Han Bao A portfolio of creative thinking, Research project Book design I Book design II Interaction design Brand design Comprehensive design Creative plan Book design III Rhythm narrative Sound visualization Intertextuality research
Visual Communication Design Central Academy of Fine Arts China hanb2015@163.com
CAFA, Hua Jiadi southern street, Beijing, China
Research project - Fonts in USE CONTEXT - This project redesigns the Chinese tradional typeface-magazing cover (!912-1949). The purpose is to preserve this ancient lost typeface and reuse it a new way. IDEA - This project include three parts: analys the original typeface / deconstruct each part / find the relationship the Chinese characters.
TEAM WORK
A serious of fon
nts I - Yinghua Fonts
A series of fonts II - Dianxing Fonts
11
Yinghua Fonts - Reading the cover font of Critical Yinghua, a magazine in period of Republic of China, we summarized the used fonts and compared the features: match quadrangle and round, emphasis thick quadrangle via tiny round shape, vivid character jumped, WRT(with respect to) above more idea followed this footprint.
Yinghua Pinglun magazine
e (1918)
9
10
1
Dianxing Fonts - Analyzed the cover font of Dianxing, a magazine in period of the Republic of China, we found that two words are not square instead they are slim& thin rectangle. Highly summarized sketch writing process, deleted details, used triangle replaced point or line, simple geometry received more attention from complex package. We developed more according to this characteristic of letter.
Dianying magazine (1914-1918)
Book design - Dialect CONTEXT - Different frequently used dialect habit in north and south of china expressed by visual communication. IDEA - Varieties of Chinese, consisting of hundreds of local language varieties, the speaker’s regional or social background have their own way of pronunciation and mandarin is the largest spoken language in China. The varied manner of articulation will produce the obviously differences of acoustical feeling. I’d like to express it by graphical or visual manner.
INDIVIDUAL WORK
The book was divided in two parts, left and right. Left part: dialect reading manner, such as repeat, exaggeration, or other language substitute. / Right part: full version of press release, dialect note mark on each page left corner
New words from radio or video are all clear pronunciation and extremely rich tone. The differences are more outstanding when these words are spoken by dialect. So I picked one page of news words, compared how these are expressed the different visual feeling through standard mandarin and local dialect.
Book design - NanHu market CONTEXT - With special local characteristics and typical feature, this project expressed whole market in visual way. Doing research and investigation in market everyday, I decided to write a book by a typical clue of market. It’s a neighborhood open market, and also will be shut down after a week. So every where shown varieties SALE, which the letter connected the whole book. According to a day’s working hour, the book’s middle illustration being a time line, expressed the people flow and environment change during market open to close hour.
INDIVIDUAL WORK
I found lots of typical staff in the Nanhu market, especially after several days varieties daily time research. There are plenty of useful materials, such as photos, video, sound recording; picking staff in open market; co-activates recording by market retailers; co-drawing works from children in market; etc.
Interactive design - Monster CONTEXT -The project was designed based on sound control game. IDEA - The step is by passing computer game through sound control. Player can control the monster’s direction and broken obstacle through bullet shot. Environment will change by passing different step. According to the design team leader, my work is setting the process of the game, including the decision making of game design style, division of work and designing communication. The aim of this game is to relax the player’s body and mind. Attracted player’s positive attention by sound control. game view is simple and use geometry style collection, main character is animated cartoon and simple game environment.
TEAM WORK
MAYA
M NSTER
Game characters sketch drafts and Game Interface version draft.
AT&T AT&T
Game view is simple and use geometry style collection, main character is animated cartoon.
包装
Brand design - Zao package CONTEXT - The project is a theme designed to emphasized the local chrematistics brand design. IDEA - Zao- Chinese date, commonly known as "flesh jujube”.When a young lady is ready to marry, the fresh red Jujube and the embroidery insole are always use as the marriage present to the new couple, in order to have son earlier and remain a devoted couple to the end of lives. We took to have son earlier part, because the Chinese mandarin “jujube” pronunciation is exactly same as Early as well as followed Chinese traditional marriage culture.
