PRODUCT DESIGN PORTFOLIO
Zeyu Rong
Gender: Birth Day: Birthplace: Nationality: Phone: Email: Address:
EDUCATION: 2011-2014
Male 11 November 1991 Nanjing, Jiangsu Province Chinese +39 320 975 3552 zeyurong@gmail.com Viale Jenner, 50, Milan, Italy
2007-2010
BA Product Design Politecnico di Milano, Italy Italian Language course UniversitĂ per Stranieri di Siena, Italy High School Affiliated to Nanjing Normal University
LANGUAGES: Chinese Italian English
Native Advanced level B1 IELTS 7.5
COMPUTER SKILLS: Modelling: Rendering: Technical drawing: Graphics:
Alias Design, Inventor Professional Maxwell Render, Keyshot Autocad Adobe Photoshop, Illustrator, Indesign
2011
EVENTS: 2013 HOST THINKING Design competition 2014 DESIGN FOR THE REAL CHINA Design competition (valutation in process) MILAN DESIGN WEEK lamp SULU for longevity exhibited in Fuorisalone Sarpi Bridge MILAN DESIGN WEEK Design X Designers volunteer
Who I am? After three years study of Industrial design in Milan, whilst viewing design fairs and tasting local culture, my direction as a designer gradually begins to develop. Design can solve problems, design can make products beautiful, however, as for me, it has a greater meaning. I would like to design objects which could remind the forgotten, natural world around us, recalling the life experience. The natural world could be water waves reflected on a wall or cornfields blowed by a breeze. I have seen a rotating glass lamp which gives light waves on the wall, bringing me to a silent lake, and a long slender lamp which sways when someone comes close, like a plant. To define this feeling, the word POETIC could be the most appropriate one. Due to industrial tendency of my bachelor programme, I was always doing problem-solving projects. That’s why I haven’t realised any poetic design now, but I have many ideas. In order to achieve my goal, I have decided to choose a differently orientated master. Combination, from my point of view, is source of creative ideas. By combining unrelated things, I can get a tons of inspirations, though a major part of them are unrealisable. The possibilities of combination base on the variety of information in our head, and this variety is designer’s root of creation and is what people from special fields of study usually cannot achieve. In the future, I think that designers would put forward ideas and concepts which give directions and suggestions to scientific and tecnological research. Also, I have an idea of making a mechanism ( e.s. computer programme) which combines the words randomly, so a designer could get infinite inspirations.
A field that I am really interested in is handicraft, especially glass and ceramics processing. What attracts me in this field is not only the beauty of art, but also the potential possibilities. By changing the process I could have many different results. If I connect it with the POETIC design that I have mentioned above, what will it result in? I love enriching my life experience. Although I have studied abroad in Italy for 3 years, I’m already familiar with italian culture and language, and I want to see other cultures, other landscapes or other design attitudes, and to see how these designers design under their culture. For these 3 years, I was also thinking of what kind of thing I should design in the future. Could it be a luxury furniture that can be consumed only by the rich? Or an interesting item that can be enjoyed by everyone? Besides, I can draw a special kind of picture (you can see it in my portfolio, P28) I started drawing this kind of picture when I was very young. Usually I just draw a point or a Chinese character first, then give it more random curves and lines without any draft in my head, like a seed that grows up unexpectedly and naturally. Unlike the normal drawings, I don’t know what I draw at first but then it becomes something with soul. It departs from the same point or same basic form and the drawings can result differently with unaccountable possibilities . Sometimes I can tell the meaning, while other times I just enjoy the beauty of extending forms. To the best of my knowledge, they don’t belong to any art genre.
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Catalogue ACADEMIC WORKS ARÁN Sandwich toaster, 2013................................................................................................................................................................................................4 SULU Musical rehabilitative tool, 2014..................................................................................................................................................................................11 UNIPHONE Mobile phone, 2012...........................................................................................................................................................................................20 ALIBABÀ AND 4 THIEVES A food delivery service with souvenirs, 2013..............................................................................................................................24 DRAWINGS My pen artworks....................................................................................................................................................................................................................30 IDEAS AND CONCEPTS JIN NO CLEAN BENCH............................................................................................................................................................................................................38 EATING ABOVE.......................................................................................................................................................................................................................42 UMBRELLALIZE RAINY LANDSCAPES....................................................................................................................................................................................45 OTHER WORKS...........................................................................................................................................................................................................................................48
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ARÁN
*
Product: Sandwich toaster Topic: Kitchen appliances redesign Completed: 2013, BHA course project. Group work done with Kate Sheppard, and Yong Lvyan.
