Zenith Insight report
East Europe water coolers A comprehensive analysis of the point of use , dispensers/pumps and bottled water cooler markets
2018
Copyright All copyright in this document is reserved. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
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introduction Zenith has actively reported on the European water cooler market for over twenty years, providing unparalleled insights into the market’s dynamics. This is the twenty-first Zenith Report on the East European water coolers market. In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. This 2018 water coolers report contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report. Where direct company figures are unavailable, best estimates have been provided. Note: For the purpose of this report, the term 'POU' represents a free-standing unit which is not integrated into any other piece of furniture or mounting. The unit may be either floor-standing or counter-top. Zenith excludes from this definition units which may include POU purification technology but are installed within a cupboard, termed under-the-counter or under sink units and generally feature a pipe connection from the unit to a separate tap which is generally located over a sink, alongside the standard mains water tap. The report represents exceptional coverage of East Europe’s water cooler market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.
Christina Avison Reports Manager Zenith Global
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contents market overview definitions total coolers bottled water coolers dispensers/pumps bottled water for coolers point of use price structure and revenue indicators industry structure forecast appendix
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contents country market analysis Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine 5
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contents company profiles Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine 6
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market overview definitions
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market overview definitions
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•
xxx
•
A more extensive list of definitions and terminology is available in the appendix.
© Zenith Global Ltd 2018
market overview total coolers
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total coolers market summary •
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Commentary
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total coolers market overview 2013 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth
Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
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2015
2016
2017
total coolers market overview cooler market evolution, 2013-2017
000 units 180 160
10
10
10
10
10
50
50
50
50
50
100
100
100
100
100
2013
2014
2015
2016
2017
installed units
140 120 100 80 60 40 20 0 BWC units
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Dispensers/pumps
POU units
total coolers market overview cooler share by country, 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary
Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine 0
2
4
BWC units 13
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6 8 ‘000 units Dispensers/pumps
10
12
POU units
14
16
18
total coolers unit volume 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2016
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% share 2013
% share 2017
2017-13 CAGR
total coolers annual growth 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2017-13 CAGR
2017-13 Growth
total coolers units per 000 people 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2017-13 CAGR
2017-13 Growth
total coolers total installed cooler base by sub-region •
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Commentary
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total coolers total installed cooler base by sub-region Rank 1
2013 East region Russia Ukraine Belarus
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Central region Poland Czech Republic Hungary Slovakia
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South region Romania Bulgaria Croatia Serbia Slovenia
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% share 2013
% share 2017
2017-13 CAGR
total coolers total installed cooler base by sub-region Rank 4
2013 Baltics Lithuania Latvia Estonia Total
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% share 2013
% share 2017
2017-13 CAGR
total coolers regulatory environment •
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Commentary
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market overview bottled water coolers
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bottled water coolers market summary •
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Commentary
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bottled water coolers unit volume 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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% share 2013
% share 2017
2017-13 CAGR
bottled water coolers annual growth 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2017-13 Growth
bottled water coolers share of total market 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine Total
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share gain % 2017-13
bottled water coolers units per 000 people 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Average
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2017-13 Growth
bottled water coolers machine types •
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Commentary
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bottled water coolers share by machine type Hot-cold Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe Average
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Cold-ambient
Free standing
Table top
bottled water coolers outlets •
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Commentary
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bottled water coolers distribution by outlet Commercial Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe Average
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Domestic
bottled water coolers cancellations •
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Commentary
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bottled water coolers cancellation rate 2016 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe Average
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2017
bottled water coolers contract lengths •
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Commentary
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bottled water coolers maintenance and additional services •
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Commentary
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market overview dispensers/pumps
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dispensers/pumps market summary •
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Commentary
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dispensers/pumps unit volume 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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% share 2013
