Solution
inBalance, a program that makes it simple to plan and shop for well-balanced, nutritious foods. By combining our robust Amazon-enabled database with real-time, tech-driven updates about your in-store shopping habits, we are able to
give you up-to-the-second nutrition information about the purchasing decisions you are making and nudge you toward options that balance your basket. This very same database allows us to help you plan your meals ahead of time, scan hundreds of Amazon crowdsourced recipes recommended for your needs, and consider the needs of others in your household or social circles for whom you need to shop.
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Scene 1
“It’s Sunday—I need to plan this week’s meals and go grocery shopping.” On Sunday morning, Yuan receives a message from inBalance reminding her that it’s her usual grocery shopping day and asks her to update her list for the week. Along with this message, she receives a $2 off coupon for salmon because inBalance knows that she has been low on her Omega-3 intake lately. Yuan has been learning quite a bit about the importance of eating a balanced diet in her Multidisciplinary Prototyping class this semester, so she decides she wants to set a goal for herself to be more well-rounded with the foods she eats and gain weight. Immediately after setting this goal in the app, inBalance recommends Yuan a slew of recipes that she might want to consider for her meal prep this week. In order to take advantage of her
coupon and balance out her Omega-3s as suggested, Yuan selects one with salmon and adds all of the items in the recipe to her list. After adding a few other items, she’s ready to head to the store! RESEARCH SUPPORT ON THE IMPORTANCE OF LISTS Most people write shopping lists in order to feel prepared when they go into a grocery store. Lists help guide people toward purchasing all of the necessary ingredients for a planned recipe as well as keep them on track toward their goals... by feeling less tempted by other items not on their list. ON MANAGING ONE’S OWN DIET The people we spoke with all have their own dietary needs and/or goals—whether it is to fit in a wedding dress, stay awake to study for a test, or to manage their chronic health conditions. They are all at varying levels of “mastery” over their diet but all agreed that they could use additional guidance in order to make the best food choices for them.
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Scene 2
“I just arrived at my local Whole Foods. I hope to get in and out quickly.” Before leaving home to head to Whole Foods, Yuan receives a notification that her usual location—the store on Roosevelt—is extremely crowded at this time. Instead, the app encourages her to go to the West Loop location on Halsted to beat the rush. Since inBalance knows that Yuan is now going to a different Whole Foods location than usual, the app automatically organizes her list in order according to how she can most easily navigate the store and gives her the option to view a map with all of her items marked on it. Using data from the Amazon and Whole Foods systems, it also knows what is out of stock at this new location and—if necessary—can adjust her list with new recommendations accordingly. Upon arrival, Yuan taps her phone—which is already open to the inBalance app—on the sensors at the entrance, then walks into the store. The sensors above her will track her journey and unlock many of the inBalance features. RESEARCH SUPPORT ON CONVENIENCE Almost all of the millennials we talked to made a reference to convenience during our conversations. In their increasingly “busy” and connected lives, people are always looking for ways that technology can help guide and simplify. Millennials are looking for the same convenience when it comes to food—both with shopping for it and with preparing it. ON TECHNOLOGY Increasing numbers of grocery stores and startups are bringing technology to the forefront when it comes to food purchase and consumption. Some examples include: Kroger’s new partnership with Microsoft, personalized nutrition startup Habit, Alexaenabled cooking startup Pepper, and of course the new Amazon Go store model.
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Scene 3
“It is so tough to determine what a ‘balanced diet’ looks like for me.” Following the list in her inBalance app, Yuan comes across the salmon in the seafood section. She grabs a package and adds it to her cart. Almost instantly, the salmon moves from the “list” portion of her app to the “in cart” portion, and her inBalance score updates to account for the nutritional qualities of the salmon: her score for Omega-3s increases, her calorie score balances out, and her score for fiber decreases. She also can click to see more about salmon’s nutritional qualities, which is a bonus because fresh food usually does not come with a label. The inBalance score shows how the nutritional value of the items in her cart compares to what she needs in order to achieve her preset goals. It isn’t intended to be a judgmental feature, but rather, one that guides Yuan to be more balanced with her choices. Her goal is to earn the same score for each category—Calories, Vitamin C, Saturated Fats, Iron, etc.—to prove that these categories are all appropriately balanced for her.
