Freelancer work 2019 by zhu.li

SPACE & �NlER�OR DED�GN Zhu Li Jiaxi Zhao Yuchong Liu

Frame moment through the narrative of the space Fragment Âˇ scene Âˇ Trance Represent the spirit of the brand, create an elegant space for it

CONTENT 1. Project Information 2. Design Concept 3. Scheme 1F Lobby 5F Exhibition Hall 6F Design Department 7F Exclusive office

1. Project Information

space fashion

Brand corporate culture

Form

visual

product

To design a working space that shows corporate culture of a fashion design company through manipulate the form of space. Create a productive, inspiring, all-round new factory new office atmosphere.

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Concept:Moment

1FLobby

“Misty morning”

Breakfast at Tiffany's

3F Exhibition

“Time theater”

Coco Chanel

6F Design Department

7F Exclusive Office

“Parallel to the forest” “Secret garden”

The September Issue

一 The First Monday in May

The design through spatial narration to show fashion moments, presenting the temperament of high-end clothing industry. These Spaces are distributed on different floors and jump like flickering memories throughout the building.

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3. Design Scheme 1F-2F Lobby

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1F Lobby RENDERING The color gray concrete shows the feeling of a "hazy early morning", simple and chilling with the warm sunlight slanting into the lobby, contracted the space with the atmosphere.

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1F Lobby

RENDERING

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1F Lobby

RENDERING

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1F Lobby

RENDERING

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1F Lobby

RENDERING

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1F Lobby FLOOR PLAN

Elevator lobby

Exhibition cabinet Wall with company's logo

Main entrance

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1F Lobby CONCEPT

【Lobby】 “Misty morning”

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1F Lobby CONCEPT

LOGO Wall

LED Glass Screen

Customized Wall

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1F Lobby CONCEPT

Large-scale curved surface，"pleated shaped wall"，was inspired by wave from clothing fabric;

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1FLobby

DETAIL LED logo

Customized acrylic board

Elements

Materials

LED Transparent glass screen

concrete

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1F Lobby DETAIL cabinet for textile exhibition

Materials

LED Glass screen

Ceiling

customized Wall

Elements

Concrete

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5F Exhibition Hall

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5F Exhibition Hall

RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall RENDERING

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5F Exhibition Hall The exhibition hall aims to provide a creative environment for the exhibition department, enabling them to try the matching of clothes and scenes in different space. While displaying the series of each season, the exhibition department can choose different background for them. Entrance

Exhibition B

Exhibition A

Exhibition C

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5F Exhibition Hall

CONCEPT

【Exhibition】 “Time Theatre ” 3 scenario

looking and being looked

interspersed

paused time

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5F Exhibition Hall

SIGHT&LIGHT

Flexible rack

Group mannequin

mannequin

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5F Exhibition Hall [Travel Hall] DETAIL This hall through represent the sense of business trip to create an immerse feeling that going through the tunnels of the work and business

Materials

concrete

metal

concrete

Elements

Travel force you to think. There are few places where the inner voice can be heard more easily than on a moving plane, ship or train The business travel exhibition hall is inspired by the time tunnel and uses the arched tunnel to create a "business travel" feeling.

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5F Exhibition Hall DETAIL

Background board for visual merchandising

T stage installation

Three exhibition halls with different themes were used to divide the space to meet the needs of prepare the window display.

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5F Exhibition Hall DETAIL

Foyer： Once you get off the elevator and turn around, you can enter this atmosphere to brew the mood of the brand spirit. Through the foyer to the initial feeling of the exhibition hall full of expectations. The foyer also serves as a small space for greeting talks. The foyer creates an endless sense of space through a painting or photograph with spatial depth, in conjunction with the shape of the wall.

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5F Exhibition Hall [Transformation space] DETAIL

Enter two different theme Spaces through the two arch doorway. And each exhibition hall will have a small lobby space. Drive the circulation in the form of door opening and lobby; users enter the lobby through the arch; the exhibition hall will follow closely behind, and then enter the next lobby through the arch. Like the prelude in the movement to create a buffer before entering the different space atmosphere.

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5F Exhibition Hall [Business Hall] DETAIL Materials

Elements

Background Wall

T stage 3mm PVC Flooring 3mm PVC Flooring

Mobile Wall

The business exhibition hall mainly recreates two scenes of business conversation and work corner, and the main color is black, white and gray with gold metal and dark wood. The overall atmosphere presents a calm business space, continuing the concept of the lobby. In the business exhibition hall, there will also be a brief rest in the foyer, reflecting the delicate sense of elite women in a greetings moment.

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5F Exhibition Hall [Business Hall] DETAIL

Zone 1

Zone 2

The commercial exhibition hall is dominated by geometric shapes. [Zone 1] the display mode of this area is mainly hanging, and the ceiling track dominates the display of the whole area, with the tone of cold gray in color. In this pure neutral overall space, people focus on hanging clothes that are display. The opening space is convenient for the display of clothes and accessories, and also provides a variety of display methods such as hanging and setting combination.

[Zone 2] It is a abstract business space is created with simple concrete steps, and the mobile background wall provides the possibility of customized changes. The overall space is lived in a cool gray tone, and different themes can be matched by changing the color of the background wall.

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5F Exhibition Hall [Business Hall] DETAIL

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5F Exhibition Hall [Fashion hall] DETAIL Materials

concrete

fabric

metal

Elements

The fashion exhibition hall is inspired by "stage". The exhibition hall takes two fixed overlapping circular stages as the happening point of the plot. The exhibition hall mainly displays group models, so that the exhibition hall explains the brand characteristics in a way of telling stories. Meanwhile, the blurred interior and exterior space is also the highlight of the exhibition hall. The circular stage is the main display point of the exhibition hall and the window background of the business travel exhibition hall.

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5F Exhibition Hall [Fashion hall] DETAIL Materials

Elements

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5F Exhibition Hall [Fashion hall] DETAIL

Spa ce

Take the stage as inspiration, use circle, arc as the language of space. Form the relationship of seeing and being seen with the business travel hall.

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6F Design Department

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The new layout will improve work efficiency while making the space more flexible and open;The display space of arc increases the flexibility of the space; Office order is divided into four levels: supervisor, employee, discussion and storage; It can meet the needs of 30 exhibition stands and greatly improve the space utilization.

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