Yunhan Wang‘s Portfolio

t

i o

fo l

a n g ’s

P

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Y u nha n W

WHO AM I？

Trust me，she is good！

Experience E d u cat io n

Yunhan Wang

Toms shoes Christmas promoting project

Nanjing Forestry University

design Trainee

B.Eng in Urban & Rural Planning

08/2018

09/2016-09/2019

I am an Urban Planning student（b.1997），and live in Shanghai. I believe all kinds of design have universal roots which aim to perceive the nature of

Ogilvy (Hong Kong) C³Innovation Camp

Wuhan2020 Information Service Platform

things. Holding a goal to be a T-shaped interaction designer，I wish to

I nte r n s h i p

Data/Product Volunteer

engage in user research，design thinking and technology，and do some

Shanghai Mass Thinker Industrial Design Consulting Co., Ltd.

01-02/2020

society-related and business-oriented projects in the future.

Ford’s BEV intelligent cockpit innovation project User experience research & UX

C o n ta ct

03-10/2020

Technical

Email：dawnyhwang@163.com Tel： （+86）18851663866 Wechat:WYHkim1215 Website：findyunhanwang.com

Skills

Zhejing Smart TechInc.& Zhipu Precision MachineryInc.

High level in Adobe Creative SuitesFamiliar with 3D software and Arduino

Visual Design

Language

09-10/2018

Native Mandarin Speaker, fluent in English

CONTENTS

Ready？Go！

01

02

03

04

05

01BEL！

02 FORD CX771 WMM

03 PARALLEL UNIVERSE

04 FENG SHUI MASTER

05 OTHER WORKS

Interaction Device

Experience Strategy Innovation

Concept Design App Design

Concept Design Game Design

Architecture Model Urban Design Interaction Design Commercial Video

01 BELďź

INTERACTION DEVICE

To establish a sense of trust for cyclists in roads dominated by autonomous vehicles.

Individual Project

2020.8-10

OBSERVATION I found several communication issues between cyclists and motor vehicles. I found several communication issues between cyclists and motor vehicles.

The car turns right, and the cyclist goes straight.

The front bicycle waits for the traffic light and blocks the rear bike from turning.

The cyclist turns to the side to stop, reminds vehicles ahead and behind.

The cyclist prompts pedestrians to pass.

The car pulls over suddenly, and the cyclist may be too late to stop or turn.

Retrograde ahead!

The car pulls over, and the cyclist suddenly hit an open car door.

The cyclist wants to overtake the vehicle or pedestrian ahead.

FUTURE CONTEXT Soon, autonomous driving technology will be developed to level L3-L4, and the recognition technology and communication system of advanced autonomous vehicles will be upgraded accordingly.

Advanced autonomous vehicles will combine environmental sensory sensors, positioning sensors, and other sensory devices to assess and predict the form and status of road objects. The external communication techniques of advanced autonomous vehicles will exhibit the aspects of multi-carrier combination, including lights, projections, screens, and speakers.

With the development of autonomous driving technology in the future, the communication issues between cars and cyclists have been alleviated due to the enhancement of smart car sensory devices and communication systems; however, there are few studies focusing on cyclists’ perception of autonomous cars. Regarding communication, the issue of bicycle communication needs to be solved urgently.

USER RESEARCH - INTERVIEW

- QUESTIONNAIRE Seven - The Experienced Cyclist Age：28 Driving age：18

“13% of drivers say they would never use a driveless car.”

Driverless cars make me insecure, and I cannot fully trust them, especially when there is no clear two-way communication.

“I am not dealing with humans but with machines. The authority of machines has exceeded that of humans.”

“60% of cyclists say they don't like to ride on a road full of self-driving cars.”

Rick - The Tesla Owner Age：35 Driving age：12 Have a positive attitude towards autonomous vehicles. At the arrival of the era of autonomous driving, the driver’s attention will shift from the road into the car.

“Autonomous vehicle technology frees my hands and eyes to concentrate on other things in the car.”

- CONCLUSION Most drivers are willing to try driverless cars, but most cyclists do not trust driverless cars.

Cyclists do not trust driverless cars because they feel insecure that machines have more authority than humans (no clear two-way communication). Bicycles are the most challenging detection targets experienced by autonomous car systems (small size, fast speed, and various types), easy to turn and change lanes).

Existing solutions focus only on improving autonomous vehicle technology; however, the user experience between communication systems may be ignored.

