PORTFOLIO Wenyun ZHANG Double-degree master student of The college of Art Design, Tongji University Politecnico di Milano, Italy
CONTENTS S e r v i c e D e s i g n Pr o j e c t
Graphic Design
1 / THIN-FILM SOLAR SERVICE SYSTEM PROJECT FOR HANERGY
TEAM MEMBERS Ferdinando Nanni Esposito Silvia D'Ambrosio ZHANG Wenyun
Politecnico di milano 2015.4
Hanergy, a multinational clean energy company and a world-leader in thin-film solar technology.
They believe that thin-folm solar technology will revolutionize the globle mobile energy experience.
The implementation and popularization of thin-film technologies will also make vast improvements to our future way of life.
FRAMEWORK RESEARCH
CONCEPT
DEVELOPMENT
> needs / feelings
> concept
> offering map
> user journey / experience map
> the project ELECTREECITY
> how it works
> VALUES
> blueprint
> personas > concept > Case study > Scenario
> system map > the hybrid palm
EXPERIENCE MAP NEEDS: don’t waste spare tim e
USER: students, worke r
PAIN POINTS USER ACTIONS
USER GOALS USER OBSERVATIONS
PUBLIC SPACE
FIND A PLACE
CHECK IF THE PLACE IS FREE
PRIVATE SPACE
WALK
IF IT IS TOO CROWDED
GO OUTSIDE
START POINT
THINK ABOUT WHERE TO STAY
GO BACK DON’T FIND A PLACE
STAY INSIDE BE ALONE BE HAPPY
BE SAD
LESS RESOURCES DON’T HAVE A REAL BREAK NO CONNECTION WITH NATURE NO INTERACTION WITH PEOPLE
IF IT IS FREE
START RELAXING: - eat - chat - rela x - interact - et c
GO AWAY FIND ANOTHER PLACE (WASTE TIME) LOSE TEMPER
STAY AND BE NOT SATISFIED
PERSONAS Cécile N 22 FRANCE STUDENT MOVIES, TELEFILM
Lucas. K 24 GERMANY JOURNALIST PHOTOGRAPHY
PACKAGE TOURIST
FASHION STUDENT Cécile N. is a fashion design student in Politecnico di Milano. She lives in a small flat with two roommates and for this reason she prefers to study outside. As fashion and movie addicted she always needs to be connected with the big world of internet, then she needs to plug her computer and smartphone every time. She has lots of bills to pay, and so during free time, she earns some money doing DOG-sitter.
Chen J. 31 SHANGHAI REALTOR JOGGING, FOOD
OFFICE WORKER Chen J. is a realtor in a famous real estate agency in Shanghai. He has just one hour of lunch time and he has a very challenging routine. For this reason he really would like to have someone that brings to him the lunch and shares with him this limited and fast lunch time. He is very busy during the week, from M onday t o Friday. Therefore, in t he weekend h e loves go outside and g o jogging i n public park, doesn’t matter the weather conditions; and after an hard workout, he likes to relax lying down a tree and searching for healthy food recipes.
CASE STUDY National Institute of Advanced Industrial Science and Technology.
Solar CD 120 mm
Solar Roadway
Solar leaves
CONCEPT USER ISSUES No waste time (spare time) Know (before) if the place is free If the weather is bad, people don’t like to go out to public space Public place lack of “free space” Lack of structures in public space No more air
pollution
More clean air
DESIGN GOALS Create an organized-connected system Create an user-centered pssd
furniture
public
Design a flexible and modular furniture’s structure Create Wellness (physical, social)
zone
Provide Cleaned
Air Zone
CUSTOMER GOALS Advertising Visibility Contribute to have a Cleaner
City
Encourage an Eco-Friendly
Service
Create a Fidelity many users
Bond with
DEVELOPMENT
ELECTREECITY In a world dominate by pollution is paradoxically easier to find a comfortable air zone indoor than outdoor, in less and less parks of our city. Electreecity starts its path from the analysis of needs and feelings of people. We have selected as our starting point the concept of “freedom”. Then, we analyzed its meaning in depth, understanding its different aspects. We have also focused on the word “space” and we have combined it with the freedom’s concept. Our goal is to bring the existing technology we use everyday, to have clean air inside the office, outside to clean the air we breath. We fall in a circle where to make comfortable our offices and homes we made uncomfortable the open air. Electreecity want to clean the air starting from the outside using renewable energy. The technology provided by Hanergy allowed us to think a less intrusive solution to use the solar energy, different from the solar panel that make the space unusable for people. The flexibility and the lightness of the solar film produced by Hanergy make possible to replicate the palm leaves, and the trunk made possible to elevate the panel to use the space under it, that is why we choose to replicate trees in particular palms. plant the palm in least developed countries, another module allow the trunk to spray water for the warmer place, table modules to improve the conviviality and LED module to have light everywhere.
