Zerofractal 2005-2006 Brochure

2005 // 2006

2005 // 2006

Toronto

Miami

Bogotรก

161 Bay St. 27th Floor.

BCE Place. Toronto, Ontario M5J 2S1 Tel +1 (416) 572 2174

4100 NE 2nd Ave. Suite 302. Design District.

Miami, FL. 33137 Tel + 1 (305) 573 6889 Fax + 1 (305) 573 4346

Calle 103 Nยบ 21-60 Oficina 101 Bogotรก Tel + 57(1) 256 6763 Fax + 57 (1) 256 4369

2005 // 2006

www.zerofractal.com

www.zerofractal.com

Our Company Our Company // Visual Communication Humans are communicative by nature and feel the need to express their thoughts. Throughout evolution, they have created “methods” such as writing, graphics, and gestures, to convey ideas, as clearly as possible.

In addition, they have developed specialized languages for each particular area of knowledge, but these languages might be confusing for the general reader, due to its technicality and complexity.

ZEROFRACTAL™ is a specialized company at interpreting and materializing the specific codes of each particular area of knowledge, in order to create clear visual languages for particular readers. This is what we define as visual communication.

Our Company // Method We have developed effective methods and procedures to guarantee the best communicative quality in the messages we create, maintaining the identity of the project as a priority.

Creative Visualization

Research Information

Graphic design hypothesis postulation.

Alternatives creation for the proposed graphic language Evaluation and control of proposed language.

Available information gathering.

Initial information assessment.

Target reader definition: (What, to Whom, How) Budget definition time line and goals definition.

Market and competition research.

Design guidelines definition.

Visual Language Production

Presentation / media definition.

Creation of visual language / solution.

Our Company // Our Team ZEROFRACTAL™ offers our customers creative and innovative ideas. For this reason, we are continuously looking for the most advanced and coherent solutions that suit our customers’ needs. Our work is based on thorough research for the development of each project.

We have a multi-disciplinary team, skillful at understanding our customers’ particular languages and codes. Likewise, our team is skilled at creating effective visual languages to communicate the right ideas to the right “target”.

Directors

Directors are in charge of the staff and the development of new services and products. There is one or more in every commercial and production facility.

Software Developers & Engineers

Software Developers are object oriented programmers and database analysts, experts on ASP, ASP .NET, XML web services, Action Script, Java Script, and SQL databases.

Commercial Staff

The staff is formed by well-experienced people, who are familiar with the techniques and design elements used in the visual communication solutions. They have enough knowledge to advice our customers on the best techniques and products they can choose in order to meet their needs.

Visualization Artists and Architects

They are highly-qualified professionals at visualization and project design development. Our staff is fully trained in interpreting technical specifications for your project. Their expertise includes 3D modeling, texturing, and lighting.

Graphic and Web Designers

Our talented graphic and web designers are capable of developing an effective graphical language for any type of graphic piece, from corporate identity to online sites.

3D Animators

Our animation staff is a group of highly experienced CG artists capable of animation both natural and artificial elements. Our staff is equipped with high end software and a powerful render farm to meet our projects’ deadlines.

Motion Designers

Our team of motion designers are fully capable of producing high impact movie clips for TV and DVD. Our Apple Final Cut based post production facilities offer high end result.

01

04

TV Production & Video

Services TV Commercials TV Identity Packages Institutional Video High Contrast DVD Authoring

03

TV Commercials // Alpina Baby Account Manager // Ana María Cadena Client // Lowe SSPM Project Director // Leonardo Sosa Designers // Francisco Estevez Miguel Angel Rodriguez Germán Jimenez Alejandro Galindo

Sequence of the magic

Client’s Need 04

LOWE-SSPM developed a campaign to launch Alpina’s new line of daily products for babies, “Alpina Baby”. The objective was to show how the taste of the product resembles that of real fruits.

Our Solution Based on the agency’s concept of a baby in a cradle, ZEROFRACTAL™ created a short 10” animated commercial in which a baby converted real fruits into Alpina Baby products. The decoration, lighting and the magic effects were crucial to achieve the main goal.

Services Involved 3D Animation Post-production Broadcast Prep

ZERO

FRACTAL

“Christmas” Reference

Client’s Need

Our Solution

McCann Erickson needed to launch a campaign for Matsercard’s debit product “Maestro”. The campaign was aimed at showing consumers that they could purchase any kind of product without extra charges and with tax reliefs.

Based of the photo shoot of each of the 18 products featured in the six references, our team of designers created 3D versions of the products which looked just as the originals. We proposed a way to integrate each of the cards into the product shots, keeping a motion flow and keeping the Maestro as the main attraction.

