2017 / 2018 CATALOG
TABLE OF CONTENTS 03 05 07 09 16 19 20 21 23 25 26 27 28 29 30
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Featured Products Advent Calendar & Tic Tac Toe Ornaments Greeting Cards Journals Wedding Albums Table Numbers Coasters Keepsake Boxes Wood Prints Clipboards & Gift Tags Floral Monogram Zodiac Custom Work Pricing, Terms & Policies
CONTACT US
ABOUT US
Cardtorial 14311 Cerise Ave., Suite 206 Hawthorne, CA 90250 P. 323.892.1887
We love paper goods so much we took them back to their roots. These tokens from friends and loved ones are pieces to hold in your hands and keep close to your heart. Each piece is handcrafted and laser cut from beautiful, sustainable wood and will be treasured for years to come. This season, we are debuting some truly special items that are meant to bring people closer together. Just in time for the holidays, we have crafted a stunning heirloom advent calendar that is sure to create a holiday tradition. Modern yet beautiful, this piece features hand-painted cotton bags, beautifully engraved ornaments, and luxe ribbon. In the spirit of gathering, we have also created our very first game set featuring the classic game of tic tac toe. The set juxtaposes a walnut board with gorgeous ceramic X and O pieces. Finally, Cardtorial has always celebrated love. Our line of products perfect for weddings and celebrations is continuing to blossom with the addition of wedding table numbers. We are also thrilled to be adding new pieces to our best-selling products. This season, we turned to the Pacific Ocean for inspiration for our new ocean collection. In the last year, I have spent almost every morning surfing in the Pacific. While I have always loved the ocean, it is now a huge source of daily wonder, joy, and inspiration. With this collection, I hope to share this joy and awe with our customers. Entering our sixth year of business, our small business has grown from a one-woman operation into a team of six creative and strong women. Each of us is able to exercise our unique talents and passions. As I look back to where Cardtorial started, I am grateful to have had the opportunity to grow the brand in thoughtful and creative ways. Thank you for supporting us in our journey to create beautiful products and to bring people closer together.
XO, Yvonne
wholesale@cardtorial.com info@cardtorial.com www.cardtorial.com
SHOWROOM Los Angeles Karen Alweil Studio 1933 S. Broadway, Suite 338 Los Angeles, CA 90007 P. 213.746.5363 F. 213.746.5414 Orders. 800.600.3458 Atlanta Karen Alweil Studio AmericasMart Building 1 240 Peachtree Street NW Showroom #10-D-11 Atlanta, GA 30303 P: 404.749.5122 F: 404.749.5123 Orders. 800.600.3458 info@karenalweilstudio.com karenalweilstudio.com
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HOLIDAY FEATURED PRODUCTS
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O.008 O.021 O.036 O.035
Floral Heart You & Me Rocking Horse Love Birds
5. 6. 7. 8.
O.039 O.037 O.023 ADV.001
Wild About You Birch Trees Dove Heirloom Advent Calendar
WEDDING FEATURED PRODUCTS
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TN.001.1 TN.002.1 WB.L.007 A.W.011
Floral Table Numbers Botanical Table Numbers Ever After Wood Box Together Forever Album
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HEIRLOOM ADVENT CALENDAR Deck the halls with our elegant advent calendar. Filling each bag with a small gift to delight your loved ones every day of the holiday season is sure to become a yearly tradition. Each element of the calendar is lovingly put together in our Los Angeles studio — from the hand-painted cotton bags, to the carefully trimmed and tied Italian ribbon. The advent calendar can be displayed on a wall, along a staircase or mantle, or draped elegantly around a tree. Dimensions: 72” x 8” (when hung in single row) | Laser engraved sustainable wood Packaged in beautifully engraved Baltic birch box: 9” x 9” x 3.75” | Made in the USA Wholesale price: 114 | SKU: ADV.001
