2005 // 2006
2005 // 2006
Toronto
Miami
Bogotรก
161 Bay St. 27th Floor. BCE Place. Toronto, Ontario M5J 2S1 Tel +1 (416) 572 2174
4100 NE 2nd Ave. Suite 302. Design District. Miami, FL. 33137 Tel + 1 (305) 573 6889 Fax + 1 (305) 573 4346
Calle 103 Nยบ 21-60 Oficina 101 Bogotรก Tel + 57(1) 256 6763 Fax + 57 (1) 256 4369
2005 // 2006
www.zerofractal.com
www.zerofractal.com
Our Company Our Company // Visual Communication Humans are communicative by nature and feel the need to express their thoughts. Throughout evolution, they have created “methods” such as writing, graphics, and gestures, to convey ideas, as clearly as possible. In addition, they have developed specialized languages for each particular area of knowledge, but these languages might be confusing for the general reader, due to its technicality and complexity.
ZEROFRACTAL™ is a specialized company at interpreting and materializing the specific codes of each particular area of knowledge, in order to create clear visual languages for particular readers. This is what we define as visual communication.
Our Company // Method We have developed effective methods and procedures to guarantee the best communicative quality in the messages we create, maintaining the identity of the project as a priority.
Creative Visualization
Research Information
Graphic design hypothesis postulation. Alternatives creation for the proposed graphic language Evaluation and control of proposed language.
Available information gathering. Initial information assessment. Target reader definition: (What, to Whom, How) Budget definition time line and goals definition. Market and competition research. Design guidelines definition.
Visual Language Production
Presentation / media definition. Creation of visual language / solution.
Our Company // Our Team ZEROFRACTAL™ offers our customers creative and innovative ideas. For this reason, we are continuously looking for the most advanced and coherent solutions that suit our customers’ needs. Our work is based on thorough research for the development of each project. We have a multi-disciplinary team, skillful at understanding our customers’ particular languages and codes. Likewise, our team is skilled at creating effective visual languages to communicate the right ideas to the right “target”.
Directors
Directors are in charge of the staff and the development of new services and products. There is one or more in every commercial and production facility.
Software Developers & Engineers
Software Developers are object oriented programmers and database analysts, experts on ASP, ASP .NET, XML web services, Action Script, Java Script, and SQL databases.
Commercial Staff
The staff is formed by well-experienced people, who are familiar with the techniques and design elements used in the visual communication solutions. They have enough knowledge to advice our customers on the best techniques and products they can choose in order to meet their needs.
Visualization Artists and Architects
They are highly-qualified professionals at visualization and project design development. Our staff is fully trained in interpreting technical specifications for your project. Their expertise includes 3D modeling, texturing, and lighting.
Graphic and Web Designers
Our talented graphic and web designers are capable of developing an effective graphical language for any type of graphic piece, from corporate identity to online sites.
3D Animators
Our animation staff is a group of highly experienced CG artists capable of animation both natural and artificial elements. Our staff is equipped with high end software and a powerful render farm to meet our projects’ deadlines.
Motion Designers
Our team of motion designers are fully capable of producing high impact movie clips for TV and DVD. Our Apple Final Cut based post production facilities offer high end result.
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TV Production & Video
Services TV Commercials TV Identity Packages Institutional Video High Contrast DVD Authoring
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TV Commercials // Alpina Baby Account Manager // Ana María Cadena Client // Lowe SSPM Project Director // Leonardo Sosa Designers // Francisco Estevez Miguel Angel Rodriguez Germán Jimenez Alejandro Galindo
Sequence of the magic
Client’s Need 04
LOWE-SSPM developed a campaign to launch Alpina’s new line of daily products for babies, “Alpina Baby”. The objective was to show how the taste of the product resembles that of real fruits.
Our Solution Based on the agency’s concept of a baby in a cradle, ZEROFRACTAL™ created a short 10” animated commercial in which a baby converted real fruits into Alpina Baby products. The decoration, lighting and the magic effects were crucial to achieve the main goal.
Services Involved 3D Animation Post-production Broadcast Prep
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“Christmas” Reference
Client’s Need
Our Solution
McCann Erickson needed to launch a campaign for Matsercard’s debit product “Maestro”. The campaign was aimed at showing consumers that they could purchase any kind of product without extra charges and with tax reliefs.
Based of the photo shoot of each of the 18 products featured in the six references, our team of designers created 3D versions of the products which looked just as the originals. We proposed a way to integrate each of the cards into the product shots, keeping a motion flow and keeping the Maestro as the main attraction.
