吳羿蓉
作品集
Yvonne Wu Portfolio 2015
吳羿蓉
Yvonne Wu
CONTACT INFO From / Taipei City, Taiwan Born at / January 14th, 1988 E-mail / yvonnewu14@gmail.com Mobile / +886-912860911 Wecaht / yvonneyvonnewu
EDUCATION JOURNEY NTUE Department of Arts and Design - Design Program NTUST Department of Industrial and Commerical Design Commerical Design Graduate Degree Student
EXHIBITION PARTICIPATION 2007 NTUE Graduated & Undergraduated Program Union Exhibition 2008 2008 NTUE Dep. of Arts and Design Exhibition of Class 2009 2009 NTUE Dep. of Arts and Design Exhibition of Class 2010 29th Young Designers’ Exhibition - Group of Display 2013 2013 Outstanding Chinese Characters Design Works Exhibition 2013 Agri-Expo Yunlin - Invited Designer 2014 2014 New York TDC Tour Exhibition - Taiwan Station 2015 2015 Chinese Characters Design Exhibition in Singapore
AWARD RECORDS 2007 HANG TEN Spring-Summer T-Shirt Design Contest - Nominated 2008 Toy and Kid’s Tools Design Contest - Nominated NTUE Elevate Life Quality by Using Emotional Probe Tool Design Contest - Excellent Work 2009 Social-Educated Museum Product Design Contest - Nominated NTUE 3rd. Place of Class 2010 29th Young Designers’ Exhibition Display Contest - Bronze Medal 2012 Miaoli County Government 2012 Miaoli County Aboriginal Tribe Market Flyer Design Contest - First Place 2014 NTUST 5th Campus Creative Business Competition - Nominated Red Dot Communication Design Award 2014 - Winner ADAA 2014 Design Award - Semifinalist 2015 International Design Awards - Honorable Mention
Web and Application Design Semifinalist Presented July 25, 2014 Adobe Systems Incorporated congratulates you for achieving Semifinal status in the 2014 Adobe Design Achievement Awards. Adobe and Icograda applaud your talent and skills.
© 2014 Adobe Systems
WORK & WORKSHOP EXPERIENCES 2007 Emotional Investment and Analysis of Life Style Seminar Student Representative of Class 2008 Public Relations Manager of Class 2009 Kaohsiung City Police Department Scholarship 2010 Kaohsiung Mekele Advertising and Design Company - Graphic Designer 2012 U.S.A Platt Electric Supply - Spring Intern 2013 International Summer Design Workshop (Taipei) 2013 Taiwan Designers’ Week - Exhibition Volunteer 2013 Outstanding Chinese Characters Design Invited Exhibition 2014 2014 New York Type Director Club Tour Exhibition - Taiwan Station Alibaba Group Summer Intern (Hangzhou Headquater) 2015 UX x Service Workshop Future Light International Design Workshop Taiwan Tech x TU/e
CONTENTS
07
09 DISCOVER THE WESTIN-TAIPEI SERVICE DESIGN
27 WHAT’S FOR TODAY UI/UX
35 FIND MY DIAMOND UI/UX
45 SHELF
INTERACTIVE DESIGN
53 OIL RAINBOW POSTER
59 YOU EAT WHAT YOU HAVE DONE POSTER
63 PLATT PROMOTIONAL ITEMS ADVERTISEMENT
09
Discover The Westin-Taipei Service Design
INTRODUCTION OF WESTIN-TAIPEI
About Westin
The Westin Taipei was imported by Leofoo Group in 1999. The Westin Taipei provides a unique cultural touch and an oasis for rejuvenation in the financial, commercial and entertainment district of Taipei City’s Nanking East Road.
Well-Being Movement Features: six well (sleep well, eat well, move well. feel well. work well. play well) A delightful smile, a freshly prepared welcome drink, White Tea Scented Towel Service, and Westin music and lighting are all expressing The Westin Taipei Sensory Welcome.
The Features Westin WORKOUT®
Westin Heavenly Bed®
SuperFoodsRx™
China:19.2% USA:17.1%
Japan:19.3%
Others
Customers
Taiwan: 10.7%
Local : 10.7%
Overseas : 89.3%
DISCOVER THE SERVICE GAP
Shadowing
Service Safaris
Contextual Interviews
Shadowing
Analysis
No welcome
Check-in takes too long
No smile
Free to use?
