Yu-Jung Chen Portfolio

YU-JUNG, CHEN

/ DESIGN OXIDATION 2012 Portfolio

DESIGN OXIDATION Oxidation has many different usages; different circumstances will have different results; sometimes it benefits the object, but sometimes it damages the object. I think designing is very much like oxidation. It can benefit us or it can bring upon potential harm, depending on the designer’s perspectives and practices.

Design is like chemical reactions, although they are creative and innovative, but they have structures, and every element affects the result. As a designer, you need to know every element and every step of the process, to create shocking yet wonderful outcome.

/ INDEX / needs of survivors

4

SHADOWS UP / redesign

10

PAPER STORY

/ material

16

/ brand extend

20

/ human factors

25

RELY

CRAZY ABOUT COOKING SEED

LOGOS / branding

28

FRANCIS

/ branding

30

/ market analysis

33

COOLER MASTER

RELY Outdoor Furniture Design

Needs Of Sur vivors tarpaulin , pearl board , stainless steel tube, ABS, foam, cushion 750*350*350 mm 2100*1300*350 mm when flat

Refuges gather the survivors and collect needing resource after disaster. "Rely" gathers all survivors' needs inside.

Everyone has a sleeping bag, a bottle of water, a lighting tool, a stool, tableware and toiletries. Gathering all of the survivors'needs to make them feel warm, safety and comfortable. The front of sleeping bag is cover the light whenever the survivor at sleep.

4

DESIGN OXIDATION needs of survivors/ RELY

Concept To comfort suvivors, make them feel warm, safety, and convenient after disaster.

Disaster Standard Operating Procedure of New Taipei City - Flow Chart

1.

2.

Signs of disaster

Prevention of disaster stage 1

3.

Integrated preparation stage 2

4.

Disaster happening

Department of Social Welfare Stage 3: prepare and collect needing resources.

After disaster, Department of social welfare arranges refuges and deliver needing sources to survivors.

5. stage 3

Stage 4: Draw up a plan to help survivors settle down.

Long-term

down and comfort the survivors after the disaster

Refuges + Needing resources

Handle the aftermath stage 4

Short-term Distribute refugers to survivors.

It has to be efficient and immediate to help settle

First Responder to Emergencies

6.

Conclusion

7.

Arrangement and Management RELY/ needs of survivors DESIGN OXIDATION 5

Developing Process

Date 08.10

08.10

Place Tainan

Pingtung

Needs (number ) Instant noodle ( 700 ) bottled water ( 700 ) bottled water ( 300 ) Canned food ( 100 ) Instant noodle ( 5600 ) Milk powder ( 50 ) Diaper ( 70 )

Date

Place

Needs (number ) Instant noodle ( 100 ) Bottled water (100 ) Shampoo ( 50 ) Shower gel ( 50 ) Towel ( 2500 ) Toothpaste ( 2500 ) Toothbrush ( 2500 )

08.13

Tainan

08.14

Kaohsiung

Intercom ( 300 )

08.15

Kaohsiung

Instant noodle ( 700 ) bottled water ( 700 )

08.11

Kaohsiung

Sleeping bag ( 702 ) Clothing ( 300 )

08.11

Taitung

Canned food ( 200 ) Flashlight+battery ( 200 )

Tainan

Sleeping bag ( 20000 ) Sleeping bag ( 200 ) Blanket ( 215 ) Disinfectant ( 200 ) Sleeping bag ( 10 )

08.11

Chiayi

Flashlight+battery ( 500 ) Milk powder ( 300 ) Napkin ( 200 ) Candle and Camp ( 1000 )

08.12

Kaohsiung

Sleeping bag ( 702 ) Flashlight+battery ( 2000 ) Small generator ( 20 ) Candle and Camp ( 1000 )

Typhoon Morakot

Battery ( 200 ) Ethanol ( 500 )

Supplying and distributing

08.11

08.13

Kaohsiung

6 DESIGN OXIDATION target group/ RELY

Collected in RELY Extra collected in RELY ( Its depends )

08.10 - 08.15, 2009 goods and materials list

Toileries

Survivor can get all he need by opening two sides of the

Towel

Water Tableware

sleeping bag.

