ZACHARY SNYDER ART DIRECTION DESIGN ILLUSTRATION APPAREL
PRINTED PRESENTATION MATERIALS
“You wear a sweater, the only difference after a year is you have a hole. A carpenter wears a jean for ten years, a mechanic wears another jean ten years–each jean takes on the life of the wearer, completely different in appearance.” – Adriano Goldschmied
DENIM
design writing
This in-depth trip report explored the denim landscape in Los Angeles. It included an overview of washing techniques, an interview, and recommended retail stops in the area.
ROCK STAR design illustration
Playful illustrations accent this young-adult book advising musicians and bands how to make it big.
TRAINING MATERIALS design illustration
I used a sophisticated, easy-to-follow, layout and design approach to match the high quality of the training. With these materials the company was competitive against significantly larger companies.
IN USING A BLUEPRINT THEME I ENCOURAGE VIEWERS TO SEE THEIR FACILITY FROM A HOLISTIC PERSPECTIVE. SEEING ALL THE ELEMENTS, FROM BUSHES TO CAMERAS, A PART OF A COMPLETE STORY ON SECURITY.
SECURITY BOOK
design illustration
Problem solving can be seen in these pages from a corporate security training book. Clean, consistent design makes the information easy to process. Diagrams and illustrations follow consistent guidelines but introduce variety to keep the readers interest.
DIGITAL PRESENTATION MATERIALS
ADDING CHARACTER animation
INTUITIVE web design
INTERACTIVE TRAINING
design • illustration
The three images above are stills from animations used in interactive training.
Keeping the web design simple and intuitive helps the audience intuitively understand where to click to get information.
I’m able to add visual sophistication through photo and illustrated imagery. The image top-left used Photoshop to create photo sequences with a sense of authentic realism. The image bottom-left uses a simple animation to accent the learning.
POWERPOINT
PRESENTATIONS AND TEMPLATES design • illustration
I make effective PowerPoint and Keynote presentations by keeping information simple and easy-to-read. Temples should work effectively even for novices using the templates.
MULTIPLE FORMATS
STYLE GUIDE
art direction design illustration
The above examples are from a printed style guide. A book using words and images to convey an attitude for this apparel brand. I used personal photography, professional photography, Photoshop, Indesign and Illustrator to create the look and feel.
In the PowerPoint presentation shown on this page the style guide is presented with simplified words and layout. The visual cues remain strong between this and the printed work.
TECHNICAL GUIDES
BRANDED TRIMS art direction design
In creating branding standards for Columbia Sportswear I designed and art directed a set a instructional materials making trims and branding options clear, succint, and easy for follow. These documents are used throughout the organization. For design, product development, quality control, liason offices, and manufactures.
GRAPHIC THEME
art direction design + illustration
I successfully showed a new graphic approach in these handouts. Presenting this before any actual artwork was created. By showing mocked-up artwork on these silhouettes I was able to convey the mood of the story. Allowing for buy-in and fairly-accurate pricing before there was a large investment of time in creating final art.
A NEED FOR SPEED
Informing through simple design and bold use of red, green, yellow made it clear how a complex set of documents was progressing.
RAPID DESIGN art direction design
Communicating concepts, ideas, progress and outcomes often needs to be fast and clear. These are just a few examples of information design where the results were needed immediately. The jacket illustration was a part of a series created when it was discovered samples would not be available for a sales meeting.
APP DESIGN
PROJECT ROLES: art direction
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design
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illustration “What Knot To Do In The Greater Outdoors” is an iPhone application that guides users on how to tie any knot they could ever need. Designing the look for this app, I chose a neutraltextured background to imply ruggedness and accent the brightly colored ropes. Creating Symbols of the ropes in Adobe Illustrator allowed for detailed knot illustrations to be drawn with basic vector lines. This made it easy for design staff to jump in and help create the hundreds of step-by-step illustrations in this app.