Service Safaris
Contextual Interviews
Most customers of The Westin Taipei were travelling for business, who didn’t have any special comments for the hotel. However, we collected some customers’ review from Internet and found some of them were unsatisfied with the service.
Customer Journey Maps
Customer Journey Maps
What service can customer get? How to deal with the accident (eg. flight delay)?
What’s special of the door card?
Where’s the hotel?
Why there’s no welcome?
What can we do for the elevator?
Where’s the travel info?
What’s service provided in the room? What facilities are there in the hotel?
Why there’s no say good-bye? How can customers give feedback?
NEW SERVICE DESIGN
Service Blueprint
Cocreation
Persona
Service Prototypes
Target Customers Healthy Living, Nature Loving and Traveling for Self. According to previous research and hotel strategies, the target customers will be not travel for business. Those customers care about the quality of life and emphasize nature and health.
From Inside to Outside, A Brand-New Living Experience “Living“ + “Heart“ +”Experience” = Well-Being In the new service design, we are not only providing an overall fresh living experience and also leading customers to travel in Taipei to experience the nature.
Personal Steward
Smart Staying
Fresh Traveling
Storyboard
Service Prototype After clearfying The Westin Tapei’s design gap and make pority square to figure out the improvement of emergence, we come up woth 3 design directions : improving the original service, combining original service with new service,implementing a new service.
improving the original service Improving personnel services and adding value
1. Impriving sensory welcome to impress customers 2. Presenting value of personnel service
3. Proving “Say Good-bye“ service to complete wonderful living experience
Door card
combining original service with new service APP and Smartliving indoor device
For customers:
1. Co-creation for environmental protection 2. Connect SPG membership points 3. Soecial offer news
4. Timely information.
5. Smart living system. For The Westin Taipei:
1. To aquire customer feedback and big data
2. Service intelligence for reducing labor costs 3. To establish customer loyalty One-stop service
Greeting card on bed
implementing a new service
Fresh and healthy light traveling
1. To reflect Leofoo’s business concept - travel.
2. The continuation of the housing body and soul relaxation experience
3. Explore the nature in Taipei
4. Stay travel packages raise room prices and enhance living diversity
implementing a new service Co-creation of Environmental protection and customers’ feedback
For customers:
1. To reduce changing bed sheet 2. To nring personal toiletries 3. To reuse towels
4. To save water and energy 5. To reduce garbage
For The Westin Taipei:
1. To turn customers’ eco-scores into discount coupon
2. To provide online newspaper 3. To promote the concept of
environmental protection (inside)
4. To enhance hotel’s image and take social responsibilities
Persona
Yvonne Wu
Senior acocunt manager
“Living is for a better lifestyle�
Personal Information
User Expectation
Has 2 children
and she searches for the best hotel for every single
39-years Japanese female Like to travel with family
Storyboard
The first impression of a hotel is important to Yvonne trip carefully. Also she cares about the service.
From Inside to Outside, A Brand-New Living Experience
Got the booking confirmation email from The Westin Taipei.
Confirmed!
The email also recommanded customers to download Westin-Taipei mobile application to get the special discount information and would have the chance of upgrading.
The welcome page of mobile application conveys the atmosphere of hotel instead of showing the building.
At the beginning with Taipei 101, customers can get the information of hotel and special offer on the main page.
account management
My Reservations To check out all bookings My Room Able to use after check-in Contact Us Contact hotel via Internet
Reduce CO2 Footprint Co-creation of environmental protection
Pop-up screen reminds customers to login personal booking information.
To connect account with SPG membership, which makes different account management eaiser.
To tap the screen for futher booking details.
Because the flight delayed, Yvonne contacted the hotel to change hotel-airport picking-up schedule through Westin-Taipei mobile app instead of making an expensive international call.
The doorman helped her to carry luggage and Yvonne smelled a fresh smell inside the elevator.
The Westin-Taipei mobile application also showed how much CO2 saved by previous customers who stayed the same room .
When Yvonne arrived the hotel, the doorman helped her to carry her luggage.
Yvonne noticed her door card was also filled with fresh smell and had the mp of hotel on the door card.
Panorama of the room. Tap icons in the picture to get information, adjust lights and active music.
When she walked into the lobby, she smelled a fresh smell. Also, a sweet waitress gave her a hot towel while Yvonne was waiting for her check-in.
The sweet waitress also gave her a glass of energy vegi-juice.
