BRAND GUIDELINES
CONTENTS
1.BRAND STATEMENT 1.1 ABOUT
3.BRAND IDENTITY 5
3.1 TYPOGRAPHY
1.2 OUR STORY
7
1.3 MISSION
9
Primary Typeface Secondary Typeface Usage and Misuse
1.4 VISION
11
3.2 COLOR
1.5 VALUES
13
1.6 PERSONALITY
15
Primary Colors Secondary Colors Origin and Heirarchy
1.7 TARGET AUDIENCE
17
1.8 VOICE
19
3.3 PHOTOGRAPHY
2.BRAND MARK 2.1 LOGO What it Means Logo Mark Monochrome Proportions Clear Space Symbol Proportions Clear Space Logo Clear Space Misuse On Background On Image Preffered Placement Using the elements Possible Treatment
21
56
63
69
Look and Feel Grading and Contrast Setting Subject Posture
4.BRAND APPLICATIONS 4.2 STATIONARY
83
Buisness Card Letter Head Envelope Invoice
4.3 PACKAGING
87
Shoe Box Wrapping Paper Shopping Bag
4.1 STORE
91
Materials Pallete
4.3 MERCHANDISE Cap T-Shirt Sipper Bottle
97
1
BRAND STATEMENT
ABOUT
ABOUT US
WHO WE ARE
STRUTHIO is a brand for the PASSIONATE RUNNER. It is true to the land, made for the animal inside you. We create products and experiences inspired by and for the rugged outdoors. Our unique product designs are inspired by the raw nature of the African Savannahs and its spirit of survival. We create durable, tough, daunting shoes that inspire you to run beyond your own horizon.
BRAND STATEMENT 6/ 102
OUR STORY BRAND MARK XX / XX
OUR STORY
WHO WE ARE
STRUTHIO means OSTRICH, and points at our inspiration. The Ostrich is the worlds fastest two legged creature. It is fierce and strong. It runs to survive and does not stop at anything. So also, our brand creates the fastest shoes, so you can push yourself, and when it comes to quality, we don’t stop at anything. We believe that runners have a strong animal spirit, we embrace that as our brand ethos.
BRAND STATEMENT MARK XX8// 102 XX
VISION MISSION BRAND MARK XX / XX
MISSION AND VISION WHAT WE WANT
MISSION:
To create unique products for runners, inspired by the speed and ruggedness of the Ostrich Bird. We want to craft a shoe that helps you run the fastest and go the farthest. We strive to keep you motivated and focused, by giving you a product that deepens your passion for the outdoors. Our aim is to uphold and add to the integrity of the sport by focusing on the runner. We want to instill confidence of the consumer in the brand and within himself.
VISION:
The Vision at STRUTHIO is to stay raw and true to the land. Inspired by the Savannahs, we want to show the importance of the land and preserve it. We are not inclined towards flashy colourful products, but a subtle and classy feel. We want to promote this aesthetic of rawness with a larger vision of preserving it in reality.
BRAND STATEMENT MARK XX 10// 102 XX
VALUES BRAND MARK XX / XX
VALUES
WHAT WE BELIEVE IN
AUTHENTIC:
We believe in being creative, yet staying true to our inspiration, to the land and to the Savannahs. We take pride in our originality.
CRAFTED:
We want to give you what is best for enjoying your run and breaking the boundaries. This is why our unique products are made with care and under great scrutiny, to add value to your purchase, and to the sport at large.
ICONIC:
We set ourselves apart, and are recognisable and different. We are powerful, yet simple.
BOLD:
We are unapologetic, and highly expressive. We want to inspire you, to get more out of your passion.
PREMIUM:
We like to pay homage to the sport of running, to uphold its integrity, and be above the rest.
BRAND STATEMENT MARK 12/ 102
PERSONALITY BRAND MARK XX / XX
PERSONALITY
HOW WE CARRY OURSELF
RUGGED:
We are raw, and natural. We use materials from the land that are tough and long lasting, with an aim for you to thoroughly enjoy the activity you love.
HARDWORKING:
We uphold the work and sweat you put into the sport, and imbibe that as a major part of our personality. We strive to excel, and do things the ethically right and hard way.
