Mother’s Day Shopping on Zappos.com Influencer Support Participating Influencers: Lorianne Lacey, Mom Central 63,000 UMV Michelle Long, Mom Trends 75,000 UMV Julia DiNardo, Fashion Pulse Daily 20,000 UMV Ginger Harris, Electric Blogarella 15,000 UMV Total blog impressions = 236,000 Total Facebook impressions = 62,107 Total Twitter impressions = 204,383 Total impressions: 502,490