Portfolio-Zhenhua Yang

ZHENHUA YANG

INDUSTRIAL DESIGN PORTFOLIO hua3467@gmail.com/call:+86 18674756294

RESUME Education • University of South China (Sept. 2007-June 2011) Bachelor of Engineering in Industrial Design(GPA: 3.24/4) • Hunan University of Technology (Sept. 2012- Present) Master of Fine Art in Packaging Design,(GPA: 3.62/4) Work Experience • Intern in product design (Jan. 2010 ) Spark Industrial Company, Beijing, China • Product designer (June 2011 - Sept. 2012) Y-Best Hi-tech Ningbo Technology Co., LTD, Ningbo, China Awards & Honors • Outstanding Award, 2010"Creative Beilun" International Stationery Design Competition(2010) • Wining Prize, the 1st Ceramics Concept Design Competition of Liling(2010) • Best Design Award, China Star Packaging & ational Packaging Design Awards(2013) • the National Encouragement Scholarship (2009) • the National Encouragement Scholarship (2010) • the First Prize Scholarship of University of South China(2008) • Excellent All-round Student of University of South China(2008 ) Extracurricular activities • Stage actor (2007 - 2009) Students’ Art Troupe of University of South China • Assistant (2008 - 2009) Student Financial Assistance Center of University of South China

ZHENHUA YANG'S PORTFOLIO Industrial Design

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Yang Zhenhua • Building 25, Room109, 88 Taishan Road(W),Zhuzhou Hunan University of Technology 412007 • +86 18674756294 • Hua3467@gmail.com

Skills:

• Sketching

• Modeling & Rendering

• Graphic & Others

SELECTED WORK

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ROLLING RULER Innovative Stationery

13

FLOWERS OF FLAME Concept Firework

20

EASY Humanized Socket

26

O-PACKING Foldable Lamp

30

THE SCROLL Tea Set

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MULTIFUNCTIONAL DESK Design Manegement

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NO-SLANT Cutter design

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REDUCTION OF CFL PACKAGING Packaging design

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HONING MACHINE Product Design for Lomondtool Co., LTD

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VENUS Design of Product Form

ROLLING RULER Course: Design method and procedure Project duriation: 3 weeks Complecated: Jan. 2010, optimized in 2013 Supervisor: Jinshu Liu

Outstanding Award (Top74 of 2597 participations) "Creative Beilun" International Stationery Design Competition

ZHENHUA YANG'S PORTFOLIO Industrial Design

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DESIGN PROCESS

PROBLEM ANALYZING

ZHENHUA YANG'S PORTFOLIO Industrial Design

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RESEARCHING ANALYZING

CONCERVING

DEVELOPING

READY FOR PRODUCTION

PROBLEM ANALYZING

1.Help drawing a straight line 2.Display scale Design Targets: We are always limited by the length of a ruler; and in many cases, it is not long enough. In this project, I intend to help people deal with their graphic works in a more efficient way, in hopes of achieving the targets illustrated in the imaging.

ďź&#x; 3.Be fitted to pen 4.Unlimited on length 5. Easy to use

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RESEARCHING

Alternative solutions: In daily life, there are many methods and products to help people keep straight or measure the length. Many of them can be used in this design.

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RESEARCHING ANALYZING

J

Technology Research: Capacitive displacement sensors “are non-contact devices capable of high-resolution measurement of the position and/or change of position of any conductive target�. They are also able to measure the thickness or density of non-conductive materials.

Capacitive displacement sensors are used in a wide variety of applications including semiconductor processing, assembly of precision equipment such as disk drives, precision thickness measurements, machine tool metrology and assembly line testing. These types of sensors can be found in machining and manufacturing facilities around the world.(From Wikipedia)

ZHENHUA YANG'S PORTFOLIO Industrial Design

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R

R

R

R

R

R

R

R

R

R

R

R J

Rotor

S

Stator

S e-

Rotor

Stator

RESEARCHING ANALYZING

Ergonomics Research: I measure the hands of certain individuals as they use pens, and I gather some data. These data translate into forms and features in my design.