803
She stayed in a “work-out room“ so there were some work-out equipments to use in the room.
The Westin-Taipei mobile application detectived Yvonne was in the room so it showed the information about the room.
Check-in完後，門僮貼心幫忙提行李。電梯內也有令人神經舒緩的香氛。
Yvonne checked using condition of the gym via the mobile application and rented the work-out suit.
Soon, the work-out suit was sent to her room.
After work-out, she felt hungry.
The mibile application also reminded Yonne her traveling plan one day ago.
After check-out, Yvonne got a fragance bottle that helped her to relax.
So she ordered some food on the application.
She went to a c onservation areas and experienced the beauty of original forest of Taiwan.
After she came back home in Japan, she still followed the information of The Westin Taipei and managed her reduce CO2 score points through the mobile application.
Today she ordered a piece of cake from Elite, which was The Westin Taipei relative brand.
Her vacation was goin gto an end. Before check-out, she made a reservation through mibile applicaiton.
On the other hand, the Westin Taipei was building its own data of customers from the feedback and kept touch with customers via the mobile application.
Because Yvonne booked the stay travel package, so in the second day morning, the senior ecological commentator and the bus were waiting for her in front of the gate of hotel .
The mibile applicaiton invited Yvonne to give her feedback to hotel and would sent her a little gift as a reward.
27
What’s For Today UI/UX
CO-DESIGNERS: Yuan Chen Chiu, Yi Chun Chen, Hsian Chu Kao
Web and Application Design Semifinalist Presented July 25, 2014 Adobe Systems Incorporated congratulates you for achieving
INTRODUCTION of SMART VENDING MACHINE
Online to Offline
“What’s For Today” is a mobile application with the school
project of smart vending machine. The school smart vending machine sells various products of school image and we figure out using smartphone application to promote those products.
Smart Vending Machine
坂守 Benjamin 蘿絲 Rosie
INTERVIEW TAIWAN TECH STUDENTS I think since it’s a smart vending machine, it must has some cool functions. I like to play mobile games with my classmates. It would be fun if we can play games on the machine.
I would like to use the smart vending machine if it has discount price.
Zack
Junior (Exchanged student)
Xin Ru
Jennifer
Freshman
Graduate school student
DESIGN CORE VALUES 6750
臺科什麼人
What Product Fit You?
7500 3000 8000
2500 1500
8600
1750 3500 4200
118
6000 1200 5000 850
500
9250
臺科有什麼
5350
Get Coupons
START
Interactive game on smart vending machine
Personal characters game on mibile application
GOAL
Earn points and get the discount
ONLINE MOBILE APP
有啥買啥
朋友有啥
Taiwan Tech Shirt (F) $399
Taiwan Tech Shirt (M) $599
Yi-Chun Chen, Jena Chiu and 99 friends have this.
Yi-Chun Chen, Jena Chiu and 99 friends have this.
Yi-Chun Chen, Jena Chiu and 99 friends have this.
To show what’s hot among freinds.
有啥好玩
Taiwan Tech Smell
$799
Taiwan Tech 耳機
Yi-Chun Chen, Jena Chiu and 99 friends have this.
$1299
Yi-Chun Chen, Jena Chiu and 99 friends have this.
Light Backbag
$199
Yi-Chun Chen, Jena Chiu and 99 friends have this.
有啥點點
ACCESSORIES
SHIRTS
Taiwan Tech Shirt (F) $399
Taiwan Tech Perfume $799
Taiwan Tech Earphone $1299
Taiwan Tech 耳 機
$1299
有了Taiwan Tech 耳機，讓你
Taiwan Tech Shirt
$399
這件T-shirt好穿，穿起來就
聽貝多芬也很high! yo yo
會像模特兒一樣，高富帥美，
put your hands up! Yi-Chun Chen and 99 friends have this.
男友女友瞬間一大堆！
Yi-Chun Chen and 99 friends have this.
Check Out
118
6750
7500 3000
2500 1500
8600
6750
1750 7500
3500
3000 8000
4200 6000 1200
2500 1500
8600
5000 850 1750 3500
可換得一個 4200 台科時髦手提袋 Taiwan Tech Bag
500 6000
9250
兌換
快到管理大樓MA一樓的販賣機玩遊戲， 就有機會獲得更多點數，還送你美到不行
850
START
GOAL
至販賣機獲得更多點數 想獲得更多點數、拿到更多折價優惠嗎？
5000
5350
1200
Q
的紀念品！數量有限，敬請把握！
500
OFFLINE SMART VENDING MACHINE
Q 至販賣機獲得更多點數 想獲得更多點數、拿到更多折價優惠嗎？ 快到管理大樓MA一樓的販賣機玩遊戲， 就有機會獲得更多點數，還送你美到不行 的紀念品！數量有限，敬請把握！
“What’s For Today” application guildes users to go to the smart vending machine to get discount points.
