-relate wide variety and assortment of products 1946-1956 20yrs gap delights values frustrations, etc few products geared towards seniors oral spa rather than oral care ingredients+materials toothpicks as floss-cinnamon-flowos reduced mobility-more effectine products that don’t require too much effort ergonomics health stores-natural-pure ingredients-herbs/spices-toothdicks service for education and help material innovation better aisle signage+lighting dentist kit great science--connected value in products clarify products functions what is the eqvivalent boomer facebook like do they know or care aobut science&mouth's anatomy?-or is white smile their "report card" hard to read relationships and advice I wasn't very excited whitening brush 13+ drugs poer brush with more easy to use function what I say is not what I do brands/natural: toms, jason, others in home self dentist m ost already know what they want when they come to the oral are aisle impression of getting deal carts are dangerous boomers are on the stage of "young-old", make them confident is important oscan few boomers use it. enjoys puzzles and tv and coffee people are different in store-some slowm some need to go very fast multiple brands products location better way to orgnize slelves for easy shopping people shop fast are very pushy! why is a manure tooth brush more than a cheap electric boomers take longer to review products in store human friendly and slim product power whittening tools? easy to recognize brush head parallel paste wash+brushes play up the crest shells matallic, blue, white "total", "action" eliminate cross brand usage-we crest toothpaste+tooth brush parallel deodorent+shampoo aisle horizontal vs vertical packaging too much similar packaging, evern within crest up the benefit of cap design for vertical stanping

POST IT!

C O N F I D E N T I A L

P&G Oral Care Studio

Design project, 2011

Consumer and Client Feedback / Final Concept Directions

Concept templates

Early Concept Template

Concept Name:

for Consumer Discussion Problem to Be Solved:

Emotional Benefit How will this concept emotionally benefit the consumer?

Consumer Insight What quote / behavior inspired this concept?

Opportunity Gap (check all that apply):

Original Concepts

Concept Description Sketches Visuals CONFIDENTIAL

Back to Basics Wholesome DIY Dentist Portability Product Personalization Other:

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Consumer and Client Feedback / Final Concept Directions

Sketches

Early Concept Sketches for Consumer Discussion

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Consumer and Client Feedback / Final Concept Directions

Concept templates

Concepts Template for Dental Hygienist Experts Interaction

Concept Name

Concept Description

Problem Statement

Storyboard Template Concept Name

Concept Name

What’s going on in this picture? Three lines Placeholder text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Opportunity Gap (check all that apply): Back to Basics Wholesome DIY Dentist Portability Product Personalization

Concept Sketch

Consumer Insight

Opportunity/Design Theme

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Consumer and Client Feedback / Final Concept Directions

Feedback

Dental Hygienist Experts Interaction RWC Visit

Visit 1: To understand more about the research themes identified Visit 2: To obtain feedback and insights on the opportunity gaps identified Visit 3: To gather feedback on the concepts identified

To present initial concepts for feedback. To gather feedback on the concepts identified. We also had them rate the concepts from 1 to 10, 1 being the least favorable and 10 the most favorable. Concept Ratings with Comments: Ionicare- 9.3 - Love that it is biodegradable, solar powered; but they aren’t convinced that it could replace traditional brush/paste- UV doesn’t sanitize enough

Palate Cleansing Chews- 7 - Like the idea; want to know more about how it would work; if you could prove that it is more effective than Altoids (which is what they currently use to freshen their breath in between meals) then they would use this.

Oral Care Recommendations- 9 - Would alleviate amount of choices for patients to choose; could tie back to dentist recommendations

Paste Mixer (No-Squeeze)- 6.6 - Like that you can keep it on your counter as a decorative item - Liked the no-squeeze aspect of it.

P&G Everyday Kiosk- 9 - Reminded them of Dr. Scholls idea, liked this. Anything to help people understand their mouths better.

Sneek-A-Brush- 6.25 - See a niche market for this; executives

C O N F I D E N T I A L

Crest Oral Care Program- 8.5 - Thought this concept could be most easy to implement - Would use this service and recommend it to their patients Travel Guard- 8 - Good for hygiene concerns when travelling - Liked the idea of paste as a paper, or a different form Fresh and Clean on the Go – 8 - Would use this and recommend to their patients - Mirror for flossing? Brush and Floss- 7.3 -Anything that encourages flossing

