4
CONTENTS
Concept 7 Compositions 8 Logo Grey Tones 10
Typography 11 Logo Do's and Don'ts 12 Mobile Presence 14 Computer Presence 15 Television Presence 16
CONCEPT This is a television network which provides a wide range of content and programs relating to scientific content. The way that all of this scientific content extends to an international scale is by having all the programs be very subjective and unbiased. The taglines of “Explore Our Universe� reflects this stations exploration on of the universe and science. And its programming points out the many mysterious theories that come with science and the universe.
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COMPOSITIONS
Vertical Composition .3x
Empty Space
2x
SUBTITLE GOES HERE
.2x
Screen Size Minimum
Print Size Minimum
73 pixels
26 mm
10 mm
29 pixels
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On Television Screen
.12x height .06x height
The top left page model shows the logos default dimensions to an "x." And below that the standard screen and print sizes of the logo are clarified. lThe model above shows how the logo is placed on the screen in terms of its location
and percentage to the size of the television screen its on. The size of the logo is .12x of the entire screens x height. And the border of the screen is .06 of the entire screens "x" height.
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LOGO GREY TONES
The color format of the darker toned gradient is for the logo when put on a lighter background color or imagery. LIGHT GRADIENT K = 25% DARK GRADIENT K = 70%
The color format of the darker toned gradient is for the logo when it is put against a darker background color or imagery. LIGHT GRADIENT K = 45% DARK GRADIENT K = 90%
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TYPOGRAPHY
Brandon Grotesque For use within the television slogan.
ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmoopqrstuvwxyz 1234567890 #%&(.,#!?“” Proxima Nova Regular For use within the website text.
ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmoopqrstuvwxyz 1234567890 #%&(.,#!?“” Proxima Nova Bold For use within the website titles.
ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmoopqrstuvwxyz 1234567890 #%&(.,#!?“”
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LOGO DOS AND DON'TS
The Logo Don'ts
2 Don't make the logo a color at
making the logo a solid color.
any time, ever.
3 Don't stretch and warp the
4 Don't ever put a drop shadow
national anatomy of the logo.
on the logo.
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1 Don't lose the gradients by
The Logo Do's
EXPLORE OUR UNIVERSE
1 Do put the logo on a standard
2 Do add the stations slogo right
white background.
under the logo.
3 Do have the logo at its light
4 Do have the logo at its darker
tone when on light imagery.
tone when on dark imagery.
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MOBILE PRESENCE
14
COMPUTER PRESENCE
15
TELEVISION PRESENCE
16
Zahra Barzin Massart 2013 TV Brand Manual