‘ALOHILANI IDENTITY EXPLORATORY 08/05/2016
OPTION 1
CONCEPT
‘ALOHILANI R E S O RT
WA I K I K I B E AC H
An abstract mark incorporating the Queen’s crown flower with the letter “A” and Diamond Head. It’s flowy, natural, and seductive, like Hawaii. The brushstroke’s looseness says “openness” which is one of the strengths of the property.
‘A L O H I L A N RESORT WA I K I K I B E AC H
OPTION 1
‘A L O H I L A N I R E S O RT AT WA I K I K I B E AC H
‘ALOHILANI
OHILANI R E S‘AOLRT WA I K I K I B E AC H
‘A LOH I L A N I
R E S O R TTH E
‘ A L‘ AOL OHHIILL AAN
R E S O RT AT WA I K I K I B E AC H
AT WA I K I K
AT WA I K I K I B E A C H
RESORT WA I K I K I B E AC H
' LOHIL NI RESORT AT WAIKIKI BEACH
' LOHIL NI RESORT WAIKIKI BEACH
' LOHIL NI THE RESORT AT WAIKIKI BEACH
RESORT
RESORT
OPTION 2
CONCEPT
‘A L O H I L A N I T H E R E S O R T AT WA I K I K I B E A C H
Modern, balanced, and confident. The blossom icon is inspired by the Queen’s crown flower and H E RisE SHawaii. O RT AT WA I K I K I quickly drives the message:T this
‘A L O H I L A N I
BEACH
OPTION 2
‘A LO H I L A‘ANLIO H‘ AILLOAH NI L AI N I
‘ALOHILANI
R E S‘AOLRT ESORT O H I L A N I R E S TOH ERR T WA I K I K I B E AC H
AT WA I K I K I B E A C H
AT WA I K I K I B E AC H
RESORT WA I K I K I B E AC H
' LOHIL NI RESORT WAIKIKI BEACH
' LOHIL NI
RESORT
THE RESORT AT WAIKIKI BEACH
RESORT
R E S O R T‘ A L O H I L LO ‘AA NH I ILANI
AT WA I K I K I B E A C H
R E S O RT
T H E R E S O R T AT WA I K I K I B E A C H
WAIKIKI BEAC H
OPTION 3
CONCEPT
‘A L O H I L A N I R E S O RT WAIKIKI BEAC H
Local feeling inspired by the Hawaiian symbology. Elements represented are: waves, the crown flower, the letter “A,” and Diamond Head. Enclosure suggests a meditative, inward-looking experience while also hinting at the oceanium.
OPTION 3
A‘N I O H‘ AI LL OAHNI LIA N I AL I BEACH
RESORT WA I K I K I B E AC H
NI
KI BEACH
RESORT
R E S O ‘RATL O H I L A‘A NLI O H I L A N I
AT WA I K I K I B E A C H
T H E R E S O R T AT WA I K I K I B E A C H
R E S O RT WAIKIKI BEAC H
‘A L O H I L A N I
T H E R E S O RT AT WA I K I K I B E A C H
‘A LO H I L A N I
OPTION 4
‘A L O H I L A N I
T H E R E S O RT AT WA I K I K I B E AC H
T H E R E S O R T AT WA I K I K I B E A C H
' LOHIL NI THE RESORT AT WAIKIKI BEACH
CONCEPT Modern Hawaii. The letter “A” is transformed into a symbolic flower petal as well as surf boards that reinforce what Waikiki is well known for surfing.
OPTION 4
‘A L O H I L A N I R E S O RT AT WA I K I K I B E AC H
‘ALOHILANI
R‘AELSO OHRT ILANI RESORT W A I K I K I B E A C AT H WA I K I K I B E A C H
‘ ANL‘ AIO ‘A LO H I L A L OHHII L L AANN I RI E S RESORT
T H E R E S O RT AT WA I K I K I B E AC H
AT WA I K I K I B E A C H
WA I K I K I B E AC H
' LOHIL NI RESORT AT WAIKIKI BEACH
' LOHIL NI
' LOHIL NI RESORT WAIKIKI BEACH
THE RESORT AT WAIKIKI BEACH
RESORT
RESORT
‘ ALOHiLANI 'A L O H I L A N I R E S O T H E
‘ A LO H i L A N I R E S O RT AT
WA I K I K I
B E A C H
‘A L O H i L A N I
ILANI RESORT R'AELSO OH RT
WA I K I K I
AT WAIKIKI BEACH
B E A C H
R E S O RT
AT
WA I K I K I
B E AC H
IKIKI BEACH 'A L O HAIT LW AA NI
RESORT WAIKIKI BEACH
OPTION 5
‘A L O H I L A N I
‘A L O H I L A N I
T H E R E S O RT AT WA I K I K I B E A C H
T H E R E S O R T AT WA I K I K I B E A C H
CONCEPT Alphabet is written in an early lettering style which suggests tribal roots. The icon has a historical association with pineapple growing and is a symbol of welcoming hospitality.