OFFERING MAP USER
CLEANED AIR FRESH SPRAY WATER LIGHT
PRIVATE USER
PH YS IC AL PRODUCT
VI RT UA L PRODUCT
VALU AB LE PRODUCT
HYBRID PALM
ADVERTISING VISIBILITY COMMUNITY CLEANER CITY ECO-FRIENDLY SERVICE
COMPANY (SMALL-BIG) GOVE RNMENT (SHANGHAI) DUBAI EXPO
ONLINE PLATFORMS & APP
COLLABORATION WITH TREE-NATION AND SMOG FREE PROJECT
FOR EACH
10 X AROUND THE WORLD
SYSTEM MAP for each 1 HybridPalm, Tree-Nation plants 10 real trees around the world
GO VE RNME NT
aw ar en e
ss
PA RT NE RS
give the permission to install the HybridPalm
buy an HybridPalm
pay
design green service
give: light spray water clean air
du c
e
Hybrid Palm
> INDU ST RIAL FU RNITUR ES
MARK ET IN G TE AM
give attention
us er
PRIV ATE
ap
p
th
e
give: light, spray water, clean air
us
e
th
e
to fo in gi
ve
al l in st
pay
give info and comands to the Palm
social awareness
US ER S
pr o
PR ODUC TI ON TE AM
> EN GINE ER S
CO MP AN Y
buy an HybridPalm
SMOG S OL UT IO N
> So la r PA NE L manuf ac tu re r
CU ST OM ER
GO VE RNME NT
ra ise
Tr ee-n atio n
buy an HybridPalm
design
AP P
ON LI NE P LATF OR M
IN STAL LATI ON TE AM
SECONDARY STAKEHOLDER
Material Info Financia l
MAIN STAKEHOLDER
BLUEPRINT BLUEPRINT - USER JOURNEY AWARE
USER JOURNEY
-
gain knowledge about the service
go to the website and get information
JOIN download the app
USE
log in the app
DEVELOP
search the closest HybridPalm find the HybridPalm
OR the APP invites the user to go (push notification)
LEAVE
give some feedback
leave the area
CHANNELS map interface in the app
MOBILE/ SMART PHONE
palm information screen (with
GPS navigation (guide line to follow)
location push notification
GPS navigation
selection functions
sharing position interface
photo album
ads and feedback and address of the palm) and start navigation button
log in interface
automatic turn-off the service with position
OR automatic login
google social network INTERNET
landing page
ADs from
top 10 placement app in the stores
newsletter
ADs Customers with our info (street ads) PRINT
ADs Customers with our info (newspaper, magazines)
REAL LIFE
HybridPalm
QR CODE
QR CODE
BACKSTAGE DESIGNERS
1
2
3
collect info/ data
3-1
collect info/ data
3-2
3-3
GPS informations processing
3-4
3-5
control the info and functions of the hybridpalm (if it works)
3-6
get GPS information (constantly)
3-7 + 3-8
3-9
3-10
GPS controll (automatic system)
get info about the functionality
ENGINEERS activate selected Palm function (system)
MARKET MANAGERS
review Ads
monitor campaign
app store managing
KEY: italic: bold: manage the
customer pictures
user journey another action/ situation
PHASE EXPLANATION
USER JOURNEY
U S E R
search the closest HybridPalm
SMART PHONE CHANNEL map in the app
palm information screen + start navigation button
start GPS (navigation / guide line follow)
PRODUCTIO N
BACKSTAGE The user launches the app and logs in it. Automatically, the map in the app
ENGINEERS DESIGNERS Create the app settings and its system .
position and shows him the closest HybridPalms.