In the right side, there are bottle of water, a lighting tool, a stool, tableware and toiletries.

Push to charge

Lighting tool is not only lamps but also the flashlight charging with handing kinetic energy.

RELY/ needs of survivors DESIGN OXIDATION

7

Using Process

Stool and small cupboard

Light

The direction of zippers

Open two side of bag

Put down the inside blanket

8

DESIGN OXIDATION needs of survivors/ RELY

RELY/ needs of survivors / DESIGN OXIDATION

9

SHADOWS UP Home Appliance Design

ABS 350*200 mm

Obstructive elements can be transformed into part of the whole by using light and shadows, which manifest uniquely on different shapes, angles, and mediums.

THE interpretation of light and shadows can lead to beauty in objects.

“Shadows Up” use photo catalyst to entice the insect then kill them. The old bug zappers create scaring explosions upon catching a fly. “Shadows Up” causes a sudden change of lighting in the environment, signaling the catch of the insect. The burst of light, form the close flash to fading subtle, is like a Venus’s-flytrap relaxing the grip of its leaves after devouring its victim.

10 DESIGN OXIDATION redesign/ SHADOWS UP

Observation Asia has a lot of mosquitoes, with the economic growth; the demand for improvemenin the quality of life is rising.

Every household owns an electrical mosquito catcher. But very few have taken into account the function and aesthetics

aesthetics that a mosquito capture lamp has.

＋

Products strengths and weakness comparison Old Type Bug Zapper (old type)

Function and use mode

Kill insects put on the floor

Operating principal

Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to kill the insects.

Users can know if it catch the insect by hearing the voice.

Strength

Weakness

1. The sound of the shock can scare someone. 2. The high voltage electric shock generate sparks and also easy to hurt users. 3. have to be storage at a well-ventilated place

Bug Zapper (old type)

Kill insects put on the floor

Bug Zapper (Swatter)

Handheld Swatting kill insects

Put on the table

Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to kill the insects.

User hold swatter, push the button swatting insects ,and kill it by the high voltage shock.

1. The moist carban dioxide and the UV-light stimulates insects 2. Sucking Fan: It generates the airflow and controls the insects within it and sucked to die.

1. Users can know if it catch the insect by hearing the voice.

2. Having more area to catch insect because of the shape.

Users can kill insects right away when they see them.

1. Have no shocking voice and the dangerous sparks.

2. More inducement to catch more insects.

3. safety

1. The sound of the shock can scare someone. 2. The high voltage electric shock generate sparks and also easy to hurt users. 3. have to be storage at a well-ventilated place

New Type

Bug Zapper (new type)

－ aesthetics

1. Users have to catch insects Users cannot know whether it themselves. 2. The high catch the insects because of voltage electric shock generate no sounds notice. sparks and also easy to hurt users. 3. It is not efficient because insects are hard to find by human’s eyes.

Conclusion New type has more advantages, but the current market does not have as many products that can have both the function and aesthetics.

New + Aesthetics

SHADOWS UP/ redesign DESIGN OXIDATION

11

New Type

Aesthetics

Four sharp swords attracting and killing mosquitoes :

Form: The proportion is like the Venus’s-flytrap but more sense

1. The moist carban dioxide: it imitates the breath of

of technology. It is like a beautiful sculpture.

human beings and stimulates mosquitoes to fly close to the zapper.

2. 365nm Technology: Mosquitoes prefer the UV-light with 365nm wave length.

3. Biological Information Technology (optional): specially

Lights: “Shadows Up” causes a sudden change of lighting in the environment, signaling the catch of the insect.

The burst of light, changing the still and soft light into

made ointment releases attractive information that

short and intense light, is like a Venus’s-flytrap relaxing

makes mosquitoes fly to it.

the grip of its leaves after devouring its victim.