CURRENT SOLUTIONS

Ring bell Strength -In line with user habits -The interaction is easy and interesting Weakness - Single way of expressing information

Wearable device Strength - Various types of information - Clear information expression Weakness - Not easy to carry and wear

Gesture

Projection ray

Strengthďźš - The information is expressed clearly - No additional equipment is needed

Strength - Extensive transmission range

Weaknessďźš - Strong professionalism - Poor versatility

Weakness - Limited time of use (only at night) - difficult to see clearly during the day

DEFINITION

Design goal

“Help cyclists establish a sense of trust in roads dominated by autonomous vehicles.”

Problems：

Problem Cyclists do not trust smart cars in the early stages of advanced autonomous vehicles. Even though smart cars can recognise and predict cyclists’ behaviour, cyclists still feel insecure due to a lack of corresponding feedback.

Design requirement

Interaction vision

- Clear two-way communication system - Sending information method is in line with the initial car usage habits - Types of information cover major communication scenarios - Receive feedback about the message

The interaction of being prompted by design felt like I was firing a signal flare into the sky, followed by the signal that signalled me that the danger ahead had been lifted.

Controllable

Relieved

Stakeholder

Motor vehicle

Non-motor vehicle Pedestrian

IDEA SELECTION

02 Gesture Recognition + Turning Signal Vest

03

The gesture recogniser on the bicycle can recognise the common riding gestures made by cyclists and display the corresponding information on the turning signal vest.

01 Bell Knob + Sonic Information Transfer Turn the silent bicycle bell to trigger information transmitted by sound waves to adjacent driverless cars that conflict with their driving conditions. The feedback appears on the bicycle bell and the screen of the driverless car separately.

Voice Control + Projection Ray The cyclist input instructions by voice control, and then the projector projects various information to the ground to remind the surrounding driverless cars.

What I chose is “Bell Knob + Sonic Information Transfer�

Mutual

Intuitive

CompreFeedback hensive

Total

01

4

4

3

4

15

02

2

2

4

3

11

03

2

1

4

2

9

07

Interaction method：Shaft Fixing methpd：One-piece ring belt

01

08

Interaction method：Shaft

Interaction method：Toggle lever

Fixing methpd：Opening and closing Velcro

Fixing methpd：Clip

CONCEPT DEVELOPMENT 06 Interaction method：Shaft

02

Fixing methpd：Closed lock ring

Interaction method：Toggle lever

When the cyclist turns the rotating axle, a ripple-shaped ring will be triggered automatically on the touch interface to indicate that the information has been sent successfully.

Fixing methpd：Opening and closing Velcro

04 Interaction method：Rotating axle Fixing method：Integrated belt

03 Interaction method：Toggle handle Fixing methpd：One-piece ring belt

Concept 4 was selected based on design requirements and interaction vision. Its interaction method is a rotating axle, and the fixing method is an integrated belt.

05 Interaction method：Toggle handle Fixing methpd：Closed lock ring

STRUCTURE

INTERFACE Touch interface

Light

Speed

Reminder

Light

Rotating axle

Rubber pad

17

ďź

km/h

Automatically display speed when riding

Touch the button to turn on the lights

Mold matt

Remind users to take this product after the ride if the user set this function.

Feedback

Positive

Bicycle controllable scene

Neutral

Negative

Bicycle uncontrollable scene

The colour of the feedback information will change with the strength of turning the rotating axle.

Colours can be distinguished as per the urgency of the situation when the bell is triggered, and the different colour levels ranging from positive to negative can represent various urgencies.

PROTOTYPE

After the concept was confirmed, I made a prototype, simulating the final effect with an Arduino, led lights, and a light sensor, among others.

USER TEST

Testers said that visual information might not be noticed because the bell indicated limited information, while the cyclist’s sight in the ride was generally ahead. In the next step, multi-sensory information should be added.

Visual information

Multi-sensory information

02 FORD CX771 WMM PROJECT

EXPERIENCE STRATEGY INNOVATION

This is Ford’s BEV intelligent cockpit innovation projectis， and it aims to establish best opportunity for user experience for the BEV.

Collabrative Project.

User research

2020.3-10

INTRODUCTION

About Be awaring of the development of electric vehicle, Ford, one of the leading car manufacturer worldwideďźŒ established this project to explore possible innovation direciton of the CX771, which is the first BEV for Ford China. The whole project took 10 months, from trend study, business analysis, user research, to ideation, evaluation and conceptualization. What is shown here is the first phase of the project, visioning the best opportunity for CX771, it encompasses the research and analysis from perspectives of the trends, business and users.