The agency devised six different references: Man, Woman, Entertainment, Food, School and Christmas. Each of the references had certain products according to its target market. Each of the products would be accompanied by a debit card of each of the affiliated banks.

The products needed to look very attractive, and be consistent throughout the campaign which included press, TV and radio.

Each of the banks’ corporate identities needed to be clear but at the same time they should not compete with Maestro’s brand.

Services Involved 3D Modeling 3D Animation Post Production Broadcast Pep

Account Manager // Ana María Cadena Client // McCann Erickson Project Director // Leonardo Sosa Designers // Francisco Estevez Alejandro Galindo Leonardo Sosa Andrés Ruiz

TV Production & Video

TV Commercials // Mastercard - Maestro

05

TV Identity Packages // La Isla de Los FamoSOS 2 Una Aventura Pirata

06

Client’s Need

Our Solution

Teleset was to produce the second version of the “Survivor” reality show franchise in Colombia, “La Isla de los FamoSOS”. The production team wanted the show to be a pirate adventure. The theme had to be credible and have a consistent look.

Working with the production crew a set of graphic pieces were developed including the show intro, bumpers, uppers, game icons, closing credits and location maps. We relied heavily in 3D animation to re-create a pirate like environment.

To support the theme, the style of every item had to be worn and dark. Besides this, everything had to be slightly animated. We created moving flags, cannons, maps and treasures for the different show elements.

Show intro

Services Involved Show Intro Animated Location Maps Bumpers Game Icons Uppers Client // Ana María Cadena Juan Pablo Ceballos Client // Teleset Project Director // Leonardo Sosa Designers // Francisco Estevez Alejandro Galindo Freddy Vargas Miguel Angel Rodriguez Germán Jimenez Andrés Ruiz

ZERO

FRACTAL

TV Identity Packages // La Isla de Los FamoSOS 3 La Gran Apuesta Client’s Need

Our Solution Our team of designers devised a Joker like character who acted like the main attraction of the show. The character was used throughout the graphical including: the show logo, the intro, bumpers, uppers icons, wipes and closing credits.

TV Production & Video

The third sequel of the reality show was oriented to gambling. Because of this, the whole look and feel of the reality show had to be based playing and casino elements.

The show needed to have the same level of graphic content as the previous versions.

07

Services Involved Show Intro Uppers & Bumpers Game Icons Closing Credits Account Manager // Ana María Cadena Juan Pablo Ceballos Client // Teleset Project Director // Leonardo Sosa Designer // Francisco Estevez Alejandro Galindo Freddy Vargas Miguel Angel Rodriguez Germán Jimenez Andrés Ruiz

Show intro

Institutional Video // Modularity Account Manager // Sandra Valencia Juan Pablo Ceballos Client // Miryam Sibony Dum Designer Project Director // Leonardo Sosa Designers // Miguel Angel Rodriguez Freddy Vargas Alejandro Galindo Andrés Ruiz

Client’s Need The client was seeking a video presentation of the “Modularity Furniture Concept”. The video was to be mastered as a DVD to displayed at the 2005 International Furniture Show in Milan, the largest of its kind in the world.

The video needed to promote the furniture concept as well as to highlight its flexibility and design.

08

Our Solution Based on the furniture design, our team of designers created a video presentation that illustrated how the concept worked and how the different modules combined into an endless set of possibilities. We opted to use a minimalist language to reinforce the modularity concept.

Services Involved 3D Animation Motion Design DVD Authoring

ZERO

FRACTAL

Screenshots from the Modularity video presentation DVD

Institutional Video // Tricky Air

TV Production & Video

Account Manager // Albert GonzĂĄlez Client // Tricky Air Billet USA Project Director // Leonardo Sosa Designers // Alejandro Galindo Miguel Angel Rodriguez Url // http://www.trickyair.com

Client’s Need Tricky Air Billet required a breathtaking intro movie for their upcoming new corporate website. The idea was show the visitors and newcomers what the benefits of the Tricky Air Billet were as well as to encourage them to browse the interior of a flash based interactive site.

09

Our Solution Working closely between our web design and video production teams, a 3D cinematic intro was devised. From concept, storyboard to production and post production, the Tricky Air intro movie was an exciting way of both showing the bike's capabilities and creating a new interactive web experience.