RESEARCH SUPPORT ON READING NUTRITION FACTS A vast majority of respondents during our research only check nutrition facts for new items that they have never purchased before. When they do look at nutrition facts for an item, they primarily look at the 1–2 key elements on the label that they understand as being “bad for you” (e.g. calories or fat) and have more of an avoidant mentality than a proactively positive one that looks at vitamins, etc. ON PERSONAL VIEWS OF NUTRITION Every person defines views their nutrition differently. For most others, the idea of nutrition is painted in broad strokes, without a clear understanding of the wide variety of individual nutrients and how they each affect your body in different ways.
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Scene 4
“I’m often tempted by other, less healthy, items that I find in the store.” Yuan ate the last of her favorite cereal this morning for breakfast, so she made sure to tell her Alexa to add cereal to her inBalance list before leaving her home. When she gets to the cereal aisle, she picks up her usual, Honey Nut Cheerios, and adds it to her cart. Immediately, inBalance buzzes to let her know that it has an alternative recommendation for her—a recommendation that will help her keep her diet better balanced for the week. Yuan is then able to scroll through a set of alternatives that better meet her needs. Each option shows her how it recalibrates her inBalance store so she can make an informed and educated choice about which one to purchase instead. Because Whole Foods and Amazon do not want these features to be perceived as a “rip-off” trying to scam customers by getting them to purchase more expensive foods through their nudges, they have promised a “price match,” so Yuan gets the newly chosen box of regular Cheerios at the same price, guaranteed.
RESEARCH SUPPORT ON TEMPTATION No matter how much they stated that they want to eat healthier, everyone we talked to admitted that they frequently give into temptations during their grocery shopping trips. Even if they intend for their cart to be filled with fresh produce and lean meats, the occasional ice cream pint will slip in too—often the fault of “dreamlike” grocery store layouts and conspicuous product placement. ON NUDGING A key tenet of behavioral economics, the nudge is a designed intervention intended to change participant behavior. If done well, nudges can be extremely effective.
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Scene 5
“Now I just need to make sure I eat all of this before it goes bad.” Since the sensors overhead have already tracked the items in her cart, Yuan is able to walk out of the store effortlessly! Once Yuan gets back home, she receives a “receipt” with a readout of her final inBalance scores, the recipes she has purchased ingredients for, additional recipes she can make using items that are now found in her home, and even some recommendations for what she should buy during her next grocery trip to keep her diet wellrounded. Once it’s time to cook, Yuan can ask Alexa to pull up the recipes she has selected. Using the connected devices in her home—such as her smart fridge plug-in or the new Alexa-connected microwave, inBalance knows when Yuan is not eating the items she has previously purchased. As such, it can send her a nudge to prepare and eat them before they expire, and reminds her of the goal she set a few days prior. This feature can help her connect her purchase mentality to her consumption experience in the present moment.
RESEARCH SUPPORT ON FOLLOWING UP Many respondents mentioned how many items—especially fresh produce, meats, or seafood—in their kitchens go to waste because they either forget about them or are unable to make them in time. With high grocery costs and awareness about food waste rapidly increasing, a successful solution would seek to reduce this level of financial and physical waste as much as possible. ON PERSONALIZED NUTRITION This new movement focuses on individuals understanding their own specific nutritional needs—for example, one person might need more iron intake than another—and then proactively taking steps to meet those needs.
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Business plan
Technology and implementation Technology is changing the way we live. It has been a remarkable force in many ways like grocery shopping. As the largest American multinational technology company, Amazon.com, Inc., focuses on e-commerce, cloud
computing, and AI. It has the largest e-commerce marketplace, since 2017, Amazon.com, Inc., acquired Whole Foods, turns its attention to the grocery in-store shopping experience. At 2018, Amazon Go as the size of a corner convenience store launched. According to the Amazon Go video published by Amazon, the store’s
concept seen as the revolution of grocery store that with the advanced technology or smart phone App, there is no line, no checkout, just grab and go!