The Make-up of the Team We are a team of five people. Ares is the leader of this team, with three other designers and researchers, and me as the researcher.We went through the whole process all together.

RESEARCH STEP

[Demography,Economy,Policy,Ecology,Social,Technology] +[Expert interview]

01

[Synthesis]

2.5

[KOL interview]

03

[Synthesis]

04

TREND PROBING [Stakeholder interview]

02 INTERNAL SCANNING

BUSINESS VISION

USER UNLOCKING

User research Perosna User Journey Actional Insight

BEST OPPORTUNITY

Live stream as the trigger of explorative experience Being influenced by popularizing tourist attraction through reality show, live stream and short video may also copycat this mode and help short distance trip boom again.

Business innovation powered by IP

Digital twins

Consumption with more consciousness

Consideration of EV’s system security

Joint-design becomes popular in new but also traditional brand, many brands step out of their comfort zone and collaborate with other IP seeking for new opportunity and transformation.

Digital twins resembles prototype and data model in factory.

Now it becomes personalized, people begin to accepts that they have their ‘twin’ in the digital world. People provide the data model of themselves to companies and get the personalized solution in return.

User are happy to find ‘bugs’ in the system so that they can get extra deal when being marketing. To comply with those behavior, many company ecosystems offer joint privilege with additional rights and interests.

Over half car-owner shows concern of system security, especially to those can connect to the internet and with auto-pilot technology.

TREND PROBING

Gene of American Car

Brand Revolution：from cost-ffective to trendy

Localized Intelligence for Chinese Market

loya

INTERNAL SCANNING

Strong in Reliability，Outstanding in Cyber Security

Internal Scanning Brand Revolution：Integrate ‘trendy’ to ‘cost-effective’

Localized Intelligence for Chinese Market

Gene of American Car

Strong in Reliability, outstanding in system security

Trend Probing Live stream as the trigger of explorative experience

Put emphasis on avant-garde and driving pleasure as starting point for brand transformation

Business innovation powered by IP

Digital twins

Consumption with more consciousness

Create digital twins so as to comply with AI in Chinese market

Focus on using space advantages to create a multi-scenario experience to make users feel worth the money

Render the image of reliablity in system security by taking years of technical accumulation in safety

Consideration of EV’s system security

BUSINESS VISION

USER UNLOCKING ｜USER RESEARCH

Method

Questionnaire

Observation

Information

Basic situation

Do&Use

Interview

Beijing

Shanghai Changsha

Say&Think

；

Chengdu Shenzhen

Firstly, we recruited 25 electric cars owners who meet the target group standard as respondets to conduct / interviews. The factors to consider in recruitment include: City, Family structure, Age, Occupational status, Car usage , etc. At the same time, we collected and classified the basic situation of 25 respondets through questionnaires.

5

25

140+

Cities

Respondets

Interview hours

Before interviews, 25 respondets provided their videos of relevant car scenes respectively. We observed and recorded the specific operations of users in high-frequency car scenes and various spaces of the car to understand the user's usage experience of different spaces or functional modules in different stages of driving.

Finally, we conducted a one-to-one video interview with 25 respondets. We conducted in-depth exploration and analysis of users' lifestyles, car usage scenarios, pain points, needs and expectations. After that, we will organize user research results in the form of persona and user joinery maps.

场景、痛点需求及期望进行深度挖掘及分析

内容

USER UNLOCKING ｜ PERSONA

Mary

Jeff

Harry

Max

“Driving safety first, and secondly, make my life more convenient.”

“The pursuit of efficiency is to have more time to think.”

“New expectations every day!” .

“The car allows me and like-minded people to get closer, and lead them to see the world together!”

Mary is 33. She is married and has a young child and a dog. She is a HR living in city of Nanjing. Her family owns a BMW X1 PHEV.

Jeff is 31. He is married and has a child.

He is a the owner of a family business.

He often drive a Tesla Model 3.

Lifestyle：Family affairs are busy and need to constantly balance the relationship between self and family Work mode：Fixed working hours Salary：12k/month Hobby：Yoga Life Attitude

- Balance and integrate work, family and individual time - Arrange a reasonable time in a busy life to satisfy your study and interest -Modern parenting methods, and make friends with children

Lifestyle：heavy work, and take care of family Work mode：busy at work, much business trips, and short-distance

Lifestyle：Early adopters, use tiktok, watch live broadcasts, record life Work mode：Often work overtime and have business trips frequently Salary：20k/month Hobby：Travel (niche tourist attractions), photography, Novel and fun

driving between cities.

