CONTENTS BEHIND THE KLIO LOGO.
04
CORPORATE LOGOS
05
PRODUCT LOGO
13
COLOR PALETTE
15
TYPOGRAPHY
16
DON’TS OF LOGOS
17
DO’S OF LOGOS
21
BEHIND THE KLIO LOGO The Western world’s healthcare industry is currently at a crossroads from the days of confusing and inconsistent Electronic Health Record systems. This is thanks to fresh eyed entrepeneurs recognizing an opportunity in re-creating this industry through friendly, easy and consisten design. Kio Health is a pioneer in this new healthcare movement. The round anatomy of the Klio logo is intended to portray a sense of friendlyness; something that one typically does not find with traditional healthcare logos. Each of the four colors in the logo’s circle represent one of the four categories of health data that a patient input’s when using the product.
4
9x vertical clear space
CORPORATE LOGO This is the vertical version of the corporate logo. This logo can be included in any branding material for Klio Health.
5
9x vertical clear space
1x
6
8x vertical clear space
This is one of the two horizontal versions of the corporate logo. This logo can be included in branding material for Klio Health.
7
1x
7x vertical clear space
CORPORATE LOGO
8
CORPORATE LOGO This is one of the three horizontal versions of the corporate logo. This logo can be included in branding material for Klio Health.
10x horizontal clear space
6x vertical clear space
1x
9
10
CORPORATE LOGO This is the horizontal version of the corporate logo that includes Klio Health’s slogan, ‘Health in sight.’
12x horizontal clear space
6x vertical clear space
1x
11
Health in sight.
12
PRODUCT LOGO This logo is for Klo Health’s healthcare product, ‘Klio CarePlan.’ This logo is found within the actual product.
11x horizontal clear space
6x vertical clear space
1x
13
14
Color Palette These are the colors that are used for the logo for Klio Health and Klio CarePlan. In addition to using thse colors in the logo, these colors can also be used within any brand design and product design elements.
15
C = 65 M = 10 Y = 22 K =0
R = 65 G = 10 B = 22
C = 25 M = 22 Y = 22 K =0
R = 192 G = 187 B = 186
C = 25 M = 59 Y = 38 K =1
R = 190 G = 123 B = 131
C = 58 M = 50 Y = 50 K = 18
R = 156 G = 158 B = 160
C=8 M = 23 Y = 84 K =0
R = 236 G = 192 B = 71
C=0 M=0 Y =0 K = 80
R = 88 G = 89 B = 91
C = 82 M = 14 Y = 74 K =1
R = 18 G = 157 B = 110
TYPOGRAPHY The Western world’s healthcare industry is currently at a crossroads from the days of confusing and inconsistent Electronic Health Record systems. This is thanks to fresh eyed.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890#%&(.,!?“” ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890#%&(.,!?“” ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890#%&(.,!?“”
16
DON’TS OF LOGO Do not change the color of the corporate logo to any solid color. You must use the original logo colors.
Health in sight.
17
DON’TS OF LOGO Do not interlace a photograph within any part of the logos.
18
DON’TS OF CORPORATE LOGO Do not warp the height and/or width of the logo to any other dimensions.
19
DON’TS OF CORPORATE LOGO Do not change the color of the logo to any background color besides that which is specified.
Health in sight.
20
DO’S OF LOGO Do use a basic white background color behind the logo.
Health in sight.
21
DO’S OF LOGO Do use a background image behind the logo.
Health in sight.
23
12