Oral Spa- 5.6 (*sensations got left out in ratings) - Can it remove plaque? or is it mechanical? Make sure to communicate that it is not a replacement for brushing but rather to be used throughout the day HisHer Line- 5.6 -Thought this could be a great concept for marketing- appeal to user’s preferences and emotions - Weren’t aware that there were unique needs for the mouth by gender, but they said discussed that everyone’s mouth is unique (by tongue size, mouth size, etc.) IronMan- 5.3 - There is a unique niche market for this; also said it could also be offered in a women’s version. Mouthpiece- 4

Mist Relief- 7 - There are products out there like this. - Discussed 50+ medications and conditions that lead to dry mouth Cumedin, Anti-histamines are common - Dry Mouth Spray - generally approved, has potential to deliver a medication

Healthy Teath- 2 - Weren’t really sure about this, thought it could be good if it added benefits and nutrients for the teeth (such as benefiber)

*RWC: Raymond Walters College, University of Cincinnati in Blue Ash C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Consumer and Client Feedback / Final Concept Directions

Concept templates

Template for Na誰ve Consumer Interaction Mar4, Na誰ve Consumer Interaction at P&G "The Insight Suite"

BACK

FRONT Caption Box

Concept Shot

Concept Detail

In Use Shot

Concept Desciption

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Consumer and Client Feedback / Final Concept Directions

Final deliverables

Concept Name

What is your sales pitch? Use the sales pitch from Friday’s Naive Consumer Interaction. A reader should be able to get the general idea of your concept by looking at this poster without you being present.

Concept Template Glory Shot Alternate Views Concept Description Research Insights "Consumers Said..." Opportunity Gaps "Dental Hygienists Said..."

Tie back your concept to the research from the secondary research presented during

What consumer feedback was given about this concept during the consumer

the research presentation as well as your findings and insights from your consumer in-home visits.

co-creation sessions? Quotes please!

Back to Basics / Wholesome / DIY Dentist / Portability / Personalization

What did the dental hygienists at Raymond Walters have to say about this concept? Again, try and use quotes

Storyboard What’s going on in this picture? About three sentences,

What’s going on in this picture? About three sentences,

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

New Product Category

New Hybrid Product

New Interactive System

New Lifestyle

Future Product

Future of Oral Care for Baby Boomers

C O N F I D E N T I A L P&G Oral Care Studio

Design project, 2011

Wool Ball Hybrid Humidifer

2007, Project Sponsored by YADU, Beihang University 35

+ Market analyzing & Benchmarking

Style

Specific feature Use in mulitiple enviroment Portable device Hybride/energy saving Self-rechargeable Technology

Most of humidifiers on the market are kind of "low use of style and technology" product. Some other kinds of "technology driven" product look bad. This project focuses on the upper right of the diagram which means product with higher "use of style and technology". It follows the YADU company's requirement of a product for North America pioneer consumers.

Environmentally friendly and energy-saving are two vital elements in this project This project is designed for the humidifier manufacturer â&#x20AC;&#x153;YADUâ&#x20AC;?. The task is mainly about a hybrid energy humidifier for those consumer leaders in North America market. On one hand, selecting of raw materials and its principle of work should follow above two elements. We can use nature materials instead of petrochemical materials, so that we can decrease environment pollution. To save energy, we can add solar panel or some kinds of self-recharger in it. On another hand, the visual form should relate to those elements too. Therefore, I chose knitting-work style in its shape, so that it can easily remind consumers of some green plant-base stuff. Moreover, its color and texture should be unique unlike other normal products. It should provide some kind of familiar and luxurious experience. [ Wo o l B a l l ] H y b r i d H u m i d i f e r

Concept design, 2008

Sketch Sketched in Photoshop with WACOM pen table

e c a f r e t n User i

Mosaic like buttons and LCD

Solar panel

Vol y b

al like

Roly-poly ball

LCD screen Cube with a cut-off angle

Motion generator

Put it on the radiator

[ Wo o l B a l l ] H y b r i d H u m i d i f e r

Concept design, 2008

Concept Details Modeling with Rhino 3D, rendered in Hypershot

Refill Rotate the knob attached to the water tank can unlock the water tank, then it can be taken out of the humidifier. In the other side is the bottle cap of the water tank. Rotate the cap can open the water tank to refill water. There is a rubber insert on the cap, and water can seep into the humidifier.

Mode A: Standard

Mode B: HYBRID

The humidifier is attached with a base and it can work with external electric supply, warm up air to accelerate evaporation and recharge its battery. In this mode, humidifier can work highly efficiently. Actually, it is the major way to use this humidifier which is just similar with other humidifier. In tis case, "HYBRID" element is not in use.

