Ana Luisa - Supply Chain Business Strategy

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SUPPLY CHAIN BUSINESS STRATEGY LXFM 720 | SUPPLY CHAIN MANAGEMENT | WINTER 2021 PROF. KIMBERLY RABANAL BY ZIYI WANG, WENYUAN SU, DERON HOLLAND



TABLE OF CONTENTS

OBJECT

04

TRIPLE CONSTRAINT

28

COMPANY OVERVIEW

05

CODE OF CONDUCT

29

COMPANY HISTORY

06

COST ESTIMATES

30

KEY FACTS

07

TECH PACK

32

COMPANY MISSION & VALUES

08

PRODUCTION FORECASTING / PLANNING

34

MARKET SIZE

09

ORDERING

35

MARKETING POSITIONING

10

INVENTORY MANAGEMENT

36

TARGET CUSTOMER

12

TRANSPORTATION

37

COMPETITIVE LANDSCAPE

14

QUALITY PLAN

38

CSR

16

PACKING & PACKAGING

40

SWOT ANALYSIS

17

WAREHOUSING

44

EXECUTIVE SUMMARY

18

LOGISTICS FLOW

52

PRODUCT OVERVIEW

19

REVERSE LOGISTICS

55

MACRO AND MICRO SUPPLIER ANALYSIS

20

PERFORMANCE

56

SUPPLIER ANALYSIS

22

MANAGEMENT

57

TIME & ACTION

27

SOURCES

58


OBJECT

This project aims to create an encompassing supply chain business strategy for a company with less than $1 million in annual revenues per year and whose current supply chain information is not accessible online to fulfill omnichannel demands. Based on this pre-request, we chose a startup jewelry company – Ana Luisa. We will integrate import and export processes into their supply chain management strategies. Also, research, analyze, and discuss aspects of globalization and manufacturing sources, including sociopolitical and economic changes. Additionally, we will assess the environmental and ethical impact of global manufacturing to inform socially responsible decision-making.

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COMPANY OVERVIEW

05


COMPANY HISTORY Ana Luisa is an online jewelry company that is based out of Greenpoint, NYC. It was founded by two French entrepreneurs Adam Bohbot and David Benayoun in 2019. The jewelry brand focuses on designing exceptional jewelry out of high-quality materials, such as 14k gold and sterling silver, and cuts through the elitism and exclusivity to create eclectic jewelry at fair prices.

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KEY FACTS Like other DTC (Direct to Consumer) jewelry brands, Ana Luisa sells their products at much lower prices than a traditional brick-and-mortar store would by bypassing the traditional broker, wholesale, retail markups. Ana Luisa uses recycled materials for most of their products and does in-house design for every piece. Ana Luisa is a carbon-neutral brand. From procurement to transportation to office life, they pursue a carbon-neutral supply chain. They aim that the carbon dioxide produced in the supply chain process is balanced with the same amount of oxygen they contributed. Ana Luisa partners with many influencers and designs custom pieces with them. Like the collaboration with the YouTuber Kelly Youjin Kim on the Angel Wing Gold Necklace.

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COMPANY MISSION & VALUES We create sustainably-crafted pieces that bring joy to those who wear them, and to those who make them, with the conviction that luxury can be enjoyed without excess. -- Ana Luisa

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BRAND PHILOSOPHY

MAKE A LASTING STATEMENT We believe in crafting sustainable jewelry accessible to all.

DESIGN PHILOSOPHY

CONSCIOUSLY BEAUTIFUL Our designers are obsessive purveyors of art, architecture, and antique stores -- all things built to last.

PRODUCTION PHILOSOPHY

EARTH-CONSCIOUS CRAFTSMANSHIP Because every piece should be handled with great care.

