YU-JUNG, CHEN
/ DESIGN OXIDATION 2012 Portfolio
DESIGN OXIDATION Oxidation has many different usages; different circumstances will have different results; sometimes it benefits the object, but sometimes it damages the object. I think designing is very much like oxidation. It can benefit us or it can bring upon potential harm, depending on the designer’s perspectives and practices. Design is like chemical reactions, although they are creative and innovative, but they have structures, and every element affects the result. As a designer, you need to know every element and every step of the process, to create shocking yet wonderful outcome.
/ INDEX / needs of survivors
4
SHADOWS UP / redesign
10
PAPER STORY
/ material
16
/ brand extend
20
/ human factors
25
RELY
CRAZY ABOUT COOKING SEED
LOGOS / branding
28
FRANCIS
/ branding
30
/ market analysis
33
COOLER MASTER
RELY Outdoor Furniture Design
Needs Of Sur vivors tarpaulin , pearl board , stainless steel tube, ABS, foam, cushion 750*350*350 mm 2100*1300*350 mm when flat
Refuges gather the survivors and collect needing resource after disaster. "Rely" gathers all survivors' needs inside. Everyone has a sleeping bag, a bottle of water, a lighting tool, a stool, tableware and toiletries. Gathering all of the survivors'needs to make them feel warm, safety and comfortable. The front of sleeping bag is cover the light whenever the survivor at sleep.
4
DESIGN OXIDATION needs of survivors/ RELY
Concept To comfort suvivors, make them feel warm, safety, and convenient after disaster.
Disaster Standard Operating Procedure of New Taipei City - Flow Chart
1. 2.
Signs of disaster
Prevention of disaster stage 1
3.
Integrated preparation stage 2
4. Disaster happening
Department of Social Welfare Stage 3: prepare and collect needing resources. After disaster, Department of social welfare arranges refuges and deliver needing sources to survivors.
5. stage 3
Stage 4: Draw up a plan to help survivors settle down. Long-term
down and comfort the survivors after the disaster
Refuges + Needing resources
Handle the aftermath stage 4
Short-term Distribute refugers to survivors.
It has to be efficient and immediate to help settle
First Responder to Emergencies
6.
Conclusion
7.
Arrangement and Management RELY/ needs of survivors DESIGN OXIDATION 5
Developing Process
Date 08.10
08.10
Place Tainan
Pingtung
Needs (number ) Instant noodle ( 700 ) bottled water ( 700 ) bottled water ( 300 ) Canned food ( 100 ) Instant noodle ( 5600 ) Milk powder ( 50 ) Diaper ( 70 )
Date
Place
Needs (number ) Instant noodle ( 100 ) Bottled water (100 ) Shampoo ( 50 ) Shower gel ( 50 ) Towel ( 2500 ) Toothpaste ( 2500 ) Toothbrush ( 2500 )
08.13
Tainan
08.14
Kaohsiung
Intercom ( 300 )
08.15
Kaohsiung
Instant noodle ( 700 ) bottled water ( 700 )
08.11
Kaohsiung
Sleeping bag ( 702 ) Clothing ( 300 )
08.11
Taitung
Canned food ( 200 ) Flashlight+battery ( 200 )
Tainan
Sleeping bag ( 20000 ) Sleeping bag ( 200 ) Blanket ( 215 ) Disinfectant ( 200 ) Sleeping bag ( 10 )
08.11
Chiayi
Flashlight+battery ( 500 ) Milk powder ( 300 ) Napkin ( 200 ) Candle and Camp ( 1000 )
08.12
Kaohsiung
Sleeping bag ( 702 ) Flashlight+battery ( 2000 ) Small generator ( 20 ) Candle and Camp ( 1000 )
Typhoon Morakot
Battery ( 200 ) Ethanol ( 500 )
Supplying and distributing
08.11
08.13
Kaohsiung
6 DESIGN OXIDATION target group/ RELY
Collected in RELY Extra collected in RELY ( Its depends )
08.10 - 08.15, 2009 goods and materials list
Toileries
Survivor can get all he need by opening two sides of the
Towel
Water Tableware
sleeping bag. In the right side, there are bottle of water, a lighting tool, a stool, tableware and toiletries.
