‘ALOHILANI IDENTITY EXPLORATORY 07/29/2016
COMPETITORS
page 2
LOGO EXPLORATORY
page 4
before
after A.
B.
IDEA
TYPEFACE
Also the queen’s crown Flower with the letter “A”
Gotham Light Perpetua Regular Golden Cockerel ITC Roman
page 5
before
after A.
B.
IDEA
TYPEFACE
Iconic mark inspired by the Queen’s crown flower
Gotham Light Gotham Book Golden Cockerel ITC Roman
page 6
before
after
IDEA
TYPEFACE
Symbolizes the queen’s flower and garden along with the letter “A”
Brandon Grotesque Light Brandon Grotesque Medium
page 7
before
after
IDEA
TYPEFACE
Local feeling inspirated by the Hawaiian tattoo symbols Elements utilize: waves, crown flower, Letter A
Golden Cockerel ITC Roman
page 8
before
after
IDEA
TYPEFACE
Transforming the letter “A” into a symbol Tropical, Flower petal
Brandon Grotesque Light
page 9
before
after A.
B.
IDEA
TYPEFACE
The letter “A” also could symbolize Diamond Head with sun and water.
Brandon Grotesque Medium Golden Cockerel ITC Roman
page 10
before
after A.
B.
IDEA
TYPEFACE
The word Alohilani means “heavenly brightness” which we’ve translated into a sun.
Golden Cockerel ITC Roman Brandon Grotesque Medium
page 11
A.
B.
IDEA
TYPEFACE
A. Modern illustration of the Queen’s crown flower B. Iconic mark inspired by the Queen’s crown flower
Gotham Light Cochin Regular
page 12
A.
B.
IDEA
TYPEFACE
A. Symbolizes the queen’s flower and garden along with the letter “A” B. Elements: letters “A“&“R“, sun aka Diamond Head
Brandon Grotesque Light Brandon Grotesque Medium
page 13
A.
B.
IDEA
TYPEFACE
A royal crown - idea from the queen and the name of her favorite flower A. Formed by the letter ”A” and flower of the queen. B. Use A & R to form the crown
Brandon Grotesque Medium Brandon Grotesque Regular
page 14
A.
B.
IDEA
TYPEFACE
A royal crown - idea from the queen and the name of her favorite flower along with the letter “A“ The “A” also could be thought as Diamond Head, and underneath are waves to give it a resort feel
Brandon Grotesque Medium Brandon Grotesque Light
page 15
A.
B.
IDEA
TYPEFACE
Transforming the letter “A” into a symbol A. Waves and Diamond Head B. Diamond Head with sun and water
Brandon Grotesque Regular Brandon Grotesque Medium
page 16
A.
B.
IDEA
TYPEFACE
A & R, The circle is a Hawaiian symbol for the circle of life and also could symbolize the sun like in option B.
Brandon Grotesque Medium
page 17
A.
B.
IDEA
TYPEFACE
The word Alohilani means “heavenly brightness” which we’ve translated into a sun.
Golden Cockerel ITC Roman
page 18
A.
B.
IDEA
TYPEFACE
Waves Letter “A“ and Diamond Head
Brandon Grotesque Regular Gotham Book
page 19
A.
B.
IDEA
TYPEFACE
More Hawaiian, resort feeling with the sun, horizon line and waves
Brandon Grotesque Bold Golden Cockerel ITC Roman Abadi MT Condensed Light
page 20
A.
B.
IDEA
TYPEFACE
Logotype with a Hawaiian-surfy feel
Custom Script (based off Nickainley) Brandon Grotesque Medium
page 21
EXPLORATORY OVERVIEW
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EXPLORATORY OVERVIEW
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EXPLORATORY OVERVIEW
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