The user taps on the chosen HybridPalm, then a little popup appears and the user can read all the necessary informations about the HybridPalm, like its energy level etc. In this popup there is also a customer’s reference (who provides this HybridPalm).
If the user wants to go to the tapped HybridPalm, he just needs to tap on the “chose it” button and then the GPS navigation starts. In this way the user is helped by the guide line navigation during all the trip.
ENGINEERS
MARKET MANAGER
An engineers’ system gets the GPS informations and launches the navigation. Then, the same system collects the users’ informations (choice, preferences, etc) that sends to the market manager who sends them to the customers.
TOUCH POINT E CI
E CI
APP for smart phone
Website
PROTOTYPE
MODULES’ FUNCTIONS
100,00
CLEAN AIR FRESH SPRAY WATER LIGHT 30,00
PLUG OPTIONALS WIFI The HybridPalm Scalr 1:20 Maximum overall dimensions in cm
Module Scalr 1:20 Maximum overall dimensions in cm 30,00
Alexandra Elizabeth Lunardi Elisa Bovisa ZENG Ruolan ZHANG Wenyun ZOU Zhiyu
2/
There are few kids store in the world. Thanks for the high speed investments for new opening Asian market development of China, more and more market needs for service presenting a new opportunity to promote. Diesel Kids has discovered the challenge and hope to have an O2O approach to imagine the shop and experiences with a 10 years vision. this is our research of both western and eastern kids by several PSS design method and tools to get a deep knowledge for Diesel Asian market.
REASERCH for KIDS deep knowledge & learnings
FRAMEWORK
1
2
Learn from people
Learn from experts
/Define your audience /Take photographs /Make video /Capture quotes /Organize questions Encourage people to tell stories
/Interview experts (teachers, shop assistants etc.) /Secondary research online, books, reports
3 Immerse yourself in Context
/Plan visits /Take notes and photos /Draw sketches, plans and layouts
4 Seek analagous inspiration
/Brainstorming analogous experiences /Just take it in /Gain learnings from unexpected places and experiences
RESEARCH METHOD & TOOLS Our target is the kids around 0-16 years old, also their parents and some expert (shop assistants, teachers etc.). We use more than 100 pieces of questionaires and interviews both in China and Italy. Moreover, photograph and shadowing observing approach also are used in the process of research.
KIDS PARENTS
129 parents
90 kids 0-16 year-old
TARGET + Photo
what do you really want from them? where to meet? decide information to gather
Capture users potantial action and emotion so that get insights from it
102,000,000 Single child 300,000,000 children in China
1%
EXPERTS about 100 manufactures for kids in Shanghai
49 Teachers & shop assistants
Shadowing Observation with an open mind and imagine this as the first time through this experience.
7,000 Garment companies
Increasing income level
TOOLS
Questionaire
34%
Interview Ask questions that will allow you to learn details than a typical interview can afford
The Policy of One Child
8% USER NEEDS Future yearly increasing rate
high investment for opening market in China
Express their high status in the society
more and more online shops
questionnaire from
90 persons
0-16 ITALIAN KIDS 43%
51% MALE
FEMALE
62%
38%
6-10 y/o 46%
35%
10-13 y/o
49%
13-16 y/o
REALLY LIKE to do shopping
Prefer to do shopping 43% with their PARENTS
When arrive in a shop they
START TO LOOK AROUND
60% Like to follow FASHION TRENDS
AGE RANGE
16%
On a scale from 0 to 10 most of the kids VOTED 5 when asked if they like to use FITTING ROOMS
35%
Only few kids visit their favourite brands
WEBSITE The object that kids bring with them when going shopping are
13%
IPOD
11%
TOY
Most of the kids would like to 52%
CHOOSE what to wear
CUSTOMIZE
their clothes adding
WORDS AND IMAGES 63% Prefer MALLS
KIDS FAVOURITE SHOPS ARE 10-13 y/o
13-16 y/o
BENETTON SISLEY NIKE
TERRANOVA H&M
