DESIGN STRATEGIES FOR BAMBOO GARDEN Bamboo Garden is a Chinese restaurant located at the city center of Lancaster. This project is about to develop a design strategies to enhance Bamboo Garden’s brand awareness and improve its inadequate services. In the first phase of the project, research methodologies including desktop research, site visiting, customer survey and customer journey mapping are applied to identify the current issue of the restaurant.The second phase mainly focuses on the strategic design plan and design concepts.
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