02Â VISUAL DEVELOPMENT GUIDE
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01.
VISUAL RESEARCH
CHAPTER
6-7
1.1 logo History
8-9
1.2 New concept
10-11
• Conservation • Sustainability • Interactivity 1.3 Visual research
02.
IDENTITY DEVELOPMENT 14-15
2.1 Logo design process
16-17
2.2 Round one sketches 2.3 Deliver 10 solid, refined sketch 2.4 Best selections for digital 2.5 Fianl logo
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01.
CHAPTER
VISUAL RESEARCH
1.1 logo History 1.2 New concept • Conservation • Sustainability • Interactivity 1.3 Visual research
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1.1 LOGO HISTORY
1964
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1966
1979
1998
1999
2014
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1.2 NEW CONCEPT
> NEW LOGO CONCEPT
> KEYWORDS AND CONCEPT
Based on the in-depth investigation and research of
Concept1:
the SeaWorld brand in the previous two months, I have
Conservation
identified a new strategy for the future development of the brand, so it is necessary to work on the visual
Concept2:
development for the new SeaWorld. At this stage,
Sustainability
according to the new brand mission—provide a sustainable and friendly way to the people to conserve
Concept3:
our ocean and marine life, I have determined that all
Interactivity
the designs will be developed after the protection of marine animals as a new design goal.
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VISUAL RESEARCH
> VISUAL RESEARCH According to the previous preparations, in this step, I collected a lot of logos that satisfy my thoughts and which are similar visual styles. The purpose of doing this is to inspire my inspiration.
Shield+Waves
"S" shape
Color+Waves
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02.
CHAPTER
IDENTITY DEVELOPMENT
2.1 Logo design process 2.2 Round one sketches 2.3 Deliver 10 solid, refined sketch 2.4 Best selections for digital 2.5 Fianl logo
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2.1 IDENTITY DEVELOPMENT
> LOGO DESIGN PROCESS The three keywords are three guiding concepts for SeaWorld brand identity development.
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>PROCESS Stage 1 Round one sketches： Generate sketches in 3 divergent directions: 10 refined sketches per camp. Stage 2: Deliver 10 solid, refined sketch/computer Stage 3: • Develop on the best visual idea • Try colors for the best choice Stage 4: Final logo
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2.2 ROUND ONE SKETCHES
Combined with the preparations in the previous period, I started a lot of sketching process, drawing a lot of sketches, and then selecting the appropriate sketches to modify. Get the final logo.
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Shield+Waves
"S" shape
Color+Waves
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2.3 DELIVER 10 SOLID, REFINED SKETCH
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2.4 BEST SELECTIONS FOR DIGITAL
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2.4 BEST SELECTIONS FOR DIGITAL
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2.4 BEST SELECTIONS FOR DIGITAL
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2.4 BEST SELECTIONS FOR DIGITAL
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2.4 BEST SELECTIONS FOR DIGITAL
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2.5 FINAL LOGO
ENLARGE SKETCH
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IDEA DEVELOPMENT > LOGO DESIGN PROCESS The final logo is the combination of shied to represent protection. Top of "S" shape to represent sustainable, and wave represent the ocean. The color choices two types of blue represent the ocean. All in all, the logo delivers the message of protecting marine lives and ocean environment.
Sea Shield
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Waves
Sea
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>DESIGN
>SCHOOL
Yuqi Qiu
Academy of Art University
>CLASS
>PRINT
Nature of identity
blur
>INSTRUCTOR
>PAPER
Hunter Wimmer
Premium matte
>IMAGE SOURCE
383615106@qq.com
https://www.google.com/
This book is non-commercial project for education purpose and is
https://unsplash.com/
not intended to represent the SeaWorld brand.
https://pixabay.com/
All rights are reserved. No part of this publication may be produced, stored in a retrieval syster or transmitted in any form or by any means, electronic, mechanical, recording, photocopying c otherwise, without prior permission of Yuqi Qiu. 36