Envy

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You can feel a great haircut. It creates an emotion of happiness and confidence, now in 3 ‘envy’ steps, you can re-create that original ‘wow’ factor everytime you dry your hair! l Pauryan B

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E F F E C T

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GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

DETANGLING CONDITIONER

D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

Makes hair feel like hair should

one product. one choice. same results time Makes hair feel like hair every should.


Launches Summer 2010 ininHarvey Nichols and Bloomingdales Dubai. Summer 2010 launch Bloomingdales, Dubai Will launchininkey UK retail Premium retailers close after UK launch outlets Summer 2010

Strategic PRbyand advertising to support launch Supported tasteful Point ofactivity Purchase materialsUK and information literature Backed up by in-store point of sale and promotional materials

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GENTLE C L E A NGSEI NNTGL E AN S H A CML PE O OS I N

Paul

First range Salon Favourtitz, multiple sell out in UK salons and shopping channels Creator of a truly revolutionary concept to the hair care market Winner of the Middle East Trend Vision Award

E F F E C T

G SHAMPOO D UA L F I X

25 years in the industry working in award winning salons including Nicky Clark and John Frieda Bryan to the etcetc, with a pedigree Stylist to is: the commited rich and famous, clients including Duchess of York of etc etc

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D UA L F I X R E CRO NOS N T SRTURC T TS S EC UC Makes hair Makes hair REH DYRDARTAET SE S RY EH feel like feel like hair should hair should

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DETANGLING ET NG C OD N DAI NT GI LOI N ER CONDITIONER

Makes hair hair Makes feel like like feel hair should hair should

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Products and pricing Fine, thick, curly, straight, blonde, red and black. Everyone thinks that they belong to a hair group. Reality is, all hair types need the same conditioning process regardless of type. Protein + moisture = Envy dual fix Envy is for all hair types – the focus being makes hair feel like hair should.*

one product. one choice same results every time *tested on clients.

Gentle Cleansing Shampoo £14

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Dual Fix. Reconstructs. Rehydrates £19 Detangling Conditioner £14 Prices shown are RRP

GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

DETANGLING CONDITIONER

D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

Makes hair feel like hair should

one product. one choice. same results every time


in-store educational literature support

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makes hair feel like hair should. ul Pa ryan B

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GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

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GET HEALTHY. Envy luxury Shampoo will cleanse with a combination of no less than 4 gentle cleansing agents. Leaving your hair fresh and rejuvenated.

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DETANGLING CONDITIONER

D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

Makes hair feel like hair should

www.paulbryanhaircare.com

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You can feel a great haircut. It creates an emotion of happiness and confidence, now in 3 ‘envy’ steps, you can re-create that TM original ‘wow’ factor everytime you dry your hair!

envy E F F E C T

makes hair feel like hair should.

ul Pa ryan B

envy 1

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E F F E C T

GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

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envy 3

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D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

STEP

E F F E C T

DETANGLING CONDITIONER

Makes hair feel like hair should

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envy 1

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E F F E C T

GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

Directions : Place approx 5-10ml on to the palm of your hand then apply evenly to wet hair, shampoo, rinse and repeat. For best results follow with envy steps 2 & 3.

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GET STRONG. Envy dual treatment rehydrates and reconstructs, restoring hair from the effects of chemical and heat damage.

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Directions : Spray liberally onto clean wet hair until a slight lather appears, leave for 1 min then rinse and follow with envy step 3 conditioner.

D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

www.paulbryanhaircare.com

STEP

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Envy, is the result of over 10 years of passion, drive and commitment to a single cause, Ô saving the world from haircare confusionÕ In a climate of superbrands, marketing drives, advertising guruÕ s and celebrity endorsed campaigns comes a product so simple, clever and effective, the only question you are left asking is Ô why did it take so long to arrive?Õ

GET ENVY’D.

Directions : Envy luxury conditioner detangles and moisturises leaving your hair completely rehydrated, shiny and easy to manage. With sunscreen protection.

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Envy Luxury Conditioner detangles and moisturises your hair leaving it completely rehydrated, shiny and easy to manage. With sunscreen protection.