Background: In Ireland, a normal housewife only use a sandwich toaster once or twice a week, but the toasters on the market are difficult to store due to their irregular shapes. Also, all the existing toaster plates don’t match well with irish sandwich bread. Design: The ARÁN is an easy-to-clean and easy-to-store sandwich toaster designed for irish people. Its handle and feet which occupy a lot of space are integrated in the main body.
* ARÁN means bread in Irish.
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RESEARCH Questionnaire & User Interview Questionnaire was conducted online on SurveyMonkey. A normal housewife who lived in Carlow in Ireland was interviewed and observed.
Problem analysis The whole process of usage is divided into many steps. Every step is analyzed to find the problems.
Benchmarket Price & wash difficulty. Functionality & toaster type.
Brief
Store
compact transformation
“ I don’t want to keep the toaster on the counter top. ” “ I am busy and I want to clean it in the dishwasher. ”
+ Clean fast easy
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DEVELOPMENT Sketch
The handle and the feet were united to make the toaster more compact. The handle-foot could also lock the toaster for security.
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The handle was designed larger facilitate use.
The process of use became complicated, thus we changed the closing mechanism but kept the compact form.
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DEVELOPMENT Disassembly A sandwich toaster is disassembled to show the construction.
照片一张大的放上面！ 两张拆解过程照片小的！
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Technical drawing All the details can be found in appendices.
FEATURES
The plate, which is fixed by 4 silica gel slices, can be removed easily for cleaning.
Heat insulating foot is integrated into the main body and it can be rotated down when used, making storage easier.
The toaster can be stored erect.
The plates are designed exactly for Irish which is typically bigger other breads.
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STORYBOARD
Wait for green light
Remove sandwich when ready
Wrap flex and store
Lower foot
Open and place sandwich 10 Zeyu Rong / Product design portfolio 2014
Remove plates to clean
SULU
*
Product: Musical Instrument for stroke rehabilitation Topic: Medical appliance design Completed: 2014, BHA graduation project, eventually exhibited in Fuorisalone Sarpi Bridge in Milandesignweek. Background: Persistent motor impairments are common following a stroke. And Playing instrument has been proved to be more efficient than conventional therapies. It was also shown that rehabilitation still has the potential to induce neurological and functional changes after 6 months. There is a need to develop a product that will meet the patient’s interests to actively engage them during and beyond the supervised rehabilitation period so that long-term improvements in upper extremity function can be achieved. Design: SULU is a lamp-liked musical instrument dedicated for domestic stroke rehabilitation. By tapping the light straps projected by SULU, patients can play songs.
* Name SULU comes from italian “SUonare la LUce” that means “play the light”. Also, It has a similar pronunciation with “solo”.
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RESEARCH Define the design area After consulting a wide variety of scientific articles related to stroke rehabilitation, the design area has been defined.
Instructor, supervised, hospital Programmed task
Free, infinite, half rehabilitation, half entertainmentďźŒhome Life routine
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Visit to the rehabilitation center In order to understand the real life of stroke patients and observe the clinical facilities, I joined a visit organized by Prof. Andreoni to rehabilitation center “Villa Beretta� which is located in Costa Masnaga, Lecco, Italy. The BTS Nirvana does impress me with it augmented reality method of treating patients.
Brief & User
Inspirations Computer game "SYNTHESIA"
BTS Nirvana
Laser Keyboard
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DEVELOPMENT Evolution of concept
1st
2nd
3rd
● Beat
● Card
● Elaboration
the key of light, playing music.
● User
of song is changed by cube because for stroke patients, card is too thin to hold.
can play songs without learning any musical knowledge, guided by lights of different color.
● Cube
● Occupy
● The
little space, the only thing to do is to turn on the light.
● As
long as inserts a song card, one can learn and play the correspondent song.
