Old Navy Portfolio

Page 1

THE SUNSHINE IN YOUR HEART YURIKA CRAWFORD NORTHUMBRIA UNIVERSITY SP17 ACTIVEWEAR


CONCEPT BOARD


PACIFIC COAST HIGHWAY


COLOUR BOARD


ELASTIC . MESH . COTTON JERSEY . JERSEY SWEATSHIRT . SILK JERSEY . NYLON WITH ELASTIC . SILK SATIN

FABRIC SAMPLES


10YR OLD ZOEY HAS A HUGE LOVE FOR TRAVELLING. SINCE SHE CAN REMEMBER, TRIPS TO SEE HER MOTHERS FAMILY HAVE BEEN A YEARLY THING. ZOEY’S MOTHER IS HER ROLE MODEL AND BESTFRIEND AND ZOEY KNOWS HER MUM CAN ALWAYS MAKE HER HAPPY! #THESUNSHINEINYOURHEART

DAUGHTER


PIPER IS A 30YR OLD FUN ENTHUSIASTIC YOGA LOVER. FITNESS AND HEALTH HAS BEEN A KEY PART OF HER LIFE AND SHE INTENDS TO MAKE SURE ZOEY’S STAYS JUST AS HEALTHY. SHE LOVES TO THINK THAT YOGA PUTS THE SUNSHINE INTO PEOPLES HEARTS. #THESUNSHINEINYOURHEART

MOTHER


ZOEY’S DIARY


PIPER’S ORGANIZER


OLD NAVY

FAMILY ORIENTATED FUN AFFORDABLE AMERICAN EAGLE

CHILL. PLAY. MOVE EVERYBODY, EVERY ACTIVITY YOUNG

HOLLISTER PREPPY RELAXED GOOD QUALITY

ABERCROMBIE ATTRACTIVE TRENDY CASUAL

TOMMY HILFIGER DESIGNER PREPPY TWIST LUXURY

KEY GARMENTS AND COMPETITORS


SP17 ACTIVEWEAR KEY ITEMS: - POWER BRA WHICH WRAPS AND FRAMES THE BUST. - LONG SLEEVE CROP TOPS ARE IDEAL ADDITIONS TO CORE BASICS. A MIXTURE OF PLAIN AND BLOCKED.

SP17 ACTIVEWEAR TRENDS

PRINT AND PATTERN: - SPORTING STRIPES. - ATHLETIC TAPING. - WIDE BANDS IN MONOCHROME AND BRIGHTS. - MIX AND MATCH PLACEMENT AND ANGULAR CONSTRUCTIONS.


PRINT DEVELOPMENT - KIDSWEAR

ATTRACTIVE

COMFORTABLE

SUPPORTING

EASY FIT

GARMENT DEVELOPMENT

PRINT DEVELOPMENT - WOMENSWEAR

MESH


PRINT DEVELOPMENT - KIDSWEAR

RUNNING SHORTS

FITTED

PRINT DEVELOPMENT - WOMENSWEAR

COMFORTABLE

BODY HUGGING ANGLES

GARMENT DEVELOPMENT


PRINT DEVELOPMENT

PRINT DEVELOPMENT - WOMENSWEAR

PRINT DEVELOPMENT - KIDSWEAR


PRINT DEVELOPMENT PRINT DEVELOPMENT - WOMENSWEAR

PRINT DEVELOPMENT - KIDSWEAR


PRINT SAMPLES PRINT DEVELOPMENT - WOMENSWEAR

PRINT DEVELOPMENT - KIDSWEAR


GRAPHIC DEVELOPMENT


ILLUSTRATOR RIB BRUSHES AND ARTWORKS (NOT TO SCALE)

0.5CM

4CM 5CM 0.5CM

1CM

2CM 4CM 1CM

1.5CM 0.3CM 0.7CM 1CM

RIB DEVELOPMENTS

4CM


RIB SAMPLES


MESH DEVELOPMENT


MESH SAMPLES


ZOEY’S DIARY


ACCESSORIES


ZOEY’S RANGE PLAN


ZOEY’S LINE UP


LOOK 1

LOOK 2


LOOK 3

LOOK 4


LOOK 5

LOOK 6


PIPER’S RANGE PLAN


PIPER’S LINE UP


LOOK 1

LOOK 2


LOOK 3

LOOK 4


LOOK 5

LOOK 6


ZOEY’S DIARY


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