Services Involved Storyboards 3D Modeling & Animation Motion Design Video Encoding for the Internet

Scenes from the web intro

Real Estate

Services Virtual Tours Project Web Sites Rough Packages & Borchures Renderings Floorplans Web Tours Virtual Reality

11

Real Estate // Cynergi Wynwood Art District

12

Interior Renderings

Exterior Renderings & Cross Sections

ZERO

FRACTAL

Account Manager //AndrĂŠs Esteban Reyes Client // Trust Usa Project Directors // Miguel Vaca Otoniel Tatis Leonardo Sosa Url // http://www.cynergimiami.com

Client’s Need

Our Solution

Trust Usa required a visual communication solutions for an upcoming development in Miami. It needed to include everything from the project logo, print material, ads, virtual tours and website.

ZEROFRACTAL™ provided a complete solution of services for project marketing. It began by conceptualizing the client’s need and developing a minimalist look and feel.

Services Involved

Virtual Tour (DVD)

Advertisement Design

A special care was taking when assembling every item so that the look would be consistent throughout.

Brochure Design

Project Brochure Advertisement Design for Magazines & Press Flash Web Design Web Hosting Renderings Virtual Tour

Real Estate

Based on the logo, our graphic designers created a flash interactive website and different print material for brochures and press. At the other end, our visualization division created a virtual model of the building used in renderings and a virtual tour in DVD.

Logo Design

13

Web Design & Development

Real Estate // Mosaique Southham

14

Services Involved

Client’s Need Groupe Pacific needed a video presentation for the sales center of a new residential project in Montreal, Canada. The video had to be short, but catchy.

Virtual Tour Exterior Renderings

The client wanted the presentation to focus on the amenities, rather than the actual units.

Our Solution Based on the building plans and the graphic concept their agency had developed, ZEROFRACTAL™ produced a Virtual Tour for DVD in which we explored the building’s exteriors and its amenities.

Post production was essential in the video, from the intro to the color correction throughout which gave the final product a sense of heat.

ZERO

FRACTAL

Account Manager // Paul Kühne Jairo Andrés González Client // Groupe Pacific Canada Project Directors // Leonardo Sosa Otoniel Tatis Url // http://www.mosaique.com

Screenshots from the virtual tour

Real Estate

Real Estate // Racquet Club & Marina

15

Services Involved Logo Design Project Brochure Project Website Interior & Exterior Renderings Virtual Tour Virtual Tour

Client’s Need Racquet Club Towers required the visual communication elements for a new residential building.

Project Website Design

Our Solution ZEROFRACTAL™ provided the client with a complete solution of services for their marketing needs. The solution included the project’s logo, a flash based website, brochure, renderings, floor plans and a virtual tour.

Account Manager // Carlos Sánchez Client // Racquet Club & Marina Project Directors // Otoniel Tatis Miguel Vaca Url // http://www.racquetclubmairna.com

Brochure Design

Corporate Identity

Services Logo Design Stationary Brochure Design Illustration Character Design Advertisement

17

Corporate Identity // Logo Design Logo Design Services

Services Involved

Your corporate identity is probably the most important and perdurable item that represents your business. Because of this, our creative team takes the challenge of creating corporate identity concepts which fully describe your business and gives it’s own spirit.

Logo Design Stationary Brochure Design Illustration Character Design Advertisement

// Clarte

18

Account Manager // Juan Pablo Ceballos Client // Clarté Lifestyle Management Project Director // Miguel Vaca Designer // Andrés Cano

// La Academia Futbol Club oe JhopnreD sidente

7445 1 437 506 to : 57 6 ext. 4 o Direc Teléfon 7 1 428 066 ext. 4506 5 0 tador : 28 500 47 Piso 4 Conmu Fax : 57 1 4 º 49a - olombia a 68 N Avenid gotá D.C. - C Bo

Account Manager // Ana María Cadena Client // La Academia FC Project Director // Miguel Vaca Designer // Nicolás Focazzio

ZERO

FRACTAL

// Racquet Club & Marina

Account Manager // Albert González Client // Racquet Club & Marina Project Director // Miguel Vaca Designer // Eddy Milfort Url // http://www.racquetclubmairna.com

Corporate Identity

// Cynergi

19

Account Manager // Paul Kühne Jairo Andrés González Client // Trust Usa Project Director // Miguel Vaca Designer // Andrés Cano Url // http://www.cynergimiami.com

// Top Speed

JhongeDr

oe

Mana

22 484-23 : (310) Phone ) 484-0152 10 Fax: (3 nit A treet, U 26th S 2205 1 e, CA 90250 orn Hawth -3311 1 4 1 3 3 FL

Account Manager // Andrés Esteban Reyes Client // Sean Bernstein Advertisement Project Director // Miguel Vaca Designer // Nicolás Focazzio Url // http://www.topspeed.com

2205 126th Street, Unit A Hawthorne, CA 90250 FL 33141-3311

www.topspeed.com info@topspeed.com

Phone: (310) 484-2322 Fax: (310) 484-0152

04

Internet & Multimedia

Services Web Design Multimedia Web Development Web Promotion Web Administration

21

Internet & Multimedia // Web Design http://www.deitech.com.co Services Involved

Account Manager // Ana María Cadena Client // Design For Woman SA Project Director // Miguel Vaca Designer // Eddy Milfort Url // http://www.deitech.com.co

Flash Web Design.