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Amazon is using technology to disrupt the grocery store market, both online and in-store.
Amazon Inc. Sales Split (Q2 2018)
Digital advertising and others
Amazon Web Services Amazon controlled 35% of the cloud market in 2018, more than twice its next closest competitor,
Whole Foods
Amazon Web Services
Online stores
Subscription
Biggest Amazon services acquisition (US$13bi), it has given access to hundreds of physical retail locations and a stronghold in the Third party grocery space.
Amazon GO
seller services
A new kind of store featuring the world's most advanced shopping technology. No lines, no checkout – just grab and go!
Physical Stores
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Opportunity place
inBalance empowered by Amazon and Whole Foods, it is in the middle of physical store like Trader Joe’s, Walmart, Whole Foods; digital store like Instacart, or even amazon
fresh. The competitive landscape also has two directions toward Behavior information (retail) like Walmart supported by its strategic partner Microsoft; nutrition information (assistant) like Apps like Weight Watchers, fitness and balance app like MyFitnessPal. inBalance is in the middle of the matric, we believe that the increasing number of interactions in physical and digital spaces will create new multi-sensorial experiences for customers in different markets.
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Behavior information (Retail)
Digital
Physical
Nutritional information (Assistant)
Nutritional lookup Competitive landscape
We believe that the increasing number of interactions in physical and digital spaces will create new multisensorial experiences for customers in different markets.
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inBalance is bringing to Amazon’s ecosystem a new intelligence over nutritional facts that will enable its customers to have a more conscious relationship with food.
Total Addressable Market
TAM
Grocery shoppers in US (275M) paying $109/week
US$ 30 Bn
SAM SOM
Serviceable Addressable Market Amazon prime members (75MM) paying $120/year
US$ 9 Bn Serviceable Obtainable Market Amazon GO clients (550/day) spending US$10
US$ 1.5 M
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Total Addressable Market
TAM Amazon has considered a plan to open as many as 3,000 Amazon Go stores by 2021, SAM according to a Bloomberg report, meaning the futuristic shops could generate in the ballpark of $4.5 billion in sales a SOM year.
Grocery shoppers in US (275M) paying $109/week
US$ 30 Bn Serviceable Addressable Market Amazon prime members (75MM) paying $120/year
US$ 9 Bn Serviceable Obtainable Market Amazon GO clients (550/day) spending US$10
US$ 1.5 M
US$ 4.5 Bn
From the view of inBalance, the SOM’s US $1.5 M should be corrected with US $4.5 Bn. According to the report from Bloomberg, Amazon has considered a plan to open as many as 3,000 Amazon GO stores by 2021, it means the futuristic shops could generate in the ballpark of $4.5 billion in sales a year.
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Timeline Building the MVP
This first year will be dedicated to test our features and improving the interaction experience by analyzing how people would behave with the solution.
Now
Expanding throughout US
Expansion to all Amazon GO stores is the natural step. We will also start implementing inBalance at Whole Foods and Amazon Fresh (our digital-only version).
+3 YRS
2020 Getting traction
When the tech meets the user needs and expectations we will be ready to launch at Amazon GO’s stores, focusing on Urban Millennials.
+5 YRS SaaS
For the long-term, in one of them the partnership with Amazon would be increased and inBalance would be offered as a capability to be hired by any grocery store at AWS.
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Project photos
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04
Office building: increase sales by space design Location: Shanghai, China Design:2015 Complete: 2015 Skills: Hand-sketch, SketchUp, AutoCAD, Photoshop
The office building is in Shanghai Creative Industrial Park which is owned by the developer Cifi Group. The Creative Industry Park is part of Cifi’s plan to access the Shanghai commercial real estate market. While the building frames had been completed, Cifi’s marketing team did not meet the expected goals, and the entire park buildings had not been sold. At that time, Cifi contacted several architectural and interior design companies to participate in the bidding to make a demonstration model, and to promote the promotion of the marketing department with space design. I worked for M2 interior architecture design as a junior project manager and architectural designer. We won this project from the bidding proposal. It was my first leading project in architectural design and project management. With Weimo Feng(Director), Frederic Addey(Creative Director), ShengWei Qin(Construction designer) This show office won the first class of the 2016 Interior Design office section in China.
