Poetic + Pragmatic
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Poetic + Pragmatic
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Yun-Chih Chung
Graphic Design UI/UX
Copyright Š 2016 by Yun-Chih Chung --
All rights reserved. No part of this book may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission.
chungyunchih.com --
chung.yun.chih@gmail.com +1 415 813 7110
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Poetic + Pragmatic Selected works of Yun-Chih Chung
Portfolio 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Poetic + Pragmatic
00.
Concept --
“Poetic + Pragmatic� are two sides of the same thing I see, interpret, and create. It demonstrates my design ideas, process, strategy and the result. I realized I can be a poetic philosopher, imaginative, and intuitive, and a pragmatic scientist, very logical and rational according to different occasions and in different shades of intensity. This helps me to reveal the connection between people, environment, things and thoughts to reach the inner world of ideas. This can lead to a practical solution and innovative path. The book showcases two sides of each project and how I interpreted each element in different angles.
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Poetic + + Pragmatic Pragmatic Selected works works of of Yun-Chih Yun-ChihChung Chung
Portfolio 00 || 01 01 | | 02 02| |0303| 04 | 04 | 05 | 05 | 06| |0607| | 07 08 || 08 09 | 09 | 10
Index of Work
Fitos
Motion Graphics
Microsoft StaffHub
Bedlam
Puremix
Drown and Soar
Transforming Tense
Greenpeace
My Loyal Slaves
148
134
116
106
92
78
62
40
12
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos
01. Order + Chaos A Roy Andersson Film Festival
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A Roy Andersson Film Festival 01/09
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Poetic + Pragmatic Selected works of Yun-Chih Chung --
Roy Andersson portrayed the absurdity of human existence and created a never before seen world. My Loyal Slaves takes the film experience back to words, materials, and imageries and synthesizes the essential elements to a consistent visual system
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To create a hypothetical film festival that highlights
the filmmaker Roy Andersson’s cinematic works by
deconstructing the philosophy of his “Living trilogy”
to a comprehensive concept and takes on several
forms in an integrated visual system.
in various design forms.
Approach
Objective
Portfolio 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Fall 2015
--
Year
Christopher Morlan
Integrated Communications
--
Course
The vulnerability of human beings.
Packaging UI/UX Photography
X X X
Motion
Illustration
Identity X
X
--
Category
My Loyal Slaves
Order + Chaos A Roy Andersson Film Festival
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Adobe Design Achievement Awards 2016 Graphic Design / Winner
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
If people are indifferent to their vulnerability to the control of authority and the abuse of power, then absurd occurrences and maddening misery will happen every day. People will become negative, selfish, and lacking in empathy, and when the world crumbles, there will be no escape from impending doom. -My Loyal Slaves A Roy Andersson Film Festival
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Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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30
Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Order + Chaos A Roy Andersson Film Festival
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Poetic + Pragmatic Selected works of Yun-Chih Chung
My Loyal Slaves 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Adobe Design Achievement Awards 2016 Graphic Design / Winner
Order + Chaos Order + Chaos A Roy Andersson Film Festival The Vulnerability of Human Beings
41 41
42
Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Evolution of A Brand
Root + Soul
02. Root + Soul
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Evolution of a Brand 02/09
44 --
In this rebranding project, Greenpeace not only focuses on environmental problems, but also on their root causes. In order to expand its ability to stay relevant in an increasingly tech-driven future,
A rebranding project that aims to identify the
essentials of a brand, uplift the brand and transform
it in a completely new direction while staying true
to its original soul.
and take action in the digital world.
new Greenpeace to perform radical surveillance
my mission was to create an environment for the
Approach
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
--
Greenpeace
Selected work of Yun-Chih Chung
Objective
Poetic + Pragmatic
Spring 2016
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Year
Hunter Wimmer
Nature of Identity
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Course
X
X
X
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Motion
Photography
UI/UX
Packaging
Illustration
Identity
Category
The courage to remain defiant.
