Zainab Karachiwala GRAPHIC DESIGNER London, United Kingdom z.kar86@gmail.com be.net/zainabk I am a multi-disciplinary graphic designer with a specialisation in Branding, Brand Strategy, Packaging, Typography and Print Design. I also have experience in UI/UX, Digital and Environmental Design projects. I have 8 years of work experience in the creative industry as well as a Masters Degree from London College of Communication. My work has always aimed at providing simple, meaningful and innovative solutions to communication problems and has found recognition at 30+ national and international award platforms and publications.
WORK EXPERIENCE Skarma Senior Design Executive My position involved working with internal teams as well as clients - leading the design direction, pitching designs to win new business, understanding client needs, and overall responsibility for the creative output of the agency. I was tasked by the Partners to bridge the gap between the business and creative sides of the agency, and worked closely with them to develop goals and strategies that furthered Skarma’s brand and positioning within the creative marketplace I managed multiple strategic projects simultaneously from concept through completion, while monitoring creative budgets and making sure all projects were delivered within the projected parameters. My role required me not only to supervise and train the members of the creative team, but also to liaise with the tech team, project management team, strategy team, and copywriters to deliver cohesive & integrated solutions for clients. During my 2 years at Skarma the company won some key pitches such as Indian Super League - FC Goa, Viacom18 Networks - Supersonic, Event FAQs - WOW Awards and Zee Networks - Romedy Now fueling the growth of the company and putting it on the map as one of the sought-after creative firms in Mumbai city. Within a year of joining the company I was able to double the members of my team from 6 to 12 people. April 2012 - August 2015 | India
Leo Burnett Art Director Worked closely with the National Creative Director and Creative Director on award winning design projects. My role included conceptualisation of the designs, their execution and overseeing final production. Clients: Gandhijifont, Mc Donald’s, Bajaj, Further & Beyond, D’decor. September 2009 - October 2011 | India
Design Temple Graphic Designer I worked here as part of a 4 person design team. The role demanded the complete management of clients from meetings and pitches to designs, research and presentations leading to final execution and delivery of the project. Clients: Taj Mahal Palace and Tower - Mumbai, Ensemble, Mid Day. April 2009 - September 2009 | India
CreativeLand Asia Design Intern Clients: Frooti, Appy Fizz, Cafe Coffee Day, Tejal Kadakia. May 2008 - July 2008 | India
EDUCATION UAL - London College of Communication Masters At Graphic Design 2012 - 2013 | London
Sophia Polytechnic Bachelor of Applied Art 2004 - 2009 | India
University of Mumbai Bachelor of Sociology 2006 - 2010 | India
SKILLS Software Skills Illustrator | Photoshop | Indesign Design Skills Creative Direction | Brand Strategy | Branding | Packaging | Typography | Print Design
AWARDS The CUP Awards (Intercontinental Advertising Cup) Best of Design Winner for GandhijifontNow in Hardcover | 2013
The CUP Awards (Intercontinental Advertising Cup)
Goafest
Goafest
Gold Abby for Gandhijifont-Now in Hardcover (Direct Mail) | 2012
Silver Abby for Gandhijifont (Print Craft)
Goafest
Goafest
Silver Abby for Gandhijifont-Now in Hardcover (Design) | 2012
Bronze Abby for McDonald’s - McDelivery (Package Design) | 2010
| 2011
Goafest
Young Guns International
Best use of Local Culture Nominee and Best of Craft Nominee for GandhijifontNow in Hardcover | 2013
Bronze Abby for Gandhijifont (Integrated)
Finalist for Gandhijifont (Typography)
| 2012
| 2010
The CUP Awards (Intercontinental Advertising Cup)
Communication Arts
Leo Burnett - India
Award of Excellence for GandhijifontNow in Hardcover (Self Promotion) | 2011
Most innovative idea for final campaign at the Annual Design Showcase held at Sophia Polytechnic | 2009
Best of Design Nominee and Best of Household, Business Appliances, Furnishing Nominee for Fold Aide Box | 2012
One Show
Communication Arts Award of Excellence for Fold Aide Box (Packaging) | 2011
Young Guns International Bronze for Fold Aide Box (Design) | 2011
Malhar First position in Commercial Break (a creative ad film making competition) | 2006
Merit for Gandhijifont-Now in Hardcover (Design) | 2012
New York Festivals Awards
Grand Wood Works And Saw Mills
The Andy Awards
Finalist for Fold Aide Box (Package Design) | 2011
First Prize for 3D Design Exhibit (sculpture made from scrap wood) | 2005
New York Festivals Awards
Shree B.K. Memorial Polytechnic
Bronze for Gandhijifont-Integrated | 2012
Asia Pacific Advertising Festival (AP AdFest) Gold Lotus for Gandhijifont-Now in Hardcover (Book Design) | 2012
Asia Pacific Advertising Festival (AP AdFest) Design Lotus Finalist (Dimentional Mail and Self Promotion) for GandhijifontNow in Hardcover | 2012
Asia Pacific Advertising Festival (AP AdFest) Direct Lotus Finalist for GandhijifontNow in Hardcover (Direct Mail) | 2012
Asia Pacific Advertising Festival (AP AdFest)
Finalist for Gandhijifont (Typography) | 2011
Spikes Asia Advertising Festival
J.B. Petit High School
Silver for Gandhijifont (Typography)
Best Student in Art | 2000-2001
| 2011
Asia Pacific Advertising Festival (AP AdFest) Silver Design Lotus for Fold Aide Box (Package Design) | 2011
Asia Pacific Advertising Festival (AP AdFest) Bronze Print Craft Lotus for Gandhijifont (Single for Typography) | 2011
| 2012
Asia Pacific Advertising Festival (AP AdFest)
Creativity International
Bronze Design Lotus for Gandhijifont (Self Promotion) | 2011
Gold Award (Honourable Award Mention) for Gandhijifont-Now in Hardcover | 2012
Goafest
360° Lotus Finalist for Gandhijifont
Creativity International Platinum Award (Best in Show) for Fold Aide Box | 2012
Bronze Medal for Overall Exhibit at the Annual Design Showcase | 2005
Silver Abby for Gandhijifont (Typography) | 2011
Goafest Silver Abby for Fold Aide Box (Package Design) | 2011
FEATURES Graphis 100 Best in Design Graphis 100 Best in Design One Show Design Communication Arts Design Annual Creativity International 41 The Work Kyoorius Design Magazine