May 2014 Media Coverage Clips 73 Mullen Secured Media Clips 123,972,564 Impressions
May Print Issue
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5/2/14
FASHION
FA SH ION EDITOR'S PICKS
MAD for TORTOISESHELL IN THE SOUTH, THIS ICONIC PRINT IS A STAPLE THAT NEVER GOES OUT OF STYLE. R AC H A EL C R AWL E Y S I GS B EE ,
Editor-in-Chief
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4 1 Topshop Metal Arm Cateye Sunglasses
$32
2 Lauren Ralph Lauren Tortoise Patent Belt
$38
3 Michael Kors Collection Shirt, Guess Sleeveless Eyelet Button-Up Top, $69.50; jeans, Gap 1969 Floral Stripe Always Skinny Skimmer Jeans, $69.95; sweater, Gap Luxlight V-neck Sweater, $39.95; tote, Tommy Bahama Guadeloupe Flower Tote, $95; shoes, Steve Madden Lexii Wedges, $79.95; necklace, Francesca’s Cozumel Teardrop Necklace, $28; bracelet, Francesca’s Sunnyvale Daisy Bracelet, $14; white flower bracelet, Francesca’s, $22; belt, Charming Charlie, $5; watch, Francesca’s, $10; rings, Charming Charlie’s, $10; sunglasses, Morgenthal Frederics, stylist’s own
8 • dottiemag.com spring 2014
Heritage Hinge Bangle
4 Nixon The Time Teller Acetate
5 BaubleBar
$125
Collar Necklace
$95
5
$48
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DOT TIE LOVES DOTS
SEEING SPOTS
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TAG Polka Dot Teapot $31
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Kate Spade New York Things We Love Spots Mug $20
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Benefit Stay Flawless 15-Hour Primer $32
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Forever 21 Polka Dot Doll Skater Skirt $9.80
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The Container Store Vintage Ice Bag $12.99
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Jessie Steele Generous Cosmetic Bag $12.99
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Topshop Melon Spot Mini Underwear $8
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Kuhn Rikon Original Swiss Peeler $5
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Built Bento Salad Bowl $22
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Kate Spade New York Kick $75
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kensie Polka-Dot Sweater $79
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Fossil Keyper Frame Coin $30
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Pattern Body Wash $20 Kate Spade Metro Watch $175
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spring 2014 dottiemag.com • 111
DESK TO DINNER
BELLE of the BALL
BRING on the
TRANSFORM 9-TO-5 CHARM INTO SOUTHERN CHIC BY SWITCHING OUT WORK BASICS WITH GLITZY EVENING WEAR FOR AN IRRESISTIBLE LOOK. EL A N CA R S O N
BLING
of Pink Slip Fashion
GO ULTR A-FEMME Save the trousers for the office and play up your feminine side with a ladylike A-line skirt. Francesca's Bracknell Pleated Striped Skirt
$34
Channel classic style with a layer of pearls. LAUREN Ralph Lauren 18” 16MM Pearl Foldover Clasp Necklace $58
Top off your style with a statement ring. Kendra Scott Shannon Cocktail Ring in Black Cat's Eye $80
Toss in some color and sparkle for an uptown look.
PRETTY FOR PUMPS Swap out flats for a pair of ultra-femme strappy sandals. bebe T-Strap Chain Sandals
Sequin Bangles
$28 each
$149 SOFTEN IT UP Ditch the blazer and show off your sexy shoulders in a sleeveless, lightweight blouse with goldtone buttons. Banana Republic Sleeveless Buttoned Blouse
$69.50
FEELING FRISKY? Lose the shoulder bag and tote a a 40s vintage inspired handbag. Whiting & Davis Clutch Bag
vintage 14 • dottiemag.com spring 2014
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5/8/2014
5/9/14
New York Daily News 05/11/2014
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SPORTS FINAL
$1.25 - NYDailyNews.com
Mostly sunny, 78/64. Sunday, May 11, 2014
STARTS TODAY!
