1 THE LOGO Design Treatment Anatomy Exclusion zone Minimum Size THE FONTS Primary font Secondary font Corporate typogrophy THE COLORS Corporate color palette MCW Black Color proportions BRAND MISUSE Incorrect application CORPORATE MANUALVersion 1.0 / 2022Created by yvonnehartmann.com
A O U T B
communication - self-awareness - authenticitylove - duality - contrast
The ink is what blurs the mind when it comes to creative decision making. It is the catalyst that devides meaning and chaos, and the beginning of all orginality. It is the construct that defines the work of Francois Rivard’s conceptual, electronic project, INK ELEMENT. Built on a grounded understanding of synthesis and classic live-electronic instrumentation. Rivard’s music is a poetic mix of storytelling and intelligent sound design.
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3 LOGO Design Treatment Anatomy Safety Zone Minimum Size TYPOGRAPHY Primary font Secondary font Corporate typogrophy COLORS Corporate color palette MCW Black Color proportions BRAND MISUSE Incorrect application 4 4 5 7 8 9 10 11 12 13 14 15 16 17 18 19 CO NETN TS
L OO G
design - treatment - anatomy - safety zone - minimum size
Sometimes in life things are not what they seem, sometimes we want to be perceived differently from how we actually are, sometimes communication fails and seems to be the source of loneliness that ties us up in our own mental space and clichés.
The logo design is based on the the artist’s values and concepts of communication, self-awareness, authenticity and love..
The achieved destortion of the artist name was achieved in an analogue process and reflects the concepts of duality and authenticity, while at the same time communicating chaos and the inner conflict of decision-making.
The gemoetric shape builds a contrast to the distortion, adding an harmonic element to the chaos.
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TREATMENT: STANDARD VERSION
The standard version of the logo is displayed in the corporate INK ELEMENT gradient whenever displayed on white or very light backgrounds.
TREATMENT: SIMPLIFIED VERSION
The simplified version conists of only the distorted part. It should only be used as a graphical element on selected, artist-related assets - where the artist name is shown in other warys (e.g. website, business cards, merchandise, etc.).
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TREATMENT: COLOR COMBINATIONS
The logo may also be displayed in INK ELEMENT green or INK ELEMENT black on a light background as well as in the other corporate color combinations stated here.
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ANATOMY
The logo is designed with an anatomy based on balanced proportions between its elements.. The established proportions shall be respected in any use case of the logo.
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SAFETY ZONE
The exclusion zone should be respected to keep the logo free of any other graphical elements and guarantee its visual impactand visibility.
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MINIMUM SIZE
The minimum width should be respected for print and online to guarantee its correct visibility and legibility.
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TY Y
GPO R PA H
primary font - secondary font - corporate typography
The selection of the corporate typographic elements has been aligend with the artist‘s values and vision.
10 The corporate fonts represent a harmonic and complementary element to the logomark.
PRIMARY FONT
VOCA is a creative, bold display font. It was chosen for its strong character and the contrast between fine and bold lines within the same font.
VOCA is exclusively used for for principle headlines or creative assets (H1).
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SECONDARY FONT
While having its own character, DEVANESA is a clean sans-serif font is a good contrast to the prominent VOCA display font.
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VOCA / 4x (pt)
DEVANESA BOLD / 1x (pt)
CORPORATE TYPOGRAPHY
VOCA is exclusively used for headlines.
DEVANESA is used for all running texts as well as headlines, buttons, foot notes, etc.
DEVANESA REGULAR 1x (pt)
A combination of the fonts is ideally used respecting the here stated proportions.
DEVANESA MEDIUM / 4x (pt) / Tracking: 4x
DEVANESA BOLD / 1x (pt)
DEVANESA REGULAR 1x (pt)
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CO L
O R S
primary palette - secondary palette - black - color proportions
The corporate colors are aligned with the artist’s values and vision and thus play an important role of the corporate design.
The IAB color palette consists of the following primary and secondary colors and its use is recommended for any kind of media.
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IE gradient
COLOR 1: IE black
COLOR 2: IE green
IE green
RGB: 121/201/171 CMYK: 55/0/42/0
HEX: #79C9AB PANTONE: 338C
IE black
RGB: 31/33/48
CMYK: 89/79/50/66
HEX: #1F2130 PANTONE: 532C
IE yellow
RGB: 219/225/32 CMYK: 22/0/89/0 HEX: #DBE120
PANTONE: 388C
IE orange
RGB: 23o/148/70 CMYK: 8/49/77/1 HEX: #E69446 PANTONE: 157C
PRIMARY COLORS
Colors used primarily for all type of media and corporate assets..
SECONDARY COLORS
Colors used to highlight and compliment the primary color
primary color palette secondary color palette
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BLACK
Wherever the color black is applied in corporate assets, it should have the above stated values.
Black can be used for backgrounds, texts or the logo itself.
INK ELEMENT black
RGB: 31/33/48
CMYK: 89/79/50/66
HEX: #1F2130
PANTONE: 532C
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COLOR PROPORTIONS
The color proportion scale shows the importance of each corporate color and thus their usage in relation to the other colors.
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35% IE green IE black IE yellowIE orange 35% 35% 35%
R SE S
R CI incorrect applications
The correct application of the corporate elements is very important in order to guarantee a coherent brand perception.
The here stated incorrect application cases should be avoided at any time.
18 T IT O N
DO NOT change orientation or rotation
DO NOT disproportionally scale or resize the logo or parts of it
DO NOT display in colors not previously specified
DO NOT display with color combinations not previously specified
DO NOT add any effects to the logo
DO NOT display any elements within the logo’s clear space
MUSIC19