FASM 220 Term Project Zen Li
BRAND BACKGROUND • Founded by fashion designer Yves Saint Laurent and his partner Pierre Berge in 1961
• Created the iconic Le Smoking Tuxedo suit • Empowered women and democratized fashion • Retired in 2002, died in 2008 due to brain cancer • Markets a broad range of women's and men's ready-to-wear products, leather goods, shoes, and jewelry
HEDI SLIMANE’S REFORM • Appointed creative director of YSL in 2012 and left in 2016 • Turned Saint Laurent into a profitable fashion powerhouse • Appealed to a much wider demographic of consumers • Annual sales revenue $375 million in 2011 to $1.08 billion in 2015 • Still performing well as of today • All categories are desirable and over performing e.g. ready to wear = shoes/handbags
HEDI SLIMANE’S WINNING FORMULA • Street-influenced, rock-and-roll, grunge aesthetics to appeal to younger clientele • Focus less on sales but more on image • Keeping the items simple and classic but with a high fashion touch • Permanent collection of classic and timeless investment pieces. e.g. leather jackets • Modern, desirable, on trend, wearable, saleable and aesthetically consistent pieces
FALL MENS OUTERWEAR Casual Jackets
FALL MENS OUTERWEAR Blazers and Formal Jackets
FALL MENS OUTERWEAR Coats
FALL MENS OUTERWEAR Leather Jackets
WINTER MENS OUTERWEAR Casual Jackets
WINTER MENS OUTERWEAR Blazer and Formal Jackets
WINTER MENS OUTERWEAR Coats
WINTER MENS OUTERWEAR Leather Jackets
AUGUST 2017 ASSORTMENT PLAN OTB FOR THE MONTH OF AUGUST -- $ 1,164,192 (RETAIL) For 3 US Stores DELIVERY DATE
UNITS
Original Jean Jacket Dark Dirty Vintage Blue Denim
1-Aug
36
$
325.00
$
890.00
$
11,700.00
$
32,040.00
63%
Teddy Jacket In Black Virgin Wool and Off-White Leather
1-Aug
36
$
925.00
$
2,390.00
$
33,300.00
$
86,040.00
61%
Classic Bomber Jacket in Khaki
1-Aug
36
$
750.00
$
1,990.00
$
27,000.00
$
71,640.00
62%
Musical Notes Teddy Jacket in Dark Red Viscose and Cupro Velour
1-Aug
18
$
700.00
$
1,729.00
$
12,600.00
$
31,122.00
60%
Iconic Le Smoking Jacket in Black Grain De Poudre Textured Wool
1-Aug
36
$
1,150.00
$
2,890.00
$
41,400.00
$
104,040.00
60%
70's Single Breasted Jacket in Black Striped Wool Flannel
1-Aug
30
$
600.00
$
1,470.00
$
18,000.00
$
44,100.00
59%
Iconic Le Smoking 70's Jacket in Bordeaux Viscose and Cupro Velour
1-Aug
30
$
650.00
$
1,669.00
$
19,500.00
$
50,070.00
61%
Classic Belted Coat in Black and Camel Houndstooth Virgin Wool
1-Aug
30
$
725.00
$
1,789.00
$
21,750.00
$
53,670.00
59%
Classic Chesterfield Coat in Natural compact Camel Hair
1-Aug
36
$
1,800.00
$
4,490.00
$
64,800.00
$
161,640.00
60%
Classic Chesterfield Coat in Anthracite Cashmere Flannel
1-Aug
30
$
1,100.00
$
2,689.00
$
33,000.00
$
80,670.00
59%
Classic Motorcycle Jacket in Black Leather
1-Aug
36
$
1,775.00
$
4,490.00
$
63,900.00
$
161,640.00
60%
Classic Studded Motorcycle Jacket in Black Leather and SilverToned Metal
1-Aug
18
$
2,450.00
$
5,990.00
$
44,100.00
$
107,820.00
59%
Fringed Motorcycle Jacket in Brown Suede
1-Aug
30
$
2,450.00
$
5,990.00
$
73,500.00
$
179,700.00
59%
$ 1,164,192.00
60%
DESCRIPTION
402
COST
$15,400.00
RETAIL
$38,466.00
TOTAL COST
$ 464,550.00
TOTAL RETAIL
TARGET MU%
NOVEMBER 2017 ASSORTMENT PLAN OTB FOR THE MONTH OF NOVEMBER -- $1,481,100 (RETAIL) For 3 US Stores DELIVERY DATE
UNITS
Classic Bomber Jacket in Black Nylon
1-Nov
36
$
750.00
$
1,990.00
$
27,000.00
$
71,640.00
62%
Oversized Rancher Coat in Tobacco Shearling