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Phase 1: Pre-design
Our project began with the study of Cifi marketing purpose which was how to sell the buildings by enhance
interior renovation. After the initial meeting with the marketing department and project manager, we started the project by doing secondary research and asking questions. How can we leverage the space design to attract consumers to buy these buildings? What kinds of workspaces do customers want to work at? What are the challenges and opportunities? How can we do differently?
We picked out a buyer from Cifi marketing potential clients list, a medical company. We tried to build a medical workplace solution. Soon, we gave up choosing the medical or other types of companies, due to the short bidding period we didn’t have
enough time to do the preliminary and secondary research, frame the insights, further to the concepts. We came out with an idea, why don't we pick up ourselves, the architecture firm as a buyer, and build a space which we want to work at?
We created a persona for this architecture firm named it as "A+I" means architecture and interior architecture design.
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A + I is a modern Architecture and Interior practice recently established in Shanghai, with an international spectrum. Their range of services goes from urban planning & landscape, but their main focus is into Architecture plus Interior.
By consequences, we will design this 5 stores office building related to their needs as fellow builders, as well as creating an environment that will fit the best to their identity and lifestyle.
A + I is also an Eco-friendly user company in their consciences as well as in their most successful projects, so we had to design some feature elements that would reflect their care for nature. The other point was also to create clear boundaries between the fields, and the best was most logically to allocate a floor to each field to fairly accommodate the 86 + employees.
The building's top floor terrace is the only space that has been treated clearly as a luxurious space, giving certain ease to the director, it’s assistant and especially the company’s clients.
What spaces do architects want to work? What spaces do architecture firms want to buy?
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Better working environment
Advances resources Entertainment space
DESIGN TARGET: 1.Strong Concept 2.Good References: eco-friendly and beautiful materials 3.Clear and visual schemes 4.Schematic floor plans & sections TOOLS: 1.ppt presentation 2.Sketches
Better working environment(bright space)
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Inspiration board
Creative space -Flexible -stimulating
Monumental // Representative -Attractive -Welcoming
Spacious // Handy -Functional -Inspiring
Resourceful // Peaceful -Quality of life -Nature
We have a high-ceiling lower(1) Patio for basement
(2) Patio for 1st, 2nd, and 3rd floors
level basement incorporating using natural light, the lower-level basement is transformed into an entertainment and training area.
Section
We cut off a piece of ground on the north side of the building (1) and made a small patio that introduced natural light into the basement. In the same way, parts of the slabs of the first, second and third floors were also stepped back to form a light-field atrium that runs through one to three floors, introducing a vertical natural light, and making bright welcome connections between each floor, which became more open and bright. (2)
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Original plan
New plan
Shifting the stairwell from the lower left corner of the original plan (3) to the middle frees the corner for the conference room.
Move the original stairs from blocking the corner into the middle position And (4) divide the plan into two, for both static and dynamic functions. The upper part of the plan is the open office area, and the lower part is the conference room.
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Plans diagrams
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Sketches
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Phase 2: Schematic Design With parts of the slabs removed, reinforcing beams are added for the floors, using the color red and modeling the structure of the beams to transform the visual center for the entrance.
In this section, we aimed to 1.Provide different perspectives and strong storytelling 2.Develop the plans 3.Fix uses and program location on the floor plan 4.Convince the client about main materials selection TOOLS: 1.PPT Presentation
2.Mood Board 3.Real Model or schematic 3D view
Mood board
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Architecture Department
3F Plan
Interior Department
Administration Department
2F Plan
Sharing space/ Entertainment/ Café +Bar
1F Plan
Basement Plan
Rooftop
4F
3F
Meeting Room
2F
1F
}
Urban Planning/ Landscape Department
Rooftop Plan
} } } } }
Owner’s office
Basement
Suspended meeting rooms The vision is hanging out two large meeting rooms. The staircase divides each floor into two parts: the left as the meeting room, the right as the open office, keeping the original plan in the fourth floor to have enough working area.