9KIDS WILL WIN! CHANCE TO
JOIN YANKEES ON THE FIELD AT YANKEE STADIUM™
DETAILS DET D ET ET ON PAGES 76-77
ESPN
N E W Y O R K ’S H O M E T O W N N E W S PA P E R Michael Sam (l.) kisses boyfriend after he was drafted.
Sam’s a Ram! St. Louis picks first openly gay player PAGES 8-9 & SPORTS
TOWERING RAGE THE UNIDENTIFIED remains of missing terror attack victims were returned to Ground Zero in a solemn Saturday ceremony that left 9/11 family members bitterly itterly divided. Protesters wore strips ps of black cloth across their mouths hs during the early-morning relocacal tion from the city medical examiner’s office to a space pace in the bedrock 70 feet beneath neath the National September 11 Memorial & Museum.
Fury as 9/11 remains return to Ground Zero
GETTY
PAGES 4-5 5
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New York Daily News 05/11/2014
DAILY NEWS NYDailyNews.com
Sunday, May 11, 2014
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Shorts, $14 at amiclubwear. com
“Oh My Garden” head wrap by Cara, $22 at nordstrom.com
Earrings, $285 at Oscar de la Renta, 772 Madison Ave., (212) 288-5810 Necklace by M. Haskell, $44 at Macy’s, 151 W. 34th St., (212) 695-4400
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“Luceey” shoe, $200 at Ted Baker London, 595 Fifth Ave.,(212) 317-1514 “Bring It On” tote, $298 at nan ettelepore. com
Sneakers by Coach, $128 at zappos.com
Cosmetic case, $145 at Tory Burch, 797 Madison Ave., (212) 510-8371
iPhone case, $24.50 at icing.com
Necklace by Betsey Johnson, $55 at zappos. com
ufnia , t m
Wallet, $195 at rebecca minkoff. com
PETAL PUSH ER: Taylor Swift puts sprin g in her step w ith a vintage flo ral frock in Ne w York la st w eek.
Bracelet,$68 at bcbg.com
YNY
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5/14/2014
Zappos Campus Tour
 5/14/2014
Al, Natalie, Willie, Tamron have fashion face-off Style expert Lilliana Vazquez joins TODAY to help uncover who has the best fashion sense among the TODAY anchors.
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New York Daily News 05/25/2014
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SPORTS FINAL
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Afternoon shower, 78/60. Sunday, May 25, 2014
N E W Y O R K ’S H O M E T O W N N E W S PA P E R
Massacre in California college town
VIRGIN RAMPAGE Killer Elliot Rodger
PAGES PAG AGES S 4,5,6 456
EPA
l Student kills 6, wounds 13 in gun, stab spree l Sick manifesto rages about ‘sexless life’ l Family warned cops about loony videos
Elliot Rodger’s wrecked luxury BMW marks end of gun battle in California college town Isla Vista.