questionnaire from
PARENTS
119 persons
(0-16 ITALIAN kids)
52% Like SO AND SO to buy clothes for their child
62%
GIVE THEM TO FRIENDS
52% Changes their kids clothes ONCE A DAY
27%
NONE IN OVS PARTICULAR H&M
Most of the kids start to follow fashion trend
11-13 YEARS OLD
50%
50%
11%
0-6 y/o 42%
FAVOURITE SHOPS ARE 6-10 y/o
GHTER DAU
AGE RANGE
When enters in a shop ASK his/her son /daughter what they would like
0-6 y/o
SON
10-13 y/o
13-16 y/o
TERRANOVA
TERRANOVA H&M FOOT LOCKER
40%
28%
6-10 y/o
19%
10-13 y/o
42%
13-16 y/o
HELP their child to CHOOSE clothes Stay on average
40 MINUTES in a shop
74% Doesn’t do ONLINE SHOPPING
56%
Spends between 50-100 € when going shopping for kids
questionnaire from
10 persons
PARENTS (0-16 CHINESE kids) 100%
80%
LOVE to do shopping for their child
GIVE THEM TO FRIENDS
60% Changes their kids clothes ONCE A DAY
G HT E R DAU
40%
60%
AGE RANGE
50%
40% Let their child DECIDE ALONE what to buy
SON
0-6 y/o
10%
6-10 y/o
30%
10-13 y/o
10%
13-16 y/o
40%
OFTEN HELP their child to CHOOSE clothes
70%
Stay on average >1 HOUR in a shop
60% of their children like to use FITTING ROOMS
60% Let their child CUSTOMIZE their clothes
90% Does ONLINE SHOPPING 70% Like to go to MALLS
80% of their children DON’T
VISIT their favoutite brand website
40%
Spends between 100-200 € when going shopping for kids
questionnaire & quetes from
37 persons
0-16 TEACHERS
“Kids like to imitate how their parents wear” “They care about their looking,
SCHOOL
32%
KINDERGARTEN
49%
ELEMENTARY
14% MIDDLE SCHOOL
6%
HIGH SCHOOL
Of the students dress in 51% THE SAME way 52%
not only girls but boys” “Parents often decide what to wear for children.”
“Students must wear uniforms in primary school.”
WORRY about what they w
they would like to
34%
Of the students speak about
SHOPPING
63% Prefer MALLS
share with
teachers and classmates
FITTING IMAGINATION Need to imaging how their child look like in the fits.
FREE ACCESS
Try things on kids with out putting them out of the trolley.
stores with accessible path or elevators
CARRYING
SHADOWING Through the shadowing observation approach, we are getting know the shopping custom and preference of kids and parents. We not only went to kids clothing shops but also interview several toy shops and book shop for kids to get deep knowledge of shopping habits and performance from users.
Hang clothes on the trolleys.
LEARNING
Asking questions to staff when choosing toys
SIMPLE PLAN
The plan of the store should be simple, easier to find their children.
DECISION MAKING
Kids choose things with parents together.
3 KEY LEARNINGS KIDS HAVE NO
INTERACTION WITH THE STORE. PARENTS CHOOSE FOR KIDS, SO THERE ISN’T MANY RELATIONSHIP BETWEEN THE KIDS AND THE STORE & KIDS WITH THEIR PARENTS.
TEENAGERS WOULD LIKE TO BUY CLOTHES IN
MEN SECTION RATHER THAN IN THE KIDS AREA
KIDS WOULD LIKE TO
CUSTOMIZE
THEIR CLOTHES BY ADDING WORDS AND IMAGES
From the reasearch process, it is important to try to shortly summarize our design challenges, from then on, to go deep and to sound out the set of problems and opportunities we observed in the inspiration phase. Therefore, these 3 key learnings is the outcome of the research but also the beginning of the ideation phase of concept building and further base of learning resourses.
3/ DESIGN RESEARCH for food consumption & eating in Milan
This is a course exercise for PSS design methodology through the process of Design thinking from analysis to research methodologies, from brainstorming to synthesis and communication of a complete project.
LOCATION: MILAN-ITALY TIME: 2015-10
GROUP: Frida studioďźˆPolitacnico di Milano
FRAMEWORK
GATHER INFOMATION
Mind Map 3 Vision of case study
1
2
Brainstorming Case study Capture information
INSIGHT
In the first phase of research is that gathering information for the problem you want to solve. Based on case study we can capture several kinds of existed program and then find the insight to discuss.
