Secret Skin Hosiery Promotional Package

SECRET SKIN HOSIERY

PROMOTIONAL PACKAGE CONTOUR FASHION YEAR ONE FSHN 1100 ZARA HOGGARD

CONTENTS COMPANY PROFILE OUR PHILOSOPHY TARGET CUSTOMER MARKET RESEARCH MOOD BOARD COLOUR BOARD STYLING BOARD RANGE PLAN OUTFIT 1 OUTFIT 2 OUTFIT 3 TECHNICAL DRAWINGS MARKETING AND PROMOTION COMPANY EXPANSION

COMPANY PROFILE Secret Skin is the new brand on the block, offering traditional compression stockings ... with a twist.

The concept of the brand was heavily influenced by real sufferers of varicose veins, a medical conditions which affects people of all ages, and was established as a solution to their problems.

As a company we strive to design products solely with our customers needs in mind and, as a result of this, we are dedicated to providing stylish, fashion forward compression hosiery that eases discomfort but makes you feel sexy ... all of this in one pair of stockings!

With our two different ranges, ‘Classics’ and ‘Contemporary’ we aim to provide affordable on trend hosiery for women of all ages.

OUR PHILOSOPHY

We at ‘Secret Skin’ believe that all women have the right to feel sexy and confident in their body.

We specialise in producing compression hosiery which allows sufferers of varicose veins to feel confident in themselves, without having to go to great lengths to cover up their legs. Instead our goal is for them to be able to celebrate they way they look in our wide range of affordable, fashion-forward compression hosiery.

Here at ‘Secret Skin’ we aspire to offer something new that no other compression wear company has done successfully before us. We combine a fun, feminine style of hosiery with impressive compressive functionality and innovative processes at an affordable price.

Our aim is to help boost the confidence of our customers by combatting the unsightly appearance of varicose veins whilst also improving circulation and offering a relief from the pain they suffer from this condition.

With our fashion forward products there is no need to go to great length to cover your legs- ‘make your imperfection your perfection with Secret Skin’.

TARGET CUSTOMER ‘Secret Skin’s’ target customer is all women that suffer from varicose veins. However, we are also fullyaware that as our products are functional compression hosiery and come in various levels of compression they will most likely attract people outside of our original target audience.

The design and functionality of our product will make them perfect for people with similar vascular disorders. Additionally the lighter weights of compression are ideal to be worn as a preventative measure, encouraging good circulation and reducing the risk of vascular problems; particularly helpful to women whose occuptation involves long periods of standing such as hairdressers or nurses.

Varicose veins can affect women from an early age and without the use of invasive operations will never disappear, resulting in many women having to live with this painful condition for the majority of their lives.

There are various factors that increase a persons chances of contracting varicose veins such as: ageing, pregnancy, weight, genetics and standing, or sitting for long periods of time. As a result Secret Skin’s target base will be quite extensive and our products will need to appeal to a variety of women.

We aim to attract and satisfy this diverse array of women by creating two ranges, ‘Classics’ and ‘Contemporary’. The design spectrum will cater for different personal styles, from sophisticated and mature to youthful, fun and flirtatious.

Our target customers are fashion concious women who are forced to wear compression stockings everyday as a part of their treatment for a medical condition, but who dont want to sacrifice their style in order to aid their condition.

CUSTOMER PROFILE

Our target customers are women aged 18-50 that don’t want to let their condition affect their style.

She is classy but not boring, fun but not over the top. Our ‘contemporary’ girl isn’t afraid to stand out in her bold colours and fun print whilst following the trends. Whilst our ‘classic’ lady brings an air of sophistication.

As a more mature lady she is looking for a style that can be worn for both work and play, something that breathes femininity and sex appeal whilst being toned down anough to be classy, she is the perfect mix and the inspiration for out collection.

CELEBRITY INFLUENCE Secret Skin are greatly inspired by celebrites.

Our main influence: Fearne Cotton, 32, mother of one and a radio DJ. She is a style icon for many managing her own brand of clothing at very.com.

Fearne has always had an idividual style that others look up to and has a soft spot for tights, patterned, coloured and plain.

She can be a role model for many women, mums, young adults and the aging women.

That’s why she is also ours!

MARKET RESEARCH

MARKET RESEARCH

These designs from rejuva health are the only attempt at stylish compression hosiery currently on the UK market. They have successfully created a diamond print, a black floral and polka dot yet do not add colour to their designs or try to make them feminine and sexy.

Pretty Polly’s ‘stand easies’and ‘elbeo’ ranges pictured in the previous page are a lot more affordable, yet only come in nudes and blacks.

Our research with real sufferers of varicose veins highlighted that there aren’t enough colourful, fashionable compression tights on the market, particularly at an affordable price.

STYLE BOARD

MOOD BOARD

COLOUR BOARD

COLLECTION SHAPES

SHAPE: HOLD UPS

SHAPE: TIGHTS

SHAPE: STOCKINGS

OUTFIT: CLASSIC A plain simple hold up...almost!

As a brand this is the closest we get to plain.

Nude and black is the main theme for this outfit.

The simplicity of it makes it perfect for the more sophisticated, mature woman whilst the pattern and lace top help to keep it fashion forward and on trend.

OUTFIT: CONTEMPORARY All over knitted floral pattern to add femininity to everyday wear.

Intended for a younger target market, the dark bold berry tone adds sexiness and depth allowing them to be worn outside or in the boudiour.

The density of the colour covers up the unsightly appearance of varicose veins whilst the pattern masks the bumpy surface.

This outfit really can be a girl’s best friend.

OUTFIT: BOUDIOR

Dark, mysterious and downright sexy!

This set is all about that little something extra. The suspender top incorporates the bang on trend strapping which adds a little bit of light bondage styling to the boudior outfit.

The dark wash of purple in the ombre effect make them a perfect cover up for your imperfections.

Whilst the bows down the back seam add class and luxury.

RANGE PLAN BOUDIOR

CLASSIC

CONTEMPORARY

SHOP LAYOUT The store layout for ‘Secret Skin’ would be classy and minimalistic.

The main feature is that the hosiery would be displayed on stands and mannequins throughout the store so that the customers can really appreciate the quality and stylishness of our products.

Chairs would be placed around the store as our clientelle consist of women that should not be on their feet for long periods of time.

This allows them to shop as long as they want to find the perfect pair of tights without impacting their health.

Changing rooms will also be compulsory and we will have sample hosiery for customers to try on, to ensure the perfect fit for functional compression.

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