The agency devised six different references: Man, Woman, Entertainment, Food, School and Christmas. Each of the references had certain products according to its target market. Each of the products would be accompanied by a debit card of each of the affiliated banks. The products needed to look very attractive, and be consistent throughout the campaign which included press, TV and radio. Each of the banks’ corporate identities needed to be clear but at the same time they should not compete with Maestro’s brand.
Services Involved 3D Modeling 3D Animation Post Production Broadcast Pep
Account Manager // Ana María Cadena Client // McCann Erickson Project Director // Leonardo Sosa Designers // Francisco Estevez Alejandro Galindo Leonardo Sosa Andrés Ruiz
TV Production & Video
TV Commercials // Mastercard - Maestro
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TV Identity Packages // La Isla de Los FamoSOS 2 Una Aventura Pirata
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Client’s Need
Our Solution
Teleset was to produce the second version of the “Survivor” reality show franchise in Colombia, “La Isla de los FamoSOS”. The production team wanted the show to be a pirate adventure. The theme had to be credible and have a consistent look.
Working with the production crew a set of graphic pieces were developed including the show intro, bumpers, uppers, game icons, closing credits and location maps. We relied heavily in 3D animation to re-create a pirate like environment. To support the theme, the style of every item had to be worn and dark. Besides this, everything had to be slightly animated. We created moving flags, cannons, maps and treasures for the different show elements.
Show intro
Services Involved Show Intro Animated Location Maps Bumpers Game Icons Uppers Client // Ana María Cadena Juan Pablo Ceballos Client // Teleset Project Director // Leonardo Sosa Designers // Francisco Estevez Alejandro Galindo Freddy Vargas Miguel Angel Rodriguez Germán Jimenez Andrés Ruiz
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FRACTAL
TV Identity Packages // La Isla de Los FamoSOS 3 La Gran Apuesta Client’s Need
Our Solution Our team of designers devised a Joker like character who acted like the main attraction of the show. The character was used throughout the graphical including: the show logo, the intro, bumpers, uppers icons, wipes and closing credits.
TV Production & Video
The third sequel of the reality show was oriented to gambling. Because of this, the whole look and feel of the reality show had to be based playing and casino elements. The show needed to have the same level of graphic content as the previous versions.
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Services Involved Show Intro Uppers & Bumpers Game Icons Closing Credits Account Manager // Ana María Cadena Juan Pablo Ceballos Client // Teleset Project Director // Leonardo Sosa Designer // Francisco Estevez Alejandro Galindo Freddy Vargas Miguel Angel Rodriguez Germán Jimenez Andrés Ruiz
Show intro
Institutional Video // Modularity Account Manager // Sandra Valencia Juan Pablo Ceballos Client // Miryam Sibony Dum Designer Project Director // Leonardo Sosa Designers // Miguel Angel Rodriguez Freddy Vargas Alejandro Galindo Andrés Ruiz
Client’s Need The client was seeking a video presentation of the “Modularity Furniture Concept”. The video was to be mastered as a DVD to displayed at the 2005 International Furniture Show in Milan, the largest of its kind in the world. The video needed to promote the furniture concept as well as to highlight its flexibility and design.
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Our Solution Based on the furniture design, our team of designers created a video presentation that illustrated how the concept worked and how the different modules combined into an endless set of possibilities. We opted to use a minimalist language to reinforce the modularity concept.
Services Involved 3D Animation Motion Design DVD Authoring
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FRACTAL
Screenshots from the Modularity video presentation DVD
Institutional Video // Tricky Air
TV Production & Video
Account Manager // Albert GonzĂĄlez Client // Tricky Air Billet USA Project Director // Leonardo Sosa Designers // Alejandro Galindo Miguel Angel Rodriguez Url // http://www.trickyair.com
Client’s Need Tricky Air Billet required a breathtaking intro movie for their upcoming new corporate website. The idea was show the visitors and newcomers what the benefits of the Tricky Air Billet were as well as to encourage them to browse the interior of a flash based interactive site.
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Our Solution Working closely between our web design and video production teams, a 3D cinematic intro was devised. From concept, storyboard to production and post production, the Tricky Air intro movie was an exciting way of both showing the bike's capabilities and creating a new interactive web experience.