TEAM WORK
“枣”的品牌创意设计 | 设计方向
Zao
LOGO
Combined jujube’s shape, color, and form structure type of mechanism local coarse cloth, the pattern collected by local handmade fabric patterns, explored local folk customs, Refine and redesign the pattern and meaning with unique local culture, the design will take new visual feeling and truly melt in their life.
Comprehensive Design - Movie CONTEXT - "Starting Something"is a dynamic and growing exhibition during the Beijing Design Week 2013 presented by the guest designers from Amsterdam, "Sandberg Institute", and students of CAFA(Centre Acamdey of Fine Arts) in Beijing. IDEA - My work is a sort of trial element analysis. We had focused on the hero in a show or a movie, and easily ignored the supporting roles. Supporting show is a vital ingredient in a movie so I chose popular movie screen print and silky blur other parts to emphasize the supporting actor/actress. Detail is the key of success. Detail is the important and essential factor in the whole design work.
TEAM WORK
Creative plan - Dashilar CONTEXT - A project cooperated with a group of Beijing Design Week to find a new perception of the "dashilar" courtyard. IDEA - Dashilar is a typical Beijing local place, with lots of Hutong(alleyway) and Siheyuan (courtyard house). Siheyuan is a historical type of residence that was commonly found throughout China, most famously in Beijing. Wa Dang is part of traditional elements in Siheyuan, we organized an visual design activity to try to take it back of our modern life. And my job was design a whole activity, design poster and website design. Simple Signage design for activities
TEAM WORK
当DIY大赛
自己的瓦当！” 人们都可以在网 设计的瓦当，我 相关的创造元素 开展不同的主题 出最受欢迎的瓦 将其烧制出，并 的包装中，在实 快来加入我们！
Wa Dang
Decorated Wa Dang (eaves tile), a kind of ornament building materials meanwhile shielding the eaves from wind and rain, most of courtyard-style in Dashilar is traditional Siheyuan. Wadang is the first tile on the roof of house and there are characters or pattern. Our team decided to organize the “Dang Ai( in love)�activity because this features to design the Wadang pattern so that every one will have their own Wadang pattern.
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Readers can use our webpage; they also can use our analysis WaDang patterns or combine all of them together to make their own unique pattern. Upload or share with other friends, send back to us, their unique WaDang works will be burned by our workshop.
首页
新闻
历史
店铺
活动
合作
社区新闻
传统老店
以往活动
关于我们
展览
店铺列表
进行中
志愿者
大栅栏事记
工作室
workshop
入驻商家
In order to keep for memory or souvenir, we designed a serious of WaDang package. Wa Dang became a present and memory, we hope we can draw more people attention to care more Dashilar through this kind of activity.
Book design - Fossil Book CONTEXT - Choose a book to express their topic through visual communication IDEA - We chose British writer Herriot The Lord God Made Them All . The sequel to All Creatures Great and Small, All Things Bright and Beautiful, and All Things Wise and Wonderful. Started from unforgettable moment, I decided the fossil can be topic because fossils are the preserved remains or traces of animals, plants, and other organisms from the remote past. This material has the capability to freeze in a long time, and I took photography and book noting to show the processing. Although process is disappearing, the character and noting will be never forgotten.
TEAM WORK
ӑᆃǒ Ǔͻֶጺᓬ
Rhythm Narrative - Lost time CONTEXT - Re-Design of Huang lei’s Lyrics Book to tell about feelings. Feelings of Rhythm and stylist in this Album are all from this visual language. 年
IDEA - From original sound of famous movie The lost time There are two parts: solo&song. Flow lyric words on paper is just like the time pass like flowing water. Sole word to shown the changed style. I try to represent the rhythm of music by using the visual language.