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Phase 3: Design Development This is the stage of designing details, preparing the package with the builders for bidding which will be able to build our idea and quote accurately.
DESIGN TARGETS: 1.Drawings:
2.Renderings
• 1.Floorplans
3.Materials: List & Board
• 2.Elevations
4.Fixed Products:
• 3.Sections
• 1.Sanitaryware
• 4.Details fixed elements and
• 2.Hinges & Handles
general connections
• 3.LightingList 5.Furniture • 1.detailed drawings • 2.Renderings • 3.Material list and selection
6.Soft Furnishing: • 1.Curtains,Carpets,cushions,fabri c selection… • 2.Plants: Species, planters • 3.Accessories
TOOLS: 1.cad drawings 2.3D Model 3.Real Model 4.Renderings 5.Material Board
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Space studies
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Interior entrance rendering
Empathy theater rendering
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Phase 4: Construction Drawings and Site Supervision Preparing construction drawings with weekly meetings with contractors is the key to a successful project. Weekly we reviewed construction drawing modifications to the site in addition to the design construction drawings and MEP. In addition to the preliminary drawings, construction drawings, and MEP, we organized the following: Furniture Mock-Up Lighting Mock-Up Builder Material Board for approval Furniture & Light mock-up Site corner mockup
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Entrance
Rooftop conference room
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05
Coffee shop: G-cafe Ningpo Zhejiang Province China Complete: 2015 Skills: AutoCAD, SketchUp, Photoshop
G- CAFÉ, Greenland’s first café has opened to the public, and meets the standard of” Green Magic”. Transforming Greenland company culture” Greenland, create a better life” is changed to “G- Café, enjoy the better life”. Greenland picked its first location in the small city of Ningbo, China to test the market. The project was supposed to take only two months to complete design & and planning, decoration, equipment procurement, employment, and training.
A glass façade and a 19.4 feet high space was introduced to maximize daylight in the entrance of a mall. I was tasked with developing the design concept, 3D modeling, material choosing, presentation, and preliminary CAD drawings. Reclaimed wood, brushed black stainless steel, a growth treelike pattern system, and drop light bulbs were chosen to pay tribute to the space present. Custom wall-shelf fixed by rebar at the ceiling, white sawtooth tile with recycled wood floor, and furniture were selected to be fabricated in a comfort atmosphere. With ShengWei Qin(Construction drawings)
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The Heart of the Cross-routes The G- Café store has 2,067 square feet, located at one of the mall entrance. The public allowed the cross-routes to blur the traffic flows and create an outdoor first impression with glass facade.
A vital community moment of “GCafé, enjoy your local community”, the G-Café front beckons visitors, into a spacious and inviting interior create a warm welcome.
The water-conservancy and Confucian-business culture together formed a peaceful and poetic settlement in Ningpo.
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The semi-interior architecture A story, a plot, and more is an abstract thought. The philosophical expression of oriental culture is carried out in the semi-interior space.
Ancient buildings have cleverly used outer space to form a courtyard. The courtyard is the basic unit of the construction site. It is both indoor and outdoor. It is both artificial and natural.
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Near the walls, the working counters(red area) and the storage(blue area) are divided to face the open space. The green area is a traffic hub, customers are entering the store, ordering and looking around the store in this hub. Extending the two dimensions of the green area to three dimensions as a pre-creation area.
Tree has the same character of China ancient architecture culture, a semi-interior space beneath the branches.
Materials: White sawtooth tile, gray carpet, recycle wood floor, wood veneer, greens
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Atrium view looking the bar counter and tree.
Pillar bottom section
Plan
Pillar elevation
Completed photo
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06
iCloud conference room Shanghai, China Design:2015 Complete: 2015 Skills: AutoCAD, SketchUp, Photoshop
Greenland has 70 offices across China, with rapid growth in the best 10 years, Greenland wanted to discover the possibility in his iCloud conference room. How can we bring the technology together to build a new conference experience in its Shanghai headquarter?