4. Sucking Fan: It generates the airflow and controls the mosquitoes within it. The mosquitoes are sucked into a net by the strong swirled wind and dehydrated to die.

12 DESIGN OXIDATION redesign/ SHADOWS UP

Top cover

A mosqito is enticed by the light and photocatalyst.

Then flies into “Shadows Up”.

Supports with the light tubes

Electric fan A fan with suction

Bottom cover

Stuck in the box tray

The tray gathering the insect

then die.

Power button

SHADOWS UP/ redesign DESIGN OXIDATION

13

Detail The trap where the insect bodies lay has a notch for removal and cleaning. The feet at the bottom reduce heat and allows easy carrying.

Using Process Insect is enticed by inducements, and flies into “Shadows Up�.

It goes throught the fan with suction, stuck in the box tray, and dies.

The user just needs to clearn and remove the insect bodies regularly.

The notch make user easy to hold the tray.

14 DESIGN OXIDATION redesign/ SHADOWS UP

TRASH CAN

Scenario Obstructive elememts can be transformed into the object which can beautify the environment.

“Shadows Up” causes a sudden change of lighting in the environment, signaling the catch of the insect.

The burst of light, changing the still and soft light into short and intense light, is like a Venus’s-flytrap relaxing the grip of its leaves after devouring its victim.

Normal

Catching of the insect

SHADOWS UP/ redesign DESIGN OXIDATION

15

A STORY OF PAPER Furniture Design

Wood, News paper, Wood glues, Paper

Paper pulp is better for environment, light, ecyclable, plasticity and supportable. Book, shelf and book stall all made by paper pulp become a circulation of paper.

Book stall which is the slipcase form can be written down reading schedule, classify books and change.

The whole is a bedside cupboard or a side table.

16 DESIGN OXIDATION material / PAPER STORY

Material Research Paper pulp, vegetable fibers, even newspaper or recycled paper can be used as raw material, and made into various shapes depending on function requirements.

The current market pulp mold, material supply, and demand

Handmade paper pulp

can be divided into two categories:

1.

Take shredded newspaper and soak in water

Normal Type

Precise Type

2.

Blend it in a blender

3.

Drain it

4.

Paste on glue

5.

Piece by piece slap onto the mold. Use a mode that is aluminum coated so it’s easier to strip off

6.

When ready try to suck dry the water

7.8. pieces aluminum is bendable Pulp

Recycle paper pulp : Corrugated boxes, books, recycled paper, newspaper

All types of plant fiber pulp

so it’s easier to strip off.

9.

when dried completely, cut off the edges neatly

Characteristics

High impact resistant, cushioning

Moldable and precise structure and appearancep

Density

Loose texture, rough

Tight texture, flat

Range of Use

As fruit tray, egg tray, cushion, or sheet lining

Precise instruments packing, high-end industrial products, disposable tableware, medical supplies, and food trays

1

2

3

4

5

6

7

8

9

10

PAPER STORY/ material DESIGN OXIDATION

17

Process 1. concave and convex; up and down, The convex part is book file The concave part is storage 2. whether if the bottom has hard material integrated 3. Many layers to add to strength and intensity 4. Engage on desktop 5. Combine with desktop 6. Use pulp-made book cover as book file 1

3D Render

2 3 5

18 DESIGN OXIDATION material / PAPER STORY

4 6

Function 1. Can put books inside, engage on paper rack.

2. can record reading progress or classifications right on the book cover.

3. Purchase and replace book covers in the future.

4. Paper structure can strengthen the supporting force 5. You can also place additional book covers.

A circulation of paper Book

Paper

Shelf

News paper

Stand

Wood

PAPER STORY/ material DESIGN OXIDATION

19

CRAZY ABOUT COOKING Kitchenware Design

acrylic, PP board, cutting sheet

Vivienne’s designs are always stunning and nontraditional way of doing things.

Strong feminist ideas of women have be self-liberation and pleasure. Colorful works often works with street graffiti elements. She also represents rebellion Crazy, fun, bring, punk, and unrestrained is her synonymous.