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TIC TAC TOE A classic game for all ages, our tic tac toe board brings a premium twist to this beloved favorite. Made from luxe walnut wood and hand-glazed ceramic pieces, this design piece is a beautiful addition to any space. Board: 8”x8”, Pieces: 1.75” | 9 hand-glazed ceramic XO pieces Board laser cut from sustainable wood | Made in the USA
Wholesale price: 54 | SKU: T T T.001
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ORNAMENTS Get in the holiday spirit and trim the tree with mini versions of our most beloved designs. Our ornaments are unique pieces that families will treasure for years to come. Sizes vary; longest measurement 4” | Made in the USA Laser cut from sustainable wood with luxe Italian ribbon Packaging: Kraft box with clear top & festive white fill Wholesale price: 6
Lovebirds O.035
Surf Sun Sand O.040
Happy Paw-lidays O.019
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Rocking Horse O.036
Ocean O.041 (Customizable — 18 SKU min)
Meow-y Christmas O.020
Wild About You O.039
Smitten O.038
Birch Trees O.037
Custom City O.CUSTOM.[CITY NAME]*
Floral Heart O.008
You & Me O.021
Christmas Tree O.018
*FO R MO R E IN FO O N CUS TOM CI T Y D ESI G N S PL E A SE R EFER TO PAG E 29
Bless This Nest O.016
Dove O.023
Can’t Bear It O.013
Baby’s 1st Christmas O.030
New York 0.034 Also available as LA, SF, & CHI
Love You A Ton O.011
Perfect Pair O.015
Merry Christmas O.025
Patchwork Heart O.007
Dear Little One O.002
Peace O.028
Penguin Holiday O.017
Baby Penguin O.010
Tandem Bike O.024
Moon & Back O.005
Joy O.029
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GREETING CARDS Send your salutations - a happy birthday, merry tidings, or a simple “hello!”-in the most charming way possible. These delightful wood cards are more than stationery. They are gifts that last a lifetime. 4”x6” | Accompanied by 100% recycled kraft envelope Laser cut from sustainable wood | Made in the USA Wholesale price: 5.5
love cards
Wild About You GC.L.062
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Heart Bloom GC.L.064
XO Stacked GC.L.058
Patchwork Heart GC.L.041
Moon & Back GC.L.030
Love Mixed Pattern GC.L.059
Main Squeeze GC.L.061
My Sun Moon & Stars GC.L.049
Favorite Person in the World GC.L.016
You’re A Catch GC.L.060
Love Always Heart GC.L.054
I Carry Your Heart GC.L.002
XOXO Heart GC.L.029
I Love You Floral GC.L.056
Penguin Love GC.L.010
Birds of a Feather GC.L.063
Tandem Bike GC.L.050
You & Me GC.L.040
Can’t Bear It GC.L.045
Love You Berry Much GC.L.051
You Have My Heart GC.L.046
Love Balloons GC.L.055
Love Bouquet GC.L.057
Oh So Wonderful GC.L.017
You Are My Sunshine GC.L.025
I Love You GC.L.018
Entirely Amazing GC.L.007
I Love You More GC.L.039
Love Beyond Measure GC.L.047
Plenty of Fish GC.L.001
Penguin Heart GC.L.042
Bee’s Knees GC.L.031
Love You a Ton GC.L.036
Sending You My Love GC.L.048
Apple of My Eye GC.L.043
Fox from The Little Prince GC.L.003
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birthday cards
Cactus Shape Birthday GC.BD.059
Birthday Wildflowers GC.BD.058
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Ranunculus Birthday GC.BD.060
Happy Bday Party Hat GC.BD.047
Cupcake GC.BD.035
Flamingo Birthday GC.BD.055
Penguin Shape Birthday GC.BD.042
Ice Cream Sweet Bday GC.BD.056
Zodiac Bday - Cancer* GC.Z.CAN*
Let the Good Times Roll GC.BD.001