1 2

A(째) 51 60

L1(mm) 25 38

L2(mm) 23 30

3

50

15

12

4 5 6 7 8 9 10 AVG

54 55 75 54 48 60 55 56.2

23 40 23 25 31 27 24 27.1

20 32 15 21 30 24 24 23.1

L1 38

A

0째 50째 L2 6

23 20

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30

CONCERVING Ideation Sketching:

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CONCERVING Ideation Sketching:

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DEVELOPING Rendering

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UI DESIGN UI Design

Unit Switch

0.05cm 0.1cm

Go to Zero

1cm

54.65cm

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14.10cm

READY FOR PRODUCTION Explosive view:

Dimention:

top shell

circuit board

battery

bottom shell

battery cap

screw

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Capacitive displacement sensors

parallel wheel

Unit: mm

PACKAGING DESIGN Rendering:

Expanded view:

STR

AIGH

sy

Ea

TER

AIGH

STR

STR

to

w dra

TER

.

es

lin

AIGH

TER INTRODUCTION How To Use:

How To Read: Unit Switch ch

/c

m

0.05 cm 0.1 cm in

Go to Zero

0

9.75 cm

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1 cm

FLOWER OF FLAME/CONSEPT FIREWORK Peoject: Participated in Lotus Prize Project duriation: 2 weeks Complecated: Nov. 2012 superviser: Fei Tian In Collaboration With: Rong Tan Yin Xiang Zhuodan Guo Suni Zhou Position in the team: Team Leader

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SET ANALYSING

Economy: • Most people nowadays are rich enough to pursue spiritual enjoyment; • Young are more willing to spend money to improve their relation with others.

gy

Ec

olo

on

hn

om

y

c Te

Society: • Set off firework is one of the ways to celebrate festivals; • Setting off firework cause air pollution, garbage and injury; • Sustainable design is the basic requirement of developm ent.

Design Opportunity

Technology: • Flame reaction of metallic element • P4+5O2=P4O10 (P4O10 is one kind of fertilizer) • Degradation technique • APP of smart phone

Society

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BRAIN STORMING

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DEVELOPING

Celebtating the anniversary

It blooms!

Flowers of Flame Several months later

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HOW TO USE

The safety body can be used as the flowerpot when turned upside down. Ashes of gunpowder will provide nutrients for the plants. The concept promotes and extends emotional value. Each kind of fireworks has seeds inside. Different seeds give the different meanings.

Flowers of Flame

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How to use Set off the fireworks

New life of the fireworks

Waiting for its blooming

CONSTRUCTION & SIZE Size Diagram:

Sectional Drawing:

Fuse

90

Gunpowder

130

Growing Media

Seed

Cap Befor setting off

After setting off Unit: mm

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SERIATION

Flowers of Flame More Choices

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/SURGE PROTECTOR DESIGN

Project: Socket Design

Project duriation: 2 weeks Complecated: May 2011

Usually, when using a surge protector, we may have some problems such as • it is hard to pull out the plugs from the outlets; • it is not easy to find the outlets in the dark environment.

In this project, I intend to seek some solutions to make the protector user-friendly.

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PROBLEMS

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/SOLUTIONS

Fireproofing rubber

Drecting Slot

luminescent materials/LED Light

Plastic casing

Power On/Off

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/DETAILS

Easy to insert

Easy to pull out

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/DETAILS

Easy to find

Easy to turn on/off

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O-PACKING/FOLDABLE LAMP DESIGN Course: Eco-packaging Design

Background: I create this design for the assignment of my eco-

Project duriation: 3 weeks

packaging course. In this course, we are asked to design a package that would not affect environment too much.

So I decide to make a “no waste” package.

Complecated: June 2013 Supervisor: Tianming Wang

Best Design Award China Star Packaging & National Packaging Design Awards

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IDEATION SKETCHING

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COMPONENTS & COST costs:

electronic components: touch switch

$ 0.20

LED lamp bead

$ 0.95 x 2

$ 5.50

Expanded view:

charger & USB cable

+

$ 2.20

$ 6.70

$ 0.50 total cost

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$ 16.80

charging circuit board

Li-ion battery

paperboard

-

+

-

HOW TO USE

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THE SCROLL/TEA SETS DESIGN Project: Part-time Design

Project duriation: 2.5 weeks Complecated: Oct. 2011

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THE SCROLL/TEA SETS DESIGN

In many Asian countries, tea culture is important. By tasting tea, people think about the meaning of life, just like in reading. Savoring tea is not only a way to tell the good tea from the mediocre one, but also a way people take delight in their reverie and in tea-drinking itself.