In this phase of research is insight. In this part, we need to organize our conclusion from the brainstorming phase. Mind map and kinds of vision are the good way to gain meaningful insight
DEVELOP
3 Scenarios Model of scenarios
Based on insight phase, next tern to third phase is to develop 3 visions into scenarios in visual way.
Select vision of three Touchpoint Role play
CONCEPT & PROTO -TYPE
4
The final phase is concept building and prototype. Through Touchpoint and prototyping, we can make the concept more vividly.
GATHER INFOMATION
Brainstorming
1
ETHICS
WASTE
recycling
km0 ecology
fresh
energy
SHARE
recyclable palatable
educational
RESPONSABLE
DIY ECONOMIC
tasty
EXPERIENCE
ENJOY
materials COOKING METHODS
culture
Psychology
DIET
PHYSICAL
SATISFY
exchanging
ecological package
new SHARE friends EXPERIENCE
BLOGS
involving
consciousness apparent SATISFY
EXCITED BALANCED
HEALTY
seasonal
KNOWLEDGE
COMMUNITY
new habits
app
LESS ENERGY
app
NEW FOOD
VARIABLE
USEFUL
ALLERGIES NEEDS
tasting
more healt
VARIABLE
SECURITY
WELLNESS
od
g M ach
fo
din
De liv
ery
nt
et
ura
ma rk
sta
per
Re
st f
oo
d
Family
fo od
Fa
DECISION
Slo w
t
e
ad
em
om
H
How
EA TIN G
To o at
op
ha
nd
w th
s
w
s
n
sti
ck
s wa
h
s tis
a
y to u
ife
as
ro
afe
not eas
s
oo
ch
re
Not s
fork
kn
Re
w
ue
ay
ing ar g sh tin at ch n fu te e as ier w id as v o e A ash w
st wa
ion
uss
good
als
g
disc
n
ks
al lin
catio
tion
emo
ain entert
edu
small tlak
break
boring
fresh safe dirty
Materi
tin
ds
Tas t Was e Qua te Qua lity ntit y
Ea
ien
ues leag Col ly i Fam
bad
Recycling packaging
y
Fr
om
wh
h Wit Stranger Alone
delic ious happ y
Design for one-hand packaging
Energ
sp
te
ly a on not is ed ting ne Ea sical ring phy sha & joy En tion o em
com how me nd to cha from ng co e ba Imp d stu enc rove me r our qua age lity co an tas stu rec mers te om me to nd
impolite
ls
DESIG
NG
A
al
not safe
Cooking
Af
Me
get dirty
Meal Date In a rush On the way Party Snack
Light materials
ce
ce Pri es iti v i ct
P
rvi
tion sfic sati ard rew
CK BA FEED
nt effie rt sma fun
OR N FCONS UMFO
OD N & EA TI TIO
Light Music Wall Theme
Se
ore e m ervic mers to s usto rs lose le to c stome c t Ge essib ith cu acc ract w inte
ce
od
fo
of
ke
ar
rm
pe
Su
t
ow
Sh
s
he
ty
e af
get ill
Environment effects emotion
s
P
d
an
Br
g
in ag
k ac
Pla
yle
st
e Lif
e
All of us have di ff erent needs and try to find solutions in the right way to everybody, giving a new value at the experience of eating, creating a engaging and sharing experience, which reflects our life style. Therefore, we want to create a service that gives visibility at his o ff er, encouraging the acts of preparing, consumption and discard in a concrete and tangible respect of the environment.
ts
et
e is pric t The or no ble a it u
Religion
bi
Atomospher
We are living in a historical period characterized by the frenzy of life and the consistent proposal of products. At the same time, we are developing a critic sense of ecology and per sonal diet needs. These present facts doesn’t allow to living on the right and balanced way of eating. Our target is to give the guidelines to the people for a right and personal nutrition, en couraging an ecological consumption, less dispersive and less expensive.