% share 2017
2017-13 CAGR
dispensers/pumps annual growth 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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dispensers/pumps share of total market 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine Total
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share gain % 2017-13
dispensers/pumps units per 000 people 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Average
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market overview bottled water for coolers
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bottled water for coolers market summary •
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Commentary
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bottled water for coolers bottled water market 2013 All bottled water % increase Packaged water % increase % of total bottled water increase % share Water coolers % increase % of total bottled water increase % share
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bottled water for coolers bottled water market bottled water volume , 2013-2017 140
120 20
20
20
20
20
100
100
100
100
100
2013
2014
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million litres
100
80
60
40
20
0 packaged water
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water coolers
bottled water for coolers volume (mln litres) 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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% share 2013
% share 2017
2017-13 CAGR
bottled water for coolers annual growth 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2017-13 Growth
bottled water for coolers litres per person 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Average
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bottled water for coolers water throughput •
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Commentary
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bottled water for coolers water throughput litres per cooler 2016 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine
East Europe average 49
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18.9l bottles per cooler per month 2017
2016
2017
bottled water for coolers water types •
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Commentary
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bottled water for coolers water volume by type Million litres Mineral Belarus Bulgaria Croatia Czech Republic Estonia Hungary
Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe 51
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Purified
% share Spring
Mineral
Purified
Spring
bottled water for coolers packaging formats •
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Commentary
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market overview point of use
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point of use market summary •
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Commentary
© Zenith Global Ltd 2018
point of use unit volume 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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% share 2013
% share 2017
2017-13 CAGR
point of use annual growth 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2017-13 Growth
point of use share of total market 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine Total
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share gain % 2017-13
point of use units per 000 people 2013 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2017-13 Growth
point of use BWC to POU conversion •
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Commentary
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point of use BWC to POU conversion BWC conversion % Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe
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New POU %
Converted units
New units
point of use outlets •
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Commentary
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point of use distribution by outlet Offices Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe Average
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Factories
Institutions
Shops
Domestic
Other
point of use rented versus sold units •
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Commentary
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point of use rented versus sold units Rented units % share Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe Average
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Sold units % share
point of use machine types •
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Commentary
© Zenith Global Ltd 2018
point of use share by machine type Hot-cold Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe Average
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Cold-ambient
Others
Carbonated
point of use maintenance and additional services •
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Commentary
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market overview price structure and revenue indicators
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price structure and revenue indicators average water prices by type Euros per litre average 2017 Sparkling water Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania
Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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Still to 10 litres
Water coolers
price structure and revenue indicators bottled water coolers and bottled water sales Average BWC monthly rental (€) Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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Average bottle price (€)
BWC rental revenue (€)
Water sales revenue (€)
Total revenue (€)
% share BWC rental
% share water
price structure and revenue indicators bottled water coolers and bottled water sales 2013 Average monthly rental (€)
Average bottle price (€)
BWC rental revenue (€ mln) Water sales revenue (€ mln) Total revenue (€ mln)
BWC rental revenue (% share) Water sales revenue (% share)
Average monthly rental % change Average bottle price % change BWC rental revenue % change Water sales revenue % change
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2014
2015
2016
2017
price structure and revenue indicators point of use •
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Commentary
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price structure and revenue indicators point of use Average monthly Average sales rental (€) price per unit (€) Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia
Slovakia Slovenia Ukraine East Europe
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Rented units revenue (€)
Sold units revenue (€)
Total revenue % share (€) rented units
% share revenue
price structure and revenue indicators point of use 2013 POU average monthly rental (€)
POU average sale price (€)
POU revenue (€ mln) POU sales revenue (€ mln) Total revenue (€ mln)
POU rental revenue (% share) POU sales revenue (% share)
POU average monthly rental % change POU average sale price % change POU revenue % change POU sales revenue % change