Feminism as her starting point. To extend her brand, want to design something to make the kitchen more lively. Cooking can be a fun yet crazy thing to do. Try to carve the surface to look like the ice melting.

20 DESIGN OXIDATION

brand extend/ CRAZY ABOUT COOKING

Brand Research - Vivienne Westwood

The early years 1981-1987

The Pagan years 1988 – 1992

Anglomania 1993 – 1999

Exploration 2000 – present

The Pirate Collection of 1981 was Westwood

During this period Vivienne’s heros changed

Vivienne believes that fashion is a combination

Beginning to put historicism to one side,

and McLaren’s first catwalk show. This

from punks and ragamuffins to ‘Tatler’ girls

and exchange of ideas between France and

Westwood returned to a more asexual cut,

offered a romantic look which burst onto the

wearing clothes that parodied the upper

England; “On the English side we have tailoring

exploring the natural dynamic of the fabric

London fashion scene and ensured this

class. A chance encounter inspired one of

and an easy charm, on the French side that solidity

by treating it like a living mass.

collection’s place in history.

her most important and influential collections,

of design and proportion that comes from never

the Harris Tweed collection of

being satisfied because somethingcan always be

Autumn/Winter 1987.

done to make it better, more refined.”

CRAZY ABOUT COOKING/ brand extend DESIGN OXIDATION 21

Scenario Feminism as the starting point, how to make kitchen more lively and cooking more fun?

Chopping board and knife inserted in the ice feel like crazy and conflict.

Seeing the effect through the transparent ice.

22 DESIGN OXIDATION

brand extend/ CRAZY ABOUT COOKING

Chopping board and Knife Four different chopping are boards discriminated by colors and classified by different ingredients which are represent by graphic. every different type of board with different knife. every group of board and knife has the same direction to insert.

Red --- raw food and meat

Green --- vegetable

Orange --- fruit

Blue --- other ingredient

the texture of meat represent.

the vein represent.

the vein of orange represent.

the vein of onion represent.

( garlic, onion... )

CRAZY ABOUT COOKING/ brand extend DESIGN OXIDATION 23

1 2

4 3

5

1. Surface looks like a lump of ice.

2. Insert of the color dicrimination.

3. Has the weephole and the skidproof mat 4. Insert the silicone to skid-proof into the chopping board.

5. Logo

24

DESIGN OXIDATION

brand extend/ CRAZY ABOUT COOKING

SEED Furniture Design

Wood

Sit And Read = Seed Reading is like seeding. Chairs have not only the function of sitting and bookshelves have not only the function of books storage. Through redefinition of reading and sitting, make this more interesting and different from before.

SEED/ human factor

/ DESIGN OXIDATION 25

Process Thinking how to make chairs become a bookshelf and easy to transform as well.

There are two type of shape, both can engage with each other.

Up and down, right and left, depend on user’s choice.

1. A bookshelf 2. Bookshelf and chair 3. A bench

Observation Observe the posture of human when they are reading and sitting.

Thinking about how combine these two things.

1 26 DESIGN OXIDATION

human factor/ SEED

2

3

Using Process Push and Pull to transform the chair.

Users can make the structure depend on their mood.

SEED/ human factor

DESIGN OXIDATION

27

LOGOS Branding

CANAAN

an

如新迦雁

L

Goose of Cana

C S S Critical Success Selling

28 DESIGN OXIDATION branding /LOGOS

C SUC ESS

LL I NG SE

W

ild

T CR I I C A

Wild Goose

C S S group

Critical Success Selling

LIN POWER Co., Ltd 林力興業有限公司

Visual Inspiration

Logo Developments

Ashcarya

resort & spa

Ashcarya

Boutique Resort resort & spa

Ashcarya Logo Construction

Typeface

Rationale

Arabic Typese�ing ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&*()_+{}:”<>?[];’./~ 0123456789

A spa & resort company in Thailand. The idea was from Lotus flower which is one of Thailand’s iconic image towards international reputation. Ashcarya is the name of this project and it means the only star in Nepalese and because the resort is located at the middle west near Burma of Thailand, it is a very fair tropical valley, mountain spot where people like to go there for relaxing holiday or hiking in the forest, by polishing every significant into one united symbol is a blooming flower which has petals pointing different directions like stars, a warm white in the middle represents the warm-welcome, and Lotus flower

Color Application

shape of course for representing Thailand.