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New York Daily News 05/25/2014
STYLE
DAILY NEWS NYDailyNews.com
Sunday, May 25, 2014
NYDN
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“Playful Tweety Bird” crop top, $13 at forever21.com
“Bugs Bunny” crop top by Trunk LTD, $48 at Lord & Taylor, 424 Fifth Ave., (212) 391-3344
“Super Pairing” earrings, $12 at batearrang.com
Shirt, $42 at asos.com
“Pow” dress, $62 at sugarpillsclth.com Phone case by Brighton, $90 at zappos.com
YNY
C ntt by MA en Malefice 50 -$44 ics, $16. Cosmet at available m etics.co maccosm
By Tracy Brock Photos by Julia Xanthos
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5/26/14
Zappos Zaps Its Job Postings Online Shoe Retailer Creates Social-Media Network to Evaluate Potential Hires By ADAM AURIEMMA May 26, 2014 7:12 p.m. ET
A fundraiser at Zappos, where CEO Tony Hsieh wants to 'create fun.' Getty Images
A few months ago, online shoe retailer Zappos did away with job titles for its 1,500 employees. Now, the company is taking the ax to job postings. Zappos, based in Las Vegas, plans to hire at least 450 people this year, but candidates won't find out about those jobs on LinkedIn.com, Monster.com or the company website. Instead, they will have to join a social network, called Zappos Insiders, where they will network with current employees and demonstrate their passion for the company—in some cases publicly—in hopes that recruiters will tap them when jobs come open. The retailer is attempting to fix a common problem, recruitment experts say: how to make the hiring process faster and easier by keeping a pool of willing and able candidates at the ready. For Zappos, which prides itself on a company culture where Tutu Tuesdays and Kilt Fridays are the norm, the standard hiring process is too "transactional," said Michael Bailen, who heads talent acquisition for the company, a subsidiary of Amazon.com Inc. since 2009. Normally, a company posts a job description, candidates apply with cover letters and résumés, and
recruiters spend a few seconds reading each before firing off thousands of rejections—if they send anything at all. "We spam them, they spam us back," Mr. Bailen said. Last year, the company fielded 31,000 applicants and hired about 1.5% of those, according to Zappos. The high volume prevented the company's seven-person recruiting team from "working in a purposeful way," Mr. Bailen said. Zappos expects the number of insiders to be bigger. To deal with the new influx, recruiters will use software from Ascendify, a maker of talent-acquisition technology, to help sort the insiders based on skill sets or personal interests, shuffling them into "pipelines" such as merchandising or engineering. Recruiters instead will spend time pursuing candidates in the Insiders group with digital Q&As or contests, events that they will use to help gauge prospective hires' cultural fit. Freed from sorting through applications, recruiters will also have more time to spend on targeted outreach, Mr. Bailen said, such as following up on employee referrals. "It's nice to know who your potential co-workers are going to be," said Paul An, 28 years old, who works in digital marketing at an online retailer in Washington, D.C., but is seeking other opportunities. Mr. An said he became a Zappos Insider last week and has since connected with Zappos employees on Twitter. Zappos says it takes the privacy of its insiders seriously. They "can engage with us in a very public way or private way if they'd like," Mr. Bailen said. As social media makes it easier to stay in touch, other companies are cultivating talent pools long before jobs are open. General Motors Co. 's "Silver Medalist Strategy" maintains ties with candidates who have been runners-up for past jobs. Silver medalists get emails and text updates as more job opportunities become available and are invited to join communities on LinkedIn and Facebook where recruiters field questions about life at GM. "We hire a ton of people from that group," said Mark McKeen, who runs GM's jobs website and career-related social-media accounts. Bad hires can be costly, so employers must do more to help job seekers make informed decisions, said Gerry Crispin, co-founder of CareerXroads, a talent-acquisition consultancy that works with companies including PepsiCo Inc. and Wal-Mart Stores Inc.
In a survey last year from the jobs website CareerBuilder, more than half of 6,000 hiring managers said that a bad hire had negatively affected their businesses; in the U.S., 27 of those who had made a bad hire said it cost them more than $50,000. The Zappos initiative is a "move in the right direction," Mr. Crispin said, though it is unclear whether potential candidates will remain engaged with the company if months go by without job opportunities. Mr. Bailen agreed that not everyone will be satisfied but added that he thinks those who identify with the company's vision will stay connected for as long as it takes. In some ways, Zappos can seem less like a shoe retailer than an experiment in how a company can be run. Chief Executive Tony Hsieh has confessed in media interviews to having a "negative interest" in shoes and has set a corporate goal to "create fun and a little weirdness." The company also practices holacracy, a management system that rejects hierarchy and instead spreads authority and decisionmaking evenly across an organization. Mr. Bailen said he is surprised that Zappos appears to be the first to drop job listings. "We're hoping a lot of other companies jump on board," he said. Write to Adam Auriemma at adam.auriemma@wsj.com
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