When the humidifier works without a base, it can work with the integrated battery, recharge the battery and shine, emit sound when it rolls. The humidifier “Wool ball” can be used as a toy for babies or pets. As it rolls, it recharges the battery by using the generator inside. Also it can speak or make sound to show its ”HYBRID” function is in working which will also make a lot of fun.

[ Wo o l B a l l ] H y b r i d H u m i d i f e r

Concept design, 2008

Concept Details Modeling with Rhino 3D, rendered in Hypershot

LCD Touch Screen A simple control panel with basic order such as power on/off and fan speed control. Also, it shows necessary information battery condition. The blue backlight makes it easy to be read. The point is this touch screen can make the whole kinttingwork look humidifier turns into a future style stuff.

Filling Hole The turning button is actually used to take out the water tank, so that consumer can refill water. The material and shape of this filling hole is similar with the other side (the LCD screen) in order to match in the same style.

Working Principle The main working process can be seen in the right sketch. Water comes out from the outlet and make the sponge paper wet; while the fan turns on to accelerate evaporation.

SPONGE WATER

Structure The sketch above shows the basic parts inside the humidifier. The water tank is placed in the black sleeve. The space between those parts and the outside casing is padded with sponge papers. As the water come out through the water outlet (in the other end), it makes the sponge papers wet, which is the source of vapor. The heater can warm up the air inside the casing in order to accelerate evaporation in cold condition. The generator can recharge the battery. To sum up, this is a â&#x20AC;&#x153;Hybridâ&#x20AC;?. [ Wo o l B a l l ] H y b r i d H u m i d i f e r

Concept design, 2008

Shark Business Network System A future solution of business computing

2007, Best Originality Award and Best Design Award, Top 5 of over 40 500

Business Computer

c:\

FUTURE

Small business

Medium business

Large Enterprise

Specific

Trend

Standard performance Reliability Standard security

Mid performance High reliability High security Professional meatainess

Best performance Best reliability Best security Professional meatainess

Reliability Performance Security Compatibility After service Energy saving

High perfonmance in Connecting, communication and processing Full time on line Digital instead of simulation signls Easier to use

Research

Concept

Evaluation

Refinement

Literature Review Benchmarking Consumer Interview Identifying Opportunities

Brainstorming Sketch Modeling & Rendering Prototyping

Prototype Test

Introduction

A better business computer means more reliable, more compatible and cheaper This project offers a new solution for the LENOVO business computer, which is especially for those small businesses. In addition, this project wins an best originality prize in the LENOVO future business computer design competition. Based on some survey, we recognized that one of the most common problems in the usage of business computers is actually not the hardware problem, but the software, which probably is caused by virus or false-operation.

LENOVO Business Network System

Concept design, 2007

Hardware Resource Optimization The graph below shows the general work process of the whole system. Generally speaking, the system is consist of one main machine (including operation part), and several Terminal part (used for employers to work with).

CPU usage A% CPU usage B% Shut off

Upload data to "Server" system Download necessary data after being operated

Terminal on line Lower load/energy saving

Mulitiple terminal share one Server Server act like a operation center

CPU usage X%=A%+B%

Terminal on line Heavy load/more work

Terminal off line Energy saving

Working Procedures

Terminal

Connector

Firewall

Server

Storage Internet adapter Input devices Output devices

Cable Wifi etc.

Software security Hardware security

Mass Storage ROM & RAM CPU Internet adapter Output devices Case Coolling system

All the On-table sets in a group share hardware resource from Server. So that makes sure the resource optimization.

Problem Statement

Design Brief

Unfriendly device increase the chance of miss operating which lead to Unstable efficiency and Data sec urity problem.

New concept increases the work efficiency of every employer. Reduce the effect of unexpected data lose. Most optimum distribution of resources, save resources for customer.

Specific Aims Physical needs User friendly & portable & customizable Emotional needs Sence of calm and peace & modern & encouragement & reliable Maintainability Easier and quicker to fix problems & System of hardware optimization & Professional maintainability Cost requirements Low cost & energy saving & esay to upgrade LENOVO Business Network System

