WHAT WOMEN REALLY WANT

The General Manager of Abridge Golf tackles a burning question within the game

By JUSTIN WEBB

Windustry I have kept a close eye on the various golfing trends. I have come to realise and strongly believe that no golf club should be without a lady’s section – it should be well supported by both the men and women of the club. Therefore, as the current General Manager of Abridge Golf Club, a championship course, I formulated unique membership and training packages, tailored specifically for female golfers and the golfing lifestyle. At Abridge we provide the female golfer with opportunities in the development of their game, both as a beginner and as an advanced golfer, supporting them during this ongoing process.

Recently I sat down and spoke with several ladies for a casual chat, trying to find the answer, gain some insight and catch up on the current trends and the answer to a famous question: what do women really want? To be honest, it was such an enjoyable afternoon, finding out new things, confirming various aspects of the game, seeing what the ladies were wanting, what really sparked their interest. abridgegolf.com

It’s not about the status of the club, how cheap the club is or what freebies you are getting, it’s about the enjoyment and camaraderie of the sport, both on and o the course. Many ladies start playing the game to network, improve business relations and, let’s not beat around the bush, most business deals are made on the course. However, at the end of the day it’s all about enjoyment of the game, spending time with other lady’s and developing both personal and professional relationships.

The game of golf not only ticks all the boxes, but it also provides a pleasant environment for women to relax and enjoy the company of others. Perhaps it’s simply having a well-deserved break in routine, enjoying a round of golf in the fresh air, getting some sun, enjoying that glass of wine with friends, perhaps this is what women really want… or is it?