Jawlah Brand guidline

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INTRODUCTION The Brand & Graphic Standards Manual provides detailed information in the correct way to use our brandmark to create a long-term visual identity for through a variety of communication vehicles.

This manual has been designed to inform and help you implement our corporate identity.

NOTE: The manual guide is for both print and web and the guidelines listed in this manual should be followed for both.

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INTRODUCTION

These guidelines will explain how to use the elements so that the style and brand are used in the correct way. Every application must maintain the ‚spirit› of the identity and be well designed.

NOTE: The manual guide is for both print and web and the guidelines listed in this manual should be followed for both.

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LOGO USAGE

Logo Usage The logo for Jawlah for tourism Co. is an important and valued graphic element and must be used consistently and appropriately.

Correct Usage The complete logo should be used at all times.

The type should never be used in isolation.

Correct usage combined type style

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X

Incorrect usage without the box

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LOGO USAGE

Logo Usage - Incorrect Use Any production that goes against the directives outlined will be deemed as not following Maral Trading brand guidelines and will be nonrepresentational of Jawlah for tourism Co.

X

X

Incorrect usage with separated type style

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Incorrect usage by changing the filled box to outline box.

X

Incorrect usage by using dark color for the box.

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LOGO USAGE

Minimum Size The minimum size of the logo for all applications is 14mm.

The minimum size 14mm.

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When using the logo for exhibition stands and larger marketing print etc. consideration must be given to its correct size and where possible vector files should be used for print to keep quality of print and clarity of the logo.

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Clear Space

Exclusion zone The exclusion zone on the logo is measured from the value of X .

The x measurement is always the height of the logo (as shown) and this is consistent to whatever size the identity is reproduced, whilst considering it is never smaller than the minimum size (see previous page).

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Clear Space

Considering these facts we have a total exclusion zone as seen below.

The clear space is required around the brand identity when reproduced in all media.

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COLOR

Logo Color Usage The preferred color usage for the logo is the dual color version.

The color is PANTONE 7546 C ( dark turquoise ).

The logo can also be printed as a solid black or reversed out in white.

When using the logo on images the logo should be clearly visible and the background must provide sufficient contrast and have an even tone.

Discretion must be used to maintain the strength of the logo in these situations.

Dual colour version PANTONE 7546 C ( dark turquoise ).

Blacc & White colour version PANTONE 7546 C ( dark turquoise ).

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TYEPFACES

Primary Typefaces

English

Arabic

PT SANS

DIN Next Arabic

Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Regular: ‫ﺃ ﺏ ﺕ ﺙ ﺝ ﺡ ﺥ ﺩ ﺭﺯ ﺱ ﺵ ﺹ ﺽ ﻁ ﻅ ﻉ ﻍ ﻑ ﻕ ﻙ ﻝ‬ 789:;<=>?@ ‫ﻡ ﻥ ﻭ ﻱ‬

Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold: ‫ﺃ ﺏ ﺕ ﺙ ﺝ ﺡ ﺥ ﺩ ﺭﺯ ﺱ ﺵ ﺹ ﺽ ﻁ ﻅ ﻉ ﻍ ﻑ ﻕ ﻙ ﻝ‬ 789:;<=>?@ ‫ﻡ ﻥ ﻭ ﻱ‬

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COLOR

Corporate Colors Jawlah for tourism Co. corporate colors are PANTONE 7546 C ( dark turquoise ) and PANTONE cool gray 9 C. These colors are very important and should be used in preference where the logo is reproduced.

PANTONE 7546 C

PANTONE cool gray 9 C

R: G: B:

28 61 74

R: G: B:

128 130 133

C: M: Y: K:

89 64 52 43

C: M: Y: K:

0 0 0 60

HEX:

#1C3D4A

HEX:

#808285

Secondary color To provide a greater flexibility of colors we have created a second palette. This color is to work alongside the two corporate colors and to complement their usage.

HEX: R: G: B:

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GRAPHIC ELEMENTS

Graphic Elements We designed a modern original pattern inspired from the logotype edges.

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LETTERHEAD

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BC

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DL ENVELOPE

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C4 ENVELOPE

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C5 ENVELOPE

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FOLDER

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ID CARD

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NOTEPAD

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STAMP

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PRESENTATION TEMPLATE

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SOCIAL MEDIA TEMPLATES

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SOCIAL MEDIA TEMPLATES

Twitter :

Linkedin :

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EMAIL SIGNATURE

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POSTER

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