Salary：50k/month Hobby：kart, tennis, program demostic smart devices

technology products

Life Attitude

Life Attitude

Lifestyle：Focus on offline social networking, chasing new trends, and willing to share new ideas with friends

Work mode：Busy work but has flexible time allocation Salary：25k/month Hobby：Travel (short-distance self-driving tour)，DIY(Original jeans,

self-adjusted perfume)，record radio programs in the car communityprogram demostic smart devices

- Like to create surprises and pay attention to the sense of ceremony - Explore the unknown - Pursue niche, unique taste, and able to show personal characteristics

- Efficiency-oriented, and function first - Like to study and pursue the best solution - Need my own time to think independently - Pay attention to perosnal privacy protection

Life Attitude

- Mainly interested in social interaction, enjoy face-to-face interaction more than online - Being recognized, trusted and adored by others brings a little sense of superiority Family

Family

Family

Family

Max is 29. She is married, living in a seaside city Haikou with her husband.

She is a new media entrepreneur and has a NIO ES6.

Harry is 28, who is an algorithm engineer. He and his girlfriend live in the city of Nanjing. They own a Xpeng G3.

Daily life Daily life

Daily life

Business trip

Business trip Work

Self

Life orientation

Pain-points

Business trip

Travel

Travel

Travel

Travel

Social

Using car scenario frequency

- Can't take care of the child when driving a car alone - Vehicle cleaning issues - The condition of the pet in the backstorage is unknown - Female unfriendly during electric car charging

Daily life

Business trip

Needs

Technology

Social frequency

- Fexible and efficient cleaning methods for different spaces in the car - Simple and convenient operation and vehicle assists to help cope with daily chores - Ensure the safety and entertainment of children in the car

Work

Social

Self

Life orientation

Pain-points

Using car scenario frequency

- Lack personal independent space - Data privacy is not protected - Voice assistant has limited functions - Working in the car is not convenient

Needs

Technology

Social frequency

- Remote vehicle adaptation before boarding - Voice assistant understands me better with the accumulation of data - Pay attention to privacy and private space - Fexible and efficient working space in the car

Work

Self

Life orientation

Pain-points

Social

Using car scenario frequency

- HUD is not practical enough - Feel bored in the car when driving long distances - Sleeping uncomfortably in the car

Needs

Technology

Social frequency

- A unique atmosphere and Sense of ritual - Smooth video shooting inside and outside the car - Fresh and interesting driving experience - Comfortable sleeping car environment

Work

Social

Self

Life orientation

Pain-points

Using car scenario frequency

- Inefficient fleet travel itinerary planning - Lack car owners content sharing platform

Needs

Technology

Social frequency

- A better team travel plan - More interesting interactionbetween vehicle - More possibilities for multiplayer entertainment

USER UNLOCKING ｜ USER JOURNEY SCENARIO

CURRENT EXPERIENCE

Mary

CURRENT EXPERIENCE

CURRENT EXPERIENCE

Sends the dog to the pet shop

Charges the car in the parking lot

Goes shopping at the supermarket

Moves items into the car

Sends dog back and goes home

Check the situation of children and pets through the rearview mirror, and look back from time to time to solve the simple needs of the child

Leave the child alone in the car temporarily and send the dog to the pet shop to quickly

The car is charged by the way when parking in the supermarket parking lot, the charging gun is heavy, and the accurate charging information is not displayed

Take out the baby carriag from the trunk and goes shop with the child

Worried the fresh food can not be kept at a constant temperature in the car

Unable to send dogs, children, and shopping items home at once

After emptying the vehicle, returns to clean dog hair, and turns on the air conditioner for ventilation

Wife’s calling

Drives home

Distracted when driving

Home parking

Has a rest in the car

Autopilot function is activated

Cleans the car

Opens the door and put the business trip luggage

Schedules a workmeeting

Waits for a customer at the rest stop

The customer gets in the car

Opens the back door, hanging the suit in the back row, and puts the coffee in the armrest box

The car does not support basic video conferencing

Changes into formal clothes in the car, worries about privacy issues and accidentally touching the car controller

Worried that his search records will be seen by the customer when operating the central control screen; the customer’s smoking makes Jeff feel uncomfortable