Web Administration Web Hosting

http://www.trickyair.com Services Involved

Account Manager // Albert González Client //Tricky Air Billet Project Director // Miguel Vaca Designer // Nicolás Focazzio Url // http://www.trickyair.com

Animated 3D Intro Flash Web Design

22

http://www.teleset.com.co Services Involved

Account Manager // Ana María Cadena Client // Teleset Project Director // Miguel Vaca Designers // Nicolás Focazzio Andrés Garcia Url // http://www.teleset.com.co

Flash Web Design Custom Content Manager Development Web Hosting

http://www.kubo.com.co Account Manager // Ana María Cadena Client // Kubo Contrstructores Project Director // Miguel Vaca Designers // Nicolás Focazzio Eddy Milfort Néstor Daza Url // http://www.kubo.com.co

ZERO

Services Involved Web Design Custom Content Manager Development Web Hosting

FRACTAL

view more images

Y DESIGN EDUCTION B

S

Client’s Need

Our Solution

Visual Magazine, a new printed publication in Canada, targeted at “visual design by seduction” required an online magazine. The idea was to appeal visitors to subscribe to the magazine by publishing some of the articles, and by providing a small taste of the look and feel of what’s inside the printed counterpart.

Based on the target audience, ZEROFRACTAL™ developed a flash based web site with the same style as the printed magazine. The site is minimalist and sober. The navigation is totally experimental, as it is not meant for non internet visitors.

To carry dynamic information, our development team created a custom content administrator that holds the magazine articles.

Services Involved Flash Web Design Content Management Development Web Hosting

www.bairesgrill.com

The whole web site is based on an interactive seductive experience.

Services Involved Flash Web Design Website Administration Web Hosting

Account Manager // Paul Kühne Juan Pablo Ceballos Client // Baires Grill project Director // Miguel Vaca Designer // Eddy Milfort Url // http://www.bairesgrill.com

view more

VISUAL images

Account Manager // Jose Uribe Maribel Arce Client // Visual Magazine Project Director // Miguel Vaca Designers // Eddy Milfort Andrés Garcia

Internet & Multimedia

Internet & Multimedia // Visual Magazine

23

Internet & Multimedia // www.amarilo.com.co Account Manager // Ana María Cadena Client // Amarilo SA Project Director // Miguel Vaca Designer // Eddy Milfort Development // FractalContent™ Url // http://www.amarilo.com.co

Client’s Need Amarilo, one of Colombia’s leading real estate developers wanted a new website for their new corporate identity. The new site needed to be easy to use, and at the same time appealing. Due to their high volume of projects the site also needed to be easy to administrate allowing them to create and publish new projects.

24

Flash based home page.

Our Solution We designed a site that combined HTML and Flash techniques to create a balance between high impact and usability. The layout was coherent with Amarilo’s new identity.

We devised an interactive location map, which displayed all of the projects for sale. When a user clicked on the project, he was redirected, into the info page.

To allow changes flexibility of the site contents and project map, we implemented our FractalContent™ software. With this solution, the page is easily kept up to date.

Services Involved Web Design Illustration Web Hosting FractalContent™ Website Administration

An interactive map of the city makes it easy to find projects for sale.

ZERO

FRACTAL

Internet & Multimedia // Extreme Games ETB Account Manager// Ana María Cadena Client // Empresa de Teléfonos de Bogotá - ETB Project Director // Miguel Vaca Designer // Angelo Contreras Andrés Cano

Client’s Need

Internet & Multimedia

ETB was planning a mass mailing campaign for their a online gaming service. The idea was to attract young gamers to their service, by mailing them an interactive presentation CD-ROM. The difference between this campaign and their typical mailings was that the product did not have to be so corporate, but rather designed specifically for the target audience.

Our Solution ZEROFRACTAL™ took upon the challenge of creating a “Internet Extremo” presentation CD-ROM that would have a high acceptance among young gamers. To achieve this we relied on extensive 2D text animations, character design, music video, game trailers, downloadable demos and screen savers. The result is an eye catching campaign that has brought great acceptance to the service.

Services Involved Character Design Illustration Multimedia Design Screen savers

25

Screen Shoots of the multimedia.