Push to charge
Lighting tool is not only lamps but also the flashlight charging with handing kinetic energy.
RELY/ needs of survivors DESIGN OXIDATION
7
Using Process
Stool and small cupboard
Light
The direction of zippers
Open two side of bag
Put down the inside blanket
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DESIGN OXIDATION needs of survivors/ RELY
RELY/ needs of survivors / DESIGN OXIDATION
9
SHADOWS UP Home Appliance Design
ABS 350*200 mm
Obstructive elements can be transformed into part of the whole by using light and shadows, which manifest uniquely on different shapes, angles, and mediums. THE interpretation of light and shadows can lead to beauty in objects. “Shadows Up” use photo catalyst to entice the insect then kill them. The old bug zappers create scaring explosions upon catching a fly. “Shadows Up” causes a sudden change of lighting in the environment, signaling the catch of the insect. The burst of light, form the close flash to fading subtle, is like a Venus’s-flytrap relaxing the grip of its leaves after devouring its victim.
10 DESIGN OXIDATION redesign/ SHADOWS UP
Observation Asia has a lot of mosquitoes, with the economic growth; the demand for improvemenin the quality of life is rising. Every household owns an electrical mosquito catcher. But very few have taken into account the function and aesthetics
aesthetics that a mosquito capture lamp has.
＋
Products strengths and weakness comparison Old Type Bug Zapper (old type)
Function and use mode
Kill insects put on the floor
Operating principal
Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to kill the insects. Users can know if it catch the insect by hearing the voice.
Strength
Weakness
1. The sound of the shock can scare someone. 2. The high voltage electric shock generate sparks and also easy to hurt users. 3. have to be storage at a well-ventilated place
Bug Zapper (old type)
Kill insects put on the floor
Bug Zapper (Swatter)
Handheld Swatting kill insects
Put on the table
Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to kill the insects.
User hold swatter, push the button swatting insects ,and kill it by the high voltage shock.
1. The moist carban dioxide and the UV-light stimulates insects 2. Sucking Fan: It generates the airflow and controls the insects within it and sucked to die.
1. Users can know if it catch the insect by hearing the voice. 2. Having more area to catch insect because of the shape.
Users can kill insects right away when they see them.
1. Have no shocking voice and the dangerous sparks. 2. More inducement to catch more insects. 3. safety
1. The sound of the shock can scare someone. 2. The high voltage electric shock generate sparks and also easy to hurt users. 3. have to be storage at a well-ventilated place
New Type
Bug Zapper (new type)
－ aesthetics
1. Users have to catch insects Users cannot know whether it themselves. 2. The high catch the insects because of voltage electric shock generate no sounds notice. sparks and also easy to hurt users. 3. It is not efficient because insects are hard to find by human’s eyes.
Conclusion New type has more advantages, but the current market does not have as many products that can have both the function and aesthetics.
New + Aesthetics
SHADOWS UP/ redesign DESIGN OXIDATION
11
New Type
Aesthetics
Four sharp swords attracting and killing mosquitoes :
Form: The proportion is like the Venus’s-flytrap but more sense
1. The moist carban dioxide: it imitates the breath of
of technology. It is like a beautiful sculpture.
human beings and stimulates mosquitoes to fly close to the zapper. 2. 365nm Technology: Mosquitoes prefer the UV-light with 365nm wave length. 3. Biological Information Technology (optional): specially
Lights: “Shadows Up” causes a sudden change of lighting in the environment, signaling the catch of the insect. The burst of light, changing the still and soft light into
made ointment releases attractive information that
short and intense light, is like a Venus’s-flytrap relaxing
makes mosquitoes fly to it.
the grip of its leaves after devouring its victim.