Services Involved Storyboards 3D Modeling & Animation Motion Design Video Encoding for the Internet
Scenes from the web intro
Real Estate
Services Virtual Tours Project Web Sites Rough Packages & Borchures Renderings Floorplans Web Tours Virtual Reality
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Real Estate // Cynergi Wynwood Art District
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Interior Renderings
Exterior Renderings & Cross Sections
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Account Manager //AndrĂŠs Esteban Reyes Client // Trust Usa Project Directors // Miguel Vaca Otoniel Tatis Leonardo Sosa Url // http://www.cynergimiami.com
Client’s Need
Our Solution
Trust Usa required a visual communication solutions for an upcoming development in Miami. It needed to include everything from the project logo, print material, ads, virtual tours and website.
ZEROFRACTAL™ provided a complete solution of services for project marketing. It began by conceptualizing the client’s need and developing a minimalist look and feel.
Services Involved
Virtual Tour (DVD)
Advertisement Design
A special care was taking when assembling every item so that the look would be consistent throughout.
Brochure Design
Project Brochure Advertisement Design for Magazines & Press Flash Web Design Web Hosting Renderings Virtual Tour
Real Estate
Based on the logo, our graphic designers created a flash interactive website and different print material for brochures and press. At the other end, our visualization division created a virtual model of the building used in renderings and a virtual tour in DVD.
Logo Design
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Web Design & Development
Real Estate // Mosaique Southham
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Services Involved
Client’s Need Groupe Pacific needed a video presentation for the sales center of a new residential project in Montreal, Canada. The video had to be short, but catchy.
Virtual Tour Exterior Renderings
The client wanted the presentation to focus on the amenities, rather than the actual units.
Our Solution Based on the building plans and the graphic concept their agency had developed, ZEROFRACTAL™ produced a Virtual Tour for DVD in which we explored the building’s exteriors and its amenities. Post production was essential in the video, from the intro to the color correction throughout which gave the final product a sense of heat.
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Account Manager // Paul Kühne Jairo Andrés González Client // Groupe Pacific Canada Project Directors // Leonardo Sosa Otoniel Tatis Url // http://www.mosaique.com
Screenshots from the virtual tour
Real Estate
Real Estate // Racquet Club & Marina
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Services Involved Logo Design Project Brochure Project Website Interior & Exterior Renderings Virtual Tour Virtual Tour
Client’s Need Racquet Club Towers required the visual communication elements for a new residential building.
Project Website Design
Our Solution ZEROFRACTAL™ provided the client with a complete solution of services for their marketing needs. The solution included the project’s logo, a flash based website, brochure, renderings, floor plans and a virtual tour.
Account Manager // Carlos Sánchez Client // Racquet Club & Marina Project Directors // Otoniel Tatis Miguel Vaca Url // http://www.racquetclubmairna.com
Brochure Design
Corporate Identity
Services Logo Design Stationary Brochure Design Illustration Character Design Advertisement
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Corporate Identity // Logo Design Logo Design Services
Services Involved
Your corporate identity is probably the most important and perdurable item that represents your business. Because of this, our creative team takes the challenge of creating corporate identity concepts which fully describe your business and gives it’s own spirit.
Logo Design Stationary Brochure Design Illustration Character Design Advertisement
// Clarte
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Account Manager // Juan Pablo Ceballos Client // Clarté Lifestyle Management Project Director // Miguel Vaca Designer // Andrés Cano
// La Academia Futbol Club oe JhopnreD sidente
7445 1 437 506 to : 57 6 ext. 4 o Direc Teléfon 7 1 428 066 ext. 4506 5 0 tador : 28 500 47 Piso 4 Conmu Fax : 57 1 4 º 49a - olombia a 68 N Avenid gotá D.C. - C Bo
Account Manager // Ana María Cadena Client // La Academia FC Project Director // Miguel Vaca Designer // Nicolás Focazzio
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// Racquet Club & Marina
Account Manager // Albert González Client // Racquet Club & Marina Project Director // Miguel Vaca Designer // Eddy Milfort Url // http://www.racquetclubmairna.com
Corporate Identity
// Cynergi
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Account Manager // Paul Kühne Jairo Andrés González Client // Trust Usa Project Director // Miguel Vaca Designer // Andrés Cano Url // http://www.cynergimiami.com
// Top Speed
JhongeDr
oe
Mana
22 484-23 : (310) Phone ) 484-0152 10 Fax: (3 nit A treet, U 26th S 2205 1 e, CA 90250 orn Hawth -3311 1 4 1 3 3 FL
Account Manager // Andrés Esteban Reyes Client // Sean Bernstein Advertisement Project Director // Miguel Vaca Designer // Nicolás Focazzio Url // http://www.topspeed.com
2205 126th Street, Unit A Hawthorne, CA 90250 FL 33141-3311
