IAC 2014 Toronto Conference Standards Manual

STANDARD MANUAL

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Master Brand Logo Mono + White Verson Color Dont’s Brand Colors Typography Patterns Letter Head Business Card Envelope Contact

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Stacked

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OUR WORLD NEEDS SPACE

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Master Brand The IAC 2014 TORONTO logo is made up of three components: 1 IAC logo 2 IAC 2014 Toronto and the 3 Tagline.

These three components are always placed in a fixed relationship and should never be altered, modified or reproduced in any way.

Master Brand identity should appear at least once on every piece of brand communication. The Our World Needs Space tagline should be included where size or design allows.

3 Stacked

Stacked Where space allows, this is the preferred configuration for all Marketing and promotional communication pieces. The tagline must be removed if appearing under 7pt.

Horizontal This configuration is predominantly used for corporate stationery and paperwork, or alternatively where space does not allow for the stacked configuration. The tagline must be removed if appearing under 7pt.

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OUR WORLD NEEDS SPACE IAC logo Colour: Blue

Pale Blue Green Grey

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IAC 2014 TORONTO Colour: Dark Grey Blue

Horizontal

# BC1D1D # 7A9DCC # 61B146 # 929497

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# 414142 # BC1D1D 1

Strapline Colour: Grey

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# 929497

OUR WORLD NEEDS SPACE

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Mono Version Where full colour reproduction of the Master Brand identity is not available, the mono version should be used.

Mono Version - Stacked

Mono Version - Horizontal White Version Where the background does not contrast sufficiently strongly with the full colour Master Brand Identity, the white version should be used.

Background Color: Blue

White Version - Stacked

Example Background

# BC1D1D

White Version - Horizontal

Example Background

Example Background

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Color don’ts: The IAC 2014 Toronto logo should always be seen clearly and dramatically. Do Not use logo on imagery, always make sure that it is positioned away from any competing imagery and stands out from the background color.

Examples of good background color that doesnt compete.

White # FFFFFF Grey # 929497

No image behind Logo

No Black background

No Blue background

No Green background

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Brand Colors This colour palette is to present a uniform look for the brand and to give a clear identity to the conference.

The select colors should be used as a guideline to create any print material or collaterals. These colors are in HEX, Pantone, RGB, CYMK.

Color Pallete:

IAC dark grey Dark Grey # 414142 Pantone Black 4 2X RGB: 65/65/66 CYMK: 0/0/0/90

IAC grey Grey # 929497 Pantone Cool Gray 7C RGB: 146/148/150 CYMK: 45/36/35/2

IAC blue

IAC pale blue

IAC green

Blue # BC1D1D Pantone 285C RGB: 20/125/190 CYMK: 53/30/3/0

Pale Blue # 7A9ECC Pantone 659C1 RGB:122/158/204 CYMK: 53/30/3/0

Green # 61B146 Pantone 369C RGB: 95/178/70 CYMK: 67/5/100/0

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Example Text

Typeface To present a consistent and coherent brand image, I have selected the following typeface to be used when producing IAC 2014 Toronto material.

DIN Next LT Pro Family DIN Next LT Pro to be used in majority of cases.

Main Headings, Brochure covers and Titles ex: Colaterals DIN Next LT Pro Family Light Italic Regular Medium Bold

font file:

DINNextLTPro-Bold.otf DINNextLTPro-Medium.otf DINNextLTPro-Regular.otf DINNextLTPro-Italic.otf DINNextLTPro-Light.otf

Message from the President of the International Astronautical Federation Integer est mi, mattis vehicula ullamcorper sed, volutpat ut turpis. Cras vel urna leo. Maecenas ornare metus ut nulla dapibus ut pulvinar eros consectetur. Morbi tempor risus eget dolor congue tempus. Suspendisse rhoncus euismod nunc a rutrum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nulla suscipit sollicitudin sollicitudin. Quisque mattis turpis et quam fermentum vulputate. Nam tempor commodo odio, vel venenatis nunc pellentesque dignissim. Integer at turpis vitae diam rutrum elementum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean dignissim condimentum semper. Fusce elementum enim et turpis feugiat a feugiat mi adipiscing.

Proin vestibulum laoreet erat, sed convallis velit rhoncus ut. Donec hendrerit urna nec eros mollis dapibus. Morbi rhoncus eros pretium ante consequat at interdum erat viverra. Aliquam posuere tortor id diam lobortis dignissim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui massa, placerat ut rutrum a, aliquam sed ipsum. Fusce fermentum, turpis a tempor tempor, diam felis dapibus ante, nec elementum nibh libero et leo. Fusce cursus, velit sit amet convallis lobortis, ligula ipsum aliquet nibh, ut posuere lacus orci ut massa. Quisque pharetra, enim et ultricies tempor,

Bold

Regular

turpis ligula blandit urna, ac fermentum tellus leo pharetra sem. Nullam lectus est, malesuada at posuere at, viverra vitae leo. Integer vel erat dui.

Morbi vulputate, leo eu volutpat faucibus, neque tortor cursus arcu, quis fermentum tortor ligula sed lacus. Quisque in lacinia ligula.

Bold Italic Berndt Feuerbacher President International Astronautical Federation

8 Patterns The pattern can be used in many situation. This pattern is the water mark and also has purpose for any print material that allows. This pattern must be on the same angle as the logo.

Pattern should also be position top left or bottom right.

Pattern Color: HEX: #E6E7E8 font file: Pattern1.illus

Pattern2.illus

Do not make into a pattern

Horizontal Pattern

Vertical Pattern

Wrong - Horizontal Pattern

Wrong - Vertical Pattern

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Letter Head

Iac Stationery: Letter Head

Format 8.5” x 11” Stack Logo See page 3 for specifications.

Stationary Colors Background HEX: # E6E7E8 CYMK: 0/0/0/10 Pantone: DS 325-9 C Accent Color IAC blue IAC Green Return Address Typeface: Din Next Lt Pro Regular 8.5/10.5 pt Color: Black Body Text Typeface: Din Next Lt Pro Regular 11/13 pt

Letter Head file name: collateral/letterhead.pdf

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Iac Stationery: Business Card

Business Card Format 3.5” x 2” Stack Logo See page 3 for specifications.

BILL NYE CEO Stationary Colors 604 434 8991 Background billnye@iac.com HEX: # E6E7E8 CYMK: 0/0/0/10 Pantone: DS 325-9 C Accent Color IAC blue IAC green

Name Typeface: Din Next Lt Pro Regular 6pt Color: black

BILL NYE CEO 604 434 8991 billnye@iac.com

Business Card file name: collateral/business.pdf

Status Typeface: Din Next Lt Pro Regular 6pt Color: IAC blue Contact Info Typeface: Din Next Lt Pro Regular 5pt

11 Iac Stationary: Envelope

Envelope Format Number 10 Horizontal Logo See page 3 for specifications.

Stationary Colors Background HEX: # E6E7E8 CYMK: 0/0/0/10 Pantone: DS 325-9 C Accent Color IAC blue IAC green

Billy Nye Street/City/State/VIP Code Country

Sender Name Typeface: Din Next Lt Pro Regular 11/13 pt Color: vlack Return Address Typeface: Din Next Lt Pro Light 8.5/10.5 pt Color: black

Letter Head file name: collateral/envelope.pdf

BILL NYE CEO 604 434 8991 billnye@iac.com

Approval or guidance can be obtained by contacting Andrew Tsang 604-307-8001 atsanger@gmail.com Designed by: Andrew Tsang