e Tim
Ha
Mind map
Culture
ey on
M
is St ure u W dy or k
Di
Observe how peo acted get insigh ple t from what they satis fied or not bright color ma kes people more relax no t only focus on theme
n
d ee l n st ica ere
int
Le
e m co obs J
In
es wh tion at ab Le we ou ar ea t of n th t so e h me ar fo m od
lth Hea ess Fitn
isi
ys Ph
ab
Ph
ven
ica
l p Al rob ler lem ca Sp gies ou l N ort t o Inf ee s ur or s d ma elv ing
Su
ys
ow
Holiday
tio Prohibi
Ph Kn
Sharing Education
INSIGHT
ine
The Sh me re ow sta
Me the sa uran fety t Re nu of foo Atm comm d Qu osph end Pa ality ere cka Fa st & ging Ea sy
2
ste
cy
cin
g e
ati
ng
t o
ols
se
2 INSIGHT
3 visions
Taste The Waste
EATSTAGRAM
Food Trainer
The first vision is TASTE THE WASTE, is our opportunity to find solutions to change the present situation. From some case studies, there are a lot of successful projects, such which created the idea of zero waste and new concept that it is not only food-selling restaurant but no wasting concept café or bakery to some extents.
The second vision is EATSTGRAM. It is also a combination of “eat” and “INSTAGRAM”. The topic is mainly about food sharing ways. Sharing is not only an exchange process but also an experience related to entertaining and several social values.
The third vision is FOOD TRAINER. Yes! That’s about new idea of healthy! There is a trend that more and more people are concentrate on their lifestyle in a more healthy way, which seems another op portunity for the food consumption.
DEVELOP EDUCATION
3
KNOWLEDGE
LIFESTYLE
TASTE PLACE TOOLS
RESPECT
MEAL
DESIGN FOR FOOD CONSUPTION AND EATING
SENSATION SELECTION
RESOURCE
ENERGY
TRASH
Taste The Waste
Vision 1
FOOD
WASTE REUSE
RECYCLE
DEVELOP THANK
3
YUO !
SAVE TIME
NO WASTE
SHARING
SAVE MONEY
SWAP FOOD
DIFFERENT WAY TO PAY
EXPERIENCE
FRIEND
FUN
EATSTAGRAM
Vision 2
CULTURE
FOOD
LOCAL FOOD
HOME MADE
DEVELOP PROBLEMS
3
EQUILIBRIO ACTIVITIES
DESIGN FOR FOOD CONSUPTION AND EATING
PERSONAL NEED diet
PLANS DIET
ALTERNATIVE HELTH FOOD
INFORMATION
NO WASTE SAVE MONEY
Food Trainer
Vision 3
HELTH
CONCEPT & PROTO -TYPE
4 CHOSEN CONCEPT
EATSTAGRAM
“SHARING FOOD EVERYWHERE”
Log in/ sign up
CONCEPT & PROTO -TYPE
4
2
Log in or sign up
3
Search for families
4
Select favourite one and join in
OR
I’M Clelia
OR
1
Download APP
BRING LIST BACK
CONCEPT & PROTO -TYPE
4
5
Collect stamps & share with friends
6
Gain discount of supermarket
Go to supermarket with discount
Start experience
7
Start experience
GRAPHIC Design
LOGO DESIGN FOR HANGZHOU CITY CULTURAL CENTER
GRAPHIC Design
LOGO DESIGN FOR HANGZHOU INTANGIBLE CULTURAL HERITAGE CENTER
GRAPHIC Design
Packaging Design for Pigeon baby towels
Pigeon is a famous brand for baby care. The product is cotton towel which is soft and clean. Therefore, the packaging needs to be build a strong identity which is pure, clean and safe. Blue is a good choice, which likes sky also clouds. Moreover, flowers are also symbol of love and sunshine.
R95 G140 B130 R134 G191 B177 R192 G227 B217 R234 G245 B242 R244 G244 B244
GRAPHIC Design
Packaging Design for Pigeon baby towels
Pigeon is a famous brand for baby care. The product is cotton towel which is soft and clean. Therefore, the packaging needs to be build a strong identity which is pure, clean and safe. Blue is a good choice, which likes sky also clouds. Moreover, flowers are also symbol of love and sunshine.