莫
莫 忘
想 你
多 少
的
岁 月
心
那 天 你 我 之 间
INDIVIDUAL WORK
想
百 转 千 回
轻 描 淡 写
忘 华 似 水 匆 匆 一 瞥
那 天 你 我
你 的 心 百 转
多 少
岁 月
轻
描
千 回
淡
写 之 间
多 少
岁
年 年 华 似
水 年 年 华 年 似 水 华
多 月 少 轻 岁
似 匆 水 匆
描
一 匆 匆 瞥
月
轻 淡
描
写
淡
写
一 瞥
华 似
多 水 少 莫 忘 想 岁 多 月 那 你 少 天 的 莫 轻 心 岁 匆 想 忘 描 你 月 匆 那 我 百 你 天 的 一 轻 淡 心 匆 瞥 转 之 写 描 匆 你 我 百 间 千 之 间
转 回
千 回
淡 写
一 瞥
年 多年 少 岁 莫 月 你多 忘的轻 少 那 心描 岁 莫 天 百 月华 你 淡 忘的 转 轻似 你 写 我 那 心 千 描水 天 匆 华 百 回 淡 匆 似 转 你 之 写 水 一 我千 瞥 匆 间 回 匆 之 间
一 瞥
不 今 不 曾 生 曾 别 不 如寻迷 今果 得 得 的 不 曾 生 事 这 曾 那 那 别 如 迷 寻么 我爱么 醉 果 得 是 得 累 的 事 那 误 那 不这 会 么么 我爱 想 是累 醉 再 误 不 了 会 解 想 再 了 解
谁 谁
未让 不 谁 今 年 曾 视来瞬 生 谁 间 生而像 不 迷 别 想 不 未像 从 让 曾 不命 的 今如 寻 得 你 见 来 的 前 视 瞬 永 曾 华生 别 果得 那 画 莫的 似事 而 远 像间 么 生 不 迷 别 这那 面 想多 水 我 忘心 不 像 的 命 从 不 曾 得的 爱 你少 匆 的 么 醉 如 美 前 永 停 见 想 寻 华 那百 匆 事是 那 别 果 岁 画 莫的 得 在 远 天 转 月 似 一 我 这累 么 面 忘心多 的 你 瞥 不 误 那 少水 爱么醉停 美 你 匆 再 轻 会 想 的 那 我 千 百 匆 是 岁 在 了 天转描 脸 之回 月 一 解 误累 你 瞥 淡 你 轻 再会 － 的 我 千 写 描 了 脸 间 之 解 回淡 － 写 间
作 词 ／ 黄 舒 作 骏 词 ／ 作 黄 曲 舒 ／ 骏 陈 志 作 远 曲 ／ 陈 志 远
年 华 似 年 水 华 似 水
Sound Visualization - A~Tiii CONTEXT - The sound visualization was discussing the relationship between graphic and sound. IDEA - Explore relationship between graphic and sound Different nose made different sounds when your sneeze, just like A Q ‌ We found this is interesting phenomena and study it. we initial this activity, 50 volunteer worked with us, collected their sneeze recording and made all sounds to a simple music, combined graphic character vision design transferred to space and direction use digital method re-collected all sounds and visual view relationship.
TEAM WORK
A~~Tiii
2010级视觉传达专业 听觉传达中的声音诉求课程 创意制作：包含 田甜 吕彦君 陈颖 段娜
指导老师：刘波
音乐指导：陈一磊
动画指导：李文星 孙逊
A~~Tiii
Intertextuality Research - OMG CONTEXT - Discussion on the new relationship between character and graphic or words and imagination IDEA - Paradoxically, typing and hand writing seems to be just opposite. But I’d like to build the new way to unite the opposites and a method or a bridge that will build two sides: the modern typing and hand writing. To invest new meaning of hand writing, I wish my design works can relief hand writing and also find another way to express one self in modern language environment. Not only explore the character; there are also another rule for everyone. That is the communication method where all the participants become a designer and the designer return the design right to participant.
INDIVIDUAL WORK
Different vocabulary, a
all people can chose individually style, and also can match with foto & pictures in phone.
Scan two dimension code can directly put the character in picture and share with friends.
Thank you Almost is never enough. I am an enthusiastic creative person with a thirst for knowledge and a passion for design. I aspire to create design that is aesthetically pleasing while maintaining a strong conceptual grounding. I love the excitement and the journey of developing an idea from the initial stages through to the final outcome. I appreciate and understand the importance of the creative process and feel passionately that strong research and development is the essence of any project and it is vital towards informing and underpinning a final solution.
Visual Communication Design Central Academy of Fine Arts China hanb2015@163.com