Products // FractalContent

TM

Zerofractal Content Administration Software FractalContent™ is a new generation in browser base web site administration tools. Based on the latest development technology and a result of our team work, this tool allows users to easily implement content driven websites, while maintaining full user control and flexibility, as well as a great looking design. The content administration application was developed with the user in mind. Because of this, content administration is now available to practically anyone without special technical or design experience.

26

FractalContent™ is conveniently licensed through annual subscriptions. There are three plans to meet your website's needs. Existing users may upgrade between plans.

Maximum Templates Maximum Pages Users Site Administrators Content Creators Content Administrators Intranet Users Advanced Features & Content Types Sitemap Bread Crumbs Meta-tag Editor: keyword & description Fileshare Search engine Online Forms Intranet Password protection Newsletters Newsletter Templates Newsletters broadcasted/mo Hosting Disk Space e-mail Accounts Mailbox size (per e-mail account) Monthly Traffic

WYSIWYG Editing

Online Preview

ZERO

FRACTAL

(cm)Basic 2 5

(cm)Standard 5 25

(cm)Premium 10 100

1 0 0 0

1 2 5 10

1 5 10 50

yes yes yes no no 2 no

yes yes yes yes yes 5 no

yes yes yes yes yes 10 yes

0 n/a

1 500 mails/month

2 2500 mails/month

200 MB 10 20 MB 10 GB

600 MB 25 50 MB 15 GB

800 MB 60 75 MB 30 GB

Products // Virtual Reality Center

Showroom Sample

Zerofractal VR Center Based on today’s high capacity graphics processing computers, Zerofractal™ offers real-time applications for different vertical markets, like real estate, gaming, and even R&D, who can benefit from having users interact with virtual spaces and objects.

27

Real Time Graphics

Stylish CPU

Monitor Specs Screen Type Screen Size Std. Resolution Aspect Ratio Brightness Contrast Ratio Viewing Angle

Plasma 42” 852x480 16:9 1000 cd/m^2 1000:1 160 degrees

System Specs Processor Speed System Memory System Storage Operating System Rendering

2.8 Ghz 512 MB 40 GB Windows XP Realtime 3D engine Front View

Left View

Our Locations // Our Clients Toronto // Canada

With local presence in different cities and numerous customers around the world, we guarantee that we will provide you with the expertise required for your project.

The following is a list of satisfied clients, who have believed in our commitment of building a worldwide network of creativity:

Advertising

McCann Erickson J Walter Thompson Lowe Rep Grey Brenalt Agency Concept!

Ogilvy & Mather Pezeta Publicidad Silva Publicidad Mind The Mix Visual Magazine Czarnowski Chicago Aerial PR

Entertainment

Teleset ESI Recording Studios K2 Productions Diego Films Imaginaria Films Brash Live

Banking and Finance

Banco Megabanco Banco Superior Bolsa y Banca

Food

Oliver Foods Plaza Café Wendy’s Colombia Wimpy Baires Grill kokoriko USA

Government and Education

Sports

Colombianos por el Referendo Gimnasio Los Caobos Politécnico Grancolombiano Secretaria de Educación de Bogotá Asociación Colombiana del Petroleo

Easy Kart USA Federico Montoya Juan Pablo Montoya Academia Futbol Club UM Amer ica

Law

Technology & Communications

Prieto & Carrizosa

Real Estate and Architecture

Arquitectonica Constructora Colpatria Coscan Homes Fortune Network Groupe Pacific Inmobiliaria Mazuera Amarilo Espazio Urbano Kenko Communities Kobi Karp Architecture and Design Prodigy Network Pedro Gómez & Cia Portal de la 80 S.A. Revuelta Vega Leon PA Juan Carlos Arcila Ospinas & Cia Revuelta Vega Leon Rene Gonzales Architect Neo Reality Alison Spear AIA The Sieger Suarez Architectural Partnership Del Trust

Eastman Kodak ETB IBM NIPSON GmbH Pipeline CRM Smart Network Solutions Sucursales Virtuales RK Technologies

2005 // 2006

2005 // 2006

Toronto

Miami

Bogotรก

161 Bay St. 27th Floor.

BCE Place. Toronto, Ontario M5J 2S1 Tel +1 (416) 572 2174

4100 NE 2nd Ave. Suite 302. Design District.

Miami, FL. 33137 Tel + 1 (305) 573 6889 Fax + 1 (305) 573 4346

Calle 103 Nยบ 21-60 Oficina 101 Bogotรก Tel + 57(1) 256 6763 Fax + 57 (1) 256 4369

2005 // 2006

www.zerofractal.com

www.zerofractal.com