OUR COMMITMENT

JEWELRY IN, CARBON OUT Breathe easy -- we’re carbon neutral


MARKET SIZE Revenue of US Jewelry Market: $59,235M. (2020) Annual Revenue of Ana Luisa: $2.62M Ana Luisa's Market Share: 0.0044%

09


MARKETING POSITIONING

10


LUXURY

EVERYDAY WEAR

SPECIAL OCCASIONS

MASS

According to Brand Shares of Jewelry Share (LBN) - Retail Value RSP 2019 in the United States, Ana Luisa can be seen as a premium jewelry brand that women can wear every day, the competitors who have the similar position are Fossil and Michael Kors. 11


TARGET CUSTOMER

DEMOGRAPHIC INFORMATION Gender: Female Age: 20 - 30 Annual Income: $46k - $60k Geography: City Education: Undergrad, Bachelors or Masters

PSYCHOGRAPHICS INFORMATION They are bloggers, influencers, students, or artists, who are fashionforward, and also support sustainable brands. They enjoy movie dates, eat brunch with friends. They like exploring new brands online and in magazines to look up the latest trends. Besides, they often watch fashion-related YouTube (like fashion items unboxing). About the shopping habits, they are used to shop on the internet. 12


13


COMPETITIVE LANDSCAPE MAIN COMPETITORS Catbird

Common Era

J.Hannah

ATTAINABLE SUSTAINABLE JEWELRY BRANDS

The materials of these brands are made from ethically sourced materials. Although the price range of some of the competitors is large, there are more affordable pieces that have similar prices to Ana Luisa.

Mejuri

14

Vrai

Aurate

Catering towards a more niche market.


COMPETITORS COMPARISON GRAPH

Competitive Advantage

Sustainable Supply Chain Attainable Luxury High Reviews High Quality Influencer Collaboration The sources are accessed from Instagram on March 23, 2021.

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CSR CURRENTLY MODEL Pursuing a carbon-neutral supply chain Ana Luisa partnered with Carbon Footprint Ltd, a certified company that helps companies reduce environmental impact. Together, they have achieved carbon-neutral by creating a thorough Life Cycle Assessment Report and using the cradle-to grace approach in Q1 and Q2 in 2020.

Collaborating with Cool Effect and contributing to the Tri-City Forest Project Ana Luisa partnered with Cool Effect, a nonprofit organization, to contribute to the Tri-City Forest Project, which aims at preserving forests in Massachusetts thereby creating local jobs, preventing floods, and generating carbon-canceling oxygen.

NEXT STEP Use 100% recycled shipping materials Create more detailed documented carbon footprint data and calculations for customers Search for better solutions to manage the carbon footprint Boost diversity, equity, and inclusion among employees 16


SWOT ANALYSIS STRENGTHS

WEAKNESSES

Trendy design with lasting materials

Lack of creative and unique design

Fair price

Weak brand story

Earth-conscious craftsmanship

A startup company that doesn’t have a solid

High reviews

customer base

Strong social media presence

Online stores only

Good at using influencers Clear brand image

OPPORTUNITIES

THREATS

Create collections' behind-story

Similar designs with competitors

Collaborate with influencers or designers to

Online stores only will lead to a limited

create “it item”

customer base

Have the potential to be the top sustainable jewelry brand Expansion to the global market 17


EXECUTIVE SUMMARY

We plan to open a new line -- Jewelry Tray for the brand, which is inspired by the most popular earrings of Ana Luisa -- KINOKO MARBLE BLUE. To create a supply chain strategy for the new line, first, we will conduct PESTS analysis in three countries: China, India, and Mexico, from which we will select multiple manufacturers with whom we can keep a strong relationship based on quality, cost, quantity, and capacity. Then we will make a time and action plan, triple constraint, and code of conduct for the new line. And we will estimate the cost and retail price of a jewelry tray, make the tech pack, purchase order, and a production plan. Additionally, we will consider the transportation, quality plan, how our products are packed and packaged, warehousing and logistics, and reverse logistics. At last, we will make a performance management plan.

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PRODUCT OVERVIEW Available Patterns:

marble white, marble blue, marble black.

Plating:

14K Gold

Materials:

14K Gold on Brass, Enamel

Measurements:

25.5 cm (10''); Width: 11.8 cm (4.6''); High: 1 cm (0.3'')

Weight:

Light (450g)

Retail Price:

$37

MAKE OR BUY? MAKE:

BUY:

Gold Plating

Manufactured Brass Manufactured Enamel Package

(To be consistent with the way that Ana Luisa produces other jewelry, our jewelry trays will use in-house gold plating.)