Refuses the wife’s call beacuse doesn’t want his wife’s call to be heard

Sends away customers and goes home

Too tired and distracted while driving

Loading travel luggage

Sets off

Chooses lunch

Parks the car and has lunch

Films vlog in the car

Finds paths by a drone

Films vlog in the car

Puts the suitcase in the trunk and small items in the armrest box or on the seat

Pays attention to the road information on the central control screen when driving, and the line of sight cannot always be focused ahead

Browses in the app and decides what they want to eat and then goes to the service station to buy food

Goes back to the car and eats at each location

His girlfriend uses the handheld device to shoot vlog in the co-driver, but the car bumps

Plan the fleet route

Meets with a friend's car

Relax in the car

Passengers sleep in the car

Interact with a friend's car

Arrives at destination

After searching for the destination by herself, she plans a meeting route with her friend’s vehicle on the navigation

Another friend driving takes the wrong route, and the phone notifies Max to temporarily change the route

The light outside the car is very sunny, making people want to drink ice cola

Friends in the car fall asleep, Max drives alone

Greets her friend's car by flashing the lights or horn

After visiting the attractions, she takes a stroll in the city in the evening

The place to see the Shoots fireflies with go pro, fireflies is very remote and but the high-altitude angle has no lighting. Harry gets of view cannot be captured off the car and turns on the flashlight to find the best viewing spot

Get off the car to watch the fireflies Steps on the mud and soils the foot pads when returning to the car; A wet umbrella is not easy to store in the car

Before going home, looks for his favorite playlist on the phone, syncs it to the car, and relaxs in the car by listening to music

Sleep for the night in the car The light rain has not stopped, hitting the skylight and the night sky cannot be seen clearly

EMOTIONAL CRUVE

SCENARIO

CURRENT EXPERIENCE

Max

The SUV is a bit tall and it’s a bit hard for Mary to get in the car

Confirms situaion of the kid and dog

EMOTIONAL CRUVE

SCENARIO

Harry

After carrying the child from the baby carriag into the child safety seat in the car, Mary puts the child car and dog into the trunk

Enters the cockpit

EMOTIONAL CRUVE

SCENARIO

Jeff

Helps Kid and dog get in a car

EMOTIONAL CRUVE

Prepares some music playlist before travel According to the theme of the travel destination, Max carefully selects the relevant car music playlist

Picks up a friend to the car Finally finds her friend’s anchor point

Parks the car and watch a movie together After dinner, they drive to the grass and parks to rest. After getting off the car, everyone watch the movie with a ipad

USER UNLOCKING ｜ ACTIONABLE INSIGHT

Safety with Facility

Growth with Efficiency

Exploration with Imagination

Communication with Empathy

Actionable Insight

Business Vision Render the image of reliablity in system security by taking years of technical accumulation in safety

Safety with

Growth with

Exploration with

Communication with

Facility

Efficiency

imagination

Empathy

All-around Adaption

Versatile Freshness

Flexible Togetherness

Active learning and adaptation of software and hardware

Multi-dimensional driving freshness

Multilateral communication and coordination without barriers

Connected Care Intelligent driving assistance and safety

Create digital twins so as to comply with AI in Chinese market

Put emphasis on avant-garde and driving pleasure as starting point for brand transformation

Focus on using space advantages to create a multi-scenario experience to make users feel worth the money

BEST OPPORTUNITY

03 PARALLEL UNIVERSE

CONCEPT DESIGN

This project is aimed to allow tourists experiencing the movie scenes in reality through AR technology and LBS technology.

Individual Project

2019.5-6

BACKGROUND “Film-induced tourism” is a new form of cultural tourism that tourists visit the destinations through films

1914

Universal Studios built the first modern film and television base "Universal City" north of Hollywood

1935 The world’s first film festival, the Venice Film Festival, was created and attracted a lot of fans who travel to Venice every year.

1955

1985

Walt Disney has built first modern Disney theme park in Anaheim, Los Angeles.

2010

20% of tourists to Ireland said film and television production was an important factor for affecting their decision.

"Crocodile Dundee" was filmed in Australia. Three months after the film was released, Australia rose from 78th to 7th in the most popular tourist destination rankings of the United States.

2016

Customized tourism products entered the public's perspective, the movie and animation themed tourism routes have become popular options for customized tourism.

2017

The Japan Animation Association collaborated with the local government of the relevant attraction, and the airline produced a holy place tour list with 88 attractions

With the popularity of the Japanese animated film "Your Name", the "Holy Land Parade" has also became the 2016 Japanese buzzword award.