Berry Happy Birthday GC.BD.050
Happy Bear-Day GC.BD.054
Birthday Rainbow GC.BD.046
Whalin’ Good Time GC.BD.041
Make a Wish! GC.BD.043
Birthday Cheer GC.BD.032
Birthday Serif GC.BD.037
Yay! Birthday! GC.BD.038
*FO R MO R E IN FO O N ZO D I AC D ESI G N S PL E A SE R EFER TO PAG E 28
Ultimate Adventurer GC.FD.015
YAY Word Pattern GC.BD.051
Birthday Party! GC.BD.045
Fiesta! Fiesta! GC.BD.040
Ice Cream Cones GC.BD.002
Happy Birthday in Cat GC.BD.023
Dog Balloon GC.BD.024
Birthday Gifts GC.BD.033
Eat Cake GC.BD.016
Happy Birthday Script GC.BD.044
everyday cards
Thank You Bouquet GC.M.024
Eat Well Travel Often GC.Q.010
Pineapple GC.M.020
Do What You Love GC.Q.007
Thanks A Ton GC.M.018
Bless this Nest GC.M.015
Surf Sun Sand GC.Q.002
California* I Love You So GC.S.CA
San Francisco, CA* GC.CUSTOM.SF
Thank You Serif GC.M.019
*FO R MO R E IN FO O N CI T Y D ESI G N S PL E A SE R EFER TO PAG E 29
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holiday cards
Drink Some More GC.H.020
Throw Snowballs GC.H.021
Christmas Tree Shape GC.H.040
Penguin Shape Holiday GC.H.038
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Holiday Airmail GC.H.015
Peace Doves GC.H.024
Dove Shape GC.H.041
Happy Holidays GC.H.018
Season’s Eatings GC.H.022
Shine Bright GC.H.030
Christmas Trees GC.H.001
Happy Hanukkah GC.H.008
Stockings GC.H.028
Seasons Greetings GC.H.019
Joyeux Noel GC.H.017
Happy Christmas GC.H.037
Dashing Through the Snow GC.H.011
Dog Holidays GC.H.010
mother’s & father’s day
Mother’s Day Blossoms GC.MD.026
Mom Arrow GC.MD.007
Mom Floral Circle GC.MD.023
Mom Wildflowers GC.MD.024
Elephants GC.MD.003
Beautiful Mother GC.MD.013
Mom Retro GC.MD.025
Dad So Fly GC.FD.018
Wonderful Mother GC.MD.019
MOM Shape Card GC.MD.015
Mom Floral GC.MD.008
Mother’s Day Script GC.MD.021
Dad Confetti GC.FD.013
Dad Mixed Pattern GC.FD.016
Dad Galaxy GC.FD.017
Mom Love Cursive GC.MD.011
Ties & Socks GC.FD.011
Whiskey GC.FD.008
Papa Bear GC.FD.003
DAD Shape Card GC.FD.012
Popcorn GC.FD.007
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wedding & baby cards
Happy Couple GC.W.011
Perfect Pair GC.W.008
Together Forever Floral GC.W.010
Cheers Bottle GC.W.003
Dear Little One GC.BB.003
Mr. & Mrs. GC.W.005
Hello Baby GC.BB.006
Sweet Dreams GC.BB.011
Mr. & Mr. 006 / Mrs. & Mrs. 007
Baby Penguin GC.BB.008
Twinkle Twinkle GC.BB.010
accessories
Flat Pack Easel A.001 (2.5 each)
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Always & Forever GC.W.009
Floral Monogram - & GC.MGF.&
JOURNALS With hand-lettered sayings and playful patterns, our distinctly crafted journals are designed to be gifted. 5.25” x 7.25” | 80 sheets, 160 pages | Blank pages unless otherwise noted Front cover laser cut from sustainable wood | Navy leatherette back cover Made in the USA Wholesale price: 12
Seahorse J.PAT.44
Sea Fan J.PAT.47
Aloe Bloom J.PAT.38
Tide Pool J.PAT.48
Coral Reef J.PAT.46
Ranunculus J.PAT.41
Rose Branches J.PAT.42
Desert Garden J.PAT.24
Birds of Paradise J.PAT.23
Octopus J.PAT.45
Peonies J.PAT.39
Plumeria J.PAT.40
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Banana Leaves J.PAT.37
Fox J.PAT.28
Pineapple J.PAT.10
Quilt Diamond J.PAT.17
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Pyramid J.PAT.08
Philodendron J.PAT.22
Flamingo J.PAT.13
Floral Monogram - J* J.MGF.K*
Nautilus J.PAT.26
Gingko J.PAT.12
Succulent J.PAT.15
Heart J.PAT.14
Zodiac Journal - Scorpio J.Z.SCO*
Conch J.PAT.27
Cactus Bloom J.PAT.25
Ice Cream J.PAT.16
*FO R MO R E IN FO O N FLO R A L MO N O G R A M & ZO D I AC D ESI G N S PL E A SE R EFER TO PAG E 27 & 28
Beach Notes J.PAT.33
Bikes Notes J.PAT.36
Nautilus Shell Notes J.PAT.31
Pineapple Notes J.PAT.30
lined pages!