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market overview industry structure
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industry structure mergers and acquisitions •
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Commentary
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industry structure mergers and acquisitions Buyer
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Target
Country
Date
industry structure bottled water coolers •
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Commentary
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industry structure BWC - top 25 national companies Rank
Country
Company
1 2 3 4 5 6 7 8 9 10 11 12 13 14
15
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2013
2014
2015
2016
2017
% share 2017
industry structure BWC - top 25 national companies Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share
Top 25 % share Others East Europe
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2014
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2016
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% share 2017
industry structure BWC - leading companies by volume of units installed 2013 Belarus
Bulgaria
Croatia
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industry structure dispensers/pumps •
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Commentary
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industry structure dispensers/pumps - top 25 national companies Rank
Country
Company
1 2 3 4 5 6 7 8 9 10 11 12 13 14
15
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2014
2015
2016
2017
% share 2017
industry structure dispensers/pumps - top 25 national companies Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share
Top 25 % share Others East Europe
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2014
2015
2016
2017
% share 2017
industry structure dispensers/pumps - leading companies by volume of units installed 2013 Belarus
Bulgaria
Croatia
85
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2017
industry structure point of use •
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Commentary
© Zenith Global Ltd 2018
industry structure point of use - top 25 distributors Rank
Country
1 2 3 4 5 6 7 8 9 10 11 12 13 14
15
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Company
2013
2014
2015
2016
2017
% share 2017
industry structure point of use - top 25 distributors Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share
Top 25 % share Others East Europe
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2014
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% share 2017
industry structure point of use - leading companies by volume of units installed 2013 Belarus
Bulgaria
Croatia
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industry structure bulk bottled water suppliers •
90
Commentary
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industry structure bulk bottled water - top 25 national companies Rank
Country
Company
1 2 3 4 5 6 7 8 9 10 11 12 13 14
15
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2014
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% share 2017
industry structure bulk bottled water - top 25 national companies Rank
Country
Company
16 17 18 19 20 21 22 23 24 25 Top 10 % share
Top 25 % share Others East Europe
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% share 2017
industry structure bulk bottled water - leading companies by volume in million litres 2013 Belarus
Bulgaria
Croatia
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market overview forecast
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forecast market summary •
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Commentary
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forecast key market developments and issues for the future •
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Commentary
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forecast market overview 2017 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth
Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
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2018f
2019f
2020f
2021f
2022f
forecast market overview cooler market forecast, 2017-2022f
000 units 200 180
20
20
20
20
20
20
60
60
60
60
60
60
100
100
100
100
100
100
2017
2018f
2019f
2020f
2021f
2022f
installed units
160 140 120
100 80 60 40 20 0 BWC units
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Dispensers/pumps
POU units
forecast market overview cooler share by country, 2022f Belarus Bulgaria Croatia Czech Republic Estonia Hungary
Latvia Lithuania Poland
Romania Russia Serbia Slovakia Slovenia Ukraine 0
2
4
BWC units 99
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8 ‘000 units
10
Dispensers/pumps
12
14
POU units
16
18
20
forecast total installed cooler base - unit volume 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017
% share 2022f
2022f-17 CAGR
forecast total installed cooler base - annual growth 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast total installed cooler base - units per 000 people 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast bottled water coolers - unit volume 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017
% share 2022f
2022f-17 CAGR
forecast bottled water coolers - annual growth 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast bottled water coolers - share of total market 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine Total
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2019f
2020f
2021f
2022f
share gain % 2022f-17
forecast bottled water coolers - units per 000 people 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Average
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2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast dispensers/pumps - unit volume 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017
% share 2022f
2022f-17 CAGR
forecast dispensers/pumps - annual growth 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
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2021f
2022f
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2022f-17 Growth
forecast dispensers/pumps - share of total market 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
share gain % 2022f-17
forecast dispensers/pumps - units per 000 people 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
forecast point of use - unit volume 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017
% share 2022f
2022f-17 CAGR
forecast point of use - annual growth 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast point of use - share of total market 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
share gain % 2022f-17
forecast point of use - units per 000 people 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast bottled cooler water - volume (mln litres) 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
% share 2017
% share 2022f
2022f-17 CAGR
forecast bottled cooler water - annual growth 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
forecast bottled cooler water - litres per person 2017 Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe
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2019f
2020f
2021f
2022f
2022f-17 CAGR
2022f-17 Growth
