Contents
Brand History Our Story
Our Brand Logo Logo Varations Logo Misuse Typography Color pallette
Brand Application Store Sign Clothing Product packaging Business Cards
ReferenceS
Brand History
Our Story Rainy Day Toys is an independently owned toy store based in Wisconsin. Rainy Day Toys strives to inspire education, creativity, and family through imaganative play.
Our Brand
Brand Logo The inspiration for this logo came from the idea of creating sunshine on a rainy day. We wanted the brand to have a fun and creative look through the use of typogragy and color choice. By using bright colors and custom logotype we were able to create logo that will be appealing to both adults & children.
Here are examples of different logo varaitaions.
Primary Logo
Color Variant 1
Primary Logo Color Variation
Color Variant 2
Black & white Logo
Wordmark
Logo Misuse To ensure brand integrity and strength, please do not modify or distort any of the logos.
Logo in wrong colors
Logo Horizontally stretched
Logo Vertically stretched
Typography Bangla MN Bold Display Type
AaBCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz1234567890
Bangla MN Regular Secondary Type
AaBCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz1234567890
These fonts were chosen due to their soft and friendly attributes. Bangla MN Bold type should be used for heading and headlines. Bangla MN Regular type should be used for body text and secondary information
Color Pallette
CMYK: 0,100,24,0 RGB:240,194,49
CMYK: 60,24,0,0 RGB:120,162,240
CMYK:99,100,19,22 RGB:44,40,103
CMYK: 0,0,0,0 RGB:255,255,255
Brand Applications
R eferences Business card mock up[digital image]. (2016. Febuary). Retrieved from GraphicBurger.com Hernandez, C.(n.d.). Free Image on Usplash - Caroline Hernandez, Retrieved from: https://unsplash.com/search/ father?photoTMpQ5R9mbOc Paper bag[digital image].(2016. Febuary). Retrieved from Pixeden.com Store sign[digital image].(2016. Febuary). Retrieved from GraphicBurger.com T. (n.d.). Free Image on Pixabay - Child toddler looking girl. Retrieved retrieved from https://pixabay.com/en/ba by-child-toddler-looking-girl-933097/ Scout, L (n.d.). Free Image on Usplash - London Scout, Retrieved from: https://unsplash.com/@scoutthecity? photo=4-gFGb12hFA Womans T-shirt Mockup [digital image]. (2015. May). Retrieved from: http://graphicburger.com/woman-t-shirt- mockup-psd/