Brand Guideline for IFfI
Visual Identity Guide Indonesian Foundation for Inclusion IFfI
About IFfI Core Value Visual Character IFfI Logo Logo Philosophy Communication Persona Introduction Logo Construction Logo Configuration Logo Proportion Logo Minimum Size Logo Safe Zone Color Palette Logo Color Variations Typography Photography Identity Element Media Format Outdoor Media Digital Media Merchandise Logo Usage Incorrect Logo Usage Stationery Social Media Format Implementation 1 2 3 4 5 6 8 9 10 11 12 13 14 15 16 17 18 20 22 24 25 26 29
Contents
Inrtoduction
This section explains what is IFfI, and logo recognition based on the main idea of IFfi that was carried. Here are the contents of the 'Introduction' section:
About IFfI
Core Value
Communication
Persona
Visual Character
IFfI Logo
Logo Philosophy
Introduction About IFfI
Brand Guideline for IFfI
Indonesian Foundation for Inclusion
IFfI aims at helping connect marginalized communities to social policies originally designed for them.
Main function:
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IFfI
Connect Include
WELFARE: IFfI directly deals with the most classic social problems: the redistribution of wealth or in common language: welfare for all. The main philosophy of social protection policy is to ensure that economic growth (capitalism) is translated into welfare for all levels of pyramid.
JUSTICE: Every segment of society must be accommodated by the results of economic growth in a fair way. Fair by definition based on the portion or calculation of existing policies. However, policies cannot only exist on paper, but must actually be reached by the targeted segment.
EQUALITY: Prosperity due to economic growth should be felt by all levels of society fairly and equally. Nothing can be left behind.
Brand Guideline for IFfI
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Introduction Core Value
Introduction Communication Persona
Brand Guideline for IFfI
Smart Communicative Polite
Brave
Transparent
Casual-Formal
Language:
Casual-fomal English mixed up with Bahasa
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Credible Bold
Visual Character
The visual characters that will be displayed are based on the brand persona that IFFI wants to build, namely:
Expensive
Brand Guideline for IFfI
4
Warm Global Elegant
Introduction
Brand Guideline for IFfI
Inclusion IF
I
IF
Logo Official Logo for IFfI (Indonesian
for Inclusion) 5 Introduction
Indonesian Foundation for
f
Indonesian Foundation for Inclusion
fI
Foundation
Introduction
The hexagon shape is inspired by the shape of the Dayak tribe's shield made of ironwood or ironwood, Talawang. Describes credibility, justice and heroism.
Logo Philosophy
The logo for IFfI (Indonesian Foundation for Inclusion) depicts heroism and warmth that are connected in one unit. With a hexagon shape and knitted patterns that are intertwined and strengthen each other.
Brand Guideline for IFfI
Knitted hexagon shield. Describing the Functions of IFFI, namely Connect and Include which are described as knitted threads that are connected and fill one another so that they can then describe warmth and welfare.
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Logo Philosophy
The IFfI logo is the morphed from simpler shapes that each of them also represent values and functions of IFfI's values and functions.
Cennect|Love|Care Include|Equality Welfare|Warm Justice|Heroic|Noble
Brand Guideline for IFfI
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Introduction
Identity Element
This section explains about Logo. From logo construction, color palette, typography, and photography. Here are the contents of the 'Identity Element' section:
Logo Construction
Logo Configuration
Logo Proportion
Logo Minimum Size
Logo Safe Zone
Color Palette
Logo Color Variations
Typography
Photography
Brand Guideline for IFfI
Identity Element
Brand Guideline for IFfI
Logo Construction
This construction was created as a guide for reproducing the IffI logo. By following this reference, the logo scale and visual character that has been designed to maintain its visibility and consistency.
Indonesian Foundation for Inclusion
8
IFfI
Identity Element Logo Configuration
The logo configuration below is a variation of the logo-gram combination and logo-type, which can be used and adapted to media usage.
Indonesian Foundation for Inclusion
fI
Indonesian Foundation for Inclusion
IF
IF
9 Brand Guideline for IFfI
fI
Identity Element
Logo Proportion
The structure shows how the logo-gram and logo-type are positioned together. Make sure the position follows a predefined structure so that the logo has a high level of legibility.
Indonesian Foundation for Inclusion
IFfI x 1/2x y y z 4z 10
Brand Guideline for IFfI
Identity Element
Logo Minimum Size
The following minimum size settings are useful for maintaining the readability of the logo in implementations in various media.
IFfI
Indonesian Foundation for Inclusion
1.5 cm 75 px 11
Brand Guideline for IFfI
Identity Element
Logo Safe Zone
The implementation of a safe zone provides a limit to the logo's relationship with the surrounding visual elements to maintain optimal logo legibility when applied to various media.
Indonesian Foundation for Inclusion
IF
X 3X clean zone 12
fI
clean zone clean zone clean zone Brand Guideline for IFfI
Identity Element
Color Palette
Visual identity can only be composed with these colors. The identity color palette gives the taste and character of the Indonesian nation. The application of the color code used can be adjusted accordingly selection of media used.
Print C M Y K 36 100 100 4 Digital R G B 172 12 45 Hex #AC0C2D Print C M Y K 49 100 100 35 Digital R G B 122 16 32 Hex #7A1020 Print C M Y K 5 1 0 0 Digital R G B 244 249 255 Hex #F4F9FF Print C M Y K 27 19 18 0 Digital R G B 196 199 102 Hex #C4C7CA Print C M Y K 33 24 22 0 Digital R G B 183 186 189 Hex #B7BABD 13
Primary Color Primary Color Secondary Color Secondary Color Tertiary Color Brand Guideline for IFfI
Identity Element
Brand Guideline for IFfI
Photography
Here is an example of Photography directions for IFFI. Photos will use a lot of human portraits as the main focus of the image.