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MACRO AND MICRO SUPPLIER ANALYSIS

20


21


SUPPLIER ANALYSIS

22


SUPPLIER #1: India - Panache Industries (Brass)

Company Profile: Address: Shop no. 8, Ground Floor 13, Jaisiddhivinayak CHS., Ardeshir Dadi Cross Street, C. P. Tank, Mumbai - 400 004 TEL: +91-22-67437974 FAX: +91-22-23851191 Business Type: Aluminum Products, Stainless Steel Products & Duplex Steel Products Manufacturer Founded in: 2009 Annual Revenue: $130,000 - $240,000 Brass Price: $4.95 / Kilogram(s)

Competitive Advantages: India is the world's largest supplier of brass. Fair price and high quality. Advocate for sustainable development. The company can produce large quantities. The company has ISO 9001: 2015 certification.

https://www.panacheind.com/

23


SUPPLIER #2:

China - Linyi Feifan Imp. & Exp. Co., Ltd. (Enamel)

Company Profile: Address: No. 1105 Iec Building, Lanshan District, Linyi City, Linyi, Shandong, China 276000 TEL: +86-539-7825586 Email: feifan@msn.com Business Type: Manufacturer and Exporter of Safety Shoe, Work Shoe, Safety Boot, Safety Footwear, Enamel Mug Founded in: 2015 Annual Output Value: $5M - $10M Per Enamel Tray Price: $2.5 - $2.7

Competitive Advantages:

http://feifan.hanbang-technology.com/

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The company can provide customized enamel materials. The technology is mature. Linyi City is very close to Qingdao Port, which is convenient for export. The company has an experienced team.


SUPPLIER #3: China - Forests Packaging Group Co., Ltd. (Packages) Company Profile: Address: No. 1699 Shangsu Road, Qingcun Town, Fengxian, Shanghai, China 200231 TEL: +86-576-89979896 Mobile: +86-13738650213 Email: sales@forestpacking.com Business Type: Manufacturer of various packaging products includes paper boxes, corrugated boxes, color boxes, cardboards, carton boxes, paper bags, and more. Founded in: 2006 Annual Output Value: Above $100M Package Price: $0.675 - $0.99 / Piece

Competitive Advantages: The company has its own special price calculating system, quality control system and ERP control system. The company adheres to the concept of environmental protection. The company has an export license. Close to Shanghai Port, which is convenient for export.

http://www.forestpacking.com/en/index

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TIME & ACTION From Pre-Design Research to the product Launch Date, we estimate about 12 months for the entire process.

27


TRIPLE CONSTRAINT

SCOPE

EXTERNAL FACTORS MAY AFFECT TRIPLE CONSTRAINTS

QUALITY

COST

TIME

SCOPE This one is the most important constraint. Ensure product quality. All the carbon dioxide generated during manufacturing and transportation need to be balanced under the same amount of oxygen.

COST This one is the second most important constraint. Because we want to be an accessible sustainable brand, so we have to ensure all the expenses are within our budget.

TIME Our time is flexible. We will change our launch date if it is necessary. 28

COMPETITION If our competitors launch similar products after we did, we will consider increasing the costs on our jewelry tray's promotion so that our target customers can recognize that the product is originally from our brand or it's the icon of our brand. We may increase the promotion cost by inviting influencers to promote the product through social media to have a better engagement with our customers. CUSTOMER EXPECTATIONS Our customers' expectations are the most important factors to our brand. If our target customers expect this product can be launched early, we will consider increasing operational costs and delivering our products early.


