Feed Me ! project FEED ME by ZHENRONG LIN S2967989 HANSHEN CHEE S2963741
brief
We are advertising to help create a public awareness online using the social media and some websites to help the victims that suffer from famine and also to create an awareness of what we do affects the community. We are advertising to raise donations and also to sell our feeling towards the societies that we are in a much better situation than the victims that suffer from famine so that we should appreciate what we have and minimise or waste. Even though we might think that we have little as others dream for what we have. We must appreciate what we have and not waste it. That is we need to appreciate the resources that we have that allows us to be unlike the victims of famine who don’t have any food and who experiencing bad living environments. From there, we can help them by fund raising donations. People can help by starting not to waste food and to help others through providing donations. Other than that, we also encourage them to do the 30 hours famine challenge to experience the feeling of the victims of famine. ‘Feed Me’ helps those in need but we can’t afford to make a difference with our limited funds! We are targeting everyone concerned with food shortages and who are aware of the usage of food and why it should not be wasted. So Feed Me!
1.
A child dies from hunger-related causes every 13 seconds.
2. Around the world, 925 million people are hungry. That’s roughly 3 times the American population. Every year, 15 million children die of hunger.
4.
66 million primary school-age children attend classes hungry across the developing world, with 23 million in Africa alone.
5.
World Food Programme calculates that $3.2 billion is needed every year to reach all 66 million hungry children.
6.
If women farmers had the same access to resources as men, the number of hungry people in the world could be reduced by up to 150 million.
7.
Hunger is number one on the list of the world’s top 10 health risks. It kills more people every year than AIDS, malaria, and tuberculosis combined.
8.
By 2050, climate change and erratic weather patterns could push another 24 million children into hunger, most of them contained to sub-Saharan Africa.
9.
Hunger is the single biggest solvable problem facing the world today. 2.6 billion people live on less than $2.00 a day, meanwhile the average American lives on $130 a day.
10. The number of people living with chronic hunger has declined by 130 million people over the past 20 years.
Facts
3.
Branding
Feed Me !
Creative Execution
Post 2-3 times daily about ‘Feed Me’ events, news and activities going on through the country thereby sending a message that reminds people of famine. Hashtag will be include as well.
Post 2-3 photos daily about ‘Feed Me’ events, news and activities going on through the country.
website
The website will act as a source for ‘Feed Me’. All the details of the organiser and the facts of famine are stated in it. On the other hand, the website also acts as a platform for people to make donations.
A short video of the victims who suffer from famine and compare their lives with our daily life. It will make the people feel guilty, aware and to appreciate what they have. Youtube link: http://youtu.be/mXlOahsyMIg
youtube
mobile APP
The mobile app will be a useful combination of 3 great tools (game, information and donate) for users.
Post 2-3 photos daily about ‘Feed Me’ events, news and activities going on through the country. The public will use the hashtag to submit feedback, questions, images and video about their participation in ‘Feed Me’ to raise funds and to illustrate the appreciation for what we have. In addition, it also includes activities that are held by ‘Feed Me’ which is ‘finish your meal and take a picture’ before and after. You also can nominate anyone to do that and hashtag it.
commerial TV
A ‘Feed Me’ video will be advertise in the aircraft media device. Also some donation envelops are handing out for every passenger from flight attendants. From the video, it makes people feel guilty and hopefully making donations.
In order to reach as many people as possible, ‘Feed Me’ will place posters around shopping malls, tram stations, bus stations, train stations as well as other places that are common where people will pass by every day. It will make people aware of the victims and appreciate what they have. The poster will lead them to the ‘Feed Me’ website where they can find out what it means and the images of victims suffering from famine. They can make the donation through the website too.
poster
live event
Set up a donation event at a different city, such as Melbourne, Sydney, Perth, Adelaide, and Brisbane. The event will include some charity activities including providing free promotional items like water bottles, cap, t-shirts and wristbands. They can put whatever amount that they want into the donation box for the promotional items. This amount will be donated to the victims who suffer from famine. Other than that, there will also be some information provided about famine and our activities of Feed Me.
merchandise
Integrated Media Flow Chart
Feed Me !