MSc Thesis Defence International Marketing and Management

THESIS DEFENCE

6-8 June

INTERNATIONAL MARKETING AND MANAGEMENT

ON CAMPUS

6 June

room 310 10:00-10:25 Perception of Information Security Practices Impact on Intention to Purchase Online: A Moderating Effect of Consumer Characteristics | Paulius Petrėtis 10:25-10:50 Effect of Sustainability on Male and Female Purchase Choice in Service and Product Goods Industries | Greta Vilčikauskaitė 10:50-11:15 The Impact of Social Media Marketing Activities on Consumers Intention to Visit Museums: the Moderating Effect of Art Interest | Austėja Kuktaitė 11:15-11:40 Impact of Direct Marketing Personalization on Customer Retention in E-commerce: Experimental Study | Milda Kuktorovienė 11:40-13:00 LUNCH BREAK 13:00-13:25 Brand Placement Strategy in Search Engine Environment: the Impact of New Brand Ad Position on Brand Recall | Anton Bashanov

ON CAMPUS

6 June

room 310

13:25-13:50 The Impact of Consumer Preferences for Cruelty-free Cosmetic Products Drivers on Willingness to Purchase | Izabelė Kačinskaitė and Kipras Plaušinaitis 13:50-14:15 Intrinsic Motivational Factors’ Influence on Intention to Create UGC in Different Age Groups: Case of Travel and Dining Industries | Emilius Kapustinas and Tautvydas Lukošius 14:15-14:40 The Effect of Social Media Advertising on Purchase Intention of Pharmaceutical Products: the Moderating Roles of Self-confidence, Habit and Uncertainty | Guoda Pentiochinė 14:40-15:00 TEA/COFFEE BREAK 15:00-15:25 Key Success Factors of Political Marketing: Case of Office of Sviatlana Tsikhanouskaya | Nadin Aburashed

ON CAMPUS

6 June

room 310

15:25-15:50 The Role of the Internship Program Experience for Lithuanian Diaspora in Changing the Perception of the Participants’ National Identity and Sense of Belonging | Kamilė Perminė 15:50-16:15 The Use of Nation Branding for Attracting Foreign Startups | Ieva Šūmkarytė

Commission for the Defence of Theses: Chairperson: Assoc. Prof. Dr. Lineta Ramonienė Members: Prof. Dr. Monika Mačiulienė, Doc. Akos Varga, Dokt. Živilė Kaminskienė

ON CAMPUS room 411

7 June

10:00-10:25 The Impact of Sustainability Cues in Influencer Marketing on Intention to Buy Fast and Slow Fashion Products | Valerija Gagarina 10:25-10:50 The Effect of Organizational Value Congruence in The relationship Between Internal Marketing and Employee Advocacy | Roberta Jokūbauskaitė 10:50-11:15 Linkedin: the Impact of Employee Advocacy on Attitude Toward the Brand Through the Mediating Effect of Para-social Relationship | Lukas Karalius 11:15-11:40 How a Company's Logo Shape Characteristic Impacts a Consumer's Purchase Intent in the Online Shopping Environment of Lithuania | Jeffrey Charles Altmann

ON CAMPUS

7 June

room 411

11:40 – 13:00 LUNCH BREAK 13:00-13:25 Factors Influencing Consumer Intention to Revaccinate of Covid-19: Moderation Effect of Health Consciousness | Tomas Tiškus 13:25-13:50 Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting | Vaida Lekavičiūtė 13:50-14:15 The Effect of Consumer Participation During the New Product Development Process on Consumer Brand Identification in the Gaming Industry Amongst Lithuanians | Laurynas Jakutis and Karolis Vilkaitis 14:15-14:40 The Role of Educational Experience CoCreation in MSc Programmes | Žaneta Matušinskaitė 14:40-15:00 TEA/COFFEE BREAK

ON CAMPUS room 411

7 June

15:00-15:25 Exploring Value Co-Creation Experiences in the Digital Music Entrepreneurial Ecosystem | Eglė Gedminaitė 15:25-15:50 The Impact of Green Marketing Mix on Green Intention to Purchase Through Green Brand Loyalty in the Fast Fashion Industry | Alisa Hayeva 15:50-16:15 The Impact of Visual Rewards in Survey Design on Respondent’s Motivation in Quantitative Marketing Research | Diana Makauskaitė 16:15 - 16:40 The Influence of the Brand Owner in Sponsored Social Media Advertisement on Online Purchase Intention of Fine Jewelry Product | Eglė Rakauskaitė

Commission for the Defence of Theses: Chairperson: Assoc. Prof. Dr. Lineta Ramonienė Members: Assoc. Prof. Dr. Eleonora Šeimienė, Assoc. Prof. Dr. Yannick Joye, Dokt. Raminta Rimkienė

ON CAMPUS room 410

8 June

10:00-10:25 Occupational Branding: The Role of Professional Stereotypes in Fashion Manufacturing Industry in Lithuania | Laura Žitkevičiūtė 10:25-10:50 The Effects of Age Diversity Supporting Statements in Company’s Recruitment Campaign on Organizational Attractiveness | Ugnė Nagrockaitė 10:50-11:15 The Role of Impact Accelerators in Development of Innovation and Marketing Capabilities In Sustainability-Oriented Startups | Roman Lobas 11:15-11:40 Green Marketing Messaging Appeals Influence On Consumer Purchase Intentions Of Food Products In Lithuania | Maksim Manuilov and Dariia Solobai 11:40 – 13:00 LUNCH BREAK

ON CAMPUS room 410

8 June

13:00-13:25 The Impact of Brand Message Strategies on Consumer Psychological Reactance and Engagement: a Mediating Effect of Brand Authenticity | Viktorija Naumčik 13:25-13:50 Service Quality Effect on Clients' Trust and Satisfaction in Software as a Service Companies | Palina Zelikava 13:50-14:15 Antecedents of Successful Advertising in Comedy-related Video Content: Towards a Conceptual Model | Ieva Kaveckaitė and Kristina Kūkarevičiūtė 14:15-14:40 Impact of Marketing Signals on Perceived Reliability of Video Reviews on YouTube | Laima Banė and Gabrielė Mockutė 14:40 – 15:00 TEA/COFFEE BREAK

ON CAMPUS room 410

8 June

15:00-15:25 The Influence of Green Claims and Green Labels on Green Purchase Intentions in the Food Industry: the Mediating Role of Consumer Skepticism | Juliette Lisa Suzette Barre 15:25-15:50 The Influence of ESG on Client Loyalty in SME Transport Companies | Valentinas Agarkovas and Modestas Paliliūnas

Commission for the Defence of Theses: Chairperson: Assoc. Prof. Dr. Lineta Ramonienė Members: Assoc. Assoc. Prof. Dr. Yannick Joye, Dr. Indrė Razbadauskaitė-Venskė, Dr. Indrė Brazauskaitė