CODE OF CONDUCT

29


COST ESTIMATES

After comparing the prices of three popular jewelry trays online that have similar sizes and materials to our products, we decided our price range for jewelry trays would be between $30 - $40. 30


COST SHEET (per unit)

Option 1: 80% Markup - Retail Price: $37

X / x+9.183 = 0.8 X = o.8*x + 9.183*0,8 0.2x = 7.3464 X=36.732

Option 2: 75% Markup - Retail Price: $28

X / x+9.183 = 0.75 X = o.75*x + 9.183*0.75 0.25x = 6.88725 X=27.549

Section VI: Products of the Chemical or Allied Industries Chapter 32


TECH PACK -- Jewelry Tray

25.5 cm

11.8 cm 1 cm

32


TECH PACK -- Packaging

54 mm

108 mm

150 mm

150 mm

12. 3c m

100 mm

150 mm

1.5 cm 26 c m

35 cm

20 cm

2 cm

33


PRODUCTION FORECASTING / PLANNING

PRODUCT LIFE CYCLE

INTRODUCTION & GROWTH STAGES: We plan to promote the jewelry trays on Ana Luisa's Instagram, as well as influencers's Instagram.

MATURITY STAGE: 1. We plan to add new product lines as well as product extensions. 2. Besides, to increase market share, we will make discounts during specific times of the year (e.g. Valentine's Day sale)

The life cycle of the Jewelry Trays: one year 34


PRODUCTION FORECASTING / PLANNING

Qty 400

Ana Luisa Jewelry Tray Quarterly Sales Estimation

300

We will initially order 300 units. The total annual production will be around 1,262 units.

200 100 0

Q1

Q2

Q3

Q4

According to the product life cycle, we estimate that there is a 30% increase between Q1 and Q2, and a 35% decrease between Q2 and Q3. After the maturity stage, we plan to launch new products with different styles or patterns, so we estimate there is a 25% increase between Q3 and Q4. We plan a 25% production annual growth rate based on the potential sales increase.

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ORDERING ORDER FREQUENCY: Placed once every three months for the replenishment of products.

ORDER QUANTITY: 300 units in the first quarter, variable in every finished goods order based on the production plan. Similar style orders are placed together to ensure maximum production efficiency. New style/pattern extensions are released on the website once every nine months.)

36


INVENTORY MANAGEMENT Type of Inventory - Combination of cycle and safety systems. Systems Used - Cloud-based Inventory Management System 1. Cloud-based inventory management system can help manage inventory across multiple locations, create or receive purchase orders, manage vendors, and run COGS reporting. 2. RFID and bar codes will be used to track our inventory wherever it is on the supply chain. Physical Inventory - We would count all our inventory at once every biannually in June and December. (Turnover: guide in determining the efficiency of the company’s inventory.) Our Inventory Turnover Total stock for 1 year = 1,262 Total stock for Q1 = 300 Average stock = (1,262 + 300) / 5 periods (Q1+Q2+Q3+Q4+Q1) = 312.4 Average stock per month = 312.4 Inventory Turnover = 1,262 / 312.4= 4.04 INVENTORY TURNOVER - 4.04 37


TRANSPORTATION Route 1

Mode: waterways We need to transport brass, enamel, and package. Due to the size and weight of our products, we do not meet many air transportation regulations, so we choose sea freight. After comparing different logistic companies, we decided to use Shipa Freight.

INDIA

CHINA

US

1. For Route 1, transportation will be done by LCL (Less Than Container Load) from India to China, then from China to NYC. 2. For Route 2, transportation will be done by LCL (Less Than Container Load) from China to NYC, then be done by LTL (Less Than Truck Load) to finish the last mile delivery.

Route 2

CHINA 38

(Shipa Freight is one of the world’s largest freight forwarders.)

US

LAST MILE

Transportation will be carried out to and from all ports closest to manufacturers and warehouse. Shipa Freight will be used to transport our goods to warehouse. UPS will be used as the logistic company to deliver products to customers.


TRANSPORTATION COST AND DURATION

https://app.shipafreight.com/

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Product Design

Raw Material Inspection

Improvement Plan

Sample Testing

Internal Analysis

Supplier Working Environment Inspection

Customer Feedback

Final Product Testing

Last Mile Delivery

Quality Inspection before Last Mile 40

Volume Production

Sampling Inspection Transporting

QUALITY PLAN


41


QUALITY ASSURANCE Quality assurance will be performed during pre-production to make sure that we are complying with quality standards and legislation. Pre-production quality inspection and test will be performed by the manufacturer's quality assurance representative. This representative will have also been trained by Ana Luisa's Quality assurance team and be a point person.

