Building a Silent Language Zhaoyuan Julie Chen
Degree
Typeface
Master of Arts
Orpheus Pro
School
Project
Academy of Art University
Selected work from 2019 to 2022
Major Graphic Design
Versatile storyteller who uses images and words to raise awareness and increase public knowledge about important issues. Team player with strengths in graphic design, illustration, and branding, As a recent graduate of the Academy of Art University, my education and design experience demonstrate my ability to conduct research, experiment with various design approaches, and discover diverse possibilities in the field of design.
Contact chenzhaoyuan0036@hotmail.com www.juliechendesign.com (415) 792 8907
RECENT WORK . 2020 - 2022
Everybody has the right for the future / solution of China sweatshop workers / Shenzhen, China
01 2021
Future of graphic design / 2022 SEGD design conference / New York, US
02 2020
More refined pleasures / opupa rebrand / Shanghai, China
03 2021
Alcohol in sex brand / opupa & teast co-brand / Shanghai, China
04 2021
Sexual positive in China / opupa VI / Shanghai, China
05 2021
Show off confident / opupa VI / Shanghai, China
06 2021
Together for tomorrow / United way 2020 annual report/ US
07 2021
New fresh experience / restaurant VI rebrand
08 2020
Lancome 2022 beauty campaign / Shanghai, China
09 2022
The right of sex/ Character design / Shanghai, China
10 2021
Everybody has the right for the future / solution of China sweatshop workers / Shenzhen, China
01 2021
Categories Branding Typography UI/UX Action
Objective My goal is to build a platform to connect the migrant workers at the Sanhe job markets in China with professionals
Keywords
in their fields (designers, engineers, or
Cohesive Society
people acquire professional skills, such as
Typeface Serifa
Project
administrators). I want to help the Sanhe communication and career planning. This project may not be enough to help these unskilled workers become professionals in a field of their choice. However,
Solution to a Social
it is the first step. Talking to a mentor will
Problem
start them on a path to pursuing their dreams.
28 / 29
Future of graphic design /
2022 SEGD design conference / New York, US
02 2021
Categories Branding Typography UI/UX Visual Identify
Objective This conference focuses on the development trends of graphic design and uses strong futuristic forms, using visual
Keywords
symbols to express the unique content
Future Modern
of the conference, as well as the interface between different devices.
Typeface
The project required designing for many
Serifa
different media, from printed brochures
Project Conference design
to electronic devices. While considering the optical connection between them, adjust the elements and details so that different devices can use the visual system..
More refined pleasures / opupa rebrand / Shanghai, China
03 2022
Categories Rebranding Typography
Keywords Pleasures Delicate
Location Shanghai, China
Objective
After one year of development, the sex brand “opupa“ wants wide a new field in the sex industry. We try to build various sex product platforms, so opupa added a new visual identity to become a new brand and make a difference between Chinese tranditional lingerie brands.
Project Sexual brand
Alcohol in sex brand / opupa & taste co-brand / Shanghai, China
04 2022
Categories
Objective
Co - Branding
In 2022, pupa decided to roll out a new homemade brew beer to collaborate with a locally famous brew and pub brand “taste“, using sex elements with alcohol to show a new brand identity to our customers.
Packageing Illustrate
Keywords Enjoy Passion
Location Shanghai, China
Project Sexual brand
Sexual positive in China / opupa VI /Shanghai, China
05 2021
Categories
Objective
Branding
This is a new sex product brand in China, We are going to push sexual positivity and feminism through the visual identity.
Typography UI/UX Visual Identify Space Design
Keywords Motivation
We believe that sex is not dirty so people don’t need to be afraid to talk about it, and everybody has the right to enjoy it.
Project sexual toy brand
Typeface Euclid Circular a
Location Shanghai, China
Sexual positive in China II / opupa VI / Shanghai, China
06 2021
Categories
Objective
Branding Art Director Sketches Photography
This is a new sex product brand in China, we are going to push the sexual positive and feminism thought the visual identity.
Keywords Motivation
Typeface Orpheus Pro
Location Shanghai, China
We believe that sexual is not dirty so people don’t need to be afraid to talk about it, and everybody has the right to enjoy it.
Project Sex lingerie brand
Together for tomorrow / United way 2020 annual report / US
07 2020
Categories Branding Typography UI/UX
Keywords Humanitarian Passion
Typeface Serifa
Project Annual Report Redesign
Objective Design experiments for NGO subjects. The main goal of the design is to redesign the annual summary report for the brand you choose. Due to the particularity of NGOs, the cost of materials should be considered when making the book, and the value of deepening the visual design should be considered in depth.
New Fresh Experience / restaurant VI rebrand
08 2020
Categories Rebranding Typography UI/UX
Objective
Create a visual identification system for a food brand. Design a visual identity system, using various design elements and making all of the elements work together cohesively and consistently. Adapt the design for use in different devices to enhance the user experience.
Keywords
Project
Healthy
Save bad brand
Fresh
Typeface Univers
58 / 59
Lancome 2022 beauty campaign / Shanghai, China
09 2022
Categories Lay-out design Cropping
Objective
Help luxury beauty brands to localize their brand identity, and work cohesively with the global team.
Icon Design
Project Keywords Enjoy Passion
Location Shanghai, China
Beauty brand
The fun of sex / Character design / Shanghai, China
10 2021
Categories
Objective
Branding Typography Illustrate Packaging design
We want a cute, lovely character to represent our idea and tell people about our brand. Our best friend and pet “nini“ serves as a company mascot.
Keywords loveliness Interest
Location Shanghai, China
Project Sexual brand
ACKNOWLEDGEMENTS
To My Familly I would like to thank my parents for their financial support and spiritual encouragement during my studies.
To My Instructors Thank you to my teachers: Mary Scott, Hunter Wimmer, David Hake, John Nettleton, Tracy Merchant, Sandra Isla, Ariel Grey, Jim O’Hara, Carlo Pellegrini, Monica Berini, and Lauren Spain.Thank you for helping and inspiring me. You all helped me overcome any difficulties I encountered. You all inspired me to understand how to be a true graphic designer in the service of society.
COLOPHON
Title Buliding a Silent Language Contact Zhaoyuan Chen (Julie) chenzhaoyuan0036@hotmail.com Instructor Mary Scott School Academy of Art University Course MA Portfolio Seminar Printing + Binding Blurb.com Text + Cover Stock Mohawk Superfine #100 Text, Eggshell Texture, Uncoated Typography Avant Garde Gothic
Contact chenzhaoyuan0036@hotmail.com www.juliechendesign.com (415) 792 8907
Julie Chen’s design