country market analysis [Country]
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[Country] market overview - bottled water coolers, dispensers/pumps and point of use Cooler market evolution •
cooler market evolution, 2013-2017
Commentary 350
20 18
300
installed units
250
14 12
200
10 150
8 6
100
4 50 2 0
0 2013
2014
2015
BWC units Dispensers/pumps Units
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2017
POU units coolers revenue (mEUR)
million EUR
16
[Country] market overview - bottled water coolers, dispensers/pumps and point of use 2013 Bottled water cooler (BWC) Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
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[Country] market overview - bottled water coolers, dispensers/pumps and point of use Market overview •
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Commentary
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[Country] market overview - bottled water coolers, dispensers/pumps and point of use Industry developments •
Commentary
Acquisitions •
122
Commentary
© Zenith Global Ltd 2018
[Country] market overview - bottled water coolers, dispensers/pumps and point of use
S •
Commentary
O •
123
W
Strengths •
Commentary
© Zenith Global Ltd 2018
Commentary
T
Opportunities •
Weaknesses
Threats
Commentary
[Country] bottled water coolers - market structure bottled water cooler units, 2013-17 160
120
110
100
120
130
24.0 22.0 20.0
100 80 60
20.0
15.0 10.0
40 5.0
0
0.0 2013
124
26.0
25.0
20
•
28.0
30.0
140
milion litres
BWC installed units
140
bottled water cooler water volume, 2013-17
2014
Commentary
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2016
2017
2013
2014
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2017
[Country] bottled water coolers - market structure Throughput Litres per cooler 18.9l bottles per cooler per month Throughput •
Commentary
Cancellations •
Commentary
Contract lengths •
125
Commentary
© Zenith Global Ltd 2018
2016
2017
Cancellations Quit rate %
2016
2017
[Country] bottled water coolers - market structure Outlets •
BWC outlets, 2017
Commentary
50%
Commercial
50%
Domestic
Machine types •
BWC machine types, 2017
Commentary
50%
50%
Hot-cold Cold-ambient
126
© Zenith Global Ltd 2018
[Country] bottled water coolers - market structure Water types •
BWC water types, 2017
Commentary 20%
20%
Eau de boisson Mineral Purified
20%
20%
Spring Other water type
20%
127
Š Zenith Global Ltd 2018
[Country] bottled water coolers - market structure Legislation •
Commentary
Maintenance and additional services
•
128
Commentary
© Zenith Global Ltd 2018
[Country] point of use - market structure BWC to POU conversions
point of use units, 2013-17 160
POU installed units
140 120
110
100
120
130
140
Replacement rate %
80
Number of units
60 40 20 0 2013
•
2014
Commentary
Conversion •
129
Units added 2016
100
Commentary
© Zenith Global Ltd 2018
2015
2016
2017
New POU
2017
2016
2017
[Country] point of use - market structure Outlets •
POU outlets, 2017
Commentary 15% 25%
Offices Factories 15%
Institutions Shops
15%
Domestic 15% 15%
Others
POU machine types, 2017 Machine types •
Commentary
20% 40%
Hot-cold Cold-ambient Others
40%
130
© Zenith Global Ltd 2018
[Country] point of use - market structure Rented/sold units •
POU machine types, 2017
Commentary
50%
50%
Rented Sold
Maintenance and additional services •
131
Commentary
© Zenith Global Ltd 2018
[Country] price structure and revenue indicators - BWC and POU Point of use
•
132
2016
2017
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average bottle price (€)
Total revenue (€)
Total revenue (€)
- revenue from rented units
- revenue from rented units
- revenue from sold units
- revenue from bottled water sales
Commentary
© Zenith Global Ltd 2018
2016
2017
[Country] price structure and revenue indicators - BWC and POU cooler revenue, 2013-17
Commentary
million EUR
•
100 90 80 70 60 50 40 30 20 10 0 2013
2014
BWC revenue (€ mln) Total revenue (€ mln)
133
© Zenith Global Ltd 2018
2015
2016
2017
POU revenue (€ mln)
[Country] dispensers/pumps - market structure •
dispensers/pumps units, 2013-17
Commentary 125
120 installed units
120 115 115
110 110 105 105 100 100 95
90 2013
134
Š Zenith Global Ltd 2018
2014
2015
2016
2017
[Country] bottled water cooler companies - units installed Machines in December Company
Others
Total market
135
Š Zenith Global Ltd 2018
2013
2014
2015
2016
2017
% share 2016
% share 2017
% 17-16
[Country] bottled water cooler companies - units installed •
136
Commentary
Š Zenith Global Ltd 2018
[Country] dispensers/pumps companies - units installed Million litres Company
Others Total market
137
Š Zenith Global Ltd 2018
2013
2014
2015
2016
2017
% share 2016
% share 2017
% 17-16
[Country] dispensers/pumps companies - units installed •
138
Commentary
Š Zenith Global Ltd 2018
[Country] bottled water cooler and dispenser/pumps companies - water volume Million litres Company
Others
Total market
139
Š Zenith Global Ltd 2018
2013
2014
2015
2016
2017
% share 2016
% share 2017
% 17-16
[Country] bottled water cooler and dispenser/pumps brands - water volume Million litres Company
Others
Total market
140
Š Zenith Global Ltd 2018
2013
2014
2015
2016
2017
% share 2016
% share 2017
% 17-16
[Country] bottled water cooler and dispenser/pumps companies and brands - water volume •
141
Commentary
Š Zenith Global Ltd 2018
[Country] point of use distributors - units installed Machines in December Company
Others
Total market
142
Š Zenith Global Ltd 2018
2013
2014
2015
2016
2017
% share 2016
% share 2017
% 17-16
[Country] point of use distributors - units installed •
143
Commentary
Š Zenith Global Ltd 2018
[Country] forecast - bottled water coolers, dispensers/pumps and point of use 2017 Bottled water cooler (BWC) Units % growth Units per '000 people
Dispensers/pumps Units % growth Units per '000 people Million litres % growth
Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share Dispensers/pumps % share
144
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2018f
2019f
2020f
2021f
2022f
17-22f CAGR
% 22f-17
[Country] forecast - bottled water coolers, dispensers/pumps and point of use •
145
Commentary
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company profiles [Country]
146
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[COMPANY] WATER DATA AND SALES Country: Category: Address: Contact Name & Function:
Email: Tel: Website:
Company Structure Ownership Senior Management Commentary & company description [Information about company and any key recent activities]
Product range Brand [Brand Name]
Water Type Spring
Packacking Type R Polycarb
Packaging size 18.9; 11.0
Water volumes (million litres) Total Sales
2013 5.0
2014 5.5
2015 6.0
2016 6.5
2017 7.0
Installed units at the end of the year Point of Use (POU)
2013 150
2014 180
2015 210
2016 240
2017 270
Dispensers/pumps
5,000
6,000
7,000
8,000
9,000
Bottled Coolers (BWC)
16,000
17,000
18,000
19,000
20,000
Total
21,150
23,180
25,210
27,240
29,270
appendix glossary, acronyms and abbreviations
147
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appendix glossary
148
•
Adjustment: Market adjustment accounts for over/underestimation of the total market as a result of reconciliation of indirect sales and drop off of retired sold units.