CONFIDENT:
Our products and services aim to build the confidence we have in you. We want you to feel accomplished, yet stay humble.
RELIABLE:
We are built to last, to survive. You can depend on us to support you in the best way possible with our products, for the long run.
GENUINE:
We believe in gaining your trust by being simple and honest. We give you our best, with a view that you excel, and to inspire you.
BRAND STATEMENT MARK XX 14// 102 XX
TARGET AUDIENCE BRAND MARK XX / XX
TARGET AUDIENCE
WHO WE LOOK AFTER
STRUTHIO is targeted at a consumer base that loves the land and does not stop. Doesn’t stop running, doesn’t stop excelling, doesn’t stop for quality. We create for who believe that the ruggedness of the product should last “in the long run”. It is aimed at serious runners who love the raw earth and who are willing to go beyond to purchase our products.
BRAND STATEMENT MARK XX 16// 102 XX
VOICE BRAND MARK XX / XX
VOICE
HOW WE SPEAK
We speak a language that motivates and inspires you. It makes you go outdoors and achieve what you can. We speak confidently. We are straightforward, simple and powerful. We use words like “Go”, to instigate you to rise forward. We can be fierce, but not negative. We are serious, tough and unapologetic. Our goal should be to be heard, to be loud, clear, and empowering.
BRAND STATEMENT MARK XX 18// 102 XX
2
BRAND MARK
LOGO
LOGO
LOGO MARK
The Brand STRUTHIO stands for ruggedness and speed. The ostrich being the main inspiration and the fastest two legged living creature, is given prominence. On seing an image of the ionic bird, one immediately connects to the animal instict response of running for survival. The ostrich symbol was created using a single brush stroke. The force and movement in the stroke contributes to the speed in the visual, and the uneaven nature of the stroke highlights the raw and earthy nature of the brand. The legs of the Ostrich bird are strong enough to kill a person within a few strokes. Hence the legs are given importance. Also, the power of running lies in the shin and feet of a human, and thus the symbol shows the large feet clearly. The power, speed and land of the bird are pillars of the brand philosophy. The savannahs, its broken land and iconic horizon are vital aspects to the brand identity at large. The logo type hints to the land on which we run. Thus the x height of the logo type is relatively short, and the symbol and type are placed relative to each other as such. The logo type is all caps to show the powerful bold nature of the brand. It is stark but rounded and rough around the edges, to contrast as well as compliment the rawness of the symbol.
BRAND MARK
22 / 102
LOGO
LOGO MARK MONOCHROME
Logo Mark in positive
BRAND MARK 23 / 102
The MONOCHROME versions of the struthio logo are given to show the strengtht of the graphic, and to be used as an ALTERNATE LOGO MARK on imagery, products, and/ or wherever color reproduction is not possible. The black background for the reverse logo mark is solely to represent the logo in white. It must NOT be used as a part of the logo mark. The STRUTHIO logo does NOT require an alternate placement/ horizontal version or a greyscale version.
Logo Mark in reverse
LOGO
LOGO MARK PROPORTIONS
The STRUTHIO logo mark retains its visual strength in a range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the height of the logo mark, which should not be reproduced in a size smaller than 30 mm in height, as represented. Going smaller than this is against the brand policy.
Maximum size: no restriction, for print
Minimum size : 30 mm, for print
BRAND MARK 24 / 102
LOGO
LOGO MARK CLEAR SPACE
BRAND MARK 25 / 102
To preserve the STRUTHIO logo mark’s integrity, always maintain a minimum clear space around the logo mark. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the STRUTHIO logo mark is defined as the height of the “S”, or “x”, as depicted below (or the height of the logo type). The space between the symbol and logo type is half of x.
LOGO
The STRUTHIO symbol can be used stand alone, as a graphic element on applications on the shoe itself or on the paper that wraps the shoe. It too, retains its visual strength in a range of sizes. However, when the symbol is reproduced in print too small, the white spaces that establish its rawness start to look like specs. The minimum size of the logo for print is determined by the height of the symbol, which should not be reproduced in a size smaller than 20 mm in height, as represented. Going smaller than this is against the brand policy.
