ZACHARY SNYDER art direction design illustration apparel
SOCHI OLYMPICS
FREESTYLE SKI
UNIFORM DESIGN 3 COUNTRIES 9 UNIFORMS PROJECT ROLES: + + + +
concept development art direction design illustration
As the graphic Design Director for this project, I wanted to build a competition uniform that strengthens the athlete’s confidence. One that fits their energy and freestyle individualism as well as it fits their body. Giving the mental edge with a showpiece for their team, their country, and for the Columbia brand. I concepted solutions based on feedback and observations from athletes, trainers, country representatives, and internal company representatives. I championed the work through the complicated political waters that surrounded this high-profile project.
COUNTRY IDENTITY art direction + design
Created color and graphic theme palettes to celebrate each country’s identity. This gives a highly personalized look for each country although they share the apparel design.
EXTERIOR FEATURES
INTERIOR EMBLEM art direction + Russia illustration
Developed a concept to use bold internal graphics to reflect athlete’s playful spirit. This also draws attention to the featured product technology. In creating the Russia emblem, I worked closely with another illustrator to match our artwork styles for all three countries.
DETAILS
art direction
SNOW CAMO art direction
Art directed for trims design. Attention to details is an essential part of story telling.
Concept development and art direction for mogul camouage patterns. The patterns visually breaks-up the skier’s uniform masking unwanted leg movement. Custom variations designed for the American, Canadian and Russian teams.
NECK LABEL
Oversight of label development. The text honors the traditions of sport and the importance of this event.
NAMEPLATE
Identified the need for athletes to write their name or add a few words of inspiration. The trims designer found a solution in these writable labels.
art direction
art direction
BRANDING
art direction + design
Maximized the visibility of the brand’s logo by using alternate left and right size placements. Kept the area around the logo uncluttered to improve readability. Reviewed competition footage to inform best placement.
CHANGEABLE PATCHES art direction, design
The concept of individualism is realized in these changeable patches. As art director I guided a balance between formal and novelty approaches. Also created artwork for Russia.
AP #
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F09
Girls Plaid
Reference
4
Graphics Department Job #
Full Drop
19 ...
32
2 Way Print
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OUTERWEAR GRAPHICS PROJECT ROLES: design + illustration
Highly graphic border placement print.
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Hand drawn mountainscape lining print is part of a organic aesthetic.
Printing a denim texture complete changed the personality of this smooth DWP fabric.
WWD
illustration
Product fashion illustration published in Women’s Wear Daily.
A script font and textures were heavily overlayed with deeply saturated color for a soft, textured, feel.
Matching the repeat size of this large gradient to the pattern size allowed for an inexpensive engineered effect.
WOMEN’S SPORTSWEAR GRAPHICS PROJECT ROLES: design + illustration
STYLESIGHT Created and designed trend right wallpaper print designs. This work was recognized in Stylesight
018290
5
Reference
S08 Wave Board Short
22
32
Half
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MEDALLION Recognized the emerging yoga-influenced aesthetic. Co-created this Medallion, a successful part of a series that has appeared on hundreds of thousands of tee shirts.
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One-Way
8/30/06
zSnyder
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MEN’S SPORTSWEAR GRAPHICS PROJECT ROLES: design + illustration
Designed for a southeastern U.S. consumer, themes include americana, fishing, tropical prints, and graphic stripes.
Two designs for Japan where the consumer prefers bolder graphics and colors. Black
Burnt Henna
Bright Carn.
Vivid Green
Butterscotch
White
The theme and color palette for these board shorts reflect the bright pastels found in Florida.
BOYS’ GRAPHICS TEES PROJECT ROLES: design + illustration
”I LOVE THE NIGHTLIFE” Glow in the dark ink adds to the humor of this best selling boys and girls tee.
BRANDING STANDARDS PROJECT ROLES: + concept development + art direction + design
Led the creation of Columbia Sportswear’s graphic standards and supporting manuals establishing logo placements, size, and color for apparel, equipment and accessories across the global organization. The internal labelling system was redesigned to create a unique look and identity in the market.
MOLDED TRIMS
Art directed the redesign of zipper pulls and buttons. Creating collections to align with product families.
The complete Westmoreland Park collection is shown here.
MADE IN U.S.A. FABRIQUE AU U.S.A.