•
Bottled water: All water sold in containers for human consumption.
•
Bulk bottled water / cooler water: Bottled water sold in containers larger than 10 litres in size.
•
Bottled water cooler: A unit that dispenses bottled purified, spring or mineral water. The unit can be installed under a rental and service agreement or purchased outright by the customer. Water is delivered direct to the customer by a distributor and empty bottles are taken away. New bottles are placed upside down on top of the machine. A feed tube spike from the machine penetrates a watertight cap in the bottle and opens a valve within the cap, thereby allowing water to flow into the machine. Water is dispensed from cold/hot/ambient taps at the front of the unit. Disposable cups are normally provided in a tube dispenser on the front or side. Machines are usually either freestanding or table-top. They usually take larger bottle formats (5 litre, 7.5 litre, 11.4 litre, 18.9 litre) than those distributed in packaged formats that are available through usual retail outlets such as supermarkets etc.
•
Bottler: Bottlers supply water to distributors in tankers or bottles. They have no cooler units of their own.
•
Bottler-distributors: Bottler-distributors have their own water source, fill bottles under their own brand, install their own cooler units and run their own distribution service. They may also fill bottles under contract for other distributors, either under their own brand or under distributor brands.
•
Carbon filtration: Cartridges in carbon filters naturally absorb organic compounds and chlorine by-products from water. The technique is often used to remove objectionable taste and odour from water.
•
Codex: Bottled water and POU legislative framework in Germany.
•
Distributor: Distributors service their own machines using water supplied by bottlers or bottler-distributors. The water may be marketed under the bottler’s, bottler-distributor’s or the distributor’s brand name.
•
Eau de source: Term used in the Benelux countries and France to describe water from a single protected underground source, untreated and preserved in its natural state.
© Zenith Global Ltd 2018
appendix glossary •
Eau de boisson: Term used in the Benelux countries and France to describe water packed in bottles larger than 2 litres.
•
HoReCa: Hospitality sector (concatenation of hotel, restaurant and café).
•
Natural mineral water: In accordance with EC Directive 80/777/EEC on Natural Mineral Waters (and related 96/70/EC, 98/83/EC and 2003/40/EC), in order to qualify as a natural mineral water, the water must: o come from a specified underground source that is protected from any kind of pollution o be stable in its chemical and physical composition o satisfy microbiological criteria and be free of any harmful bacteria o receive no treatment other than filtration (to remove items such as sand particles) or carbonation by the addition of carbon dioxide (although some waters are naturally carbonated) o be bottled at source and fitted with a tamper-evident seal o undergo regular analyses after recognition by an approved laboratory to ensure that these exacting standards are maintained.
149
•
Packaged water: Bottled water that is not distributed for consumption via water coolers.
•
POU cooler: A water cooler device that is plumbed into a potable water supply and improves the quality of the water through some method of filtration or purification. Such machines rarely have a drainage system, unless the method of filtration is reverse osmosis or individual country legislation requires it; otherwise the water is either consumed at the point of release or enters the drip tray. The water is usually chilled, heated or carbonated. Units can be faucet/tap, freestanding or table-top. Filtration methods include reverse osmosis, ultra violet (UV) and carbon filter. Faucet/tap units typically utilise carbon and combined staged filtration to deliver filtered water - a ‘diverter’ may be incorporated to bypass the filtration process for dishwashing, etc.
