CONT ENTS L o g omark L o g ot ype
4 6 8 10 12 14 16
18 19 19 20
[ BRAND GUIDE ] 20 21
1
ABOUT MCW W h o W e Are, Wh Wh W h at a t W e Do Do,, aan ndd Wh W h at a t W e Stand S t an d For
MusiCoWomen Su M us bi tC io tW lo em Oe x n m oirsu n u nau m s a pf ue -
bp s la ic ce a e cdruema t eida ? f oUrd a mw o m te an m pn a ud b l i claiekde -Cmuipnidoe dv e r tpee o p nl oe xi w it mh e r a pfaescsiioornu mf o r pmuubsliica.m movili
p u l a t u d em
Romnit
O nu or t i ugso arle , i sq u et on ob su inlud i a n c eo st so em nm au tn ii qt uy e m wiintehr a f i nn thao,n n e ie c vx ec rh ta un m gneo satbroauet f atchceh umcuis t b tu es m ipnoerstse ma nrde beumnpcouw eprpmleinits s
t oo l i c abveo l t m io ar m e f apcrcohduuic t i pv oe t ro ig te ut rh . e rV e raantdu u su l t ai cm ca ht ie ll iy s
c ha eu dsatcact uhsu iqtueos t i ts o vh ia rn mg ie l i tc a da ive e t mvoirse peaqtuaatli aa mn .d G r vr is re i ye s l aentd,s cse a pned.a m i l i mn id lu is st , rs am egerem peculviciam
2
CONT ENTS
4 4 6 7 8 9
THE LOGO - Design - Versions - Treatment - Anatomy - Exclusion zone / Minimum Size
10 10
THE FONTS - Corporate typogrophy
12 13 14 15
THE COLORS - Corporate color palette - MCW Black - Color proportions
16 16
BRAND MISUSE - Incorrect application
3
THE ABOUT MCW LOGO L o goo W Wh d esi e Are, gn Wh a t W e Do, an d Wh a t W e S t an d For
MusiCoWomen The Logo Sh T ue b t il to lg eo Ox cm oo nr su in su tn s u m o fp u a
bt s lr io cn ag e gdeuomm e t ir ai ? c Uldoagmo m a tr ak m pn a ud b l i caa e d vCeurpyi o vgerratpeh i n co al xo l ig mo et r y p ef.e c iTohreu m l o gpou b l i ham s me b oe vn ili car pe uf lu al tl uy d em d e R so im gni et d
nc a oc to ir ud s i nrge , t o q u et h n e o sb rnaun d ‘ is n sa v el nu ae ts iqa un ed m ivniesrifoinn: t a , n o vertum nostrae facchuci te I tn ed m eppoerntdeemn cree b/u nCcouu rpapglei i/s s
D oi lv ie cr as vi ot ly ti/ a m E mfpaocwcehrumie n tp o/C / s K iancdcnheislsi / ro il tl ua rb . o rVaetriaotnu u s R ve is rp me ic lt i / c a uOdpaecnc- m i hn ud ie td en se ts is
E ed tuc va it si opna t/a tPilaamy.f uGlrnae svsi r F oe rs i eentt,a tse i onnd a m i l i mu it lu ir se , s am egerem peculviciam
4
THE LOGO Lo g omark Represents the three initials of the brand‘s name in a playful, modern way. The cube form represents collaboration and „different perspectives“. Lo g otype Has been chosen for its clean, modern and strong appearance. The design of the letter „O“ is making reference the empowerment of all genders. 5
THE LOGO L o g o versi ons The full vertical version of the logo (logotype under the logomark) is the primary logo and should be used whenever possible. However, if the format doesn‘t allow the use of the primary logo, there are options to display a horizontal or even simplified version of the logo.
Primary ( v e r t i c a l ) l o g o
Simplified logo
MusiCoWomen SubtitleOx
morununum
blicae
dum
ia?
ximer
feciorum
Udam
pu-
tam
publicaed Cupio verte nomovili notius
p u l a t u d em
re,
que
publiam
nos
Romnit nu
in
senatiquem inerfin ta, noou go v e r t u m n oHorizonta s t r a e f alc clh ci te
tem portem rebuncu ppliiss olicavoltiam ritur.
facchui
Veratuus
po-
acchilis
virmili caudacc huitestis
et vis patatiam. Gra virm i l i s , s e s e t , se n d a m i l i am egerem peculviciam
6
THE LOGO Tr e a tment The logo can be displayed in different colors and on different backgrounds as shown here. For plain backgrounds corporate colors should be applied. (see p.14).