New Tech Taiwa man n !!
筆畫迷宮
超人拉霸 START
WHAT'S FOR TODAY
-小遊戲-
筆畫迷宮 超人拉霸
60秒
GO
GO
GO
GO
The vivid and fun interacting game attract people’s attention.
恭喜您獲得現金回饋卷10元一張 掃描以下QR CODE領取獎勵!
Taiwan Tech Shirt (F) $399
Taiwan Tech Perfume $799
Taiwan Tech Earphone $1299
Check Out
The smart vending machine would provide a coupon QR code, which can only be used in “What’s For Today” mobile application.
35
Find My Diamond is a dating and making-friend mobile application. Mordern people are hard to expand their life circle because of the limitation of work and living area. More, most of the makingfriend applications are just focus on chatting. So Find My Diamond connect friends who has the same interests and cooperate with local business. Bring people outside of smartphone screen to have a “face to face� interaction.
Find My Diamond UI/UX
CO-DESIGNERS: Yuan Chen Chiu, Yi Chun Chen, Hsian Chu Kao
ABOUT FIND MY DIAMOND
Nowadays because of the development of technology, more
and more people tend to use their smartphone, ipad or other
technology devices and limit their life in the small box. People are losing the physical contact with others. “Find My Diamond” is a
making-friend mobile application, which bring people back to the real life to have face-to-face interaction with others by using the advantage and convenience of mobile application.
RELATED DATA ANALYSIS
21% 2013
54%
54%
Hi
2012
Hi
Hi Hi
2011
21% 33%
54%
2010 2009
Hi Hi
33% Internet and mobile phone market is growing rapidly. 59.43% of people tried making friends online, and
21.39 % of people tried dating APP; 32.69% of people didn’t have this experience but wanted to try.
COMPETITOR ANALYSIS logo
name
tinder
worthy
skout
highlight
connect
matching modes
Q&A
nice to
FIND MY DIAMOND BASIC CONCEPT
meet you
meet more new friends!!
Hobbies matching
CORE VALUE
Bring people to interact with each other face to face. 將人與人的交流，帶回最真實的 面對面溝通
SCENARIOS & DEVELOPMENT
FLOW & SCENARIOS
To prevent too many choices that could blur the original goal of making friend, the system only just shows one new friend each time and every user just only has 5 chances per day. So the user must to think twice before sending the invitation or give up the new friend.
Hiking
Pettin g
Game s
Rock n r ol l
Movi e
Find My Diamond recommends a new friend to the user according to the user’s interests, mutual friends and likes on facebook account.
iBeacon
20%
off
Find My Diamond cooperates with local business to provide suitable dating place for Find My Diamond users.
When two users head for the appointed place, they can use GPS to locate each other. As soon as they arrive, the becan of the shop notices them via their smart phones.
UI DESIGN 1. Welcome
2. Connect
3. Connect account
4. Settings
9. Side bar
10. Profile
11. Done matching
12. Locating
5. Matching
6. 1st choice
7. 2ed choice
8. 3rd choice
13. Dating place recommand
14. Confirm
15. Rating
16. Rating for the system
45
X CO-DESIGNERS: Eva de Bruijn, Yan-Mei Chen, Ya-Han Chou, Duco Fronik, Anqi Li, Hsiang-Chag Lin, Marjolein Los, Cheng-En Tsai, Shou-Yu Wang, Alan Wever, Thijs van Zon
SHELF
Interactive Design
INTERNATIONAL WORKSHOP
Future Light Internatinal Workshop Future Light is an international design workshop held at Taiwan Tech (Taipei), which is based on industry-academia cooperation in 2015. Two mentors - Prof. Mathias Funk and Prof. Miguel Bruns Alsonso are from TU/e, and 46 students are from Taiwan Tech and TU/e.
IDEA GENERATION This workshop is sponsored by BenQ Corporation, a Taiwanese multi-national company. And there are two themes, lighting and projecting, which are based on the technology of BenQ.