www.topspeed.com info@topspeed.com
Phone: (310) 484-2322 Fax: (310) 484-0152
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Internet & Multimedia
Services Web Design Multimedia Web Development Web Promotion Web Administration
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Internet & Multimedia // Web Design http://www.deitech.com.co Services Involved
Account Manager // Ana María Cadena Client // Design For Woman SA Project Director // Miguel Vaca Designer // Eddy Milfort Url // http://www.deitech.com.co
Flash Web Design. Web Administration Web Hosting
http://www.trickyair.com Services Involved
Account Manager // Albert González Client //Tricky Air Billet Project Director // Miguel Vaca Designer // Nicolás Focazzio Url // http://www.trickyair.com
Animated 3D Intro Flash Web Design
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http://www.teleset.com.co Services Involved
Account Manager // Ana María Cadena Client // Teleset Project Director // Miguel Vaca Designers // Nicolás Focazzio Andrés Garcia Url // http://www.teleset.com.co
Flash Web Design Custom Content Manager Development Web Hosting
http://www.kubo.com.co Account Manager // Ana María Cadena Client // Kubo Contrstructores Project Director // Miguel Vaca Designers // Nicolás Focazzio Eddy Milfort Néstor Daza Url // http://www.kubo.com.co
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Services Involved Web Design Custom Content Manager Development Web Hosting
FRACTAL
view more images
Y DESIGN EDUCTION B
S
Client’s Need
Our Solution
Visual Magazine, a new printed publication in Canada, targeted at “visual design by seduction” required an online magazine. The idea was to appeal visitors to subscribe to the magazine by publishing some of the articles, and by providing a small taste of the look and feel of what’s inside the printed counterpart.
Based on the target audience, ZEROFRACTAL™ developed a flash based web site with the same style as the printed magazine. The site is minimalist and sober. The navigation is totally experimental, as it is not meant for non internet visitors. To carry dynamic information, our development team created a custom content administrator that holds the magazine articles.
Services Involved Flash Web Design Content Management Development Web Hosting
www.bairesgrill.com
The whole web site is based on an interactive seductive experience.
Services Involved Flash Web Design Website Administration Web Hosting
Account Manager // Paul Kühne Juan Pablo Ceballos Client // Baires Grill project Director // Miguel Vaca Designer // Eddy Milfort Url // http://www.bairesgrill.com
view more
VISUAL images
Account Manager // Jose Uribe Maribel Arce Client // Visual Magazine Project Director // Miguel Vaca Designers // Eddy Milfort Andrés Garcia
Internet & Multimedia
Internet & Multimedia // Visual Magazine
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Internet & Multimedia // www.amarilo.com.co Account Manager // Ana María Cadena Client // Amarilo SA Project Director // Miguel Vaca Designer // Eddy Milfort Development // FractalContent™ Url // http://www.amarilo.com.co
Client’s Need Amarilo, one of Colombia’s leading real estate developers wanted a new website for their new corporate identity. The new site needed to be easy to use, and at the same time appealing. Due to their high volume of projects the site also needed to be easy to administrate allowing them to create and publish new projects.
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Flash based home page.
Our Solution We designed a site that combined HTML and Flash techniques to create a balance between high impact and usability. The layout was coherent with Amarilo’s new identity. We devised an interactive location map, which displayed all of the projects for sale. When a user clicked on the project, he was redirected, into the info page. To allow changes flexibility of the site contents and project map, we implemented our FractalContent™ software. With this solution, the page is easily kept up to date.
Services Involved Web Design Illustration Web Hosting FractalContent™ Website Administration
An interactive map of the city makes it easy to find projects for sale.
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Internet & Multimedia // Extreme Games ETB Account Manager// Ana María Cadena Client // Empresa de Teléfonos de Bogotá - ETB Project Director // Miguel Vaca Designer // Angelo Contreras Andrés Cano
Client’s Need
Internet & Multimedia
ETB was planning a mass mailing campaign for their a online gaming service. The idea was to attract young gamers to their service, by mailing them an interactive presentation CD-ROM. The difference between this campaign and their typical mailings was that the product did not have to be so corporate, but rather designed specifically for the target audience.
Our Solution ZEROFRACTAL™ took upon the challenge of creating a “Internet Extremo” presentation CD-ROM that would have a high acceptance among young gamers. To achieve this we relied on extensive 2D text animations, character design, music video, game trailers, downloadable demos and screen savers. The result is an eye catching campaign that has brought great acceptance to the service.
Services Involved Character Design Illustration Multimedia Design Screen savers
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Screen Shoots of the multimedia.