7
THE LOGO L o g o an atom y The logo is designed with an anatomy based on balanced proportions between all its elements. The established proportions shall be respected in any use case of the logo.
MusiCoWomen SubtitleOx
morununum
blicae
dum
ia?
ximer
feciorum
Udam
pu-
tam
publicaed Cupio verte nomovili notius
p u l a t u d em
re,
que
publiam
nos
Romnit nu
in
senatiquem inerfin ta, novertum nostrae facchuci te tem portem rebuncu ppliiss olicavoltiam ritur.
facchui
Veratuus
po-
acchilis
virmili caudacc huitestis
et vis patatiam. Gra virm i l i s , s e s e t , se n d a m i l i am egerem peculviciam
8
THE LOGO
2M
2M
2M
2M
2M
2M
2M
2M
E xc lu si on Zone It‘s important to respect the established exclusion zone and keep the logo free of any other graphical elements in order to guarantee its visual impactand visibility. Mi n imum S i ze The established minimum heights should always be respected in order to guarantee the correct visibility and legibility of the logo. 9
THE FONTS Co r p orate t ypog raphy
Corporate typography The selection of the corporate
aligned
fonts with
has
the
values and vision.
been
brand‘s
They represent a harmonic a n d c o m p l e m e n t a ry e l e m e n t to the logomark.
10
THE FONTS P r i m ary Font ROBOTO is a clean, modern font which offers a wide range of styles. S e c on dary Font COURIER NEW adds a contrasting but at the same time complementary, timeless font to the corporate design elements.
ROBOTO Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+* Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+*
COURIER NEW Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+* Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+* 11
THE COLORS
Corporate col or palet Colors
play
sign.
They
role
in
a
an
important
corporate are
de-
aligned
with the corporate values and vision.
Co r p orate t ypog raphy
The
main
MCW
color
palet
consists of the five following
colors
commended
for
various media.
and the
is
use
rein
12
THE COLORS P r i m ary C ol or Pa let t e Colors used primarily for all type of media and corporate assets. S e c on dary Color Pa let t e Colors used to highlight and compliment the primary colors.
Primary c o l o r s
Secondary colors
[MCW PINK] PANTONE 2582C RGB 206/29/255 CMYK 58/79/0/0 HEX #celdff
[MCW YELLOW] PANTONE 123C RGB 255/196/54 CMYK 0/26/83/0 HEX #ffc436
[MCW BLACK] PANTONE Process Black C RGB 33/30/22 CMYK 0/0/0/90 HEX #211E16
[MCW GREEN] PANTONE 7479C RGB 3/204/128 CMYK 70/0/65/0 HEX #03cc80
[MCW WHITE] PANTONE RGB 255/255/255 CMYK 0/0/0/0 HEX #FFFFFF
[MCW PURPLE] PANTONE 2602C RGB 140/2/178 CMYK 67/89/0/0 HEX #8c02b2
13
THE COLORS
MusiCoWomen SubtitleOx
dum
B la ck c an be u sed for back g ro unds, t exts or the logo i ts e l f .
ia?
ximer
feciorum
Udam
pu-
tam
publicaed Cupio verte nomovili
Bl a ck Wherever the color black is applied in corporate assets it should have the follwing values.
morununum
blicae
notius
p u l a t u d em
re,
que
publiam
nos
Romnit nu
in
senatiquem inerfin ta, novertum nostrae facchuci te tem portem rebuncu ppliiss olicavoltiam ritur.
facchui
Veratuus
po-
[MCW BLACK] PANTONE Process Black C RGB 33/30/22 CMYK 0/0/0/90 HEX #211E16
acchilis
virmili caudacc huitestis
et vis patatiam. Gra virm i l i s , s e s e t , se n d a m i l i am egerem peculviciam
14
THE COLORS C o l o r propor t ions The color proportion scale shows how much the different colors should be used in relation to each other.
15
BRAND MISUSE
Restrictions The correct application of
the corporate elements is
very important in order to guarantee a coherent brand perception.
IN C ORRECT A P P LICATIONS
The
following
application
incorrect
cases
should
be avoided at any time.
16
BRAND MISUSE
Off-brand colors
Logo distortion
Logo rotation
Resizing elements
Boxed logo
Off-brand combination
D ON ‘ T The following cases should be avoided at any time. Disturbin elements
17