Zenith Insight report
2017 milk innovation A review of recent trends and new product development in the global milk market
December 2017
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contents section
page
1. introduction and scope
4
2. category overview
7
3. brand profiles
23
3.1 brand profiles - Asia Pacific
24
3.2 brand profiles - North America
37
3.3 brand profiles - Europe
48
3.4 brand profiles - Latin America
80
3.5 brand profiles - Middle East & Africa
90
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1. introduction and scope
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1. introduction and scope milk innovation overview
scope
The aim of this report is to assess developments in the milk sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.
Global and regional level coverage of the milk market, including the current and future outlook of the market including market size and growth, as well as key trends, developments and themes driving new product launches. Products profiled in this report contain features that span a number of trends shaping the future of the milk sector, including: • • • • • • • • • •
Introduction of new flavours Seasonal variants Added functionality (particularly added protein) Child-oriented Premium/indulgence positioning Packaging update Medically-positioned Lactose-free Low/no sugar Cross-category introductions
regions covered in this report: • • • • •
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Asia Pacific North America Europe Latin America Middle East & Africa
1. introduction and scope milk innovation
definition: milk For the purpose of this report, Zenith has limited its research scope using the following definition: •
milk: white dairy drinking milk, including both long-life and fresh drinking milks. Long life/preserved milk: UHT and sterilised. Fresh milk: pasteurised untreated and ESL (extended shelf life). Other dairy milk including enriched and lactose reduced.
•
flavoured milk: traditional flavoured milks: white milk - either long life or fresh to which some type of flavour and often colour and stabilisers have been added. This sector also includes lactose-reduced flavoured milk. Milkshakes - milk based (fresh or UHT) flavoured with syrup/other flavourings. Other flavoured milk drinks including carbonated milk drinks.
coverage Innovation and new product development shaping the global market for milk from January 2015 through to December 2017 inclusive.
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2. category overview
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2. category overview global milk market •
Commentary
global sales of milk, 2016
20%
20%
20%
20%
20%
Asia Pacific
Europe
Africa & M East
N America
Latin America
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2. category overview global milk market forecast •
Global milk consumption 2017f-2021f
Commentary
litres 1.6 1.4 1.4
1.3 1.2
1.2
1.1 1.0
1.0 0.8 0.6 0.4 0.2 0.0 2017
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2018
2019
2020
2021
2. category overview trends in global milk innovation •
Commentary
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2. category overview trends in global milk innovation Trend •
Commentary
Trend •
Commentary
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2. category overview trends in global milk innovation Trend •
Commentary
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2. category overview Asia Pacific market overview •
Commentary
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2. category overview Asia Pacific trends in innovation •
Commentary
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3. brand profiles
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3.1 brand profiles Asia Pacific
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3.1 brand profiles - Asia Pacific Australia: probiotic
Filmjölk
Rokeby Farms, Australia
rokebyfarms.com.au/
Product information: Filmjölk is the latest product from Australian dairy company, Rokeby Farms. It is a traditional cultured milk, which is created through the slow fermentation of fresh, local milk - the authentic Swedish way. The milk contains 15 live and active cultures and 50+ billion good bacteria, to support healthy gut flora and regulation of the digestive system. Two variants of the milk are currently available: Natural and Blueberry. Rokeby Farms’ current retailers include Coles, 7-11 and Woolworths. Launch date: August 2017 Variants: Natural; Blueberry Ingredients: Natural: whole milk, live cultures and probiotics; Blueberry: Whole milk, blueberry puree concentrate, cane sugar, natural flavours, live cultures and probiotics Positioning & Channel: Digestive health; Available in retail Pack size & type: Plastic bottle: 750ml Price: AUD 5.00 for 750ml bottle
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3.2 brand profiles North America
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3.3 brand profiles Europe
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3.4 brand profiles Latin America
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3.5 brand profiles Middle East & Africa
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