R220 G120 B167 R0 G58 B0 R240 G170 B200 R250 G220 B230 R250 G244 B244
GRAPHIC Design
VI DESIGN FOR SINO-FINNISH CENTER
GRAPHIC Design
VI DESIGN FOR SINO-FINNISH CENTER
MY GRADUATE DESIGN
BRANDING DESIGN of tuoxiaoyang
Background of the brand
LOGO Design
MY GRADUATE DESIGN
BRANDING DESIGN of tuoxiaoyang Standard color
Standard fonts
VI design
MY GRADUATE DESIGN
BRANDING DESIGN of tuoxiaoyang Package design is majored in materials. I used felt and button to make a multi-use bag. When you use it, you could close the bag. when it is out of using, you could pull it over as a blanket or any other use.
MY GRADUATE DESIGN
BRANDING DESIGN of tuoxiaoyang Present Design the present design is also based on handmade, using wood and sharp color to express not only Chinese factor but also young spirit.
MY GRADUATE DESIGN
BRANDING DESIGN of tuoxiaoyang
Activity design of tuo is focus on viual and experience of interaction. the theme of the activity is sky city, which is like the city we live in, and we are like the object in the ball. when we look at the city, he is looking at us too.
Graphic Design
POSTERS
2014
Ann Heylighen Professor, Architectural Design， University of Leuven, Belgium
Topic: Beyond prevailing ways of understanding and designing space 理解和设计空间：超越常规的方法
Avril Accolla Professor, Design for all, Politecnico di Milano
Topic: DfA, the social cutting edge of innovation: ethics, joy and market winner 全民设计，社会前沿的创新： 道德、欢乐和市场的赢家
Julia Cassim Senior Visiting Fellow, Helen Hamlyn Centre for Design,RCA
Topic: Product, Service and Social Innovation through Inclusive Design 通过包容性设计实现 产品、服务和社会创新
Inclusive Design Research International Symposium 包容性设计研究国际研讨会
KEYNOTES Ron Nabarro Professor of Industrial design, Technion Israel Institute of Technology
Topic: Age Friendly design – a need for a paradigm shift
Wei ZHANG,
INVITED SPEAKERS
友好的老龄化设计—— 范式转变的需求
Professor, Industrial Engineering, Tsinghua University.
Topic: Human Factors Perspectives for System Design & Innovation 从人因的角度看待 系统设计和创新
INCLUSIVE SYMPOSIUM
Abdusselami Cifter Researcher and faculty member, Mimar Sinan Fine Arts University
Topic: Designing Inclusive Medical Devices for Use in the Home Environment 家用医疗器械的包容性设计
Pia Polsa Post Doc Researcher of Marketing, Hanken School of Economics in Helsinki
Topic: Design Helps 设计可以帮忙
Prof. Hua DONG
Weifeng CHEN Lecturer , Brunel Business School, Brunel University, UK.
Topic: Development and Management of Corporate Brands in China: An Overview 中国企业品牌的开发和管理：概述
Associate Prof. Long LIU
Tongji University,
Tongji University,
General Chair
Programme Chair
INCLUSIVE DESIGN RESEARCH INTERNATIONAL SYMPOSIUM 包容性设计研究国际研讨会
April.16-18, 2014 Tongji University, China
April.16-18, 2014 Zonghe Building, Tongji University, China For registration, contact: inclusivesymposium@hotmail.com
International Symposium
International Symposium
International Symposium
Graphic Design
POSTERS
2014.July
同济大学嘉定校区维新楼
Graphic Design
POSTERS
This is the series of poster of Chinese culture. This is my personal painting and idea ,which comes from the Chinese written words. The speciality of Chinese words attracted me deeply so that I could find something interesting in it. This series have been showed in the 2011 Shanghai design show.
13
Graphic Design
DESIGN FOR 2013 GRADUATION EXHIBITION
D
I
G
2013 同济大学设计创意学院
毕业典礼 GRADUATION
CEREMONY
2013年6月25日
E
JUNE.25th,2013
上海市阜新路281号 NO.281 Fuxin Road,Shanghai,China
COLLEGE OF DESIGN AND INNOVATION
TONGJI UNIVERSITY 同济大学设计创意学院
Work by-hand
PERSONAL WORK BY-HAND
This is from my personal brand-tuoxiaoyang All of these are made up by hand, especially, by own design. Using wool to make a variety of types of work is the charateristic of our brand. Otherwise, this kind of animals are made by own design without any copy.
16
Aug.2015
Designed by ZHANG Wenyun Double-degree master student of The college of Art Design, Tongji University Politecnico di Milano, Italy