Maximum size: no restriction, for print
Minimum size : 20 mm, for print
SYMBOL PROPORTIONS
BRAND MARK 26 / 102
LOGO
SYMBOL CLEAR SPACE
BRAND MARK 27 / 102
Just as the STRUTHIO logo mark’s integrity is maintained by using minimum clear space around it, the value of the STRUTHIO symbol must also be preserved. The minimum clear space for the STRUTHIO logo mark is defined as “2/7th of x”, where “x” is the height of the symbol. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
LOGO
“OLD GROWTH” has been used for the logo type. This must not be reproduced, template will be provided.
LOGO
-50
-40
+40
+20
+40
Tracking= 53 pt.
BRAND MARK 28 / 102
LOGO
LOGO CLEAR SPACE
BRAND MARK 29 / 102
The STRUTHIO logo type can be used without the symbol for application inside the shoe on the sole. To ensure that it stands out, a minimum clear space “x”, must be left around it, where “x” is the height of the logo type itself. This minimum space should be maintained as the logo type is proportionally enlarged or reduced in size.
LOGO
MISUSE
Incorrect use of the STRUTHIO logo mark comprimises its integrity and effectiveness. The examples given are possible misuses of the STRUTHIO logo mark. To ensure accurate, consistent reproduction of the STRUTHIO logo mark, never alter, add to, or attempt to recreate it. Always use the approved digital artwork.
Do not interchange the colours of the symbol and logo
Do not apply a gradient to the logo mark
BRAND MARK 30/ 102
LOGO
MISUSE
Do not use a drop shadow or add any effects to the logo mark
Do not create a pattern with the logo mark
Do not rearrange elements of the logo mark
BRAND MARK 31 / 102
LOGO
MISUSE
Do not mask the logo with an image or a texture
Do not typeset the logo
Do not reduce the opacity of the logo mark
BRAND MARK 32 / 102
LOGO
MISUSE
Do not use the logo mark with just an outline
Do not use a bounding box to the logo mark
Do not change the orientation of the logo mark
BRAND MARK 33 / 102
LOGO
MISUSE
Do not use only one of the logo colours in the logo mark
Do not distort / skew/ shear the logo mark
Do not make a pattern of just the logo
BRAND MARK 34 / 102
LOGO
MISUSE
Do not add any extra element to the logo mark
Do not fill in the white spaces of the symbol
BRAND MARK 35 / 102
LOGO
LOGO MARK ON BACKGROUND
The logo mark has been given colors to suit the brand personality, which is rugged and fierce. The deep browns signify the raw and earthy nature of the brand, and the orange signifies the fierceness, energy and urgency with which one runs. The logo is best shown on black and white backgrounds. It shows the colours of the logo distinctly. However, beige and muddy tones can be used as alternatives for various applications on packaging or on the product range itself.
BRAND MARK 36 / 102
LOGO
LOGO MARK ON BACKGROUND
BRAND MARK 37 / 102
LOGO
LOGO MARK ON BACKGROUND
Bright and flashy colours must be STRICTLY AVOIDED as they go entirely against the raw nature of the brand. It comprimises on the legibility and the ethos of the brand at large. The integrity and ruggedness of the brand must be kept intact.
BRAND MARK 28 / 102
LOGO
LOGO MARK ON BACKGROUND
BRAND MARK 39 / 102
While one must make sure that the background colours must be kept earthy and raw, they must not interfere with the PRIMARY COLOUR of the logo mark itself. If in any case, the baground colours are too close to the color of the logo mark, use the ALTERNATE MONOCHROME logo mark.
LOGO
LOGO MARK USAGE ON IMAGE
Placing the STRUTHIO logomark on an image can be challenging, because the tone of all our imagery is dark, and our primary logo mark is dark as well. Hence, use the ALTERNATE MONOCHROME logomark on a photograph. In most cases, the white version of the monochrome logo mark will be applicable, owing to the nature of photography. This will ensure that the logo mark stands out. Follow the clear spacing rules and compose the logo on the photograph. The brand pays homeage to runner, and thus most photos will show motion and direction. Do not go in the direction opposite to that of the runner, and do not block his/her way with the logo mark. Keep it distinct, clear, and do not comprimse on legibility.