Color Code

#831820

#333333

#FFFFFF

#000000

RGB -131, 27, 32

RGB -51, 51, 51

RGB -255, 255, 255

RGB - 0, 0, 0

CMYK -48%, 100%,

CMYK -0%, 0%,

CMYK -0%, 0%, 0%,

CMYK - 100%, 100%,

100%, 22%

80%

0%

100%, 100%

LOGOS/ branding DESIGN OXIDATION

29

FRANCIS The pastry shop- branding

Competitors- with gift set Brand Original

Sunny Hlls

Moricaca

Paul

Cha Cha The

Vigor

Jean paul

Francis

Dessert chef, Francis, went from Boston, USA Le Cordon Bleu back to Taiwan, infused East and West baking techniques and concepts, in

Chinese traditional (Food)

hope to give a brand new positioning of the brand and bring to consumers a whole new

Western style (Food)

consumer experience, she focused on dessert gift boxes that can be enjoyed in the store as well.

Design Quality

Unisex

Competitors- Target Group Moricaca Paul

Chinese Traditional (brand image)

30 - 45 Male Female

Jean paul

Western Style (brand image)

Conclusion Main competitor: Moricaca

25 - 35 Female

25 - 35 Male Female

Francis

Competitorsbrand Language

25 - 35 Female

Target group: 25 - 35 Female Because of the conclusion above, this target group think highly of quality and scenaio of the brand image.

They are romantic and attracted from cute and beautiful things.

Thus, the brand image will be cute, romantic, and imaginative.

Feminine 30 DESIGN OXIDATION branding / FRANCIS

Brand Image Concept Tasting dessert is like taking Merry-Go-Round. Even though time goes and people grow up, we still have a romantic and childlike innocence when we are tasting the dessert.

The chinese traditional dessert, pineapple cake, combine with the most romantic french style that make Francis different from other brands and an amazing explosion.

FRANCIS/ branding DESIGN OXIDATION 31

---------------------------------- 1 ---------------------------------------------------- 2 ------------------------------------------ 3 --------------------------------------------- 4 --------------------------------- 5 ---------------------- 6 --------------------------- 7 ------------------------------------ 8 ---------------------------------------------------- 9

32 DESIGN OXIDATION branding / FRANCIS

Trends Conclusion

Competitor

Target Group

COOLER MASTER User Scenarin

Market Analysis

Competitor - Brand Overview

Conclusion

Trends Product Price Overview

Design Language in USD 150 - 200

Comparison by Brand in USD 150 - 200

Definition

Product Line: All competitors have nearly the same product line like Cooler Master.

Group 1 Progressive:

Group 2 Sedate:

Cooler Master

Silver Stone

Antec

Corsair

Thermaltake

Lian Li

NZXT COOLER MASTER/ market analysis

DESIGN OXIDATION 33

User Scenarios Senior Programmer 30 -40 years old Professional software programmer.

By selling self designed software to big company, he earned large amount of money in short time.

Fascinate high quality gadgets. Since he donâ&#x20AC;&#x2122;t need to work all the time, DIY the PC become one of his hobby.

Target Groups User Overview

Engineer 20 - 30 years old Spent 90% of free time on gaming.

Every gadget he bought is to level up the gaming performance. He knows the best quality of 3C stuff. Since his salary canâ&#x20AC;&#x2122;t afford all, he can give up the appearance of a product but choose one with better functionality.

Conclusion Direction Development

Selling Point Check Direction A & B

Direction Position

34

DESIGN OXIDATION market analysis / COOLER MASTER

Thank you

YU-JUNG, CHEN 2012 Portfolio