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of instruments is added to make usage more intuitive.
light is combination of LED and laser pattern. Laser pattern gives information of keys, while LED serve as guidance of song.
on form and material: combination of wood and metal gives a warm and safe feeling, protecting the tender psychological state of stroke patient.
● Ensure
as: lamp.
which kind of object this product is going to be perceived
Model of study A model is built to see how to obtain light straps.
Final Model
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FINAL CONCEPT Changes
The cubes will be held on a vertical rotatable shelf. One reason is for esthetics: 18 cubes put on the base can be a mass and this base needs to be more wide. Another reason is perception, putting a cube at the top of lamp can be strange and not intuitive. There are not instrument cubes anymore, instead user can change the instruments by press the keys. One reason is that the instrument cubes put together with the song cubes can confuse user, causing more time to search the cube that he wants. Another reason is that there are few instruments but a number of songs. There are two modes of use : Listening: User listens to the song and gets familiar with the rhythm. Playing: User plays the music, following the lights. Additionally, if user doesn’t put any cube on the base, he plays free. Switch touch. Considering the difficulty for stroke patient to press the normal switch, here a big touch switch is used.
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PROCESS OF USE
Audio Feedback Zeyu Rong / Product design portfolio 2014 17
TECHNOLOGIES How to know where is touched? The laser IR generates a layer of infrared light on table. When one touches the tabletop, the light gets reflected and received by camera IR that generates a image with which the inter computer calculates the position of touched point.
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How to idenficate a song from a cube? In every cube there is a integrated circuit RFID that func+ons as a bar code. When a cube is put near the RFID reader under the note sign, the reader reads the code and transmit to a computer on which all the songs have been already saved.
TEHNICAL DRAWINGS *The details are in appendices.
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UNIPHONE Product: Mobile phone Topic: User-centered design Completed: 2012, BHA course project. Group work done with Yang Ruoshi, and Yong Lvyan.
Background: The mobile phone is deeply transforming the communication among people, while its nature has changed little in these years. We discover the real needs of people and try to bring some significant change to the mobile phone. Design: The Uniphone is a mobile phone designed for businessman/buisnesswoman. The blue-tooth earphones are integrated into the mobilephone and the form is highly curved to give maximum comfort.
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RESEARCH Observation and questionnaire The observation of people has been done to clarify how people interact with their mobile phones, physically and psychologically.
Persona and scenarios A virtual person is created to understand our user better.
Needs
Future scenarios When the needs are satisfied, how will the persona’s life be?
Efficient
notifications
Easy
one-hand use
Comfortable
even in long-time calls Zeyu Rong / Product design portfolio 2014 21
DEVELOPMENT Ergonomics We have used plasticine to try many different forms, trying to find the best one.
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Final model
Final model is made of polystyrene and polyurethane.
FEATURES
The 5-inch curved sreen requires less width than the usual screen, making it easier for fingers to reach across the screen.
The integrated blue-tooth ear-phone, replacing the earpiece, can be divided into a pair.
The concave back exactly follows the outline of fingers.
The concave back is comfortable for two-hand use. Zeyu Rong / Product design portfolio 2014 23
ALIBABĂ€ AND 4 THIEVES *
Product and system: A food delivery service with souvenirs Topic: Metadesign the souvenir of Naples Completed: 2013, BHA course project. Group work done with Donatella Sorci, Antonio Volpe, Tommaso Visconti.
Background: Naples has an abundant food culture that reflects many social characteristics. They can be found in normal lives, artworks, history and films. It would be interesting design an ironic souvenir in this area. Many neapolitans go to Milan to find work or study. Design: Alibaba and 4 Thieves is a food delivery service between Naples and Milan. Our intention is to offer a service through which food is available to be delivered to Neapolitans who lives in Milan to remind them of their home with symbolic gadgets/features. *BabĂ is the name of a neapolitan dessert. 24 Zeyu Rong / Product design portfolio 2014
RESEARCH Study of Neapolitan food culture Books, films related to food culture were read and some neapolitans were consulted. Here is the potrait map which shows result.
Market analysis Some products related with food culture were collected and analysed, according to material and cultural aspects.
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SCENARIO BUILDING Why Scenario matrix was used to ascertain the aim of the product. We have chosen “homesick time� as ourdesign aim
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Who Persona is an architecture student. The images describe what he sees, hears, thinks and his pain and gain.