BRAND MARK 40/ 102
LOGO
LOGO MARK USAGE ON IMAGE
BRAND MARK 41/ 102
In this image, although the legibility of the logo mark is kept intact, the placement of the logoform looks forced and also seems like a blockage or hindrance to the runner. It is taking away from the force and speed of the image.
LOGO
In this image, the logo mark is legible and its integrity has been upheld. It is harmonious with the runners position.
LOGO MARK USAGE ON IMAGE
BRAND MARK 42 / 102
LOGO
LOGO MARK USAGE ON IMAGE
BRAND MARK 43 / 102
In this image, the direction of the logo mark and the motion in the image are opposing each other. This causes a visual clash, and must not be done.
LOGO
LOGO MARK USAGE ON IMAGE
The same image when flipped, and the position of the logo consequently changed, can work much better. Make sure that the logo always leads, but does not block the way.
BRAND MARK 44 / 102
LOGO
LOGO MARK USAGE ON IMAGE
BRAND MARK 45 / 102
In cases like these, where the subject is moving forward, ie. there is no left or right movement, do not force the logo mark to move in a certain direction. Make it a part of the image without forcing it to move in a corner or away from the subject.
LOGO
LOGO MARK USAGE ON IMAGE
In tricky situations like these, go with the flow of the image. Make sure that the logo mark leads, but does not block the way.
BRAND MARK 46/ 102
LOGO
LOGO MARK PREFFERED PLACEMENT
BRAND MARK 47/ 102
Whenever possible, the STRUTHIO logo mark should appear in the lower le-hand corner, in full color, on a suitable background. Consistent placement in this location on communication materials (photographs and imagery excluded) helps build awareness of the brand. Preffered space from the bottom and left edge is equal to two times the height of the letter “S�, (or of the logo type) as illustrated. The earlier given clear space is a minimum. This is the preffered space and placement.
LOGO
LOGO MARK PREFFERED PLACEMENT
If the logo cannot be placed in the lower left corner, an acceptable alternate placement is the top right corner. The same distance from edge ratio to be maintained. As far as possible, stay true to the bottom left placement.
BRAND MARK 48/ 102
LOGO
LOGO MARK USING THE ELEMENTS
The STRUTHIO LOGO MARK is made up of two elements, the SYMBOL and the LOGO TYPE. To keep the integrity of the brand, one must use this correctly, and applied on the designated object of communication. For brochures, print and web advertisements, campaigns and signages, packaging do not seperate the symbol and the logo type. Use the entire LOGO MARK. The SYMBOL must be isolated for use on the shoe itself, on the outide. It must be debossed onto the leather patch. It can also be printed as a graphic on the outside of a garment (track suits, t-shirts, socks, wrist band, head band) a cap, and a water bottle. A pattern of the SYMBOL (guidelines given) can be printed in on the paper used to wrap shoes and on limited edition T-shirts ans bag packs. The LOGO TYPE must be isolated for use on the inside of the shoe, on the sole. It must also be isolated for use on a tag inside of a garment and a cap. It can be use on the outside of a sipper bottle. However, try to use only the logotype inside most products, and the logo mark or symbol outside.
BRAND MARK 49 / 102
LOGO
LOGO MARK USING THE ELEMENTS
BRAND MARK 50 / 102
LOGO
LOGO MARK POSSIBLE TREATMENTS
BRAND MARK 51 / 102
While applying the logo, it must be Digital or Screen Printed on Merchandise. It must be Engraved on wood for store signage, and debossed on leather for application on a shoe. Stay away form emboridery as faar as possible.
