Logoexploratory 1

Page 1

‘ALOHILANI IDENTITY EXPLORATORY 07/29/2016


COMPETITORS

page 2


LOGO EXPLORATORY


page 4

before

after A.

B.

IDEA

TYPEFACE

Also the queen’s crown Flower with the letter “A”

Gotham Light Perpetua Regular Golden Cockerel ITC Roman


page 5

before

after A.

B.

IDEA

TYPEFACE

Iconic mark inspired by the Queen’s crown flower

Gotham Light Gotham Book Golden Cockerel ITC Roman


page 6

before

after

IDEA

TYPEFACE

Symbolizes the queen’s flower and garden along with the letter “A”

Brandon Grotesque Light Brandon Grotesque Medium


page 7

before

after

IDEA

TYPEFACE

Local feeling inspirated by the Hawaiian tattoo symbols Elements utilize: waves, crown flower, Letter A

Golden Cockerel ITC Roman


page 8

before

after

IDEA

TYPEFACE

Transforming the letter “A” into a symbol Tropical, Flower petal

Brandon Grotesque Light


page 9

before

after A.

B.

IDEA

TYPEFACE

The letter “A” also could symbolize Diamond Head with sun and water.

Brandon Grotesque Medium Golden Cockerel ITC Roman


page 10

before

after A.

B.

IDEA

TYPEFACE

The word Alohilani means “heavenly brightness” which we’ve translated into a sun.

Golden Cockerel ITC Roman Brandon Grotesque Medium


page 11

A.

B.

IDEA

TYPEFACE

A. Modern illustration of the Queen’s crown flower B. Iconic mark inspired by the Queen’s crown flower

Gotham Light Cochin Regular


page 12

A.

B.

IDEA

TYPEFACE

A. Symbolizes the queen’s flower and garden along with the letter “A” B. Elements: letters “A“&“R“, sun aka Diamond Head

Brandon Grotesque Light Brandon Grotesque Medium


page 13

A.

B.

IDEA

TYPEFACE

A royal crown - idea from the queen and the name of her favorite flower A. Formed by the letter ”A” and flower of the queen. B. Use A & R to form the crown

Brandon Grotesque Medium Brandon Grotesque Regular


page 14

A.

B.

IDEA

TYPEFACE

A royal crown - idea from the queen and the name of her favorite flower along with the letter “A“ The “A” also could be thought as Diamond Head, and underneath are waves to give it a resort feel

Brandon Grotesque Medium Brandon Grotesque Light


page 15

A.

B.

IDEA

TYPEFACE

Transforming the letter “A” into a symbol A. Waves and Diamond Head B. Diamond Head with sun and water

Brandon Grotesque Regular Brandon Grotesque Medium


page 16

A.

B.

IDEA

TYPEFACE

A & R, The circle is a Hawaiian symbol for the circle of life and also could symbolize the sun like in option B.

Brandon Grotesque Medium


page 17

A.

B.

IDEA

TYPEFACE

The word Alohilani means “heavenly brightness” which we’ve translated into a sun.

Golden Cockerel ITC Roman


page 18

A.

B.

IDEA

TYPEFACE

Waves Letter “A“ and Diamond Head

Brandon Grotesque Regular Gotham Book


page 19

A.

B.

IDEA

TYPEFACE

More Hawaiian, resort feeling with the sun, horizon line and waves

Brandon Grotesque Bold Golden Cockerel ITC Roman Abadi MT Condensed Light


page 20

A.

B.

IDEA

TYPEFACE

Logotype with a Hawaiian-surfy feel

Custom Script (based off Nickainley) Brandon Grotesque Medium


page 21

EXPLORATORY OVERVIEW

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15


page 22

EXPLORATORY OVERVIEW

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30


page 23

EXPLORATORY OVERVIEW

31

32

33

34

35

36

37

38

39

40


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.