OPTION 5
O H I L A‘AN I HILANI LO
R E S O RT
‘ A LO H I L A N I RESORT
‘A L O H I L A N I R E S O R T
‘A L O H I L‘AAL O NH I ILANI
‘A L O H I L A N I
T H E R E S O RT AT WA I K I K I B E AC H
AT WA I K I K I B E A C H
AT WA I K I K I B E A C H
T H E R E S O R T AT WA I K I K I B E A C H
RESORT
WA I K I K I B E AC H
R E S O RT WAIKIKI BEAC H
WA I K I K I B E AC H
' LOHIL NI
OHIL NI
THE RESORT RESORT
RESORT
AT WAIKIKI BEACH
RESORT
WAIKIKI BEACH
'A L O H I L A N I
OHiLANI
R E S O RT
'A L O H I L A N I R E S O R T
ALOHiLANI ‘ RESORT
AT WAIKIKI BEACH
T H E
R E S O RT
AT
WA I K I K I
B E AC H
AT WA I KI KI B E AC H
'A L O H I L A N I
'A L O H I L'AALN I OHILAN THE RESORT AT WAIKIKI BEACH
RESORT
‘A L O H I L A N I
OPTION 6 T H E
R E S O RT AT WA I K I K I B E A C H
CONCEPT Modern logotype in which the letters represent the sun and waves. The takeaway is an easy, open feeling that ties to the natural and fresh Hawaiian sensibility.
O H I LOPTION A‘ A N L OI H6I L A N I O RT AT WA I K I K I B E AC H
R E S O RT
AT WA I K I K I B E A C H
‘A L O H I L A N I RESORT
‘A L O H I L A N I ‘A L O H I L A N I
T H E R E S O R T AT WA I K I K I B E A C H
‘A L O H I L A N I
T H E R E S O RT AT WA I K I K I B E A C H
R E S O RT WAIKIKI BEAC H
WA I K I K I B E AC H
OHIL NI ORT AT WAIKIKI BEACH
RESORT
OHiLANI
E S O RT
AT
WA I K I K I
B E AC H
'A L O H I L A N I
'A L O HR IE LS OAR TN I R E S O R T W AA I KTI KW I BA E AICKHI K I
BEACH
'A L O H I 'A LA NHI I L A N I LO THE RESORT AT WAIKIKI BEACH
RESORT WAIKIKI BEACH
'A L O H I L A N I T H E R E S O R T AT WA I KI KI B E AC H
' LOHIL NI RESORT AT WAIKIKI BEACH
RESORT
OPTION 7
CONCEPT
‘ A LO H i L A N I R E S O RT AT
WA I K I K I
B E A C H
A mix of traditional with modern while being upscale and beachy. The logotype is crafted with the T WAIKIKI BEACH lowercase “i,” which subtly aids in theAannunciation of the Hawaiian name. The concept of Heavenly Brightness is symbolized in a customized sun with rays. Also, this communicates the transformative nature of the property and experience.
'A L O H I L A N I R E S O R T
' LOHIL NI RESORT
OPTION 7
AT WAIKIKI BEACH
' LOHIL NI RESORT WAIKIKI BEACH
RESORT ' LOHIL
N I RESORT
THE RESORT AT WAIKIKI BEACH
'A L O H I L A
‘ A LO H i L A N I R E S O RT AT
WA I K I K I
B E A C H
AT WA I
RT A HNI IL A N I R E S O ‘ A L O H'Ai LL O 'A LI O H I L A N ‘ ALOHiLAN R E S O RT AT WAIKIKI BEACH
T H E
WA I K I K I
B E A C H
R E S O RT
AT
WA I K I K I
B E AC H
RESORT WAIKIKI BEACH
OPTION 8
RESORT
CONCEPT
'A L O H I L A N I RESORT WAIKIKI BEACH
'A L O H I L A N I
Urban modern with a fresh, fluid, and spirited feel. The letter “A” symbolizes Diamond Head and is crafted Remphasized E S O R with T with stylized wave art.The coastline is WAIKIKI BEACH waves, Diamond Head, and splashes of water in the containing device.
OHIL NI
R E S OOPTION RT 8
WAIKIKI BEACH
O H i L'AALN O IH I L A N I
R E S O RT
WA I K I K I
B E A C H
' LOHIL RESORT THE RESORT AT WAIKIKI
BEACH
RESORT
'A L O H I L A N I R E S O R T 'A L O H I AT WA I KI KI B E AC H 'A L O H I L A N I 'A L O H I L A N I RESO
‘ ALOHiLANI
RESORT
AT WAIKIKI BEACH
NI
T H E
R E S O RT
AT
WA I K I K I
B E AC H
RESORT WAIKIKI BEACH
THE RESORT AT WAIKIKI BEACH
WAIKIKI BE
OPTION 9
'A L O H I L A N I RESORT WAIKIKI BEACH
CONCEPT Simple and clean. Symbols for the pineapple, flower, and Diamond Head are merged together to become one. The pineapple as a symbol of welcoming hospitality is combined with varying hues communicates a sense of ease and relaxation, like the Hawaiian way of life.
I L RESORT NOPTION I 9
WAIKIKI BEACH
iLANI
'A L O H I L A N I 'A L O H I L A N I R E S O R T 'A L O H I L A NRIE S O R T L O H I L A N I AT WA I KI KI B E AC H
WA I K I K I
B E AC H
RESORT WAIKIKI BEACH
THE RESORT AT WAIKIKI BEACH WAIKIKI BEACH
'A L O H I L A N I T H E R E S O R T AT WA I KI KI B E AC H
1.
2.
窶連LOHILANI
3.
窶連 L O H I L A N I
R E S O RT
窶連 L O H I L A N I
RESORT
WA I K I K I B E AC H
R E S O RT WAIKIKI BEAC H
WA I K I K I B E AC H
4.
5.
6.
' LOHIL NI RESORT
RESORT
WAIKIKI BEACH
7.
8.
窶連 L O H i L A N I R E S O RT
WA I K I K I
B E A C H
9.
'A L O H I L A N I RESORT WAIKIKI BEACH
'A L O H I L A N I RESORT WAIKIKI BEACH