Concept design, 2007

Sketch

Sketched in Photoshop with WACOM pen table

Take out the HDD from above

Take out HDD

Drawer like removable HDD

Hard disc drive

Inspired by ipod dock

Similar to digital player

Base dock

LENOVO Business Network System

Concept design, 2007

14.60cm

0.30cm 2.00cm

12.00cm

3D Modeling Modeling with Rhino 3D

Power button

Heat releasing vent

AC port

USB port 1 USB port 2 Ethernet port 12.60cm

USB port 1 USB port 2 12.00cm

9.25cm

LENOVO Business Network System

1.80cm

Concept design, 2007

01 Plastic shell case

Concept Details

02 Solid State Drive 03 Dock port

Modeling with Rhino 3D, rendered in Hypershot The terminal set is mainly made up of memory unit (HHD or SSD), USB-HUB and power supply unit. All necessary I/O devices, such as keyboard or display, are connected with it by USB, HDMI or other ports. Basically, to solve most of problems that employees encounter (such as virus), employees can use some other memory unit instead. The Server is mainly made up of memory unit (hard-disc drive Raid) and operation unit (a group of CPUs and RAMS). The Server exchanges data with the Terminals. The Server is used to store all in formation of the whole work group and makes sure its safety. In a word, the whole system helps customers accelerate their process and minimizes the unexpected damage.

04 Plastic top work surface

05 Base shell 06 Motherboard 07 Copper Cooling system 08 Led monitor 09 Touch spot switch 10 USB port 11 AC-in port

Features and Technical Specifications Four USB ports in two side of the docking station can be used to connect other devices such as keyboard or flash drivers. One button on the docking station for switch on and off the terminal. A let light indicate the work states of the system. And there is also a LCD screen on the surface of the dock to show additional information. Comparing with traditional computer, the terminal is quite compact because it dose not have a large motherboard with all the devices set on it.

09 08 11

06 10

LENOVO Business Network System

Concept design, 2007

Prototyping Powder Print Prototyping, finished with paint

LENOVO Business Network System

Concept design, 2007

Pioneer Humidifier Design Project Thesis project sponsored by YADU & Westinghouse, Beihang University

2008, Beihang University 47

Pioneer Humidifier Design Project Thesis project sponsored by YADU & Westinghouse, Beihang University From research to prototype, create a pioneer humidifier for pioneer consumers in North America and China.

Excellent Undergraduate Thesis Paper in Beihang University, 2008, Top 10% of over 3000

Pioneer Humidifier Design Project

Thesis project , 2009

Concept Details

1 Click spot 1:

Modeling with Rhino 3D, rendered in Hypershot

LED Indicator

Activate the humidifier setting Rotate the click wheel: Turn on/off the humidifier; Set humidity level.

Click Wheel

Working

Air/vapor outlet open

Handle A

Use handle A to remove water tank for refill

Click spot 3: Activate the timer setting Rotate the click wheel: Set timer LED: Red LED shows the remain time

Ultrasonic Component

Air purifier

Air outlet and handle closed

Water Tank

2 Click spot 2: 1

Power off

LED Ultrasonic humidifier

Activate the air purifier setting Rotate the click wheel: Turn on/off the air purifier; Set fan speed of the air purifier. LED: The number of green LED indicates fan speed

Handle B

Use handle B to move the whole humidifier

Turbine Fan

Air Filter

Pioneer Humidifier Design Project

Thesis project , 2009

Prototyping

CNC Prototyping, finished with paint

Pioneer Humidifier Design Project

Thesis project , 2009

Concept Series Modeling with Rhino 3D, rendered in Hypershot Design concepts sharing the "Click wheel" interface

Pioneer Humidifier Design Project

Thesis project , 2009

Urban Transportation Studio Prophase analysis for Cincinnati street car proposal, Live Well Collaborative

2010, Live Well Collaborative 52

Design Process

Human Level – Personal Space interior experience (direct engagement, use – passive entertainment, comfort, ) exterior impression (innovative visual statement – innovative rethinking of the vessel itself) psychology of shared space (tension from blurring economic, cultural, racial boundaries

Levels of Resolution Structure

Machine Level – Public Space user experience & impression (communally, individually) culture of ‘street or village mentality’ (community issues)

Systems Level – Planning and Macro Space city grid, routes, neighborhoods (pedestrian zones, entertainment and cultural zones) auxiliary systems (links & tie-ins to other transit: bike & car share programs, foot paths) societal issues

Background Research

Inspiration Team

Qualitative Interview

Analysis

Conclusion

OUR TEAM

History Research Current Status Benchmarking People Team U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Deliverables

Fixed Rail Background and Context Definitions and Vocabulary (Difference between light rail and street car) Benchmarking what makes rail successful (and what makes it fail) - Criteria for success - Attributes of failures Benchmarking Design (or Cataloging Design) - Exterior look and feel - Interior look and feel