1-Nov
30
$
2,000.00
$
4,990.00
$
60,000.00
$
149,700.00
60%
M51 Parka in Washed Khaki Cotton Canvas
1-Nov
30
$
900.00
$
2,290.00
$
27,000.00
$
68,700.00
61%
Iconic Le Smoking Jacket in Black Grain De Poudre Textured Wool
1-Nov
36
$
1,150.00
$
2,890.00
$
41,400.00
$
104,040.00
60%
1-Nov
36
$
950.00
$
2,290.00
$
34,200.00
$
82,440.00
59%
1-Nov
30
$
1,125.00
$
2,850.00
$
33,750.00
$
85,500.00
61%
Classic Chesterfield Black Virgin Wool and Cashmere
1-Nov
36
$
1,400.00
$
3,490.00
$
50,400.00
$
125,640.00
60%
Classic 70's Military Coat in Black Wool and Nylon
1-Nov
18
$
1,375.00
$
3,490.00
$
24,750.00
$
62,820.00
61%
Classic Chesterfield Black Virgin Wool and Cashmere Double Breasted Classic Cuban Coat in Black Diagonally Woven Wool and Black Beaver Fur
1-Nov
36
$
1,425.00
$
3,490.00
$
51,300.00
$
125,640.00
59%
1-Nov
36
$
1,450.00
$
3,590.00
$
52,200.00
$
129,240.00
60%
Classic Motorcycle Jacket in Black Leather
1-Nov
36
$
1,775.00
$
4,990.00
$
63,900.00
$
179,640.00
64%
Signature Motorcycle Jacket in Black Washed Leather
1-Nov
36
$
2,000.00
$
5,250.00
$
72,000.00
$
189,000.00
62%
Classic Motorcycle Jacket in Black Leather and Sequins
1-Nov
9
$
5,000.00
$
11,900.00
$
45,000.00
$
107,100.00
58%
$ 1,481,100.00
61%
DESCRIPTION
Classic Single-Breasted Jacket in Black Cotton and Viscose Velvet Classic Single Breasted Jacket in Grey Textured Glencheck Wool
405
COST
$21,300.00
RETAIL
$53,500.00
TOTAL COST
$ 582,900.00
TOTAL RETAIL
TARGET MU%
FALL/WINTER 2017-2018 6 MONTH PLAN Fall Winter 2017-18
Month
August
September
October
November
December
January
Total
% OF SALES
18%
12%
13%
19%
24%
14%
100%
Sales
PLAN
$
616,413.60 $
410,942.40 $
445,187.60 $
650,658.80 $
821,884.80
$
479,432.80
$
3,424,520.00
BOM
PLAN
$
1,126,320.00 $
1,569,308.09 $
1,825,085.48 $
2,785,315.99 $
2,669,365.19
$
2,032,979.98
$
12,008,374.72
EOM
PLAN
$
1,569,308.09 $
1,825,085.48 $
2,785,315.99 $
2,669,365.19 $
2,032,979.98
$
1,670,920.62
$
12,552,975.34
Markdowns
PLAN
$
92,462.04 $
61,641.36 $
66,778.14 $
97,598.82 $
123,282.72 $
71,914.92 $
513,678.00
Workroom Costs
0%
Cash Discounts %
0%
Season Stock Turnover Emplyee Discount
Workroom
PLAN
PLAN
$
18,492.41 $
$
-
12,328.27 $
$
-
13,355.63 $
$
-
19,519.76 $
$
-
24,656.54 $
$
Shrink
PLAN
$
12,328.27 $
8,218.85 $
8,903.75 $
13,013.18 $
Purchases at Retail
PLAN
$
1,164,192.00 $
736,580.00 $
1,481,100.00 $
645,320.00 $
-
$
16,437.70 $
325,220.00
14,382.98 $
$
-
$
9,588.66 $
213,260.00
102,735.60
$
-
68,490.40
4,565,672.00
Purchases at Cost
PLAN
$
465,676.80 $
294,632.00 $
577,629.00 $
258,128.00 $
130,088.00 $
Markup $
PLAN
$
698,515.20 $
441,948.00 $
903,471.00 $
387,192.00 $
191,879.80
Markup %
PLAN
Gross Margin
PLAN
47%
Turnover
PLAN
1.75
60%
60%
61%
60%
59%
$
76,773.60
$
1,802,927.40
130,088.60
$
2,753,094.60
61%
60%
Average Stock
1.75 $
1,954,185.05
Markdown %
15%
Markup Goal
60%
Employee Discount
3%
Shrinkage
2%
Total Inventory
$
13,679,295.34
Average Stock
$
1,954,185.05
Men’s Outerwear
BIBLIOGRAPHY • http://www.vogue.co.uk/article/hedi-slimane-saint-laurent-midas-touch-profile • http://www.vogue.co.uk/article/hedi-slimane-saint-laurent-departure • https://www.businessoffashion.com/articles/intelligence/the-secret-of-saint-laurents-success-saint-
laurent-hedi-slimane • http://ysl.site.seattleartmuseum.org/wp-content/uploads/sites/7/2016/05/ysl-portrait-instagram1080px.jpg • http://www.ysl.com/us/shop-product/men/fallwinter_section
THANK YOU!