4. Sucking Fan: It generates the airflow and controls the mosquitoes within it. The mosquitoes are sucked into a net by the strong swirled wind and dehydrated to die.
12 DESIGN OXIDATION redesign/ SHADOWS UP
Top cover
A mosqito is enticed by the light and photocatalyst. Then flies into “Shadows Up”.
Supports with the light tubes
Electric fan A fan with suction
Bottom cover
Stuck in the box tray
The tray gathering the insect
then die.
Power button
SHADOWS UP/ redesign DESIGN OXIDATION
13
Detail The trap where the insect bodies lay has a notch for removal and cleaning. The feet at the bottom reduce heat and allows easy carrying.
Using Process Insect is enticed by inducements, and flies into “Shadows Up�. It goes throught the fan with suction, stuck in the box tray, and dies. The user just needs to clearn and remove the insect bodies regularly. The notch make user easy to hold the tray.
14 DESIGN OXIDATION redesign/ SHADOWS UP
TRASH CAN
Scenario Obstructive elememts can be transformed into the object which can beautify the environment. “Shadows Up” causes a sudden change of lighting in the environment, signaling the catch of the insect. The burst of light, changing the still and soft light into short and intense light, is like a Venus’s-flytrap relaxing the grip of its leaves after devouring its victim.
Normal
Catching of the insect
SHADOWS UP/ redesign DESIGN OXIDATION
15
A STORY OF PAPER Furniture Design
Wood, News paper, Wood glues, Paper
Paper pulp is better for environment, light, ecyclable, plasticity and supportable. Book, shelf and book stall all made by paper pulp become a circulation of paper. Book stall which is the slipcase form can be written down reading schedule, classify books and change. The whole is a bedside cupboard or a side table.
16 DESIGN OXIDATION material / PAPER STORY
Material Research Paper pulp, vegetable fibers, even newspaper or recycled paper can be used as raw material, and made into various shapes depending on function requirements.
The current market pulp mold, material supply, and demand
Handmade paper pulp
can be divided into two categories:
1.
Take shredded newspaper and soak in water
Normal Type
Precise Type
2.
Blend it in a blender
3.
Drain it
4.
Paste on glue
5.
Piece by piece slap onto the mold. Use a mode that is aluminum coated so it’s easier to strip off
6.
When ready try to suck dry the water
7.8. pieces aluminum is bendable Pulp
Recycle paper pulp : Corrugated boxes, books, recycled paper, newspaper
All types of plant fiber pulp
so it’s easier to strip off. 9.
when dried completely, cut off the edges neatly
Characteristics
High impact resistant, cushioning
Moldable and precise structure and appearancep
Density
Loose texture, rough
Tight texture, flat
Range of Use
As fruit tray, egg tray, cushion, or sheet lining
Precise instruments packing, high-end industrial products, disposable tableware, medical supplies, and food trays
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5
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7
8
9
10
PAPER STORY/ material DESIGN OXIDATION
17
Process 1. concave and convex; up and down, The convex part is book file The concave part is storage 2. whether if the bottom has hard material integrated 3. Many layers to add to strength and intensity 4. Engage on desktop 5. Combine with desktop 6. Use pulp-made book cover as book file 1
3D Render
2 3 5
18 DESIGN OXIDATION material / PAPER STORY
4 6
Function 1. Can put books inside, engage on paper rack. 2. can record reading progress or classifications right on the book cover. 3. Purchase and replace book covers in the future. 4. Paper structure can strengthen the supporting force 5. You can also place additional book covers.
A circulation of paper Book
Paper
Shelf
News paper
Stand
Wood
PAPER STORY/ material DESIGN OXIDATION
19
CRAZY ABOUT COOKING Kitchenware Design
acrylic, PP board, cutting sheet
Vivienne’s designs are always stunning and nontraditional way of doing things. Strong feminist ideas of women have be self-liberation and pleasure. Colorful works often works with street graffiti elements. She also represents rebellion Crazy, fun, bring, punk, and unrestrained is her synonymous. Feminism as her starting point. To extend her brand, want to design something to make the kitchen more lively. Cooking can be a fun yet crazy thing to do. Try to carve the surface to look like the ice melting.