PRODUCT There are four kinds of express package designed specifically for four different kinds of foods.: sauce with pasta, desserts, rustics, vegetables. Here is the package for sauce with pasta. Tag Illustrates what kind of food is in the box..
e' voglia e l'abbuffà e rhum.. 'nu strunz' nunn'addeventa maje babbà!
Jack Sparrow
e' voglia e l'abbuffà e rhum.. 'nu strunz' nunn'addeventa maje babbà!
Jack Sparrow
e' voglia e l'abbuffà e rhum.. 'nu strunz' nunn'addeventa maje babbà!
Jack Sparrow
Gadgets Placemat, spaghetti measure, coasters, magnets. The graphic, commonly seen on social networks, plays a game with personality and ambiguous sentence. These words, written in Neapolitan dialect, are of tipycal Neapolitan irony related to food.
Sauce for pasta Sauce is made by our client (mother in Naples).
Pasta The pasta is by a famous neapolitan brand.
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SERVICE Our company
Process of Use There are 3 different ways to use our service, this is one of them. The man becomes homesick; He wants his mother to cook food for him; His mother notices our product by advertisment; She chooses preferred product and graphic from the alternatives on our official site/ by phone/ at our shop; She cooks typical neapolitan foods;
The personnel gives the package to the delivery company; The package is delivered from Naples to Milan;
De
liv
ery
com pa
ny
Our personnel comes to package and take the food.
The man receives the package and opens it; He can share the food with someone else or enjoy it himself;
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DRAWINGS I started drawing this kind of picture when I was very young. Usually I just draw a point or a Chinese character first, then give it more random curves and lines without any draft in my head, like a seed that grows up unexpectedly and naturally. Unlike the normal drawings, I don’t know what I draw at first but then it becomes something with soul, and departing from the same point or same basic form the drawings can result differently with unaccountable possibilities . Sometimes I can tell the meaning, other times I just enjoy the beauty of extending forms. To the best of my knowledge, they don’t belong to any art genre.
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In Chinese universities, there are many benches for rest. However, they are too dusty to sit on. Dust, affected by gravity, often settles on the upper surface of a bench. By contrast, the lower surface is always clean. So why not sit on this lower side?
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CONSTRUCTION
Dust only settles on the upper surface.
Curved top prevents rain from flowing onto the lower surface.
After sitting, the spring mechanism rebounds back automatically.
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Process of Use
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CONSTRUCTION
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EATING ABOVE Why must all the diners sit on the same plane while the space above is wasted? and why must strangers listen to my conversation consiciously or unconsciously because we are just too close? Especially when we talk about some private things? The solution is EATING ABOVE. EATING ABOVE is a system of seat and table with adjustable height. It’s designed for restaurant and bar which have a height more than 6 m or for outdoor. The purpose is giving user a special experience of eating and a sense of privacy. The factors of security, convenience, flexibility and stability are concerned in the design.
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DETAILS Unit
Requirements and soltuions SAFETY: Diner doesn’t take risk of falling down. FLEXIBILITY: Diner can adjust position of seat and table to find a comfortable sitting posture. CONVENIENCE: It must be easy for diner to get meals and go to toilet. STABILITY: The seats and table must be stable in the situation of rising and falling, and in the situation of diner’s activity.
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Process
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UMBRELLALIZE RAINY LANDSCAPES In this project, I extract the main colors from the photos of rainy day of different towns/cities, and use these colors to recompose close views and distant views of these spots on the umbrella. The purpose is to merge the umbrella into their corresponding rainy sceneries in which people use them, and to abstract these landscapes onto the umbrella.
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CUBE
An exercise of space construction: make a solid from a cube. Done in course Lab Theories and Pratices of Design, 2012, BHA.
Observation
Construction
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HEXAGON
This cardboard bookshelf can be modulated, everyone can build his/her prefered bookshelf. Group work in course Business Plan, 2013, BHA.
Basic components: hexagon, joist(whole, half)
A unit: 7 hexagons, 6 joists Size: 45 x 40 x 30cm
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Other works
Symmetry and propotion, paper, 2012
Use of Gestalt principles, paper, 2012
Model of a steel spanner, polyurethane, 2011 50 Zeyu Rong / Product design portfolio 2014