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QUALITY CONTROL

Random assays will be taken to determine proper gold plating fineness. The weight of the jewelry tray is verified during the receiving inspection process on a per-piece basis by comparing the weight provided at the product set-up to the Quality Assurance sample. The tolerance weight is -5%. Products with any type of film or residue will be reviewed prior to accepting or rejecting the shipment. Anti-tarnish strips (poly-tab version) must be used with all of our products. Ana Luisa's quality control team will ensure all products meet and exceed all requirements upon arrival the Ana Luisa's warehouse. Customer feedback and review are highly important to us. Ana Luisa's customer service team will manage customer feedback, reviews, and reverse logistics, they will also responsible for and help improve the products. 43


PACKING ITEMS

PACKING & PACKAGING

44

High quality corrugated boxes Box Specification: 200 LB. TEST


SHIPPING LABEL & PACKING SLIP Mumbai, India -- Linyi, China (Manufactured Brass) SHIPA FREIGHT AND FEES PAID

MANUFACTURED BRASS

SHIPA FREIGHT

99.2 LBS

SHIPA FREIGHT FIRST-CLASS PKG Panache Industries Shop NO. 8B, JAI Siddhivinayak CHS, Ardeshir Dadi St., X Street, Mumbai, Maharashtra 400004 India

+91 22 6743 7974

03/24/2021

1Z 071 5X1 01 9063 7869

Linyi Feifan Imp. & Exp.Co., Ltd. No. 1105 lec Building, Lanshan District, Linyi City, Linyi, Shandong 276000 China

Panache Industries Shop NO. 8B, JAI Siddhivinayak CHS, Ardeshir Dadi St., X Street, Mumbai, Maharashtra 400004 India

ORDER_#06080727

86-18653905978

Linyi Feifan Imp. & Exp.Co., Ltd. No. 1105 lec Building, Lanshan District, Linyi City, Linyi, Shandong 276000 China

$412.5 $648.12 $1,060.62

SHIPA FREIGHT TRACKING # 1Z 071 5X1 01 9063 7869

THANKS FOR YOUR ORDER!

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SHIPPING LABEL & PACKING SLIP Linyi, China - NYC, US (Semi-Finished Products) SHIPA FREIGHT AND FEES PAID

MANUFACTURED ENAMEL TRAY

SHIPA FREIGHT

297.6 LBS

SHIPA FREIGHT FIRST-CLASS PKG Linyi Feifan Imp. & Exp.Co., Ltd. No. 1105 lec Building, Lanshan District, Linyi City, Linyi, Shandong 276000 China

86-18653905978

04/24/2021

1Z 071 5X1 01 2356 7864

New Brunswick Plating Inc. 1010 Jersey Ave, New Brunswick, NJ 08901 U.S.

Linyi Feifan Imp. & Exp.Co., Ltd. No. 1105 lec Building, Lanshan District, Linyi City, Linyi, Shandong 276000 China

ORDER_#03562578

(732) 545-6522

New Brunswick Plating Inc. 1010 Jersey Ave, New Brunswick, NJ 08901 U.S.

$384 $1,002.02 $1,386.02

SHIPA FREIGHT TRACKING # 1Z 071 5X1 01 2356 7864

THANKS FOR YOUR ORDER!

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SHIPPING LABEL & PACKING SLIP Shanghai, China - NYC, US (Packaging) SHIPA FREIGHT AND FEES PAID

RECYCLED PAPER

SHIPA FREIGHT

33 LBS

SHIPA FREIGHT FIRST-CLASS PKG Forests Packaging Group Co., Ltd. No. 1699 Shangsu Road, Qingcun Town, Fengxian, Shanghai 200231 China

86-13738650213

04/24/2021

1Z 071 5X1 01 6574 7689

New Brunswick Plating Inc. 1010 Jersey Ave, New Brunswick, NJ 08901 U.S.