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INSPIRATION

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CUP DESIGN

满杯：过剩 >70% EXCESS

CUP DESIGN As the Chinese saying goes, "the perfect cup is that leaving 70% of space for tea, and 30% of space for your heart." When a host serves tea for his guests, he usually pours about 70% of a full cup, because it is not respectful enough if the tea is too little or too much. It symbolizes the human relationship in action as shown in the Chinese tea culture. That is, when saying or doing something, we have a tendency to remain moderate and leave some margin.

In the design of this cup, the typical shape of the internal surface gives the water level a different shape. When there is about 70% of tea, it will be a full circle, which means perfection or harmony in the Chinese culture.

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七分：圆满 70% PERFECT

半杯：不足

<70% INSUFFICIENT

DIMENSION FIGURE

Tea holder

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Tea cup

Tea canister

Tea pot

Water kettle

Unit: mm

MULTIFUNCTIONAL DESK/CONCEPTIONAL DESIGN Course: Design Management

Project duriation: 4 weeks Complecated: Nov. 2012 Supervisor: Junhong Hu

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MULTIFUNCTIONAL DESK/PLAN

CONCEPT DEVELOPMENT

DAY 1

·Recieve Mission ·Make Plan ·Determine the Topic

"NET"

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DAY 5

DAY 6

·Brainstorming 1

·Brainstorming 2

Analyze the Topic

Specify the Topic

DESIGN MAKING

DAY 12

·Determine the Design target

DAY 18

DAY 21

·Design Ideation

·Project Output

·Sketching ·Expression of Concept

·Rendering · Layout

DAY 34

·Report

ANALYZE THE TOPIC/CONCEPT DEVELOPMENT Understanding the Topic:

What is

NET?

The Element of NET

Spider Web Road Network

Separation Net

Predation Connect Separate Internet Fishing Net

Protect

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Networking

CONCEPT DEVELOPMENT The NET of people

When it come to people, we can find various relationships between them.

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ANALYZE THE TOPIC/CONCEPT DEVELOPMENT

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MULTIFUNCTIONAL DESK

a b 60째 a=b

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STRUCTURE

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ENVIRONMENT/CLASSMATES

LEARNING

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ENVIRONMENT/COLLEAGUES

CONFERENCE

WORKING

DISCUSSION

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ENVIRONMENT /FRIENDS

ENJOY YOUR TIME

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NO-SLANT/CUTTER DESIGN

Project duriation: 1 weeks Complecated: Dec. 2013 Program: Participated in iF concept award

Usually, when cutting paper or other sheet with a cutter, people use a ruler to make sure they do not cut out of line. Now, with "No-slant", things will be easier. Thanks to the wheel on it, you can keep straight more easily.

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NO-SLANT/CUTTER DESIGN

BEFORE

AFTER

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NO-SLANT/CUTTER DESIGN

Explosive view:

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Best Design Award China Star Packaging & National Packaging Design Awards

REDUCTION OF CFL PACKAGING Project duriation: 2 weeks Complecated: May. 2013 Supervisor: Chao Xu

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REDUCTION OF CFL PACKAGING

Waste Reduction

Easy to Open and Display

Printing Reduction

Cushion Structure

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REDUCTION OF CFL PACKAGING DESIGN

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HONING MACHINE/LOMONDTOOL Client: Lomondtool Co., LTD

Project duriation: 2 weeks Complecated: Oct. 2012 In Collaboration With: Yuanming Tan Zhendong Huang

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INITIAL DESIGN

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IDEATION SKETCHING

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RENDERING & FEATURES

metering pump

shield

operating room

control panel back door

Coolant tank

54

tool table

COLOUR SCHEME

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VENUS /CONCEPT CERAMICS DESIGN Course: Design of Product Form

Project duriation: 3 weeks Complecated: Oct. 2009 Supervisor: Yin Deng

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IDEATION SKETCHING

In this design, I intend to illustrate the twisting and graceful body of the famous sculpture "VENUS." I extract elegant curve from the sculpture and create a simplified shape. In this design, however, I intend to keep the style and essence of the original sculpture.

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THANK YOU FOR YOUR TIME ZHENHUA YANG

hua3467@gmail.com/call:+86 18674756294