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Identity Element
Brand Guideline for IFfI
Logo Color Variations
Logo colors can use several combinations that have been designed. The selection of this combination can adjust to the background logo color based on the background media used
IFfI
Indonesian Foundation for Inclusion
IFfI
IF
fI Indonesian
back color on the application medium. Here are the combinations 14
Indonesian Foundation for Inclusion
Foundation for Inclusion
Identity Element
Typography
Proza Libre is used for the logotype for the abbreviation IFfI and Fira Sans is used for the continuation. The use of typography also applies to various media in order to maintain consistency.
Proza Libre
Proza Libre chosen as primary typeface because it has high legibility and a bold font choice has character.
Fira Sans
Fira Sans is used for body text because has better readibility in smaller text than Proza Libre while has similiar character.
All Font/Typeface used is free to use and can be downloaded at Google fonts.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_-+=?/,.’:’{}[]\
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_-+=?/,.’:’{}[]\
Primary/Headline Secondary/Body text 16 Brand Guideline for IFfI
Implementation
This section explains about Logo implementation on various media
Here are the contents of the 'Implementation' section:
Media Format
Social Media Format
Logo Usage
Incorrect Logo Usage
Outdoor Media
Digital Media
Merchandise
Stationery
Brand Guideline for IFfI
Media Format
Various of media format and ratios for every format for implementation of logo.
Landscape Potrait Square
16:9
1:2, 3:1, 4:5
1:1 17
Brand Guideline for IFfI
ratio 2:1, 3:1,
ratio
ratio
Implementation
Social Media Format
guide for 1:1 aspect ratio 18 Indonesian Foundation for Inclusion IFfI indonesianffi.com @indonesianffi www.indonesianffi.com logo area complementary info 1080px 1080p x 150px 150px Implementation Brand Guideline for IFfI
Format
Social Media Format
Format guide for 4:5 aspect ratio
Kurang dari 10%
Kurang dari 10% lansia di Indonesia dapat mengakses uang pensiun dari negara.
Lansia perempuan menjadi populasi paling rendah dalam skema penerimaan JHT.
Kurang dari 10%
Kurang dari 10% lansia di Indonesia dapat mengakses uang pensiun dari negara.
Lansia perempuan menjadi populasi paling rendah dalam skema penerimaan JHT.
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Indonesian Foundation for Inclusion IFfI indonesianffi.com @indonesianffi www.indonesianffi.com logo area complementary info 150px 150px 1080px 3050p x
Brand Guideline for IFfI
Implementation
Implementation
Brand Guideline for IFfI
Logo Usage
Logo usage on solid color background
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
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Brand Guideline for IFfI
Logo Usage
Logo usage on photography
IF
Indonesian Foundation for Inclusion
fI
IFfI
Indonesian Foundation for Inclusion
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Indonesian Foundation for Inclusion
IFfI
Implementation
IFfI
Indonesian Foundation for Inclusion
Brand Guideline for IFfI
Incorrect Logo Usage
The logo must always be displayed correctly and consistently. Orientation, color and composition must follow the rules written in the logo guidelines, with no exceptions. Here is an example of using the incorrect logo in photography.
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
Implementation 22
Brand Guideline for IFfI
Incorrect Logo Usage
The logo must always be displayed correctly and consistently. Orientation, color and composition must follow the rules written in the logo guidelines, with no exceptions. Here is an example of using the incorrect logo in photography.
Do not place the logo on a non-contrasting background that interferes with the legibility of the logo.
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
IFfI
Indonesian Foundation for Inclusion
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Implementation
Implementation
Brand Guideline for IFfI
Outdoor Media
Mockups usage of IFfI logo on outdoor media.
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Digital Media
Mockup IFfI logo and social media format on Instagram. Brand Guideline for IFfI
Kurang dari 10%
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indonesianffi Kurang dari 10% lansia di Indonesia dapat mengakses uang pensiun dari negara.
Indonesian Foundation for Inclusion IFfI indonesianffi.com @indonesianffi
Kurang dari 10% lansia di Indonesia dapat meng uang pensiun dari negara. Lansia perempuan menjadi populasi paling r dalam skema penerimaan JHT
indonesianffi Transparansi penggunaan dan donasi..
Indonesia
Implementation
Implementasi Merchandise 26
Brand Guideline for IFfI
Mockup IFfI logo on waistband
Implementasi Merchandise 27
Guideline for IFfI
Mockup
IFfI logo on totebag Brand
Merchandise 28
Implementasi
IFfI
Mockup IFfI logo on T-shirt Brand
Guideline for
Implementasi Stationery
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on stationeries Brand Guideline for IFfI
Mockup IFfI logo
Photo Credits:
Colletie Tropen Museum
Photo via Unsplash.com:
Farhan Abas
Irfan Zharauri
Daniel Krueger
Erol Ahmed
Guillaume de Germain
Polina Kuzovkova
Tyler Morgan
Masjid Maba
Oleg Laptev
Kate Mclein
Vladislav Klapin
Mockups Credit: mockups-design.com
Logo design
Zaki M. Ihsan
Salman Pangestu layout by Zaki M. Ihsan
This guide book is subject to development and content changes over time
Indonesian Foundation for Inclusion
©IFfI2023