Tourists today are looking for new destinations and new experience. ’Mocation’, China's first movie shooting location sharing platform, provides detailed information services for tourists who travel with movies

Film-induced tourism help people Connect with the imaginary world in film and television

QUESTIONARIE

INTERVIEWS

I surveyed 100 people and 67% of them have done film travel. I tried to explore their favourite mode of film-induced tourism.

I interviewed 3 people who used to do film travel and tried to understand their real demands.

Usual mode of Film-induced tourism

Description of interviews

Interviewee A Movie Theme Park

19%

Compared with traditional travel, themed customized travel will be more interesting, but the time schedule cannot be adjusted freely.

Interviewee B

Movie Theme Customization Tour

38%

Self-guided Travel

67%

When choose the movie travel mode, tourists more tend to go to the film shooting location to explore

- Insights + Compared with traditional travel, tourists are more easily attracted by other cultural works

+ For tourists, the purpose of film tourism is to experience the world of film.

I have been to Disneyland, it was so fun and made me feel personally on the scene.

Interviewee C I prefer to go to my favorite shooting locations for a sacred local tour, and I'm happy to experience the character's journey again.

How can we make tourists better connect with the world in movie through field travel?

USER JOURNEY Phases of the Journey

Selcetiong locations Selecting movies

Travelling

Planning itinerary Consider spending

Ordering tickets

Taking photos

Returing

Having local food

Cultural experience

Writing a travel note

Doing Selecting attractions

Planing route

Ordering hotels

Arranging transport

Entertainment

Enjoying the scenery

Organizing photos Publish to social platfroms

Emotional Experience +1GREAT

Satisfied

0 OK

Hesitant

Entangled Stressful

Confused

Confused Boring

-1AWFUL

Thoughts & Feelings

-Don’t know where to find the location information

-How to make cost-effective arrangements

-Don’t know how to do except for taking pictures

-Don’t know where to share this trip with fans who like the same movie

-There is not much sense of experience.

-How to arrange the distinctive route

- Suggestions

Provide more and more systematic information on the choice of the movie spots

Make it easier for visitors to plan their trips freely

It is important to enhance the interaction between tourists and movie spots

Let tourists share their feelings after traveling with more fans who like the same movie

BRAINSTORMING

DESIGN OVERVIEW By traveling at filming spots,make people connect with the imaginary world in film and television

- A Product That

- How To Achieve It?

+ Helps the users to find shooting locations.

+ Provides more convenient location classification

+ More characteristic route planning

+ Provides more distinctive routes

+ Allows users to be more connected to the place.

+ Provides more connectivity possible performance

+ Allows tourists to better share their travel gains.

+ Increases times of travel and make friends

- Keyword

Organized

Featured

Connecting

Sharing

According to the keyword, list the functions that meet the needs to determine the main functions of the product

DESIGN CONCEPT

Organized

Select destinations by movies Select destinations by places

Customize routes Featured

Connecting

Sharing

Entertainmental Interaction

Select destinations by movis

Select destinations by places

- Select different shooting destinations according to the movie

- Select different shooting locations

Customize routes - choose themed travel routes related to film and television

Entertainmental Interaction

Share travel experience

- use the entertainment function to interact with the real scene

- upload entertainment worksďź› - create original customized routes for others; - communicate with other users.

Share travel experience

WORKFLOW Arrive at the destination

C

D Sharing

Congrats!

Complete a task Play demo animation

Enter App

A Select a destination

B Confirm a destination

Select a route

Set off

User guide

Skip

A

Select a movie/Select a city

B

Original route/Custom route

C

Classic plot/Soundtrack/Classic lines

D

Share experience/Find other explorers

End

PROTOTYPE Discovery Music

AR

Movies

Places

Nearby Movies

Nearby places

Creation

Routes

Explorers

Route info

User page

Place info Movie info Track

Collection

Mouth to mouth

MAIN FUNCTIONS

Len Filter Map Guide

Navigation AR Music Mouth to mouth

The AR function Users can see virtual movie animations based on real scenes on their phones, and then they can take photos or record videos.

The Mouth to mouth function Users can get the original BGM of the corresponding movie segment based on the real scenes.

The Music function Users can create videos like singing karaoke with the audio subtitles provided by APP.