20 DESIGN OXIDATION
brand extend/ CRAZY ABOUT COOKING
Brand Research - Vivienne Westwood
The early years 1981-1987
The Pagan years 1988 – 1992
Anglomania 1993 – 1999
Exploration 2000 – present
The Pirate Collection of 1981 was Westwood
During this period Vivienne’s heros changed
Vivienne believes that fashion is a combination
Beginning to put historicism to one side,
and McLaren’s first catwalk show. This
from punks and ragamuffins to ‘Tatler’ girls
and exchange of ideas between France and
Westwood returned to a more asexual cut,
offered a romantic look which burst onto the
wearing clothes that parodied the upper
England; “On the English side we have tailoring
exploring the natural dynamic of the fabric
London fashion scene and ensured this
class. A chance encounter inspired one of
and an easy charm, on the French side that solidity
by treating it like a living mass.
collection’s place in history.
her most important and influential collections,
of design and proportion that comes from never
the Harris Tweed collection of
being satisfied because somethingcan always be
Autumn/Winter 1987.
done to make it better, more refined.” CRAZY ABOUT COOKING/ brand extend DESIGN OXIDATION 21
Scenario Feminism as the starting point, how to make kitchen more lively and cooking more fun?
Chopping board and knife inserted in the ice feel like crazy and conflict. Seeing the effect through the transparent ice.
22 DESIGN OXIDATION
brand extend/ CRAZY ABOUT COOKING
Chopping board and Knife Four different chopping are boards discriminated by colors and classified by different ingredients which are represent by graphic. every different type of board with different knife. every group of board and knife has the same direction to insert.
Red --- raw food and meat
Green --- vegetable
Orange --- fruit
Blue --- other ingredient
the texture of meat represent.
the vein represent.
the vein of orange represent.
the vein of onion represent.
( garlic, onion... )
CRAZY ABOUT COOKING/ brand extend DESIGN OXIDATION 23
1 2
4 3
5
1. Surface looks like a lump of ice. 2. Insert of the color dicrimination. 3. Has the weephole and the skidproof mat 4. Insert the silicone to skid-proof into the chopping board. 5. Logo
24
DESIGN OXIDATION
brand extend/ CRAZY ABOUT COOKING
SEED Furniture Design
Wood
Sit And Read = Seed Reading is like seeding. Chairs have not only the function of sitting and bookshelves have not only the function of books storage. Through redefinition of reading and sitting, make this more interesting and different from before.
SEED/ human factor
/ DESIGN OXIDATION 25
Process Thinking how to make chairs become a bookshelf and easy to transform as well. There are two type of shape, both can engage with each other. Up and down, right and left, depend on user’s choice. 1. A bookshelf 2. Bookshelf and chair 3. A bench
Observation Observe the posture of human when they are reading and sitting. Thinking about how combine these two things. 1 26 DESIGN OXIDATION
human factor/ SEED
2
3
Using Process Push and Pull to transform the chair. Users can make the structure depend on their mood.
SEED/ human factor
DESIGN OXIDATION
27
LOGOS Branding
CANAAN
an
如新迦雁
L
Goose of Cana
C S S Critical Success Selling
28 DESIGN OXIDATION branding /LOGOS
C SUC ESS
LL I NG SE
W
ild
T CR I I C A
Wild Goose
C S S group
Critical Success Selling
LIN POWER Co., Ltd 林力興業有限公司
Visual Inspiration
Logo Developments
Ashcarya
resort & spa
Ashcarya
Boutique Resort resort & spa
Ashcarya Logo Construction
Typeface
Rationale
Arabic Typese�ing ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&*()_+{}:”<>?[];’./~ 0123456789
A spa & resort company in Thailand. The idea was from Lotus flower which is one of Thailand’s iconic image towards international reputation. Ashcarya is the name of this project and it means the only star in Nepalese and because the resort is located at the middle west near Burma of Thailand, it is a very fair tropical valley, mountain spot where people like to go there for relaxing holiday or hiking in the forest, by polishing every significant into one united symbol is a blooming flower which has petals pointing different directions like stars, a warm white in the middle represents the warm-welcome, and Lotus flower
Color Application
shape of course for representing Thailand.