Greenpeace
Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
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Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
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Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
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Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
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Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
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Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Greenpeace
Selected works of Yun-Chih Chung
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Root + Soul Evolution of A Brand
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Book and Editorial Design
Meaning + Time
03. Meaning + Time
67
Book and Editorial Design 03/09
68 --
The topic I received was “Language.” I came up with the idea of “Transforming Tense,” which captures how media is transforming and redefining messages and how it’s influencing people’s perception of
Create a comprehensive book to experiment with
designing typography layout with images. Assume
a possible future that might happen in the next
10 years for a chosen topic received at random.
future technologies and messages.
symbiotic relationship between messages and
to present the evolution of language and the
information. I created a book with selected articles
Approach
00 01 || 01 02 || 02 03 | | 03 04 | | 04 05| |0506| |0607| 07 | 08| 08 | 09 | 09 | 10
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Transforming My Loyal Slaves Tense
Selected Selected work workof ofYun-Chih Yun-ChihChung Chung
Objective
Poetic + and Pragmatic Pragmatic
Spring 2014
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Year
Type Systems David Hake
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Course
X
--
Identity Illustration Print Packaging UI/UX Photography Motion
Category
The future of language.
Transforming Tense
Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Transforming Tense
Selected works of Yun-Chih Chung
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Meaning + Time Book and Editorial Design
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
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Music Interpretation Poster
Rhythm + Sight
04. Rhythm + Sight
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Music Interpretation Poster 04/09
86 Approach --
I chose DIIV’s album “Oshin.” The experience of Oshin is watery and formless in a way that makes everything hypnotic and psychedelic. I visualized my feelings and experimented with multiple visuals to enhance the sense of gliding through the sea, diving and soaring over the deep.
Choose a piece of music, then gather and research
every idea, emotion, metaphor, and visual that
would be associated with the song. Compose these
materials to a conceptual and personal context,
and develop multiple typographical compositions
to create more dimensional design solutions.
00 01 || 01 02 || 02 03 | | 03 04 | | 04 05| |0506| |0607| 07 | 08| 08 | 09 | 09 | 10
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Drown My Loyal andSlaves Soar
Selected Selected work workof ofYun-Chih Yun-ChihChung Chung
Objective
Poetic + and Pragmatic Pragmatic
Fall 2014
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Year
Stan Zienka
Type Experiments
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Course
X
X
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Motion
Photography
UI/UX
Packaging
Illustration
Identity
Category
How to visualize sound.
Drown and Soar
Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
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Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
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Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
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Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Drown and Soar
Selected works of Yun-Chih Chung
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Rhythm + Sight Music Interpretation Poster
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Poetic + Pragmatic
Puremix
Selected works of Yun-Chih Chung
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A Green Cleaning Brand
Organic + Essential
05. Organic + Essential
101
A Green Cleaning Brand 05/09
102 Approach --
There are hidden toxins lurking in household chemicals. In order to enhance the use of non-toxic cleaners, I created a green cleaning brand to help customers use homemade cleaning supplies and promote a healthier home environment.
Identify a problem that can be solved through
the graphic design process. Conduct research,
investigate various audiences and stakeholders,
and integrate a variety of design solutions using
a comprehensive branding system.
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
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Puremix
Selected works of Yun-Chih Chung
Objective
Poetic + Pragmatic
Fall 2014
--
Year
Sandra Isla
Visual Thinking
--
Course
Packaging UI/UX
X
Motion
Photography
Print X
Illustration
Identity X
X
--
Category
A guide to non-toxic living.
Puremix
Organic + Essential A Green Cleaning Brand
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Poetic + Pragmatic
Puremix
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Organic + Essential A Green Cleaning Brand
105
106
Poetic + Pragmatic
Puremix
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Organic + Essential A Green Cleaning Brand
107
108
Poetic + Pragmatic
Puremix
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Organic + Essential A Green Cleaning Brand
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110
Poetic + + Pragmatic Pragmatic Selected work work of of Yun-Chih Yun-ChihChung Chung
Organic + Essential A Green Cleaning Brand
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Poetic + Pragmatic
Puremix
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Organic + Essential A Green Cleaning Brand
113
114
Poetic + Pragmatic
Puremix
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Organic + Essential A Green Cleaning Brand
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116
Poetic + Pragmatic
Bedlam
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Word Experiment Poster
Sane + Insane
06. Sane + Insane
117
Word Experiment Poster 06/09
118 --
The word I chose was “bedlam.” Inspired by the movie “One Flew Over the Cuckoo’s Nest,” I created a series of posters in the context of human society and the relationship between humanity and social norms to
Consider the meaning of a selected word in the
literal sense as well as the abstract or slang context
and use only black and white to design a poster
portraying that meaning.
exhibit different facets of the word’s meaning.