BRAND MARK 52 / 102
3
BRAND IDENTITY
LOGO
LOGO MARK USING THE ELEMENTS
The STRUTHIO LOGO MARK is made up of two elements, the SYMBOL and the LOGO TYPE. To keep the integrity of the brand, one must use this correctly, and applied on the designated object of communication. For brochures, print and web advertisements, campaigns and signages, packaging do not seperate the symbol and the logo type. Use the entire LOGO MARK. The SYMBOL must be isolsted for use on the shoe itself, on the outide. It must be debossed onto the leather patch. It can also be printed as a graphic on the outside of a garment (track suits, t-shirts, socks, wrist band, head band) a cap, and a water bottle. A pattern of the SYMBOL (guidelines given) can be printed in on the paper used to wrap shoes. (exemption for packaging wherein the entire logo mark is used, ie: on the box and bag)
TYPO GRAPHY
The LOGO TYPE must be isolated for use on the inside of
BRAND MARK XX / XX
LOGO
LOGO MARK USING THE ELEMENTS
BRAND MARK XX / XX
GO BIG LOGO
LOGO MARK USING THE ELEMENTS
BRAND MARK XX / XX
TYPOGRAPHY
DIN CONDENSED is the Primary typeface of the brand. It is clean, and impactful. It can be used as both, heading and body copy. Condensed Black and Bold must be used for headings, and Condensed Regular for body copy. Do not use the Regular weight for a heading, and Heavy for body copy. The higher weights of the typeface are used as they look strong and powerful, and straightforward. Make the message stand out. Imagery can be strengthened with bold typography that is not afraid to speak out.
DIN CONDENSED BLACK
DIN CONDENSED BOLD
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
PRIMARY TYPEFACE
DIN CONDENSED REGULAR
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 BRAND IDENNTITY 58/ 102
TYPOGRAPHY
ARCHER is the secondary typeface of the brand. Being a slab serif, it shows aspects of power and ruggedness, and its rounded ends add the element of premium style. This typeface must be used for sub headings and body copy. It must always be used with the Primary typeface, for large print ads, and can be used standalone ONLY for stationary. It must not be used for headings. Archer Semi bold and Archer Medium are both suitable for sub headings, and Archer Medium is suitable for body copy.
ARCHER SEMI-BOLD
ARCHER MEDIUM
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789
SECONDARY TYPEFACE
ARCHER BOOK
ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123456789 BRAND IDENTITY 59 / 102
TYPOGRAPHY
USAGE AND MISUSE
HEADINGS MUST ALWAYS SPEAK IN ALL CAPS SUB HEADINGS can speak in ALL CAPS and in sentence case. Body copy must always speak in sentance case. All type must be tracked by 2o pt. all lower case must never be used. never centere align, or justify the type. left align all text, headings can however be right aligned, but sparingly.
BRAND IDENNTITY 60/ 102
TYPOGRAPHY
The following are the ways in which the Primary an Secondary Typefaces must be used to communicate. Use of only DIN Condensed in the given weights is permitted. Appropriate use of a mix of Din Condensed and Archer is accpetable, ie: a) DIN Condensed as Heading, Archer as Sub heading and DIN Condensed Regular as body copy, b) Din Condensed as Heading, Archer as Sub heading and Archer as body copy. Use of Archer for Headings is not permitted.
HEADING
HEADING
USAGE AND MISUSE
SUB HEADING
SUB HEADING
Body copy: this is an accpetable use of typography for the brand STRUTHIO.
Body copy: this is an accpetable use of typography for the brand STRUTHIO.
HEADING
HEADING
SUB HEADING Body copy: this is an accpetable use of typography for the brand STRUTHIO.
BRAND IDENTITY 61 / 102
SUB HEADING Body copy: this is not an accpetable use of typography for the brand STRUTHIO.
TYPOGRAPHY
USAGE AND MISUSE
STRUTHIO gives creative fredom to its designers for use of type, however, this freedom must not be misused and make comrimises on legibility. When trying a distressed effect on type, mae sure to give a touch of rawness without interfering with the conter space of the characters. This form of experimentation must only be done with Headings. It is not permistted for Sub headings and body copy.