DESIGN DETAILS - Ui Display

- Mood board

Movie timeline

Movies

User page If the world of film and television is compared to the parallel universe of the real world, then this app is like a spaceship connecting two worlds. Therefore, I chose the image of the real landscape, the universe, and the spaceship. Finally, I chose light green, light purple and dark purple as the main color.

- Color palatte

Nearby filming places 4EBE9F

5163AD

2B2653

Original route

121036

- Typography Arial Rounded

Arial Rounded

ABCDEFGHIJ KLMNOPQRST UVWSYZ

ABCDEFGHIJ KLMNOPQRST UVWSYZ

Movies info

IMPROMENT｜NEW USER JOURNEY

Phases of the Journey

Selcetiong locations Selecting movies

Travelling

Planning itinerary Consider spending

Ordering tickets

Taking photos

Returing

Having local food

Cultural experience

Writing a travel note

Doing Selecting attractions

Planing route

Ordering hotels

Arranging transport

Entertainment

Enjoying the scenery

Organizing photos Publish to social platfroms

Emotional Experience

+1GREAT

0 OK

Satisfied -1AWFUL

Hesitant

Entangled Stressful

Confused Boring

Emotional Experience

The questionares in Interviews require users to mark each usage phase. By averaging scores of each user for each usage phase，I drew the new Emotion Experience curve, and comapre with the previous curve，which will help us extract improvement of this app during the whole customer journey.

Confused

04 FENG SHUI MASTER

CONCEPT DESIGN

The goal is to make Feng Shui more interested by Generation Z by designing a game App.

Individual Project

2019.3-5

BACKGROUND

Fengshui

Generation Z

Feng Shui is a old Chinese traditional culture，which is the study of how human beings interact with the environment and the energy patterns that result. Feng Shui is romantic and interesting because the ancients saw the stories hidden behind nature. The basic and core aspects of Fengshui includes Qi (ch'i)Chi，Yin Yang，Five Elements and The Buagua.

Generation z refers to people who born between 1995 and 2010—are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. They are growing into the future，and have a great impact on the leading force of the new economy, new consumption and new culture.

However,now Feng Shui is being forgotten among younger generation.......

Therefore, we need to see their preferences and needs clearly so that Feng Shui can be understood by more Generation Z

USER RESEARCH

rcters of T Cha he

Ta

—Gen Z ser— U et rg

I interviewd 3 young people in order to understand their thoughts and needs about Feng Shui.

Mobility and multiple realities

Q1:What do you think about the Feng Shui culture?

Q2:What kind of Feng Shui do you want to see?

Social networks

Digital native Undefined ID

Through the questionnaire, I obtained the top 4 traditional cultural transmission methods that most attract with young people.

Zhao Yixuan 18 student

A1 It is good to know that

A1 I think Feng Shui has a

A2 I hope Feng Shui is

A2 I hope Feng Shui is not

A2 Increase ways to make

more interesting and easy to understand.

Game

Music

Doucment

Wu Penggaofei 23 Freelancer

A1 Feng Shui should be

protected，but the Feng Shui content is relatively old and far from my life.

Original video

Guan Jie 21 Design Intern

Feng Shui can bring good luck .However， Feng Shui books are full of classical Chinese and i can't understand very complicated and closer to life.

certain scientific basis and philosophical ideas.However，There are too few ways to know them. us understand Feng Shui.

IDEATION “ Raise the interest of Feng shui for the Generation Z .”

User research helpd us set a design goal，that is to raise the interest of Fengshui for the Generation Z. In terms of way of media，we choose to gamify core experience of Feng shui，and let players experience the role of Feng Shui in the game. In the game，players can be easy to know the basic knowledge of Fengshui，and increase interest of it.

Gamify core experience of Feng shui

Step 1 Identity the layout of house

Play th e

Confirm the orientation of the house door and identify layouts of the house.

f le o o r

When the player's team wins the battle, they can get corresponding rewards.

Fengs hu i

ter！ as M

Enterance

Step 4 Battle successfully and get the reward

Step 3 Choose Feng shui monsters to battle

Step 2 Catch the Fengshui monster Different spatial conditions will correspond to different Feng Shui attributes, resulting in different Feng Shui monsters.Find them and catch them！

PK

When players have three or more Feng shui monsters，they can choose three most suitable monsters as a team to fight against other’s team.

TECHNOLOGICAL ANALYSIS

DESIGN OVERVIEW -Comparison

I choose the electronic compass as the basis for judging Feng Shui.