Approach
00 01 || 01 02 || 02 03 | | 03 04 | | 04 05| |0506| |0607| 07 | 08| 08 | 09 | 09 | 10
--
Bedlam My Loyal Slaves
Selected Selected work workof ofYun-Chih Yun-ChihChung Chung
Objective
Poetic + and Pragmatic Pragmatic
Fall 2014
--
Year
Stan Zienka
Type Experiments
--
Course
X
--
Motion
Photography
UI/UX
Packaging
Illustration
Identity
Category
See bedlam in human society.
Bedlam
Sane + Insane Word Experiment Poster
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Poetic + Pragmatic
Bedlam
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sane + Insane Word Experiment Poster
121
122
Poetic + Pragmatic
Bedlam
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sane + Insane Word Experiment Poster
123
124
Poetic + Pragmatic
Bedlam
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sane + Insane Word Experiment Poster
125
126
Poetic + Pragmatic
Bedlam
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sane + Insane Word Experiment Poster
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128
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility
07. Connection + Flexibility
Platforms for Deskless Workers
129
Platforms for Deskless Workers 07/09
130 --
When I was a design intern in Airlift, we had a close collaboration with the Microsoft team to ensure the user experience and interfaces were consistent across mobile and desktop platforms. I was involved with brand development, strategy, and visual and
To create a microsite for Microsoft Staffhub—the
new app for deskless workers to manage their life
at work. To build a software platform that is simple,
streamlined, and becomes a central hub for the
experience of working together.
friendly, and timeless.
language but a new voice that is approachable,
UI design. The result is not only a consistent visual
Approach
00 01 || 01 02 || 02 03 | | 03 04 | | 04 05| |0506| |0607| 07 | 08| 08 | 09 | 09 | 10
--
Microsoft My Loyal Slaves StaffHub
Selected Selected work workof ofYun-Chih Yun-ChihChung Chung
Objective
Poetic + and Pragmatic Pragmatic
Summer 2016
--
Year
Airlift
--
Company
Photography Motion
UI/UX X
Packaging
Illustration
Identity
X
X
--
Category
Stay connected everytime and everywhere.
Microsoft StaffHub
Connection + Flexibility Platforms for Deskless Workers
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132
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
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134
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
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136
Poetic + Pragmatic
Microsoft StaffHub
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
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138
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
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140
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
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142
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
143
144
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
145
146
Poetic + Pragmatic
Microsoft StaffHub
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Connection + Flexibility Platforms for Deskless Workers
147
148
Poetic + Pragmatic
Motion Graphics
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sequence + Dynamic
08.
149
Animations for Multiple Platforms 08/09
150 --
In this project, there are two motion graphics serving a promotional purpose on diverse subjects. The first one is to promote a fictitious mobile app that helps users locate Boba Tea Shop. The second one is a book promotion video which visualizes
Concept, research, design, and pre-production
techniques for motion graphics projects are covered,
focusing on animating with typography, graphic
symbols, shapes, and colors to build a professional
project with dynamic and fluid transitions.
concepts from the book into 3D features.
Approach
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
--
Motion Graphics
Selected work of Yun-Chih Chung
Objective
Poetic + Pragmatic
Spring 2016
--
Year
Aries Nunez
Motion Graphics
--
Course
X
Illustration
X
Motion
Photography
UI/UX
Packaging
Identity
X
--
Category
The practice of layers and the magic of flow.