Scallop Circle J.PAT.11
Honeycomb J.PAT.03
Mini Geo Tiles J.PAT.19
Amazing Things J.Q.004
Scallop Reflections J.PAT.20
Do What You Love J.Q.007
Fans J.PAT.21
Eat Well Travel Often J.Q.10
My Sunshine J.L.025
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WEDDING ALBUMS Filled with white linen pages and hand bound in our Los Angeles studio, these wood wedding guestbooks are a beautiful way to commemorate the most special of days. Luxurious blank white linen paper | 50 pages - 25 blank sheets | 8” x 10” Laser cut from sustainable wood | Made in the USA Wholesale price: 42.5
Ever After A.W.005
To Love & Cherish A.W.008
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Always & Forever A.W.010
Mr. & Mrs. A.W.002
Together Forever A.W.011
To Have & To Hold A.W.007
TABLE NUMBERS Our table numbers will elevate your wedding decor with a touch of nature. Choose from timeless florals or a modern desertscape. Sold in sets of 5 | 4”x6” | Packaged in kraft box with clear top Laser cut from sustainable wood | Made in the USA Wholesale price: 27
Floral Table Numbers (No. 1-5) | TN.001.1
(No. 6-10) | TN.001.2
Botanical Table Numbers (No. 1-5) | TN.002.1
(No. 6-10) | TN.002.2
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COASTERS Set the table with our timeless designs! These coasters bring our favorites to life in a refreshing and functional way. Thick, hardwood coasters | 4� diameter | Packaging: Kraft box with clear top Laser cut from sustainable wood | Made in the USA Wholesale price: 19
Ocean C.PAT.015
Rose Branches C.PAT.014
Shells C.PAT.008
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*Custom City C.CUSTOM.(CITYNAME)
Wedding C.W.001
Floral C.PAT.013
Botanical C.PAT.011
Bikes C.PAT.009
*FO R MO R E IN FO O N CI T Y D ESI G N S PL E A SE R EFER TO PAG E 29
Pineapple C.PAT.006
Starburst C.PAT.010
Scallop Stripe C.PAT.001
Floral Monogram - A* C.MGF.A*
Herringbone C.PAT.003
Scallop Traditional C.PAT.002
Geo Tiles C.PAT.004
New York C.CTY.NYC Also available as LA, SF, & CHI
Zodiac - Pisces* C.Z.PIS*
Cheers C.PAT.012
*FO R MO R E IN FO O N FLO R A L MO N O G R A M & ZO D I AC D ESI G N S PL E A SE R EFER TO PAG E 27 & 28
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KEEPSAKE BOXES Made to store your most treasured memories. Every box is laser cut to perfection, making a thoughtful gift for weddings, baby showers, and everything in between. Please note: Each box is unique due to the nature of our woods and only come in the pictured color | Dark Wood: Walnut | Light Wood: Alder 9.5” x 7” x 3.5” | Beveled edges & hidden hinges Laser cut from sustainable wood | Made in the USA Wholesale price: 49
Desert Garden WB.PAT.008
Ever After WB.L.007
Patchwork Heart WB.PAT.001
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I Carry Your Heart WB.L.002
You Are The World WB.L.005
Love Never Ends WB.L.001
Acorns WB.BB.001
Herringbone WB.PAT.004
You Are My Sunsine WB.L.006
Floral Monogram- A* WB.MGF.A*
Gingko WB.PAT.006
Floral Heart WB.L.003
Philodendron WB.PAT.007
*FO R MO R E IN FO O N FLO R A L MO N O G R A M D ESI G N S PL E A SE R EFER TO PAG E 27
Scallop (Dark) WB.PAT.003
Square Tiles WB.PAT.005
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WOOD PRINTS Our wood prints look great on their own or framed on the wall. From inspiring words to playful patterns, these lovely art pieces can brighten up any and every home. 8� x 10� | Frame not included | Includes mounting adhesives Select prints with colored backing (as pictured) Laser cut from sustainable wood | Made in the USA Wholesale price: 16
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My Sun Moon & Stars WP.L.049
Twinkle Twinkle LIttle Star WP.BB.010
Sweet Dreams Little One WP.BB.011
Dear Little One WP.BB.003
My Sunshine WP.L.025
Eat Well Travel Often WP.Q.010
Patchwork Heart WP.L.041
Pineapple WP.PAT.10
Flamingo WP.PAT.13
CLIPBOARDS Our sophisticated clipboards were made to capture life’s daily lists and notes. Compact and refillable, these clipboards are a great addition to any desk or home. Clipboard: 5”x11.5” | Shrinkwrapped Notepad Laser cut from sustainable wood | Made in the USA Wholesale price: 14.5
Don’t Forget CB.001
Hello CB.002
To Do CB.004
Goals CB.003
Market List CB.005
GIFT TAGS Add an extra ounce of delight to all your presents with our wooden gift tags! Packaged in clear bag and sold in sets of 3 | 4”x1” | Red twine included Laser cut from sustainable wood | Made in the USA Wholesale Price: 6
With Love Assorted GT.007
XO Assorted GT.004
Yay Assorted GT.005
Holiday Assorted GT.009
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FLORAL MONOGRAM SERIES Our floral monogram collection takes inspiration from the delicate appeal of nature. Each monogram features a botanical illustration of foliage that begins with the same initial. The best part is our monograms are available across all product lines to make the perfect personalized keepsake gift. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes
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ZODIAC SERIES Our zodiac collection draws inspiration from the beauty of the universe around us. The perfect gift for any and every occasion, these whimsical and ornate designs are available across all product lines. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes
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CUSTOM WORK
custom cities & states
They say that home is where the heart is, so we’re celebrating yours! Showing off your hometown pride has never been so fun. No set-up fee | 12 piece minimum per SKU
Greeting Cards GC.CUSTOM.(CITYNAME) $5.5
Coasters C.CUSTOM.(CITYNAME) $19
Journals J.CUSTOM.(CITYNAME) $12
Ornaments O.CUSTOM.(CITYNAME) $6
custom work examples
We also are excited to offer fully custom work. If you have a design in mind, contact us at custom@cardtorial.com $100 set-up fee and all you need to do is send us your design!
