a conversation
“ Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea. B At other times it is a plaything that affords personal amusement and recreation. An interest in type provides a broader knowledge of history, including the appreciation of such related arts as painting, architecture and literature — and even business and politics. B In short, type can be a tool, a toy and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant, and a spiritual satisfaction. B An interest in type necessarily includes a zest for everyday life.”
— Bradbury Thompson
“Good taste and perfect typography are suprapersonal. Today, good taste is often erroneously rejected as old-fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his peculiar style rather than submit to any objective criterion of taste.”
—Jan Tschichold
“Good taste and perfect typography are suprapersonal. Today, good taste is often erroneously rejected as old-fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his peculiar style rather than submit to any objective criterion of taste.” — Jan Tschichold
“ Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea. At other times it is a plaything that affords personal amusement and recreation. An interest in type provides a broader knowledge of history, including the appreciation of such related arts as painting, architecture and literature — and even business and politics. In short, type can be a tool, a toy and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant, and a spiritual satisfaction. An interest in type necessarily includes a zest for everyday life.”
— Bradbury Thompson
“Good taste and perfect typography are suprapersonal. Today, good taste is often erroneously rejected as old-fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his peculiar style rather than submit to any objective criterion of taste.”
— Jan Tschichold
“ Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea. At other times it is a plaything that affords personal amusement and recreation. An interest in type provides a broader knowledge of history, including the appreciation of such related arts as painting, architecture and literature — and even business and politics.
In short, type can be a tool, a toy and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant, and a spiritual satisfaction. An interest in type necessarily includes a zest for everyday life.” — Bradbury Thompson
“ Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea. At other times it is a plaything that affords personal amusement and recreation. An interest in type provides a broader knowledge of history, including the appreciation of such related arts as painting, architecture and literature — and even business and politics. In short, type can be a tool, a toy and a teacher; it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant, and a spiritual satisfaction. An interest in type necessarily includes a zest for everyday life.”
— Bradbury Thompson
“Good taste and perfect typography are suprapersonal. Today, good taste is often erroneously rejected as old-fashioned
because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his peculiar style rather than submit to any objective criterion of taste.”
— Jan Tschichold
“ Type is a thing of constant interest to me. It is sometimes a serious and useful tool, employed to deliver a message, sell a specific article, or give life to an idea. At other times it is a plaything that affords
personal amusement and recreation. An interest in type provides a broader knowledge of history, including the appreciation of such related arts as painting, architecture and literature — and even business and politics.
In short, type can be
a tool, a toy and a teacher;
it can provide a means of livelihood, a hobby for relaxation, an intellectual stimulant, and a spiritual satisfaction. An interest in type necessarily includes a zest for everyday life.”
— Bradbury Thompson
“Good taste and perfect typography are
suprapersonal. Today, good taste is often erroneously rejected as old-fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his peculiar style rather than submit to any criterion of taste.”
objective
—Jan Tschichold
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Jessica Huang RISD 2014 Typefaces used Garamond Linotype Syntax