A REPORT ON BRITISH AMERICAN TOBACCO
1.0 Introduction 1.1 History of the Organization British American Tobacco (BAT) is the world’s most international tobacco group. British American Tobacco is the second largest Tobacco Company in the world .With a market share of 17.2 per cent, they make the cigarette chosen by one in seven of the world’s one billion adult smokers and make nearly two billion cigarette world wide everyday. BAT holds strong market positions in each of its regions and has a leadership in more than 50 markets of the 180 markets where they have an active business presence. In total BAT employs nearly 90,000 people world wide and has over 80 factories in 68 countries. Tracing its heritage back to a joint venture formed by the Imperial Tobacco Company of the United Kingdom and The American Tobacco Company of the United States in 1902, today's British American Tobacco Company was born. It was quickly expanded into major markets including Australia, Canada, China, Germany and South Africa. Throughout the 20 th century, BAT traded through wars, revolutions, nationalizations and controversy surrounding smoking. Time periods Events 1998 De-merger of financial services and British American tobacco PLC. listed on the London stock exchange as a stand-alone business 1999
Global merger with Rothmans International
2000
Imperial Tobacco Canada became a subsidiary
2001
Major investments announced in South Korea, Turkey, Vietnam, Nigeria and Egypt
2003
Won the bid for Italy’s state tobacco company, ETI
2004
The US businesses of our subsidiary Brown & Williamson combined with R. J. Reynolds to form Reynolds American, in which BAT has a 42 per cent share
2005
Share price rose above ₤10 for the first time