MySQL Introduction to the MySQL products
Agenda
• Company Overview • Open Source & MySQL Momentum • Why MySQL? • MySQL OEM, Community & Enterprise offerings • How to successfully sell MySQL • Wrap-up
MySQL Introduction • • • • • •
World’s most popular open source database Founded in 1995; operations in 30 countries Over 50,000 downloads/day 350 Employees Part of the rapidly growing open source LAMP/SAMP/WAMP stack Used by leading IT organizations to implement a modern scale-out architecture at 90% less cost • Bundled by 100’s of SW and HW companies • Dramatically reduces TCO of database management • Acquired by Sun Microsystems in January of 2008
What is Open Source? • It means that we provide a free version of our software (Community Edition) to the development community – The Community assures high quality and reliability – The Community offers input with regards to feature content – The Community can take “validated” products mainstream
• It is licensed under General Public License (GPL) – – – –
End users can use it in development or production environments End users can modify and change the code They cannot redistribute the source code they have modified They cannot embed our product into theirs and resell it (that requires a commercial license)
Analyst Mindshare MySQL version 5.0 was released last fall and is the first release with full SQL compliance and the necessary functionality to support full applications. During the next several years, this DBMS will attract much attention and contend seriously with the other DBMS engines for application platform choice.” - Gartner
70% will use OS DBMS’s by end of 2008 “Besides having the largest mindshare in the industry, MySQL is well known for reliability, ease of use, and high performance. MySQL has broad support for transactional applications and embedded databases. Many large enterprises run MySQL to support mission-critical, custom applications.” – Forrester.
Coexistence and Disruption Strategy • • • • •
Large percentage of Oracle shops run MySQL 52% plan to increase use of open source 67% report cost savings as key factor 28% report reduced vendor lock-in Express editions have not slowed open source
From Our Users…
Cost
Performance Open Source
Ease of Use
Platform High Language Support Reliability Support
…Cost is important, but it’s not everything.
MySQL Key Use Cases What types of applications are you deploying on MySQL? 70% 60% 50% 40% 30% 20%
Enterprise 10% 0%
Community
MySQL Marketplace
MySQL Products
Products OEM-Classic OEM-Pro
License Commercial Commercial
Configured Per Server Per Server
Direct Yes Yes
Channel No No
Community Edition
GPL
Per Server
Yes
No
Enterprise
GPL
Per Server
Yes
Yes
Cluster
GPL
Per CPU *
Yes
Yes
DRBD
GPL
Per Server
Yes
Coming
Zamanda Recovery Mgr.
GPL
Per Server
Yes
Coming
* Note: Requires Sales Engineer involvement pre-quote
Free vs Pay? Spend time to save money or Spend money to save time? Open Source Benefits from testing by worldwide Community Extensive internal/external (Coverity, KLOCwork) testing Benchmarked with 2,000+ connections Feature Releases MySQL Enterprise Monitor and Advisors Rapid Update Service Pack Program Quarterly Service Pack Program Hot Fix Program Bug Escalation Privilege
Automated Software Update and Alert Service Online Knowledge Base 24x7 Production Support Extended End-of-Life Policy Legal indemnification
Mature
Mature
MySQL Enterprise Subscriptions • There are four Enterprise subscription classification types, each with a different value proposition – – – –
Basic Silver Gold Platinum
• Each subscription type can be configured for various usages (each one has a unique part number and price) – – – – – – –
Production Development Test/QA Back-up Master Slave Unlimited (available only in Gold and Platinum)
Value Prop of MySQL Enterprise Platinum
Value to Customer
Gold Silver Silver + Basic + Basic • Enterprise Server • Ensures Uptime/Reliability • Regular Service Packs • Self-help Support • Production Support Product Support Focus Only
• Monitors servers • Proactive Notifications • Expert Advice • Optimizes MySQL Configuration settings • Ensures Recoverability • Tightens Security • Extends Support Server Monitoring Focus
• Monitors and Optimizes Memory Usage • Faster support response • Ensures proper Replication configuration • Rapid Problem Resolution • (Hot Fix builds) Replication Focus
Gold + • Consultative services included • Highest level of product support • Ensures Performance and Availability • Guards against unplanned schema change • Optimizes/Tunes • Custom Queries • Database Design • Custom Code
Higher Performance Focus
How to successfully sell MySQL Enterprise • Understand the end user’s environment – – – –
Ask developer’s if they would like to save $40-90k/database server Identify the type and quantity of servers the database will reside on Ask if they wish to lock in the subscription fee for a discount Ask if high availability or performance is critical
• Identify if they require training • Identify if they require services to implement or tune the DB
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