Site basic information: The interior area is 23m2. The height under the beam is 2.4m. The conference room is at Greenland headquarters' 28th floor. With Frederic Addey(Creative Director)
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Flexible sofa benches and small desk analysis
Collapsible table analysis
Bookshelf wall analysis
3D view of flexible table
General view
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The flexible floor plan In this 23m2 chamber, the flexibility and the experience of interaction link together. There is no fixed furniture. The flexible table (in the left wall) can be turned into the bookshelf wall, is covered by a touchable screen. Four sofa benches and two small desks sit in the middle of the chamber. They are designed to be flexible, when you move the collapsible table from the wall , you can move the sofa benches to seat around the table.
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Two scenarios of how can we use this space
Scene one | Unconventional meeting
▪Usually the best meetings , nothing too tight but full of faith ▪A good thing to show greater capacity of any company 5pm on a Friday afternoon/walk around with a potential client or supplier. ▪From the freshly done 26th floor to the 28th floor VIA the elevator . A Greenland employee and a client sides by the marketing agent. ▪Light of the room(all opaque glass) Voice recognize (approval) statement of visit + visitors number The glass get clear and the door sliding to the right ▪Light on “good afternoon , Miss Lisa , how can I help you?” “Hello , Green , just for a random visit with a friends , would you put up a nice video of our layout project?” Lisa said. Green “yes , project number 112099 “ “Thanks” Lisa “Most welcome” Green said Then video is projecting just behind the sliding door on the left.
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Scene two | After lunch , Lisa takes a coffee with a colleague . ▪Entrance Recognition by her eyes (One is enough , but recognition of second person would be good) ▪People already in? When people are siting , attaching their ipads (one is on the chair , the other is on sofa bench island. ▪what to do ? ▪Enjoy the foldable table system automatic. ▪Control ipad on available , so one is free . They take two sofa benches and seat around the table . Either attaches the corporation renew or play Cards or other games . Headphones are available in case. ▪The progressive chambers Direct connection to other Greenland office from chambers to chambers and email dropped .Looking for a pick-up request , camera , networking . Can be good for the tea building inter Greenland office. (All around a cup of tea.)
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07
NEXT.cc NEXT.cc is an eco-web that develops ethical imagination and environmental stewardship. It introduces what design is, what design does, and why design is important. It offers activities across nine scales: nano, pattern, object, space, architecture, neighborhood, urban, region, and world. Design mediates the relationship with objects, media, and environments connecting the built and natural worlds. Yet, while design standards have been introduced in the U.K. and Canada since1995, the United States has only four states that recognize the critical importance of K-12 Art AND Design standards. Bringing place-based design projects into school changes S.T.E.M. teaching to S.T.E.A.M, integrating learning across subjects. Assimilating real-world practices, students and teachers collaborate
on projects that develop skills, deepen literacies, mature understandings, and nurture independence and imagination. The CREATIVITY CONNECTIONS connects families, students, teachers, and schools to the community right where they are.
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Background
It is a great honor to work for NEXT.cc as the professional mentor since 2018. My role at NEXT.cc is to prepare the workshops, video editing, work on the journey activities, such as Chinese Architecture, Biophilic design/architecture/cities, Flowers. While I volunteer on this non-profit educational based organization, I have gotten more than I offered to it. I enjoy the study of nature and our mother earth, as a young architect, it brings me a lot of inspiration and the knowledge of design.
Special thanks to Linda Keane(FAIA, AIADO), founder and director of the NEXT.cc.
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Workshops and video editing:
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NEXT.cc Chinese Architecture Journey:
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Ink painting (12 x 12 inches)
Paintings Painting is a beauty full of surprises, formed by the fusion of inspiration and skills, and the collision of ideas and painting techniques. I like to try different painting forms, mainly including oil painting, watercolor painting, ink painting, traditional Chinese painting, brush calligraphy, sketching, etc.
Sketches
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Pen painting
(30 x 40 inches)
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Oil painting
(60 x 72 inches)
(36 x 48 inches) 94