Inspired by realistic steps and tools for measuring Feng Shui, I simulate the steps and technical support in the gameďźŒto provide players a experience of being a Feng Shui Master.

Reality Tools

Compass

Measuring

Virtuality

What to do

What to do

Determining the orientation of the house door

Determining the orientation of the house door

Determining the center point of the house

Determining the center point of the house

AR

Feng Shui Monster

Technonlogies

Electronic

Enterance

AR house identification

Calculating magnetic fields in various areas of a house

Calculating magnetic fields in various areas of a house

Considering the external environment of the house

Considering the external environment of the house

master

Feng Shui

Electronic Compass

compass

tools

Feng Shui

In addition, I choose visual monster images to express the Feng Shui attributes of a certain area in the house. At the same time, AR is used to display the Feng Shui monster's reality-based virtual image.

ďź‹

After determining orientation of the house door and center point

by APP

Move your phone to a location inside the house

Algorithm

GPS

master Success !

Feng Shui

Judging the Feng Shui Properties of Each Area of the House

Generating monsters corresponding to Feng Shui attributes

Adjusting the housing layout and place the mascot for good luck

Using mascots to increase the parameters of Feng Shui Monsters

Algorithm

master

Mascot

Visualization

success

Wait for 1-3 seconds

Catch it by hand gestures

Appear a Feng Shui monster

WORKFLOW Preliminary preparation

I divided players into 2 groups: New hand and Return player,and make their own workflow, in order to show how they play the game.

Electronic compass Confirm the orientation of the house door

Enter the game

Preliminary preparation

New hand

Enter capture

See Feng Shui monster

Catch it by gesture

Camera Identify layouts of the house

Preliminary preparation is completed

Caught it successfully ?

Caught 3 monsters?

Enter battle？

Choose three monsters form a team

Reward start battle

Win or not？ No reward

Preliminary preparation

Return player

Capture

Whether to change houses

Enter capture

See Feng Shui monster

Catch it by gesture

Caught it successfully ?

Collection

Backpack

Shop

Battle

Caught 3 monsters?

Enter battle？

Choose three monsters form a team

Reward start battle

Win or not？ No reward

PARAMETER SETTINGS

Life

CHARACTER DESIGN

Life value 1

1.Groundhogs rely on the land-five elements:Earth. They are gentle

2

and cute-yang.They love to make holes-building houses

Attack

3

Attack value

2.Tobacco pie Symbol of the rich in ancient China-wealth HAN Experience

Mascot

Money

It is used to upgrade monsters

It is used to adjust the attributes of the monsters, thereby changing the attack value during battle.

It is used to buy mascots

Yin YangďźšYang Five elementďźšEarth

3.Money skewers Symbol of the rich in ancient China-wealth

PROTOTYPE Logo in

Homepage

USER TEST Friends

Profile

Shop

Backpack

Collection Auxiliary functions

Sign up

Sitting direction

Monster

Gesture capture

Successful capture

Monster information

Main function CAPTURE

- Suggestion

Begin to battle

Battle

1

Parameters addition

1

1

Landing

Team selection

Victory 2

1

Main function BATTLE

2

‘Shop ’, ‘Collection’, ‘Backpack’ interfaces lack of searching function.

‘Capture success’ interface lack of the text description.

UI DISPLAY

Gesture Capture

Homepage

Shop

Collection

Capture success

Backpack

Begin to battle

Battle victory

OTHER WORKS - Architecture Models | 2016-2017

First row - Model for Koshino House by Tadao Ando Second row - Model for House of Expert Last row - Model for Salon of Designer

- Urban Design For Confucius temple blocks of Luhe county , Nanjing City | 2019

This is a project to update the urban design of a Confucius temple block.In order to slove the problem that there was a gap between residents and the lessees,I broke through the local barrier and had tourists come in to see the historical culture.

OTHER WORKS - AR Application For See you soon | 2018

This is a project to help those who have died to connect emotionally with those who live. The user recognizes the relics of the deceased person through the AR app, and the app will display the corresponding memory screens. The method is to use unity to achieve this effect of AR.

- Commercial Video For More | 2018

This project is a commercial short video filmed for brand TOMS shoes.In the video, my team members and I were wearing TOMS shoes designed by ourselves on the streets of Hong Kong, playing Tai Chi. We tried to tell others to do what you want, even though in the eyes of others you are just a lunatic.

Yunhan Wang Email：dawnyhwang@163.com Tel： （+86）18851663866