Color Code
#831820
#333333
#FFFFFF
#000000
RGB -131, 27, 32
RGB -51, 51, 51
RGB -255, 255, 255
RGB - 0, 0, 0
CMYK -48%, 100%,
CMYK -0%, 0%,
CMYK -0%, 0%, 0%,
CMYK - 100%, 100%,
100%, 22%
80%
0%
100%, 100%
LOGOS/ branding DESIGN OXIDATION
29
FRANCIS The pastry shop- branding
Competitors- with gift set Brand Original
Sunny Hlls
Moricaca
Paul
Cha Cha The
Vigor
Jean paul
Francis
Dessert chef, Francis, went from Boston, USA Le Cordon Bleu back to Taiwan, infused East and West baking techniques and concepts, in
Chinese traditional (Food)
hope to give a brand new positioning of the brand and bring to consumers a whole new
Western style (Food)
consumer experience, she focused on dessert gift boxes that can be enjoyed in the store as well.
Design Quality
Unisex
Competitors- Target Group Moricaca Paul
Chinese Traditional (brand image)
30 - 45 Male Female
Jean paul
Western Style (brand image)
Conclusion Main competitor: Moricaca
25 - 35 Female
25 - 35 Male Female
Francis
Competitorsbrand Language
25 - 35 Female
Target group: 25 - 35 Female Because of the conclusion above, this target group think highly of quality and scenaio of the brand image. They are romantic and attracted from cute and beautiful things. Thus, the brand image will be cute, romantic, and imaginative.
Feminine 30 DESIGN OXIDATION branding / FRANCIS
Brand Image Concept Tasting dessert is like taking Merry-Go-Round. Even though time goes and people grow up, we still have a romantic and childlike innocence when we are tasting the dessert. The chinese traditional dessert, pineapple cake, combine with the most romantic french style that make Francis different from other brands and an amazing explosion.
FRANCIS/ branding DESIGN OXIDATION 31
---------------------------------- 1 ---------------------------------------------------- 2 ------------------------------------------ 3 --------------------------------------------- 4 --------------------------------- 5 ---------------------- 6 --------------------------- 7 ------------------------------------ 8 ---------------------------------------------------- 9
32 DESIGN OXIDATION branding / FRANCIS
Trends Conclusion
Competitor
Target Group
COOLER MASTER User Scenarin
Market Analysis
Competitor - Brand Overview
Conclusion
Trends Product Price Overview
Design Language in USD 150 - 200
Comparison by Brand in USD 150 - 200
Definition
Product Line: All competitors have nearly the same product line like Cooler Master. Group 1 Progressive:
Group 2 Sedate:
Cooler Master
Silver Stone
Antec
Corsair
Thermaltake
Lian Li
NZXT COOLER MASTER/ market analysis
DESIGN OXIDATION 33
User Scenarios Senior Programmer 30 -40 years old Professional software programmer. By selling self designed software to big company, he earned large amount of money in short time. Fascinate high quality gadgets. Since he donâ&#x20AC;&#x2122;t need to work all the time, DIY the PC become one of his hobby.
Target Groups User Overview
Engineer 20 - 30 years old Spent 90% of free time on gaming. Every gadget he bought is to level up the gaming performance. He knows the best quality of 3C stuff. Since his salary canâ&#x20AC;&#x2122;t afford all, he can give up the appearance of a product but choose one with better functionality.
Conclusion Direction Development
Selling Point Check Direction A & B
Direction Position
34
DESIGN OXIDATION market analysis / COOLER MASTER
Thank you
YU-JUNG, CHEN 2012 Portfolio