DETANGLING CONDITIONER

Makes hair feel like hair should

SPECIAL INTRODUCTORY OFFER

SAVE£1O

PLUS FREE Travel Bag! ul Pa ryan B

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GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

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D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

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DETANGLING CONDITIONER

Makes hair feel like hair should

Makes hair feel like hair should

Normal Price £47.Special Offer Price £37 PLUS FREE Travel Bag (whilst stocks last).

www.paulbryanhaircare.com

STEP


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NEW

For all Hair Types and ‘Truly enviable hair’ Paulyan Br

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AMAZING SHAMPOO The ‘all hair type’ solution for ‘truly enviable hair’

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AMAZING SHAMPOO The ‘all hair type’ solution for ‘truly enviable hair’

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AMAZING SHAMPOO The ‘all hair type’ solution for ‘truly enviable hair’

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DETANGLER CONDITIONER The ‘all hair type’ solution for ‘truly enviable hair’

DUAL FIX MOISTURISER & P RO T E I N

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Instantly revitalizes all hair types and colours ‘for truly enviable hair’

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AMAZING SHAMPOO The ‘all hair type’ solution for ‘truly enviable hair’

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envy

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2

DUAL FIX MOISTURISER & P RO T E I N

Instantly revitalizes all hair types and colours ‘for truly enviable hair’

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envy

E F F E C T

2

DUAL FIX MOISTURISER & P RO T E I N

Instantly revitalizes all hair types and colours ‘for truly enviable hair’

E F F E C T

D E TA N GL E R CONDITIONER The ‘all hair type’ solution for ‘truly enviable hair’

envy 3

E F F E C T

DETANGLER CONDITIONER The ‘all hair type’ solution for ‘truly enviable hair’

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E F F E C T

AMAZING SHAMPOO The ‘all hair type’ solution for ‘truly enviable hair’

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envy

E F F E C T

2

DUAL FIX MOISTURISER & P RO T E I N

Instantly revitalizes all hair types and colours ‘for truly enviable hair’

E F F E C T

DETANGLER CONDITIONER The ‘all hair type’ solution for ‘truly enviable hair’

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E F F E C T

AMAZING SHAMPOO The ‘all hair type’ solution for ‘truly enviable hair’

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2

DUAL FIX MOISTURISER & P RO T E I N

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envy

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2

DUAL FIX MOISTURISER & P RO T E I N

Instantly revitalizes all hair types and colours ‘for truly enviable hair’

E F F E C T

DETANGLER CONDITIONER The ‘all hair type’ solution for ‘truly enviable hair’

envy 3

Paulyan Br

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Instantly revitalizes all hair types and colours ‘for truly enviable hair’

E F F E C T

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D E T A N G L E R ™® CONDITIONER

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The ‘all hair type’ solution for ‘truly enviable hair’

GENTLE CLEANSING SHAMPOO Makes hair feel like hair should

E F F E C T

E F F E C T

DETANGLING CONDITIONER

D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

Makes hair feel like hair should


A High Vision Instore,InSalon prese NEW

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in-store point of sale


Targetted Advertising strategic advertising support ul Pa ryan B

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For truly ‘enviable’ hair

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GENTLE C L E™® A N S I N G SHAMPOO

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AMAZING SHAMPOO

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The ‘all hair type’ solution for ‘truly enviable hair’

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Makes hair feel like hair should

DETANGLING CONDITIONER

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Makes hair feel like hair should

DUAL FIX MOISTURISER & P RO T E I N

DETANGLER CONDITIONER The ‘all hair type’ solution for ‘truly enviable hair’

one product. one choice. same results every time

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Instantly revitalizes all hair types and colours ‘for truly enviable hair’

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Makes hair feel like hair should


Mobile marketing initiatives Attract the green eyes!

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...coming soon!

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G E N T L E C L E A N S I N G S H A M P O O Makes hair feel like hair should

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DETANGLING CONDITIONER

D UA L F I X R E C O N S T R U C T S Makes hair feel like R E H Y D R AT E S hair should

Makes hair feel like hair should


on-line support and promotion Online presence ul Pa ryan B

Haircare Products

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G E N T L E C L E A N S I N G A M A Z I N G S H A M P O O S H A M P O O Makes hair

The ‘all hair type’ feel like solution for hair should ‘truly enviable hair’

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Paul Bryan Hair Care, Asprey House, St. George's Terrace, Jesmond, Newcastle, NE2 2DL. Tel.: +44 (0) 191 281 7333Email: paul@pbh.uk.com

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D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S D UA L F I X MOISTURISER & P RO T E I N

DETANGLING CONDITIONER DETANGLER CONDITIONER

Makes hair feel likeThe ‘all hair type’ hair should solution for

‘truly enviable hair’

Makes hair feel like hair should

Instantly revitalizes all hair types and colours ‘for truly enviable hair’

© All information contained herein is subject to protected copyright by Paul Bryan Haircare Limited 12.2010


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GENTLE CLEANSING SHAMPOO

Contact: Paul Bryan. Mobile: +44(0) 07961 712 254 email: paul@pbh.uk.com www.paulbryanhaircare.com

Makes hair feel like hair should

DETANGLING CONDITIONER

D UA L F I X R E C O N S T RU C T S R E H Y D R AT E S

Makes hair feel like hair should

Makes hair feel like hair should

one product. one choice. same results every time

Contact: Samantha Davidson. Mobile: +44(0) 7772 283 759 email: samantha@horizonworks-marketing.co.uk


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