Stakeholder Understanding Users - Work - Recreation - Residents - Visitors Controllers - City Politics - Funding - Support and Structure (employees of the service) Neighborhood Connectors - What are the neighborhoods and their identities? - What are the landmarks that need to be included? Are there tiers? Deliverables in this section: - Clearly identify the groups and some characteristics - Develop a discussion guide that has been tested - Recommend how to go about interviewing and experiencing the city through the people who live, work, and play in it

Definition of Cincinnati Historical Context - Mass transit in Cincinnati (did rail exist, how did it work, why did it go away) - Identity of Cincinnati (major events that have helped define the city) Identity Work of LPK - Somehow need to get in contact with them to understand the work and where they are with everything

What is the University's Role as a 'System Champion' Should there be an active role of education as the system is developed What responsibility does the University have as: - an employer - an educator - citizen - What does it mean that this project is funded by the university? - Should we be looking at this as one university, or as a collection of universities, including Xavier, Mt. St. Joseph etc...

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Research

One day downtown metro bus trip

Route17, From Daap to Government Square Ticket Price $1.75 1:16-1:20 waiting for the bus 1:20 get on the bus 1:38 arrive at Government Square Middle-age female driver, Each stop stops 10 seconds, stops 2 minutes at Government Square, 17/38 people on the bus, 2 disabilities,1 elder, 2 disability area, 6 knock-down seat, 7 seats for elder and disability, 6 Billboards on the bus.

25-30 people waiting on the Government Square stop Mid-age female, Waiting for Route17 from 1:48 to 1:51 Old lady, with shopping bags, Waiting for Route 43 from 1:44 to 1:47 Young male, sporty look, Waiting for Route 47 from 1:46 to 1:53 Senior male, looks healthy, Waiting for Route11: from 10 minutes

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Metro Bus

Current mass transit system

Focus on downtown area: Web feature in downtown area, very convenience.

Connect downtown area to suburb: Less convenience, users have to take buses following the time table; normally takes much more time.

Carrying capacity: Good enough. The buses almost empty during none peak hours or in meagerly-populated areas.

The diagram is the visualization of the Metro bus routes. The map represents how the routes connect neighbourhoods in Cincinnati. People can also read the density of the stations.

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Worknday Regular Time

Worknday Rush-hours

Weekend Highway System

Traffic condition on highway is getting worse. U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Highway System The greater Cincinnati area is highly depending on the highway system. U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Parks

Museums

Based on the location of interests (such as Shopping center, museums and parks), we have chosen 9 neighborhoods for further analysis. The nine neighborhoods are Clifton, CUF, Downtown, Hyde Park, Mt. Adams, Mt. Lookout, Oakley, Kenwood and Newport.

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Clifton

Analysis Above picture shows the position of each neighborhood. We will give do research and point out the key elements in each neighborhood. Also, we will give a suggestion way of transportation using the sign on the right.

University of Cincinnati, Ludlow Ave, Burnet woods Park Take buses

Ride bikes

Taxi or private vehicle

Walk

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

CUF

Clifton height: off-campus student housing with many restaurants and convenience store; business streets like McMillan St. and Calhoun St.; University Heights: a studenttargeted rental property. Fairview: student-targeted rental property, Italianate form of architecture, Fairview Park

Downtown

Fountain square, findley market, cincinnati music hall, great american ball park, cincinnati museum center at union terminal, art center museum, macyâ&#x20AC;&#x2122;s, saks fifth avenue, home of some major corporations.

Mt. Adams Hyde Park

Hyde Park square, Hyde Park surrounded by retail shops and restaurants

A geographic landmark, Eden Park (the finest park in Cincinnati), Krohn Conservatory, Cincinnati Art Museum, Playhouse in the Park, bars and restaurants (popular among the 21+ age group)

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Mt. Lookout

University of Cincinnati physics department, Mount Lookout Square, local restaurants and bars at night while specialty shops and small business serve daytime needs, Auto Park.

Oakley

Middle-class neighborhood, Oakley square, two shopping center, fresh market, the 20th century theater

Kenwood

Kenwood Towne Centre and other businesses; a major shopping area in Cincinnati

U r b a n Tr a n s p o r t a t i o n S t u d i o

Newport

Newport is part of greater Cincinnati, becoming the entertainment community which is “family friendly” area instead of “sin city” Newport aquarium, Newport on the levee, many restaurants (Don Pablo’s, York Street Cafe)

Design research, 2010

Conclusion According to our research, current highway system and public transit system already shows some problems. Our research proved that streetcar is a solution to improve current transportation system.

U r b a n Tr a n s p o r t a t i o n S t u d i o

Design research, 2010

Thank Thanks Yuan Gu

+1 513-328-5568 guyuan1987@gmail.com