THE SUNSHINE IN YOUR HEART YURIKA CRAWFORD NORTHUMBRIA UNIVERSITY SP17 ACTIVEWEAR
CONCEPT BOARD
PACIFIC COAST HIGHWAY
COLOUR BOARD
ELASTIC . MESH . COTTON JERSEY . JERSEY SWEATSHIRT . SILK JERSEY . NYLON WITH ELASTIC . SILK SATIN
FABRIC SAMPLES
10YR OLD ZOEY HAS A HUGE LOVE FOR TRAVELLING. SINCE SHE CAN REMEMBER, TRIPS TO SEE HER MOTHERS FAMILY HAVE BEEN A YEARLY THING. ZOEY’S MOTHER IS HER ROLE MODEL AND BESTFRIEND AND ZOEY KNOWS HER MUM CAN ALWAYS MAKE HER HAPPY! #THESUNSHINEINYOURHEART
DAUGHTER
PIPER IS A 30YR OLD FUN ENTHUSIASTIC YOGA LOVER. FITNESS AND HEALTH HAS BEEN A KEY PART OF HER LIFE AND SHE INTENDS TO MAKE SURE ZOEY’S STAYS JUST AS HEALTHY. SHE LOVES TO THINK THAT YOGA PUTS THE SUNSHINE INTO PEOPLES HEARTS. #THESUNSHINEINYOURHEART
MOTHER
ZOEY’S DIARY
PIPER’S ORGANIZER
OLD NAVY
FAMILY ORIENTATED FUN AFFORDABLE AMERICAN EAGLE
CHILL. PLAY. MOVE EVERYBODY, EVERY ACTIVITY YOUNG
HOLLISTER PREPPY RELAXED GOOD QUALITY
ABERCROMBIE ATTRACTIVE TRENDY CASUAL
TOMMY HILFIGER DESIGNER PREPPY TWIST LUXURY
KEY GARMENTS AND COMPETITORS
SP17 ACTIVEWEAR KEY ITEMS: - POWER BRA WHICH WRAPS AND FRAMES THE BUST. - LONG SLEEVE CROP TOPS ARE IDEAL ADDITIONS TO CORE BASICS. A MIXTURE OF PLAIN AND BLOCKED.
SP17 ACTIVEWEAR TRENDS
PRINT AND PATTERN: - SPORTING STRIPES. - ATHLETIC TAPING. - WIDE BANDS IN MONOCHROME AND BRIGHTS. - MIX AND MATCH PLACEMENT AND ANGULAR CONSTRUCTIONS.
PRINT DEVELOPMENT - KIDSWEAR
ATTRACTIVE
COMFORTABLE
SUPPORTING
EASY FIT
GARMENT DEVELOPMENT
PRINT DEVELOPMENT - WOMENSWEAR
MESH
PRINT DEVELOPMENT - KIDSWEAR
RUNNING SHORTS
FITTED
PRINT DEVELOPMENT - WOMENSWEAR
COMFORTABLE
BODY HUGGING ANGLES
GARMENT DEVELOPMENT
PRINT DEVELOPMENT
PRINT DEVELOPMENT - WOMENSWEAR
PRINT DEVELOPMENT - KIDSWEAR
PRINT DEVELOPMENT PRINT DEVELOPMENT - WOMENSWEAR
PRINT DEVELOPMENT - KIDSWEAR
PRINT SAMPLES PRINT DEVELOPMENT - WOMENSWEAR
PRINT DEVELOPMENT - KIDSWEAR
GRAPHIC DEVELOPMENT
ILLUSTRATOR RIB BRUSHES AND ARTWORKS (NOT TO SCALE)
0.5CM
4CM 5CM 0.5CM
1CM
2CM 4CM 1CM
1.5CM 0.3CM 0.7CM 1CM
RIB DEVELOPMENTS
4CM
RIB SAMPLES
MESH DEVELOPMENT
MESH SAMPLES
ZOEY’S DIARY
ACCESSORIES
ZOEY’S RANGE PLAN
ZOEY’S LINE UP
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5
LOOK 6
PIPER’S RANGE PLAN
PIPER’S LINE UP
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5
LOOK 6
ZOEY’S DIARY