Products // FractalContent
TM
Zerofractal Content Administration Software FractalContent™ is a new generation in browser base web site administration tools. Based on the latest development technology and a result of our team work, this tool allows users to easily implement content driven websites, while maintaining full user control and flexibility, as well as a great looking design. The content administration application was developed with the user in mind. Because of this, content administration is now available to practically anyone without special technical or design experience.
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FractalContent™ is conveniently licensed through annual subscriptions. There are three plans to meet your website's needs. Existing users may upgrade between plans. Maximum Templates Maximum Pages Users Site Administrators Content Creators Content Administrators Intranet Users Advanced Features & Content Types Sitemap Bread Crumbs Meta-tag Editor: keyword & description Fileshare Search engine Online Forms Intranet Password protection Newsletters Newsletter Templates Newsletters broadcasted/mo Hosting Disk Space e-mail Accounts Mailbox size (per e-mail account) Monthly Traffic
WYSIWYG Editing
Online Preview
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(cm)Basic 2 5
(cm)Standard 5 25
(cm)Premium 10 100
1 0 0 0
1 2 5 10
1 5 10 50
yes yes yes no no 2 no
yes yes yes yes yes 5 no
yes yes yes yes yes 10 yes
0 n/a
1 500 mails/month
2 2500 mails/month
200 MB 10 20 MB 10 GB
600 MB 25 50 MB 15 GB
800 MB 60 75 MB 30 GB
Products // Virtual Reality Center
Showroom Sample
Zerofractal VR Center Based on today’s high capacity graphics processing computers, Zerofractal™ offers real-time applications for different vertical markets, like real estate, gaming, and even R&D, who can benefit from having users interact with virtual spaces and objects. 27
Real Time Graphics
Stylish CPU
Monitor Specs Screen Type Screen Size Std. Resolution Aspect Ratio Brightness Contrast Ratio Viewing Angle
Plasma 42” 852x480 16:9 1000 cd/m^2 1000:1 160 degrees
System Specs Processor Speed System Memory System Storage Operating System Rendering
2.8 Ghz 512 MB 40 GB Windows XP Realtime 3D engine Front View
Left View
Our Locations // Our Clients Toronto // Canada
With local presence in different cities and numerous customers around the world, we guarantee that we will provide you with the expertise required for your project. The following is a list of satisfied clients, who have believed in our commitment of building a worldwide network of creativity:
Advertising
McCann Erickson J Walter Thompson Lowe Rep Grey Brenalt Agency Concept! Ogilvy & Mather Pezeta Publicidad Silva Publicidad Mind The Mix Visual Magazine Czarnowski Chicago Aerial PR
Entertainment
Teleset ESI Recording Studios K2 Productions Diego Films Imaginaria Films Brash Live
Banking and Finance
Banco Megabanco Banco Superior Bolsa y Banca
Food
Oliver Foods Plaza Café Wendy’s Colombia Wimpy Baires Grill kokoriko USA
Government and Education
Sports
Colombianos por el Referendo Gimnasio Los Caobos Politécnico Grancolombiano Secretaria de Educación de Bogotá Asociación Colombiana del Petroleo
Easy Kart USA Federico Montoya Juan Pablo Montoya Academia Futbol Club UM Amer ica
Law
Technology & Communications
Prieto & Carrizosa
Real Estate and Architecture
Arquitectonica Constructora Colpatria Coscan Homes Fortune Network Groupe Pacific Inmobiliaria Mazuera Amarilo Espazio Urbano Kenko Communities Kobi Karp Architecture and Design Prodigy Network Pedro Gómez & Cia Portal de la 80 S.A. Revuelta Vega Leon PA Juan Carlos Arcila Ospinas & Cia Revuelta Vega Leon Rene Gonzales Architect Neo Reality Alison Spear AIA The Sieger Suarez Architectural Partnership Del Trust
Eastman Kodak ETB IBM NIPSON GmbH Pipeline CRM Smart Network Solutions Sucursales Virtuales RK Technologies
2005 // 2006
2005 // 2006
Toronto
Miami
Bogotรก
161 Bay St. 27th Floor. BCE Place. Toronto, Ontario M5J 2S1 Tel +1 (416) 572 2174
4100 NE 2nd Ave. Suite 302. Design District. Miami, FL. 33137 Tel + 1 (305) 573 6889 Fax + 1 (305) 573 4346
Calle 103 Nยบ 21-60 Oficina 101 Bogotรก Tel + 57(1) 256 6763 Fax + 57 (1) 256 4369
2005 // 2006
www.zerofractal.com
www.zerofractal.com