Forests Packaging Group Co., Ltd. No. 1699 Shangsu Road, Qingcun Town, Fengxian, Shanghai 200231 China

ORDER_#03564567

(732) 545-6522

New Brunswick Plating Inc. 1010 Jersey Ave, New Brunswick, NJ 08901 U.S.

Packaging

15Kg / 33lbs

$912.77

$912.77

$639 $912.77 $1551.77

SHIPA FREIGHT TRACKING # 1Z 071 5X1 01 6574 7689

THANKS FOR YOUR ORDER!

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PACKAGING: PRODUCT LABEL INSIDE LABEL CARD

FTC (Federal Trade Commission) requires certain labeling. Brand Name Materials Product Description Country of origin Care Instructions

(Label Placement)

OUTSIDE LABEL Product Name

Jewelry Tray

Size

Item No.

O5786

Color

Made in China

48

10"L x 4.6"W x 0.4"T White & Blue


PRIMARY PACKAGING

THANK YOU CARD

HANGTAG PRODUCT LABEL 49


SECONDARY PACKAGING

INNER BOX

COMPOSTABLE FILLERS

OUTER BOX 50

DESICCANT


HOW TO PACK put a bag of desiccant

put thank you card, product label, hangtag, and the inner box into the outer box wrap the jewelry tray with bubble sheet fill the space with compostable fillers

put it into the inner box waiting for the last mile delivery 51


Do we need a warehouse? Ana Luisa is a jewelry brand that mainly sells jewelry online, so we don't have heavy inventory so far. For long-term considerations, to place the increasing jewelry complementary products, we decided to rent a warehouse.

Centralized vs De-centralized We choose the centralized model.

WAREHOUSING

Firstly, due to the small size of Ana Luisa, the primary decisions are made by our team at the New York headquarter. Secondly, we want to have the power to control our products before the last delivery. So we decided that the new warehouse need to be close enough to our headquarter. Considering the high rents in New York, we finally decided to look for selfstorage spaces in New York to meet our requirements.

52


WHERE?

https://www.manhattanministorage.com/locations/chelsea-storage

53


Transportation: In-house Gold Plating Factory -- Warehouse

COSTS Storage Plan: Medium Storage Space 5'w x 7'd x 8'h (Approx. 280 cubic feet) (Air Conditioned) 50% Off For 2 Months | $95.00 1st 2 Months, $190.00 After

Price: $2,090/yr

WAREHOUSE MANAGEMENT We need one employee to manage the warehouse: Monitor finished products coming from our in-house plating factory. Secondary check the quality of finished products. Pack & Ship products to customers. Receive and analyze returned products, and report the problems of returned products to the headquarter. 54


LOGISTICS FLOW

INDIA

Receive & Check

Gold Plating

Pack

Sh ip P ack ag e

CHINA

Se m Shi i-P p ro du cts

Ship Manufactured Brass

WAREHOUSE

Last Mile Delivery

Return

CHINA

Ship to Warehouse

In-house gold plating factory

Secondary Quality Check Pack & Ship Receive Returned Products Report to the headquarter

Order Placed

55


REVERSE LOGISTICS

RETURN POLICY: If you're not happy with your purchase, we want to make it right with a free shipping return. You can return or exchange your item for up to 15 days after purchase. The item must be returned using a trackable shipping method. All product packaging (boxes, thank you cards, etc.) must be returned with the item.

RETURN PROCESS: Go to My Account (top right of our site) to access your order and select the items you want to return. Include the packing slip and all original documents in the package. Your packing slip MUST accompany the return. Put the pre-printed return label on the center of the box, and the preprinted return address label on the top left corner of the box.

Any items returned without our original documentation will be rejected. Drop your box off at any authorized UPS shipping center. Items that have been damaged, or otherwise altered after delivery won't be accepted for return. If items are delivered damaged, customers will receive new merchandise. Damaged items will be recycled.

All returns will be inspected by our team before we can process a refund. We'll credit your original payment method within three weeks of receiving your return.