XL/TG
MADE IN U.S.A. MADE IN U.S.A. FABRIQUE AU U.S.A.
XL/TG MADE IN U.S.A. FABRIQUE AU U.S.A.
M
XL/TG MADE IN BANGLADESH
MADE IN U.S.A. FABRIQUE AU U.S.A.
XL/TG
MADE IN U.S.A. FABRIQUE AU U.S.A.
XL/TG
MADE IN BANGLADESH
XXXL
MADE IN BANGLADESH
XXXL
MADE IN U.S.A. FABRIQUE AU U.S.A.
MADE IN U.S.A. FABRIQUE AU U.S.A.
MADE IN BANGLADESH
XL/TG
XL/TG
XXXL
XXXL
SOLUTIONS COOLING SLEEVE
PACKAGING & PRODUCT
To promote a new cooling fabric technology over a million arm sleeves were created as promotional giveaways. To minimize cost I created a repeating technology pattern with an incorporated logo that eliminated the need for an external screen print and maximized fabric usage.
In evaluating the redesign of technical gloves I studied retail environments. Observing that the product logo area is often obstructed by price stickers, the brand logo was moved to the top of the gauntlet. This allows for a clean read of the brand mark.
These efforts lowered production costs by over $100,000 from the original proposal.
ABSOLUTELY WATERPROOF ABSOLUTELY WATERPROOF ABSOLUTELY WATERPROOF
Product logo Area obstructed by price stickers
BRAND REDESIGN These examples are from a deep dive analyzing Columbia’s graphic standards. The project began evaluating the strengths and weaknesses of the existing product branding. Findings from consumer focus groups were included in this evaluation. Key competitors’ brand and technology storytelling systems were analyzed. Original, creative brand designs came from the analysis. They feature simplified information and improve on brand logo visibility. They also use iconography to describe the key functional benefit to consumers.
TECHNOLOGY PATTERNS I’ve contributed to developing many of Columbia Sportswear pattern technologies. As an example of this partnership, five technology design patents are filed under my name.
Reflective Warmth: This pattern explores the balance between reflective surface area and fabric that allows for moisture breathability.
Moisture Management: This pattern’s function is to wick moisture through printed channels.
APP DESIGN
PROJECT ROLES: art direction + design + illustration “What Knot To Do In The Greater Outdoors” is an iPhone application that guides users on how to tie any knot that could ever need. Designing the look for this app, I chose a neutral textured background to imply ruggedness and accent the brightly colors ropes. Creating Symbols of the ropes in Adobe Illustrator allowed for detailed knot illustrations to be drawn with basic vector lines. This made it easy for design staff to jump-in and help create the hundreds of step-by-step illustrations in this app.
BICYCLE GRAPHICS
PROJECT ROLES: art direction + design + illustration
Designing for 50 bicycles challenged our two-person team to develop multiple graphic concepts. I found a balance between making each series unique and building a unified look.
PROJECT ROLES: art direction + design + illustration
“You wear a sweater, the only difference after a year is you have a hole. A carpenter wears a jean for ten years, a mechanic wears another jean ten years–each jean takes on the life of the wearer, completely different in appearance.” – Adriano Goldschmied
DENIM
design + writing
This in depth trip report explored the premium denim landscape in Los Angeles. It included an overview of washing and wearing techniques, an interview, and recommended stops in the area.
ROCK STAR design + illustration
Playful illustrations accent this young-adult book advising musicians and bands how to make it big.
TRAINING MATERIALS design + illustration
I used a sophisticated, easy-to-follow, layout and design approach to match the high quality of the training. With these materials the company was competitive against significantly larger companies.
MOUNTAIN HARDWARE PROJECT ROLES: design + illustration
The work show here represents some of my favorite conceptual pieces for Mountain Hardware. The series was playful and irreverent. Taking Hardware’s nut icon and playing with it as a symbol representing the outdoors, elevation, and ruggedness. Using the icon in ways that pushed past the predictable landscape of Hardware’s competitors in the outdoor industry.
These two postcard designs play with Portland clichĂŠs: tattoos and cycling.
ILLUSTRATION art direction + illustration
These two rendering styles appeal to dye in the wool car buffs and sell roughly equal amounts of tees and mugs.
ZACHARY SNYDER 4506 SW Illinois St Portland, OR 97221
503 + 200 + 0996 zachsemailaccount @yahoo.com