Old Navy Portfolio

THE SUNSHINE IN YOUR HEART YURIKA CRAWFORD NORTHUMBRIA UNIVERSITY SP17 ACTIVEWEAR

CONCEPT BOARD

PACIFIC COAST HIGHWAY

COLOUR BOARD

ELASTIC . MESH . COTTON JERSEY . JERSEY SWEATSHIRT . SILK JERSEY . NYLON WITH ELASTIC . SILK SATIN

FABRIC SAMPLES

10YR OLD ZOEY HAS A HUGE LOVE FOR TRAVELLING. SINCE SHE CAN REMEMBER, TRIPS TO SEE HER MOTHERS FAMILY HAVE BEEN A YEARLY THING. ZOEY’S MOTHER IS HER ROLE MODEL AND BESTFRIEND AND ZOEY KNOWS HER MUM CAN ALWAYS MAKE HER HAPPY! #THESUNSHINEINYOURHEART

DAUGHTER

PIPER IS A 30YR OLD FUN ENTHUSIASTIC YOGA LOVER. FITNESS AND HEALTH HAS BEEN A KEY PART OF HER LIFE AND SHE INTENDS TO MAKE SURE ZOEY’S STAYS JUST AS HEALTHY. SHE LOVES TO THINK THAT YOGA PUTS THE SUNSHINE INTO PEOPLES HEARTS. #THESUNSHINEINYOURHEART

MOTHER

ZOEY’S DIARY

PIPER’S ORGANIZER

OLD NAVY

FAMILY ORIENTATED FUN AFFORDABLE AMERICAN EAGLE

CHILL. PLAY. MOVE EVERYBODY, EVERY ACTIVITY YOUNG

HOLLISTER PREPPY RELAXED GOOD QUALITY

ABERCROMBIE ATTRACTIVE TRENDY CASUAL

TOMMY HILFIGER DESIGNER PREPPY TWIST LUXURY

KEY GARMENTS AND COMPETITORS

SP17 ACTIVEWEAR KEY ITEMS: - POWER BRA WHICH WRAPS AND FRAMES THE BUST. - LONG SLEEVE CROP TOPS ARE IDEAL ADDITIONS TO CORE BASICS. A MIXTURE OF PLAIN AND BLOCKED.

SP17 ACTIVEWEAR TRENDS

PRINT AND PATTERN: - SPORTING STRIPES. - ATHLETIC TAPING. - WIDE BANDS IN MONOCHROME AND BRIGHTS. - MIX AND MATCH PLACEMENT AND ANGULAR CONSTRUCTIONS.

PRINT DEVELOPMENT - KIDSWEAR

ATTRACTIVE

COMFORTABLE

SUPPORTING

EASY FIT

GARMENT DEVELOPMENT

PRINT DEVELOPMENT - WOMENSWEAR

MESH

PRINT DEVELOPMENT - KIDSWEAR

RUNNING SHORTS

FITTED

PRINT DEVELOPMENT - WOMENSWEAR

COMFORTABLE

BODY HUGGING ANGLES

GARMENT DEVELOPMENT

PRINT DEVELOPMENT

PRINT DEVELOPMENT - WOMENSWEAR

PRINT DEVELOPMENT - KIDSWEAR

PRINT DEVELOPMENT PRINT DEVELOPMENT - WOMENSWEAR

PRINT DEVELOPMENT - KIDSWEAR

PRINT SAMPLES PRINT DEVELOPMENT - WOMENSWEAR

PRINT DEVELOPMENT - KIDSWEAR

GRAPHIC DEVELOPMENT

ILLUSTRATOR RIB BRUSHES AND ARTWORKS (NOT TO SCALE)

0.5CM

4CM 5CM 0.5CM

1CM

2CM 4CM 1CM

1.5CM 0.3CM 0.7CM 1CM

RIB DEVELOPMENTS

4CM

RIB SAMPLES

MESH DEVELOPMENT

MESH SAMPLES

ZOEY’S DIARY

ACCESSORIES

ZOEY’S RANGE PLAN

ZOEY’S LINE UP

LOOK 1

LOOK 2

LOOK 3

LOOK 4

LOOK 5

LOOK 6

PIPER’S RANGE PLAN

PIPER’S LINE UP

LOOK 1

LOOK 2

LOOK 3

LOOK 4

LOOK 5

LOOK 6

ZOEY’S DIARY