Motion Graphics
Sequence + Dynamic Animations for Multiple Platforms
151
152
Poetic + Pragmatic
Motion Graphics
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
BOBA BOBA Find boba near you
Sequence + Dynamic Animations for Multiple Platforms
153
154
Poetic + Pragmatic
Motion Graphics
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sequence + Dynamic Animations for Multiple Platforms
155
B OBA B OBA 156
Poetic + Pragmatic
Motion Graphics
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
157
158
Poetic + Pragmatic
Motion Graphics
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sequence + Dynamic Animations for Multiple Platforms
159
160
Poetic + Pragmatic
Motion Graphics
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Sequence + Dynamic Animations for Multiple Platforms
161
162
Poetic + Pragmatic
Motion Graphics
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
163
164
Poetic + Pragmatic
Fitos
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation:
MFA Thesis Project
MFA Thesis
09. Strategy + Innovation
165
MFA Thesis Project 09/09
166 --
Fitos is a brand that helps people rethink an approach to exercise and makes the habit-forming process easier. It is a game app that makes exercise fun and connects people together by creating a game environment that utilizes a fitness tracking app and devices to reward people being active.
A master’s thesis is an exploration of a chosen
topic that identifies a real-world issue and defines
the problem. It’s a year-long process of distilling
information, conducting research, analyzing strategies
and developing a solution through a design approach.
The solution will reach its intended audience and
design thinking and practices.
across multiple design platforms that demonstrate
Approach
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
--
Fitos
Selected work of Yun-Chih Chung
Objective
Poetic + Pragmatic
Summer 2015--Fall 2016
--
Year
Anthony Jagoda
Phil Hamlett, Jeremy Stout,
MFA Thesis
--
Course
Illustration
X
UI/UX Photography Motion
X X X
Packaging
Identity
X
--
Category
Redefining exercise for exercise haters.
Fitos
Strategy + Innovation MFA Thesis Project
167
168
Poetic + Pragmatic
Fitos
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Fitos is an MFA thesis project committed to redefining exercise for exercise haters. It is a brand that helps us get an active life by connecting people together with a game environment and actual fitness rewards.
MFA Thesis Project
169
Strategy + Innovation
170
Poetic + Pragmatic
Fitos
Selected work of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
171
172
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
173
174
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
175
176
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
177
178
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
181
182
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
183
184
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
185
186
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
187
188
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
189
190
Poetic + Pragmatic
Fitos
Selected works of Yun-Chih Chung
00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09
Strategy + Innovation MFA Thesis Project
191
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Poetic + Pragmatic
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Selected works of Yun-Chih Chung
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Strategy + Innovation MFA Thesis Project
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Thank you. me, believing in me no matter what and for making
For the unconditional love. For always supporting
--
To my family
hard times. For being the best partner in this journey
there for me when I was going through the trials and
For all the support during this process. For being
--
To my friends and classmates
Rankin, Aries Nunez, Michael Kilgore, Scot Crisp, Jill
Anthony Jagoda, David Hake, Andrew Loesel, Scott
Stout, Christopher Morlan, Sandra Isla, Stan Zienka,
Phil Hamlett, Mary Scott, Hunter Wimmer, Jeremy
--
To all my instructors at the Academy of Art University
confidence and desire for design.
helping me develop professionally, and fueling my
me through the transition into the working world,
a chance, a wonderful experience, and for leading
For being so welcoming and caring. For giving me
--
To my friends and mentors at Airlift
pushing me to be where I am today.
encouraging me. For bringing out the best of me and
Ballard, Alice Clay, for guiding me, inspiring me, and
and sharing all the crazy moments.
my dreams possible. I love you.
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School of Graphic Design
Academy of Art University
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School
Oakland, CA 94606
1934 Park Blvd, Suite A
The Key Printing & Binding
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Bindery
+1 415 813 7110
chung.yun.chih@gmail.com
Yun-Chih Chung
--
Contact
Colophon
79 New Montgomery St, San Francisco, CA 94105
chungyunchih.com
Akkurat
--
Font
South San Francisco, CA 94080
396 Forbes Blvd. Unit D
Graphic Imagery
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Printing Instructor --
Mary Scott
Design & Photography --
Yun-Chih Chung
Laurenz Brunner, 2014
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Poetic + Pragmatic
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