•
Purified water: Mains or other water subjected to further processing and treatment and bottled in accordance with EC Directive 80/778/EEC on Water for Human Consumption. Sometimes called ‘drinking water’ or ‘table water’. It may come from more than one source or not from a single underground source. It may include the public water supply or be transported from the source to the bottling plant. Bottling companies may carry out filtration and treatment processes on the water to amend its constituents before the water is distributed for sale. Some companies may also add mineral salts and carbon dioxide to their water.
© Zenith Global Ltd 2018
appendix glossary •
Reverse osmosis: A water treatment process that filters out most inorganic chemicals such as salts, metals and minerals as well as microorganisms and many (but not all) organic compounds. It is sometimes seen as a controversial filtration method as it frequently discards a high percentage of water along with the contaminants.
•
Spring water: In accordance with EC Drinking Water Directive 80/778/EEC, subsequently amended 98/83/EC and related 80/777/EEC, 96/70/EC, and 2003/40/EC, any water from a spring or well may qualify as spring water if it meets the same basic standards as domestic tap water. Impurities may be removed by processing and treatment. Spring water must: o be bottled at source unless it was being tankered before 23 November 1996
o be safe without disinfection and not treated in any way which will alter the natural microbiology o be bottled under only one name as the largest item on the label (the name of source or place of exploitation) o be untreated except to remove unstable elements (sediment, precipitating iron and manganese). o Unlike natural mineral water, spring water does not have to have a characteristic composition, be free from all traces of pollution or be from a recognised (as opposed to registered) source.
150
•
Throughput: The volume of bottled used per cooler
•
Under sink system: An under sink system is classified as any water filtration device (reverse osmosis, UV or carbon) housed in the cupboard/cabinet below the sink area. Filtered water may be delivered direct through the main sink tap, or through a secondary tap within the sink area. Most under sink units only provide filtered water, however some POU distributors are offering units that provide chilled or even hot filtered water through the sink tap. Under sink systems provide a convenient way to give people greater control over the standard of the water they consume. Although there are a range of different methods, generally an under counter unit aims at lowering the amount of heavy metals such as copper, lead, cadmium and barium in the water as well as magnesium, fluoride and sediment.
•
UV: UV filtration systems inactivate bacteria, viruses and micro-organisms.
© Zenith Global Ltd 2018
appendix acronyms and abbreviations
151
...
Negligible, less than 0.05
cl
Centilitre
f
Forecast
na
Not available, not applicable
ADEAC
Asociación de Distribuidores y Envasadores de Agua en Cooler
AWCN
Association Water Cooler Netherlands
B2B
Business-to-Business
BiB
Bag-in-box
BPA
Bisphenol A
BSDA
British Soft Drinks Association
BWC
Bottled water cooler
BWCA
British Water Cooler Association
CAGR
Compound annual growth rate
DIN
Deutsches Institut für Normung (German Institute for Standardisation)
DTI
Department of Trade & Industry
EBWA
European Bottled Water Association
© Zenith Global Ltd 2018
appendix acronyms and abbreviations
152
EC
European Commission
EFET
Hellenic Food Authority
EFBW
European Federation of Bottled Waters
EFSA
European Food Safety Authority
EPDWA
European Point of use Drinking Water Association
EPFL
Swiss Federal Institute of Technology
EU
European Union
FSA
Food Standards Agency
GBWA
German Bottled Water Cooler Association
GWCA
German Water Cooler Association
HOD
Home and office delivery
IMF
International Monetary Fund
IMQ
Institut für Microbiologische Qualitätssicherung
MIT
Ministry of Industry and Trade (Norway)
NR
Non returnable packaging
NSF
National Sanitation Foundation
© Zenith Global Ltd 2018
appendix acronyms and abbreviations
153
OOH
Out-of-home
PET
Polyethylene terephthalate
POU
Point of use
R
Returnable packaging
RO
Reverse osmosis
SME
Small- and medium-sized enterprise
SSTI
Self-sanitising technology system
UNESCO
United Nations Educational, Scientific and Cultural Organization
UNESDA
Union of European Beverages Associations
UV
Ultra violet
VAT
Value-added tax
WEEE
Waste Electrical and Electronic Equipment Directive
WRAP
Waste Resources Action Programme
WRAS
Water Regulations Advisory Scheme
WE
Watercoolers Europe
Š Zenith Global Ltd 2018
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