SHELF is a system in the projecting context,
and focussing on different customer needs, parents and children in the shopping
environment. In SHELF, we want to connect
family members together during the shopping time by using projector technology.
New Shopping Experience
BenQ Projector
Family Together
CONCEPT OF SHELF SHELF (Shop Healthy, Enjoy Learning about Food) is an eco-
system for packaging-free supermarkets, consisting of projectors and services. It helps the shops to display food information and acts as a peripheral guide for the customers. One service offers food and recipe information for the adults, and the other service educates the children about food through a set of games.
SHELF provides parents with information about the food, such as calories, vitamins, environmental scores and carbon footprints and it educates children about healthy and organic food. They learn about the origin and health benefits of the different food items in a playfully interactive way. At the same time it also stimulates interaction between parents and children and encourages knowledge exchange about the food, even after they leave the supermarket.
Food information for parents
Environment friendly scores Usually local food and in-season food would gets higher scores than importing food and out-of-season food.
Knowing food game for kids
SHELF STORYBOARD
Papa Duco and his daughter Mei go to the packaging-free supermarket today.
Papa Duco downloads the packaging-free supermarket app which helps him to have a better shopping experience.
Also, Papa Duco wants his daughter to have educational interaction in the supermarket so he tells the app that Mei is coming today.
Papa Duco inserts smartphone into the shopping cart.
Papa Duco swipes to find his ideal product.
Those ingredients will slightly guide Docu and Mei where to find them.
When Mei comes closer to the banana shelf, a talking banana pops up.
Mei helps Banana to remove the cloud so that the banana tree can get more sunshine.
And the banana grows up!
The shelf shows the information of the food.
After the mobile application get the recipe, the application connects with the projector of supermarket and projects ingredients of recipe to the floor.
It attracts Mei to touch it and have interaction.
A banana is telling a story about where it comes from.
After banana tells its story, it leads Mei to another shelf to check out other fruit.
After having a nice and wonderful shopping, they are on their way back home. Mei tells papa Duco about what she learned from fruits today. Papa Duco also shares what receipe he gets with Mei. They can’t wait for going back home and cooking the new dishes!!
53
Oil Rainbow Poster
DESIGN CONCEPT
Not all the rainbows bring happiness. Oil Rainbow is a deadly rainbow. It could be seen in oil spill, which
causes the death of plenty of creatures. Oil spill is a common ocean
pollution problem and not easy to control the range of damage. For example, 2007 San Francisco Bay oil spill caused the death of 6,849 seabirds. If people still ignore oil pollution, more and more animals will disappear from the earth.
POSTER DETAILS
The outlines of seabird and sea lion are not easy to see the whole lines, which means that lots of creatures are disappearing due to oil pollution. Also, the metal oil-like layers overlap the outlines
of seabird and sea gull, which means that oil pollution is hard to
control the damage range because the ocean is worldwide. More, the broken seabird and sea lion shapes of the metal oil-like layers indicate oil pollution is eroding the life of creatures on the earth.
59
You Eat What You’ve Done Poster
DESIGN CONCEPT You will eat what you have done to the ocean. People always thought the ocean had the ability to recover on its own no matter how people destroy it. However, our ocean is losing the ability of recover because the speed of recovery can’t catch up with the speed of destruction. We overfished so that there are only nets left on the dinner table. We put too much garbage so that there are only plastic bags left on the plate.
63
Platt Promotional Items Advertisement
ANALYSIS of OLD ITEMS visibility of company name 5 4 3 2
eyecatch
5
4
1 3
2
1
1
4
5
fashion
1
1
2
2
3
3
customer acceptability
3
2
LOGO ONLY
4
4 5
5
usefulness
Easy to see the logo but looks cheap and low-quality.
REDESIGN PROMOTIONAL ITEMS visibility of company name
New design examples:
5 4 3 2
eyecatch
5
4
1 3
2
1 2 3
customer acceptability
4 5
2
1
1
3
4
5
fashion
1 2
NEW GRAPHICS
3 4 5
usefulness
Customers are willing to wear those products with new graphics, which achieves the goal of promotion.
ALUMINIUM BOTTLES
BABY BIBS
MORE GRAPHICS
吳羿蓉 Yvonne Wu E-mail / yvonnewu14@gmail.com Mobile / +886-912860911 Wechat / yvonneyvonnewu