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PERFORMANCE MANAGEMENT

We expect our supply chain will be performed well because our supply and demand are low. We aim to grow and ultimately be steady where our demand and supply will be balanced. Therefore, we plan to focus on a mix of supply chain performance indicators.

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SOURCES

https://myminori.com/ana-luisa-jewelry-review-2019-minimalist-everyday-go-to/ https://www.analuisa.com/ https://www.statista.com/outlook/13010200/109/jewelry/united-states#market-revenue https://cdn.shopify.com/s/files/1/2579/7674/t/109/assets/ana-luisa-carbon-footprint-methodology.pdf?v=2702336735753524789 https://www.nichrome-wire.com/brass-product.html https://feifan.en.made-in-china.com/product/RsZQnVjrfXhv/China-White-Enamel-Rice-Plate-Cake-Plate-with-Customized-Decal.html https://www.globalsources.com/Hang-tag/paper-hangtag-hangtag-pvc-hangtag-garment-hangtag1167303476p.htm?WT.pos_kw=prod_PrdtKWSImage_1_2_recycled+hangtag_NonSP&WT.sad_id=1167303476#1167303476 https://www.globalsources.com/Recycledpaper/drawerjewelrypackagingbox1176206598p.htm?WT.pos_kw=prod_PrdtKWSImage_1_7_Recycled+custom+luxury+box_NonSP&WT.sad_id=1176206598#1176206598 https://www.globalsources.com/Pet-food/Recyclable-OEM-art-paper-carton-packaging-small-fo1180617740p.htm?WT.pos_kw=prod_PrdtKWSImage_1_7_recycled+packaging_NonSP&WT.sad_id=1180617740#1180617740 https://pestleanalysis.com/pestle-analysis-india/ https://pestleanalysis.com/pest-analysis-of-china/ https://www.shipafreight.com/about-us/ https://www.manhattanministorage.com/ https://www.google.com/maps/dir/New+Brunswick+Plating+Inc,+1010+Jersey+Ave,+New+Brunswick,+NJ+08901/524+W+23rd+St,+New+York,+NY+10011/@40.624538,74.376853,11z/data=!3m1!4b1!4m14!4m13!1m5!1m1!1s0x89c3c6a1fb9968ab:0x339621297776908c!2m2!1d74.47765 57!2d40.468936!1m5!1m1!1s0x89c259b81b07b301:0xab85d7982e762ff6!2m2!1d74.0056344!2d40.7479315!3e0?hl=en https://sassytownhouseliving.com/ana-luisa-jewelry/ https://www.dnb.com/business-directory/company-profiles.ana_luisa_munoz_valenzuela.38272838d26f8a373df9530b9676c943.html https://www.huffpost.com/entry/thebestsustainablejewelrybrandsaffordable_l_5f2c5a3ac5b6b9cff7eefeb6 https://www.neimanmarcus.com/p/kassatex-nile-vanity-tray-prod201410001?ecid=NMCS__GooglePLA&utm_source=google_shopping&gclid=EAIaIQobChMInf3ZhYia7wIVg52GCh3zVQOCEAQYByABEgImIPD_BwE&gclsrc=aw.ds https://trulyblessedjewels.com/products/oyster-shell-jewelry-dish?variant=37585964597430&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&utm_campaign=gs-2019-1215&utm_source=google&utm_medium=smart_campaign&gclid=EAIaIQobChMIxoK-8oma7wIVFEqGCh1WDws7EAQYDSABEgKZJvD_BwE https://www.westelm.com/products/brassinlaymarbletrayd4865/catalogId=71&sku=1496483&cm_ven=PLA&cm_cat=Google&cm_pla=Storage%20%3E%20Jewelry%20Boxes%20%2B%20Stands&region_id=772240&cm_ite=1496483&gclid=EAIaIQobChMIxoK8oma7wIVFEqGCh1WDws7 EAQYECABEgIaifD_BwE

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LXFM 720 | SUPPLY CHAIN MANAGEMENT | WINTER 2021 | PROF. KIMBERLY RABANAL | BY ZIYI WANG, WENYUAN SU, DERON HOLLAND


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