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Favorite Brands NIKE Nike is a very optimistic brand - one that says self-improvement is inevitable if you bust your ass. I love optimism, and I love how Nike has always used the world’s greatest and most magical athletes (most notably Michael Jordan, my childhood favorite) to give us glimpses of what’s possible. I think we all want to get better and we all want to be great, and Nike has done an exceptional job of tapping into these desires. From the early days of Just Do It and before, they’ve succeeded in developing a very personal and reciprocal relationship with their consumers. One that says, “If you invest in the greatness of these shoes, these shoes will invest in the greatness of you.”
HBO HBO has always been ahead of the curve, consistently creating or redefining genres. Television is in its golden age, and that is mainly due to the efforts of HBO and shows like Sopranos, Sex and the City, and even the Gary Shandling Show. The Sopranos ushered in the era of the hour long, long-form narrative after which all the great TV shows of the 2000’s and beyond followed. This includes everyone’s favorites The Wire, Breaking Bad, Mad Men, Game of Thrones and so on. It’s true that attention spans are waning, but that doesn’t mean that long-form content is dying. That’s why we’ll sit for hours on a Netflix bender. If the content is good, we will pay attention to it all day. Check out their intro from the 80’s. https://youtu.be/iGPRWePIUUI
LEGO Like Nike, Lego is a brand of possibility. A brand that taps into our innate desires to create and use our imagination. I remember sitting around as a kid with my