HEART OF THE MATTER

Why every creation from Marloe Watch Company is pieced together with love and a passion

In 2015, being the inquisitive type, Oliver Go e decided to replace the dead battery in his fairly pricey, branded watch. When he opened it up, however, he discovered a disappointing reality. Staring back at him was a hollow case with an underwhelming, plastic quartz movement inside. The watch felt heartless and Oliver was sure he could make something better. He went in search of a partner and soon met Gordon Fraser, an industrial designer who shared his passion for doing things properly. Oliver and Gordon agreed on a plan to create a welldesigned, beautifully engineered watch, with a mechanical beating heart, for the price of a high street fashion watch.

Within 12 months, the first mechanical Marloe watch was sold and Marloe Watch Company was born. In the years since they are proud of the reputation they’ve built in the flourishing British watch industry. It takes inspiration, craftsmanship and patience to make a beautiful mechanical watch. They put those same qualities into everything they do, from meticulous design research to lifetime customer service. When you first unbox your Marloe watch and feel its heart ticking in your hand, they think you’ll agree that it’s well worth waiting for. They know the value of time. They know how fast it can speed by, and how easy it can be to fritter away. In an age where everything is instant and disposable, they want to create something enduring: a Marloe watch isn’t just about keeping time, it’s about spending it well. A mechanical watch is a symbol of human ingenuity, craftsmanship and endeavour. Every watch is inspired by a story of human endeavour – of people who dedicated their time to something extraordinary.

Their passion, belief and tenacity helped them achieve what others thought was impossible. These were people who challenged themselves, who never took the easy path or cut corners. They knew that nothing worthwhile comes easy and that it’s worth taking the time to do things properly.

Their design process includes immersing themselves in these stories for months, unearthing evocative details that influence every design decision.

They give their customers regular insights into the process through online films and blog posts. Every watch is delivered with a specially designed booklet retelling the backstory and how it translates into the design details.

Their watches are produced in batches of up to 1,000 and each watch is finished with a unique serial number. Their commitment to high standards and uncompromising attention to detail means they quality check every single watch by hand.

They hope that wherever your Marloe watch takes you, and whatever adventures you share, it’s time well spent.

marloewatchcompany.com