Asian Americans Advancing Justice
Chihuly Garden and Glass
Terranea Resort
Store Collaboration
pop displays
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POP Display Small
POP Display Medium
12-1/4” W 8-1/4” H 9” D
19-3/4” W 13-3/4” H 14-3/8” D
Holds up to 8 card SKUs
Holds up to 9 card or journal SKUs
Wholesale Price: 32
Wholesale Price: 42
TERMS & POLICIES
TURNAROUND
PRICING Item
Wholesale Price
Minimum
Greeting Cards
5.5
4
Journals
12
4
Ornaments
6
4
Coaster Set
19
2
Keepsake Boxes
49
2
Table Numbers
27
2
Wedding Albums
42.5
2
Advent Calendar
114
2
Tic Tac Toe
54
2
Wood Prints
16
2
Clipboards
14.5
2
Gift Tags (set of 3)
6
4
Easels
2.5
4
You should expect to receive order conf irmation within 1 business day of receipt of your order. We aim to ship order s within 2 weeks (or sooner) of your order conf irmation. Turnaround times may var y depending on season; we will notif y you upon receipt of your order if a longer turnaround is required. Please contact us if you have any questions regarding your expected ship date.
SHIPPING Shipping will be included in your f inal invoice. Cardtorial ships via UP S G round or USP S Priorit y, unless other wise requested. Please note Cardtorial is not responsible for any carrier delays. Order s will be shipped from our Los A ngeles studio.
RE TURNS + EXCHANGES Please note all sales are f inal. Order cancellations will be subject to a 20% restocking fee. Incorrectly shipped items or items damaged in transit must be repor ted by phone or email within 5 business days of receipt and postmarked within 5 business days of repor t. A ll merchandise must be returned unused and unopened.
EXCLUSIVIT Y $200 minimum for opening order s $100 minimum for reorder s
We are sensitive to our boutique retailer s and their shopping territor y, but cannot guarantee exclusivit y. Please check our store listings to make sure there are no other retailer s in your immediate vicinit y.
P AY M E N T
DISCLOSURES
Payments can be made by check or credit card. A ll payments are processed at time of shipment. L ate payments incur a late fee of 10% per month.
Prices are subject to change without notice. A ll products subject to availabilit y. Due to changes in production runs, products may var y slightly from photographs.
A C C O U N T S R E C E I VA B L E
SHOWROOM
A ll accounts that are extended terms are expected to pay invoices in full on or before their due date by check or direct deposit. Please do not hesitate to reach out with regards to your account and invoices.
Karen A lweil Studio 1933 S . Broadway, Suite 338 Los A ngeles, C A 90007
ORDER REQUIREMENTS
CO N TAC T C A R DTO R I A L 14311 Cerise Ave., Suite 206
Phone: 2 13.746.5363 Order s: 800.600. 3 458 Fax: 2 13.746.5 414 Email: info @karenalweilstudio.com
Haw thorne, C A 90250 Phone: 323.892.1887 (9am-5 pm PT M-F ) Email: info @cardtorial.com Website: w w w.cardtorial.com
QUESTIONS? Please feel free to contact us via email at info @cardtorial.com or by phone at 323.892.1887 with any questions you may have.
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W W W.C A R DTO R I A L .CO M | I N F O @ C A R DTO R I A L .CO M | 3 2 3 .8 9 2 .1 8 8 7 | @ C A R DTO R I A L