BRAND IDENNTITY 62/ 102
COLOR
GO NATURAL BRAND MARK XX / XX
GO VIVID BRAND MARK XX / XX
COLOR
PRIMARY COLORS
C: 35 M: 85 Y: 75 K: 50 HEX: #531320
R: 83 G: 20 B: 32 PMS: 7631 C
C: 10 M: 70 Y: 100 K: 00 HEX: #ff4d00
R: 255 G: 77 B: 00 PMS: Orange 021 C
BRAND MARK XX / XX
COLOR
SECONDARY COLORS
BRAND MARK XX / XX
C: 20 M: 30 Y: 60 K: 20 HEX: #a78f52
R: 167 G: 143 B: 82 PMS: 7503 C
C: 35 M: 85 Y: 75 K: 50 HEX: #531320
R: 83 G: 20 B: 32 PMS: 7631 C
C: 95 M: 85 Y: 00 K: 00 HEX: #ff0d26
R: 255 G: 13 B: 88 PMS: 185 C
C: 40 M: 54 Y: 00 K: 00 HEX: #9975ff
R: 15 G: 127 B: 136 PMS: 2577 C
COLOR
ORIGIN AND HEIRARCHY
The colors that STRUTHIO uses have been taken from the African Savannahs. The radiant sunset and the rough earth. The Primary colours represent these two main aspects. The Logo must be reproduced ONLY in the Primary Colors, and in MONOCHROME. The Secondary colours are also inspired by the Savannahs, but must be uesed SPARINGLY. The almost golden brown must be used the most, followed by the muddy green, followed by red, and lastly purple. Purple must be used very rarely, just to add a pop to a dull composition, as a highlight color.
Heirarchy Of SECONDARY COLORS
BRAND IDENNTITY 68/ 102
LOGO
LOGO MARK USING THE ELEMENTS
The STRUTHIO LOGO MARK is made up of two elements, the SYMBOL and the LOGO TYPE. To keep the integrity of the brand, one must use this correctly, and applied on the designated object of communication. For brochures, print and web advertisements, campaigns and signages, packaging do not seperate the symbol and the logo type. Use the entire LOGO MARK. The SYMBOL must be isolsted for use on the shoe itself, on the outide. It must be debossed onto the leather patch. It can also be printed as a graphic on the outside of a garment (track suits, t-shirts, socks, wrist band, head band) a cap, and a water bottle. A pattern of the SYMBOL (guidelines given) can be printed in on the paper used to wrap shoes. (exemption for packaging wherein the entire logo mark is used, ie: on the box and bag)
PHOTO GRAPHY
The LOGO TYPE must be isolated for use on the inside of
BRAND MARK XX / XX
GO RAW
GO REAL
GO FIERCE
GO CRUDE
GO BEYOND
PHOTOGRAPHY
LOOK AND FEEL
BRAND IDENTITY 75 / 102
Photography is one of the key elements that will communicate STRUTHIO’s identity to its consumers. Hence it is cruial to follow the developed syle, which requires the photos to be graded and contrasted. The overall look and feel must be dark and tough with suble highlights and pops of colour. The land, feet, track fields and the outdoors are important elements that must be emphasized on. Groups of people as well as sinngle subjects can be used. The orientation can be landscpae, potrait and even square, in order of preference.
BRAND IDENNTITY 76/ 102
PHOTOGRAPHY
GRADING AND CONTRAST
BRAND IDENTITY 77 / 102
Given is an example of a photo before and after retouching. Dark hues must be given prominence, exposure must be reduced and contrast must be kept high. In this photograph, a group of individuals is shown, which is permitted.
PHOTOGRAPHY SETTING
The brand urges one to go out on the land and run beyond. Hence photographs must show the rugged outdoors and the competitive track field. Photographs taken indoors must not be used.
BRAND IDENNTITY 78/ 102
PHOTOGRAPHY
SUBJECT POSTURE
BRAND IDENTITY 79 / 102
Running is a beautiful sport that engages one’s body to work in and create precise, beautiful geometry. Exploit that, and show the runners in their striking starting and mid air postures. Bring out the silhoutte. Use the force. Between face profiles and expressions, and full body running images, the latter will get preference over the former.
BRAND IDENNTITY 80/ 102
4
BRAND APPLICATION
STATIONARY BRAND MARK XX / XX
STATIONARY
LETTER HEAD BUISNESS CARD
Business card Business card
ZIKRA RIZWAN HUMAN RESOURCES M. +91 9819824993 E. zikra@struthio.com
Struthio India Inc, 13-15 Calicut Street, Ballard Estate, Mumbai 01
T. 26001251 www.struthio.com
BRAND APPLICATION MARK XX 84//102 XX
STATIONARY ENVELOPE
Letter Struthio India Inc, 13-15 Calicut Street, Ballard Estate, Mumbai 01
www.struthio.com
Letter BRAND APPLICATION 85 / 102
STATIONARY
Templates for the given designs will be provided. Do not change the type size, leading or tracking. Use the specified buff paper in the given weights, ie: 210gsm buff for buisness cards 120gsm for letterheads and envelopes and 80gsm for invoices.
INVOICE
INVOICE Store: Worli Cshier: Rashi S. Date: 13/12/16
Invoice number: 430235 Customer name: Zikra Rizwan Contact number: 9769911586
Sr. No Item No.
Name and Description
1.
TRACK SHOES Spikes Gold UK 12
#23910101
DISCOUNTS: % VAT/TAX: TOTAL:
Qty Price 1
3500/-
240/3750/-
Struthio India Inc, 13-15 Calicut Street, Ballard Estate, Mumbai 01 T. 26001251 www.struthio.com
BRAND APPLICATION 102/ 102
PACKAGING
PACKAGING SHOE BOX
A plain, raw CARDBOARD BOX, 2mm thickness, Dimensions: 11”X7.5”X4.5”, printed with the logo mark (Preffered Placemnt Rules). For limited edition shoes, follow the same dimensions, and rules, but engrave the logo mark onto a wooden box (pine wood) for exclusivity.
BRAND APPLICATION 88/ 102
PACKAGING
WRAPPING PAPER
BRAND APPLICATION 89/ 102
Template will be provided. Do not change the size and spacing. Print on butter paper. Dimensions for 1 unit: 28”X12”
PACKAGING
SHOPPING BAG
Standard brown paper bag, Dimensions: 12”X15.5”X5”. Logo Mark to be printed on the bottem left. (Preffered Placement Rules) in full color.
BRAND APPLICATION MARK XX 90// 102 XX
STORE BRAND MARK XX / XX
GO EARTHY
STORE
MATERIALS PALLETE
FLOORING, SHELVES: HARD WOOD must be used to create sturdy shelves and flooring. It should look natural. Wherever rugs / mats are required, use JUTE COIR.
BRAND APPLICATION 93 / 102
The brand ethos of struthio must remain consistent from when a consumer sees and ad, to when he steps into the store to purchase its products. Hence knowing the feel of the space is a crucial aspect for a visual merchandiser. The store must reflect rawness in material, and exclusivity in the way it is used. Given is a material pallete. The inspiration takes from the savannahs and the track field. You must stay as close to this as possible, considering budget constrains.
WALL: The walls must be constructed of RED-ORANGE bricks and left raw, without plaster. The red color takes from the track field, taking the consumer places.
BRAND APPLICATION 94/ 102
STORE
MATERIALS PALLETE
SEATING: Seating is an essential element of a shoe store. At STRUTHIO, the customer must experience dark brown leather seating, harmonious with the material on his shoes.
BRAND APPLICATION 95 / 102
SIGNAGE: Signage like the flooring, must be made in PINE WOOD. The brand mark should be burned into the wood, to instantly show the raw fierce nature of the brand.
BRAND APPLICATION 96/ 102
MER CHANDISE
MERCHANDISE CAP
Apart from premium quality running shoes, STRUTHIO creates accesories for its runners. Given are ways to apply the logo mark on its accesories, taking into consideration legibility and aesthetics.
BRAND APPLICATION 98/ 102
MERCHANDISE CAP
BRAND APPLICATION 99 / 102
MERCHANDISE T-SHIRT
BRAND APPLICATION 100/ 102
MERCHANDISE T-SHIRT
BRAND APPLICATION 101 / 102
This is s specialty limited edition STRUTHIO T-Shit . This pattern is ONLY for use on a T-Shirt, Wrapping paper and Bag Pack. IT MUST NOT BE USED ON THE SHOE, SIPPER BOTTLE OR CAP.
MERCHANDISE SIPPER BOTTLE
Possible application of Logo Mark and Logo Type on a sipper bottle. Preffered appliaction: Logo Mark.
BRAND APPLICATION 102/ 102